This document provides 17 ways to maximize influence on LinkedIn in order to drive traffic, leads, and sales. It recommends crafting a compelling profile with keywords targeting your audience, using a professional photo and rich media, and sprinkling in calls-to-action. Additionally, it suggests building an intelligent network by sending personalized invites and connecting with relevant influencers, using the LinkedIn contacts app to find new connections, and practicing influencer networking by bringing value, introducing others, leveraging mentions and endorsements, and sending personalized messages. The document concludes by emphasizing the importance of consistency and engagement through groups and everyday participation.
The document discusses how an advisor's marketing compares to top advisors. It provides a checklist of 17 questions about an advisor's website, email marketing, social media presence, content creation, and lead generation activities. It encourages advisors to download the checklist, schedule a call to review their marketing, and get recommendations to improve, with an opportunity to save $500. The overall message is to help advisors evaluate and strengthen their marketing efforts.
This document outlines strategies for financial advisors and planners to attract more clients than they can handle through effective marketing. It discusses mapping out the ideal client's buying process, using both direct methods like websites and indirect methods like content marketing. Key principles include using "pull marketing" over "push marketing" to attract clients through valuable, free content and resources before converting them through a two-step process into paying clients. The ultimate goal is to build scalable, passive revenue streams through membership sites, products, and services that automate the sales and client onboarding process.
This document provides tips for bloggers to make more money through better monetization of their content. It recommends identifying the target audience through analyzing keywords, competitors, demographics and drill downs. Content should be targeted to the audience and provide value to encourage return visits. Monetization techniques discussed include banners, affiliate networks, indirect offers related to content, customization, email newsletters, understanding key performance indicators and goals. Best practices for monetization include placement of text links, using images in creatives, keeping creatives fresh, having a clear call to action and testing.
This document provides tips for growing a list of raving fans and increasing revenue. It recommends optimizing websites for optins, search engines, and sales through testing landing page variations. Other tips include calling visitors to action, placing optins above website folds, offering social media connections, incentivizing referrals, piggybacking on other companies, using freebies, paid traffic, nurturing email lists, and split testing content. The overall message is that websites should be optimized and traffic grown through strategic content, connections, and calls to action.
Twitter Ads and Lead Generation for B2B AdvertisersJohn Lee
This document provides a summary of a presentation about using Twitter ads for B2B lead generation. It discusses targeting followers and keywords with promoted tweets, writing effective ad copy for Twitter, and using lead generation cards to obtain leads directly in the Twitter timeline. The presentation emphasizes fundamentals like relevant landing pages, clear calls-to-action, and campaign segmentation. It provides tips for targeting followers of competitors, creating customized shortened URLs, and keeping promoted tweets fresh with scheduling.
Larry Bodine will be giving a presentation called "Turning Website Visitors into Clients" at the PILMMA Super Summit on July 18th. The presentation will discuss how law firms can use content marketing and social media to attract more consumer clients. It will cover establishing a unique selling proposition, amplifying messaging through social media, and how content marketing is the number one method for attracting clients. The presentation will also provide tips for writing engaging content for law firm websites through storytelling and focusing on the reader's perspective.
This document provides 17 ways to maximize influence on LinkedIn in order to drive traffic, leads, and sales. It recommends crafting a compelling profile with keywords targeting your audience, using a professional photo and rich media, and sprinkling in calls-to-action. Additionally, it suggests building an intelligent network by sending personalized invites and connecting with relevant influencers, using the LinkedIn contacts app to find new connections, and practicing influencer networking by bringing value, introducing others, leveraging mentions and endorsements, and sending personalized messages. The document concludes by emphasizing the importance of consistency and engagement through groups and everyday participation.
The document discusses how an advisor's marketing compares to top advisors. It provides a checklist of 17 questions about an advisor's website, email marketing, social media presence, content creation, and lead generation activities. It encourages advisors to download the checklist, schedule a call to review their marketing, and get recommendations to improve, with an opportunity to save $500. The overall message is to help advisors evaluate and strengthen their marketing efforts.
This document outlines strategies for financial advisors and planners to attract more clients than they can handle through effective marketing. It discusses mapping out the ideal client's buying process, using both direct methods like websites and indirect methods like content marketing. Key principles include using "pull marketing" over "push marketing" to attract clients through valuable, free content and resources before converting them through a two-step process into paying clients. The ultimate goal is to build scalable, passive revenue streams through membership sites, products, and services that automate the sales and client onboarding process.
This document provides tips for bloggers to make more money through better monetization of their content. It recommends identifying the target audience through analyzing keywords, competitors, demographics and drill downs. Content should be targeted to the audience and provide value to encourage return visits. Monetization techniques discussed include banners, affiliate networks, indirect offers related to content, customization, email newsletters, understanding key performance indicators and goals. Best practices for monetization include placement of text links, using images in creatives, keeping creatives fresh, having a clear call to action and testing.
This document provides tips for growing a list of raving fans and increasing revenue. It recommends optimizing websites for optins, search engines, and sales through testing landing page variations. Other tips include calling visitors to action, placing optins above website folds, offering social media connections, incentivizing referrals, piggybacking on other companies, using freebies, paid traffic, nurturing email lists, and split testing content. The overall message is that websites should be optimized and traffic grown through strategic content, connections, and calls to action.
Twitter Ads and Lead Generation for B2B AdvertisersJohn Lee
This document provides a summary of a presentation about using Twitter ads for B2B lead generation. It discusses targeting followers and keywords with promoted tweets, writing effective ad copy for Twitter, and using lead generation cards to obtain leads directly in the Twitter timeline. The presentation emphasizes fundamentals like relevant landing pages, clear calls-to-action, and campaign segmentation. It provides tips for targeting followers of competitors, creating customized shortened URLs, and keeping promoted tweets fresh with scheduling.
Larry Bodine will be giving a presentation called "Turning Website Visitors into Clients" at the PILMMA Super Summit on July 18th. The presentation will discuss how law firms can use content marketing and social media to attract more consumer clients. It will cover establishing a unique selling proposition, amplifying messaging through social media, and how content marketing is the number one method for attracting clients. The presentation will also provide tips for writing engaging content for law firm websites through storytelling and focusing on the reader's perspective.
This document provides an overview of using WordPress for marketing. It discusses using WordPress to engage with your niche audience since it comes pre-built with functionality. It outlines an internet marketing strategy including defining business objectives, understanding customer value, identifying target audiences, reaching audiences, and generating content. Content is key as it provides search engines material, stimulates discussion, helps establish reputation, and builds trust. The document recommends quality, engaging content that provides value and builds relationships.
Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It ...Philip Taylor
This document discusses key aspects of affiliate marketing, including:
1. The three key players in affiliate marketing are the affiliate/publisher, the merchant/retailer, and the program manager.
2. Tracking cookies are the primary way affiliates receive credit for sales they refer to merchants.
3. Affiliates can maximize their opportunities by understanding affiliate networks, programs, terms and tools to make linking easier.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
This document provides tips for turning a passion into an online business through blogging and monetization. It recommends growing readership through relevant, high-quality, and frequent content. Popular ways to monetize include ads, affiliate programs, sponsors, creating products, consulting, and membership sites. Keys to success include choosing search-friendly topics, adding images, keywords and personality to posts, and consistently creating valuable content over time.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
How Non-Profits Can Get the Most Out of Google GrantsBruno Rabelo
Google Grants is a free online advertising program for non-profits. It provides up to $10,000 per month in ad credits. To maximize results, non-profits should use an inbound marketing approach including search engine optimization, blogging, social media and paid search (PPC). With PPC, keywords, ads and landing pages should be closely aligned to improve click-through and conversion rates. Tracking results allows non-profits to refine their approach over time.
This document provides an overview of web marketing strategies and tactics. It discusses content marketing, focusing on creating valuable and consistent content to engage an audience. Social media marketing on Facebook, Twitter, and Instagram is covered, along with advertising options on each platform. The document contrasts image-centric versus audience-centric approaches and recommends the latter. It concludes by advising marketers to keep marketing messages simple and uncluttered.
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
9 steps to building a successful website for small businessBizLaunch
This 9 step guide outlines how to build a successful website for a small business. The key steps are to 1) ensure the site is easy to navigate, loads quickly, and has clear landing pages; 2) research customers and competitors; 3) choose a clear call to action; 4) build trust with contact info, samples, and testimonials; 5) develop quality, updated content; 6) create marketing tools like email lists; 7) optimize the site for search engines; 8) link to relevant external sites; and 9) monitor site analytics and social media engagement. The overall goal is to drive the right traffic and convert visitors into customers or leads.
The document provides 12 steps to engage website visitors and increase leads and sales. It recommends thinking like visitors, checking competitors, clearly explaining why visitors should do business with you, speaking to visitors' needs and stages in the buying process, optimizing content and calls to action, keeping content fresh, using analytics to improve the site, testing the site with real visitors, and periodically reviewing and updating the site. The overall goal is to solve visitors' problems, meet their needs, and move them closer to a desired action or conversion.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
This document provides an overview of branding and careers in branding. It defines branding as identifying the features that distinguish a company's goods and services from competitors. Examples of branding elements discussed include logos, packaging, websites and content. Careers in branding mentioned include graphic designer, social media marketer, copywriter and marketing roles. Requirements for graphic designers include creative skills, software knowledge and a design portfolio. Marketing professionals require communication skills, computer skills, and experience with programs like Microsoft Office. The document also shows examples of how branding can positively or negatively impact a company's image through "before and after" case studies.
Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand.
The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas.
Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg
Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value
In this presentation we have a look at the principles that guide modern search engine optimisation that can stand the test of time and algorithm changes.
Creating Great Content for Both Search Engines and HumansJessica Lee
This document discusses optimizing web content for both users and search engines. It begins by explaining why content optimization is important, noting that both users and search engines like Google value high-quality, original content. It then covers best practices for content optimization, including defining the purpose and audience for pages, researching keywords, and incorporating keywords naturally into pages. The document concludes by discussing specific technical elements like meta data, body content, headers, and formatting to help content be found and engaged with.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
This document provides an overview of using WordPress for marketing. It discusses using WordPress to engage with your niche audience since it comes pre-built with functionality. It outlines an internet marketing strategy including defining business objectives, understanding customer value, identifying target audiences, reaching audiences, and generating content. Content is key as it provides search engines material, stimulates discussion, helps establish reputation, and builds trust. The document recommends quality, engaging content that provides value and builds relationships.
Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It ...Philip Taylor
This document discusses key aspects of affiliate marketing, including:
1. The three key players in affiliate marketing are the affiliate/publisher, the merchant/retailer, and the program manager.
2. Tracking cookies are the primary way affiliates receive credit for sales they refer to merchants.
3. Affiliates can maximize their opportunities by understanding affiliate networks, programs, terms and tools to make linking easier.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
This document provides tips for turning a passion into an online business through blogging and monetization. It recommends growing readership through relevant, high-quality, and frequent content. Popular ways to monetize include ads, affiliate programs, sponsors, creating products, consulting, and membership sites. Keys to success include choosing search-friendly topics, adding images, keywords and personality to posts, and consistently creating valuable content over time.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
How Non-Profits Can Get the Most Out of Google GrantsBruno Rabelo
Google Grants is a free online advertising program for non-profits. It provides up to $10,000 per month in ad credits. To maximize results, non-profits should use an inbound marketing approach including search engine optimization, blogging, social media and paid search (PPC). With PPC, keywords, ads and landing pages should be closely aligned to improve click-through and conversion rates. Tracking results allows non-profits to refine their approach over time.
This document provides an overview of web marketing strategies and tactics. It discusses content marketing, focusing on creating valuable and consistent content to engage an audience. Social media marketing on Facebook, Twitter, and Instagram is covered, along with advertising options on each platform. The document contrasts image-centric versus audience-centric approaches and recommends the latter. It concludes by advising marketers to keep marketing messages simple and uncluttered.
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
9 steps to building a successful website for small businessBizLaunch
This 9 step guide outlines how to build a successful website for a small business. The key steps are to 1) ensure the site is easy to navigate, loads quickly, and has clear landing pages; 2) research customers and competitors; 3) choose a clear call to action; 4) build trust with contact info, samples, and testimonials; 5) develop quality, updated content; 6) create marketing tools like email lists; 7) optimize the site for search engines; 8) link to relevant external sites; and 9) monitor site analytics and social media engagement. The overall goal is to drive the right traffic and convert visitors into customers or leads.
The document provides 12 steps to engage website visitors and increase leads and sales. It recommends thinking like visitors, checking competitors, clearly explaining why visitors should do business with you, speaking to visitors' needs and stages in the buying process, optimizing content and calls to action, keeping content fresh, using analytics to improve the site, testing the site with real visitors, and periodically reviewing and updating the site. The overall goal is to solve visitors' problems, meet their needs, and move them closer to a desired action or conversion.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
30 Real Estate Marketing Tips To Land Your Next Client In 30 DaysParkbench.com
Check out our ultimate guide for real estate professionals looking to take their real estate brand to the next level.
