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Mobilize your creativity - Eyal Rabinovich.docx
The document discusses the mobile gaming market, focusing on opportunities, challenges, and strategies for creating successful games. It highlights the importance of understanding target audiences, platform selection, and adapting to various device specifications while providing real-life examples of development issues. The content emphasizes a business-driven approach and scalable solutions in mobile game development, along with the role of mominis in facilitating content distribution.
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Mobilize your creativity - