Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
Review the slides from the October 13, 2015 meeting -- meeting #8 -- of the Boca Raton HubSpot User Group.
Learn about upcoming dates for the next Boca HUG meeting, Inbound Fundamentals Classroom Training (Two Day Class), and the Next Broward HUG meeting.
Plan ahead for INBOUND 2016.
Find out about Inbound Certification requirements and how a new metric will change how the Boca Raton HubSpot User Group is organized -- and coming member requirements in 2016.
Learn about two ways to get Inbound Certified.
Special thanks to SCORE South Palm Beach -- especially Hal Finkelstein -- and HubSpot User Group program leader Sarah Kilens.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Everyone has an opinion about their website, but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is its inability to:
• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them
This presentation provides direction on important metrics you need to consider before you agree to change anything on your website.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your business going into the New Year.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Review the slides from the October 13, 2015 meeting -- meeting #8 -- of the Boca Raton HubSpot User Group.
Learn about upcoming dates for the next Boca HUG meeting, Inbound Fundamentals Classroom Training (Two Day Class), and the Next Broward HUG meeting.
Plan ahead for INBOUND 2016.
Find out about Inbound Certification requirements and how a new metric will change how the Boca Raton HubSpot User Group is organized -- and coming member requirements in 2016.
Learn about two ways to get Inbound Certified.
Special thanks to SCORE South Palm Beach -- especially Hal Finkelstein -- and HubSpot User Group program leader Sarah Kilens.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
How To Use Online Search To Build Your BrandStukent Inc.
Dr. Debra Zahay Blatz shares her knowledge of growing brands using online search.
What you will learn:
- The customer life cycle.
- Practical branding tips.
- How consumers are purchasing products today.
- Different objectives your website should meet.
Plus much more!
Everyone has an opinion about their website, but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is its inability to:
• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them
This presentation provides direction on important metrics you need to consider before you agree to change anything on your website.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your business going into the New Year.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Have you ever asked yourself, 'Does Google AdWords REALLY Work?' It is a common question that anyone who has spent or is considering spending on AdWords asks themselves.
Join us Thursday, November 5th as our PPC experts help you answer that question and so much more.
Learn tactics like:
-If I have strong organic traffic, do I even need to pay for clicks?
-How much is too much to be paying?
-Does AdWords traffic even convert?
-Is AdWords effective enough for me to spend my time on it
If looking to setup Adwords account for your website, then this information really helpful in setting up a new Adwords accounts. Here is complete information about the Adword account setup from starting.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
Reload Media Quarterly Breakfast Series - 'Planning Your Digital for the New ...Reload Media
Presentation from the Reload Media Quarterly Breakfast held on the 25th May, 2018.
Topic:
Planning your Digital Marketing for FY18/19
Speakers:
Craig Somervile - Managing Director, Reload Media
Libby O'Brien - Head of Digital, Flight Center Travel Group
Centricity360 - shifting gears - five steps to accelerate your business suc...Centricity360
This is a business growth workshop that focuses on helping businesses understand how to kick-start a growth phase. We believe that there are 5 steps to follow: Review, Vision, Strategy, Execute, and Success. In this workshop, insight, questioning strategies and guidelines will be provided on each step toward initiating an action plan for growing your business. Presenter: Richard Bolton, Centricity360.com @centricity360
Developing a marketing plan that delivers low budget and high impact marketingChris Houchens
Does your organization have a marketing plan? Or does your current marketing strategy need to be revisited? In this session, marketing speaker Chris Houchens will take you through the essential steps of creating an effective, long-term strategic marketing plan. You will learn what marketing elements get the best ROI and how to maximize the effectiveness and efficiency of any size marketing budget.
How to Create Your Small Business Marketing Plan-part1 | Marketing HuddleMarketing Huddle
http://marketinghuddle.com/
When you write something as involved as a marketing plan, it's easy to lose your objective point of view. You can get so into it that you lose sight of the big picture. When you get fresh eyes, they may see something wrong that you didn't notice.
A few things to pay attention to are:
Mission statement of vision: Does it concisely convey what your company is about?
Unique value proposition: Is it truly unique and does it succinctly explain what you do and why?
Marketing mix: Do you have a few solid tactics for each of the 4 Ps that can be implemented?
http://marketinghuddle.com/
All email marketing starts with looking at great competitive examples. Check out these email copywriting and email design examples from napkin marketing, a Toronto digital marketing and web design firm.
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. Fear of Planning
• Fear of failure
• Fear of not sticking with your plan
• Fear of not being perfect
• Fear that planning will stifle your creativity
2
3. What is Planning?
3
Without leaps of imagination, or dreaming, we lose the
excitement of possibilities. Dreaming, after all, is a form of
planning.”
Gloria Steinem, Feminist and Author
“A good plan violently executed now is better than a perfect plan next week.”