Follow these 30 steps and we promise you will land 1 new client at the of the month.
These steps are proven to be working by professional marketers working with real estate professionals in many areas.
Visit our website to learn more about how we can help real estate professionals like you get more clients using the power of relationships and referrals.
This document provides an overview of branding and careers in branding. It defines branding as identifying the features that distinguish a company's goods and services from competitors. Examples of branding elements discussed include logos, packaging, websites and content. Careers in branding mentioned include graphic designer, social media marketer, copywriter and marketing roles. Requirements for graphic designers include creative skills, software knowledge and a design portfolio. Marketing professionals require communication skills, computer skills, and experience with programs like Microsoft Office. The document also shows examples of how branding can positively or negatively impact a company's image through "before and after" case studies.
Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand.
The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas.
Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg
Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value
In this presentation we have a look at the principles that guide modern search engine optimisation that can stand the test of time and algorithm changes.
Creating Great Content for Both Search Engines and HumansJessica Lee
This document discusses optimizing web content for both users and search engines. It begins by explaining why content optimization is important, noting that both users and search engines like Google value high-quality, original content. It then covers best practices for content optimization, including defining the purpose and audience for pages, researching keywords, and incorporating keywords naturally into pages. The document concludes by discussing specific technical elements like meta data, body content, headers, and formatting to help content be found and engaged with.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
This document provides guidance on creating an effective B2B inbound marketing campaign. It discusses key characteristics of effective marketing, including being educational, timely, customized, and consistent. It then outlines the major components of a marketing campaign, including developing a compelling marketing offer, creating landing pages to generate leads, building automated email workflows to nurture leads, and promoting the offer through various channels. The document provides tips for each stage, such as how to make landing pages convert more visitors into leads through optimizing the headline, body, form, and image. Overall, the document serves as a guide for businesses on launching a holistic inbound marketing campaign to attract and qualify new leads.
This document discusses growth hacking, which involves experiment-driven marketing techniques focused on product usage to drive growth. It provides examples of growth hacking techniques used by companies like Dropbox, Buffer, PayPal, and Twitter to increase user acquisition, activation, retention, and revenue. The document also outlines a sample growth hacking problem-solving process addressing a common challenge of low conversion rates. This involves defining growth hacking areas and goals, approaches, techniques, skills needed, and metrics to measure success. Finally, it notes that companies now offer growth hacking as a service to help other businesses implement these strategies.
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
The document provides tips for building a business website including engaging visitors within 4 seconds, focusing key areas on the home page, choosing an affordable website partner, driving traffic through search engine optimization, and using free or low-cost tools for website design, hosting, shopping carts, email marketing and blogging. It emphasizes selecting relevant keywords, updating content frequently, and getting backlinks from directories to improve search engine rankings.
Channel marketing webinar with channeltivityadamenbar
The document discusses inbound marketing strategies for channel managers. It covers getting found through search engine optimization (SEO) and social media, converting visitors into leads and customers, and nurturing customer loyalty. Specific tactics mentioned include optimizing titles, metadata and content for local SEO, building partner backlinks, blogging, providing social media guidelines to partners, using calls to action to generate leads, and creating nurturing campaigns for partners.
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
The document provides an introduction to content marketing. It discusses what content marketing is, the benefits of content marketing, and how to do content marketing. It also covers career growth opportunities in content marketing and different types of content that can be created, such as written, video, graphics, social, and audio content. Additionally, it discusses how to create quality content, promote content through various channels like SEO, email, social media, and paid advertising.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
The document provides three examples of digital marketing campaigns:
1. A large multifamily housing company saw decreased traffic and increased costs, so a team analyzed the site and campaigns, finding issues like duplicate content and broad keywords. Changes increased traffic 15% and lowered costs.
2. A shoe company wanted to increase online revenue and lower costs. Analysis of paid search led to optimized campaigns that increased revenue 41% and lowered costs.
3. A custom shirt store launched an ecommerce site. Content developed from keyword research increased organic traffic and rankings. While success metrics were not fully shared, the client was reportedly happy with results.
The document discusses criteria for hiring effective marketing team members for inbound marketing strategies. It proposes evaluating potential hires based on four qualities:
1) They are "Digital Citizens" who are knowledgeable and active users of websites, blogs, social media, etc.
2) They have strong "Analytical chops" and ability to analyze marketing data.