General George S. Patton, American General WWI and WWII
"Commitment is what transforms promise
into reality."
Abraham Lincoln, American President
4. Why Plan?
• Pros
• Helps you clearly express your business purpose and core values
• You’re working on the business, not for the business.
• Figure out your strengths and weaknesses
• Gives you action items
• Makes you more market aware
• Helps you target the right prospects
• You’re clearer about what you want from employees and vendors
4
5. Why Plan?
• Cons
• Much of traditional planning is outdated, social media not incorporated
• Too much focus on things you cannot control: market conditions and
economy
• Analysis Paralysis
• Plan sits on a shelf
5
7. Planning your 2016 Marketing Plan
• Step 1: Evaluate your previous Marketing Performance and ROI
• Step 2: Set Your Goals
• Step 3: Evaluate Your Options
• Step 4: Schedule
• Step 5: Execute
• Step 6: Keep measuring
7
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
8. 8
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
1. Evaluate where you
were
9. For Existing Businesses: Key Questions to Ask
? How Much $$ Did We Make Last Year?
? How Much Profit Did We Earn?
? How Many Customers Did We Get?
? Who Were My Biggest Spenders?
? What Was My Average Order Value?/ Average Sale?
? What marketing activities did we do?
? How many leads did each activity create?
9
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
10. For New Businesses: Key Questions to Ask
? How Much $$ Do We Want/ Need to Make in Yr 1?
? How much do we need to sell to be profitable?
? Who are we targeting?
? Who is our competition and how are they marketing themselves?
? How will we generate leads?
? What are key trends in our industry that will affect us?
10
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
11. Market Research: 3 Main Ways to Gather Info:
1. Internal Info
• Sales Revenue
• Top Customers and Average Spending
• Website Visits
• Social Media Statistics
• Lead Sources
• # of Customer contacts and email addresses
2. External Primary
• Customer survey
• Talking with people in your industry: Facebook Groups/ Linkedin groups for your industry
3. External Secondary
• Competitor research
• Industry research
• Google Adwords KW report
• Economic research
11
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
12. Internal Research Examples
• Gathering Sales Revenue Info/ Forecasting Demand
• Existing business: Accounting/ Invoicing Software Reports
• Create a budget and forecast
12
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
13. Past P&Ls
13
How Much Did I Make?
Am I Profitable?
Where this comes from:
Quickbooks/ Freshbooks/ Excel
Get a Bookkeeper!
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
14. Future: Creating a Sales Forecast
14
How Much Do I Need to Sell?
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
Credit:JasonSwenk|AgencyPlaybook
15. Looking up Lead Sources
15
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
17. Where does My Traffic Come From?
17
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
18. External: Primary and Secondary Research
• Customer surveys
• SEMRush: Competitor SEO
• Google Adwords
• Industry Research
18
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
19. Step 1: Research | Checklist
Budget
Forecast
Web analytics
Social analytics
Competitor SEO review
Industry Review
19
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
21. Questions to ask yourself
? What is my vision for this business?
? Who is my exact target market?
? What is my market positioning?
? How do I plan my marketing campaigns?
21
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
22. Creating a Vision/ Mission Statement
22
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
“Producing and selling locally sourced cakes and pies that
are so delicious and satisfying, that every customer who
leaves our store does so with a smile.”
Vision Formula
Step 1 – The output
Step 2 – The twist
Step 3 – The quantification
Step 4 – The human connection
Source:https://www.executestrategy.net
23. Create a Customer Persona
23
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
24. Researching Your Target Market: B2C
• Target Market
• Consumer:
• Geography
• Age
• Income
• Gender
• Family Stage
• Media habits
• Psychographic
• Leaders? Followers?
• Conservative? Liberal
24
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
25. Researching Your Target Market: B2B
• Business
• Industry
• Job Title
• Size of Company
• Geography
• Frequency of purchase
• Media habits
25
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
26. Researching Your Target Market: B2B
• Where to find this info:
• Statistics Canada
• Industry associations
• Google
• Media tracking statistics
• Neilson Ratings – TV audiences
• Comscore – Web audiences
• Environics data
• eMarketer
• Media kits for magazines/ publishers
26
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
28. Create your marketing strategy
• These are the baskets your work will fall into
• 3 approaches:
• The Seasonal Approach:
• New Year/ Mothers Day/ Back to School/ Christmas
• The target market based approach:
• I’m going after 3 main niches: doctors/ lawyers/ education
• The “3 big goals” approach:
• retaining existing customers,
• winning new customers
• Launch in US market
28
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
29. 29
2016 Canadian Objectives & Strategies
Deliver $63.0 million (+38%) in revenue, and drive audience engagement leadership growth targets for:
Awareness : Unaided Awareness(36% +3pts)
UV/Reach UV (+17.8M +3%), Reach 72% +1pts
Engagement Time Spent (+2,701MM +2.3%) and PV (2,891 MM +4.7%).