3) They have existing "Web Reach" through personal blogs and social media followings.
4) They can effectively "Create" high-quality written, video, and other content.
The framework is called "DARC" - hiring for Digital skills, Analytics, Reach, and Content creation abilities. Interviews should evaluate candidates
The document provides guidance on building an effective content strategy by outlining key steps:
1) Know your audience by developing buyer personas based on customer research and analytics to understand their needs and challenges.
2) Map content to the buying cycle by identifying the stages of awareness, research, comparison, and purchase and matching appropriate content types to each stage.
3) Build an editorial calendar to plan content creation over time, including topics, formats, target personas, and publishing schedule, with the goal of supporting marketing goals and addressing different audiences.
Similar to Peter Johnson's Copywriting Portfolio (20)
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
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Peter Johnson's Copywriting Portfolio
1. Peter Johnson’s Portfolio
Hi there!
I’m a content strategist, content marketer, and
copywriter. I’ve worked for marketing agencies, as
a freelancer, and in-house.
I’ve created this portfolio to tell you about my
skills, and show you examples of my work.
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2. Client Blogs
Example clients: Icertis, Vast Conference, Watts Basketball, K9 Carts
I’ve written hundreds of blog posts for my clients. Blogging is the cornerstone of
any effective content marketing strategy—and I’m very good at it. I can write
interesting content about anything, thanks to my journalism background.
“How Airbus and Daimler Are Transforming Sourcing with
Contract Management Software”
Icertis, 2019
”How to deal with interruptions,”
Vast Conference, 2017
”Four life skills kids learn at Watts Basketball camps,”
Watts Basketball, 2018
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3. I’ve written landing pages for my clients on
all sorts of subjects.
My landing pages incorporate search engine
optimization best practices.
One of my more adorable examples ranks
first on Google (as of August 2019) for ”rear
support dog wheelchair.” That has a higher
search volume than you’d expect.
Landing Pages
Example clients: Icertis, Davis Wright Tremaine, K9 Carts
”Energy,” Davis Wright Tremaine, 2018
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4. E-Books and Downloadable Content
E-Books and other downloadable
content, such as data sheets, are
valuable tools for developing
relationships with leads, growing
email lists, and demonstrating
thought leadership. They create
perceived value that blogs and
other, shorter content can’t.
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Example client: Icertis
5. Vertical Creation
Your business probably serves
clients from more than one
sector. So how do you market
yourself to all of them?
I’ve created verticals that target
specific industries or types of
consumers for several
companies.
That includes creating guidelines,
mockups, proofs of concept, and
content that appeal directly to a
specific audience, on their terms.
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Example clients: Icertis, Davis Wright Tremaine, Buffered VPN
6. Social Media Copy
Example client: Watts Basketball
Watts Basketball is a Seattle institution.
They retained my former agency, Content
Harmony, for a marketing campaign to
boost signups and brand awareness.
As part of my work for a comprehensive
content marketing campaign, I wrote
social media ad copy that:
• Engaged page visitors
• Increased Facebook page likes
• Drove traffic to the website
• Increased ad conversion rates
• Lowered cost per click
• Increased signups over previous years
Watts Basketball Facebook Page, 2018
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7. Content Strategy: Style and Voice
Example clients: Davis Wright Tremaine, Bombsheller
I’ve helped develop branding and
content strategies for a clients in fields
as diverse as ecommerce (like
Bombsheller) and corporate law (like
Davis Wright Tremaine.) This is one of
my favorite kinds of work.
This work can include developing
slogans, positioning, keyword research,
SWOT analysis, and style guides.
This might sound fuzzy, but it’s really
important. I’d love to tell you more!
This Bombsheller landing page reflects the guidelines I helped
develop, but I did not create any of the content shown here.
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8. Content Strategy: Setting Goals
Example clients: Davis Wright Tremaine, Vast Conference, Buffered VPN
The internet is huge. How do you get noticed?
I’ve helped create campaigns that increase sales,
signups, and other tangible goals. My campaigns also
increase web traffic, social engagement, and other
“soft” marketing goals.
I can:
• Audit your content strategy, and your
competition’s
• Optimize your content for search and social
• Perform keyword and referral research, to
find out how you get noticed
• Give your brand personality and style
• Develop a great campaign from scratch,
and help you stand out 8
9. Let’s Work Together!
I’m always looking for new challenges and connections.
Drop me a line on LinkedIn or via email.
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