2016
Business
Objectives
3.0 Contribute to
ABC’s Business
Globally
1.0 Increase User
Engagement
4.0 Influence
Advertiser Ecosystem
2.0 Reinvigorate the
ABC Co. Brand
2016 Vision
ABC Co. is Canada’s #1 online destination fulfilling all consumers & advertisers needs.
1.0 Leverage
Product 1 launch to
grow Brand & reach
2.0 Conquer
Quebec
3.0 Expand Sports
Division as the #1
destination
4.0 Establish
B2B leadership
2016 Marketing Objectives
Drive increased audience visits targeting new/ competitive users to Metro
30. Step 2: Set Goals | Checklist
Write out goals and vision
Make a Customer Persona
ADVANCED: Figure out your positioning
Create a marketing strategy/ campaign
30
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
32. Questions to ask yourself
? OUTBOUND ADVERTISING
? How many people do I need to reach to actually make a sale?
? Where should I advertise to reach them?
? How much will it cost?
? What is the best ROI for my marketing dollar?
? INBOUND
? What can I do to make my site stickier?
? What kind of content do I need to create to
attract the right customers?
32
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
33. How many people can I reach for $XX?
Medium Audience Size/
Impressions
# Clicks Cost/ Month Cost Per Click
Google Adwords 170,509 300 $1900 $6.60
Linkedin Sponsored Posts 128,512 439 $1479 $3.37
Facebook Ads 86,8450 815 $567 $0.70
Trade Magazine (Business Card
Sized Ad)
30,000
(circulation/
readership)
N/A $850 FLAT FEE
Website 100,000 $2000
Trade Show table 250 25 $250 $10 per lead
33
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
Some Sample Advertising Costs
34. 34
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
Don’t forget to budget for:
Research
Writing
Agency/ Designer fees:
strategy, graphic design
Email service fees
Staff time fees
Opportunity cost for not
advertising or doing it
unprofessionally
Press release service
Web design: strategy/
design/ programming/SEO
and advertising
35. Making your website sticky
35
Making Your site Convert
Better:
Blog
Important contact points
up on top
Responsive
Free content giveaways
36. Blogging for dollars: Attract prospects with
blog content
• Blog about what your clients are searching for:
• Daycare: “best daycare in Vaughan”, “nanny costs”
• Chiropractor: “back pain”, “chiropractor Thornhill”
• Divorce lawyer: “family law”, “visitation rights for cheating spouse”, “child
support payments”
36
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
37. Step 3: Review Options| Checklist
Decide on where you will advertise
Develop your marketing budget
Review your site for improving conversion
37
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
38. 4. Create a Schedule
38
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
39. Questions to ask yourself
? How can I spread out marketing activities throughout the year?
? When do I schedule:
? Advertising
? Social:
? Email/ Automation
? Events
? Am I going to run out of money to advertise
at key times of the year?
? When is it crucial to advertise?
? When am I “going dark”?
(not advertising anywhere)
39
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
43. Step 4: Create Schedule| Checklist
Make a 30/ 60/ 90 plan
Make a marketing calendar 30-60 day time horizon
Plan your blog posts and social content
Research and book tradeshows and events
ADVANCED: Set up Marketing Automation
43
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
45. Questions to ask yourself
? How do I organize my day?
? What are my biggest priorities?
? What do I/ my staff need training in?
? Where do I get the help I need for specialized tasks?
? What can I outsource vs. do myself?
45
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
49. Questions to ask yourself
? How did we do with our sales?
? Which campaigns converted best?
? What processes/people do we need
to do marketing we can’t do now?
? How can we do even better next year?
49
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
50. Numbers to track
• Monthly P&Ls
• Advertising performance
• Web traffic and conversions
• Email campaign performance
• Social engagement
50
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
51. Step 6: Measure| Checklist
Review your campaign results
Track your leads and conversions
Work your learnings into the next plan
51
1:Research 2:Set Goals
3: Review
Options
4: Make a
Schedule/
Calendar
5: Execute
6: Measure
Performance
53. Do Not Fear!
• Planning is guessing
• For most small businesses, decisions you make are temporary and can
be undone
• Your planning timeframe should be short: 30-60 Days
53
54. Stay in Touch:
Free eBook: York Region Marketing Guide
54
Google “York Region Marketing
Guide”
OR
http://bit.ly/yorkmarketing
55. Don’t Want to Do It All Yourself?
• Consulting brainstorm from $299
• Mini Marketing Plan from $499
• Marketing and advertising plan & budget from $1500
Learn more: adina@napkinmarketing.com | 289.842.7180 |
55
56. napkin marketing | what we do
• marketing strategy and planning
• responsive web design
• email marketing
• google adwords
• search engine optimization
• Social media management
• print advertising and design
56
adina@napkinmarketing.com | 289.842.7180 | @napkin_mktg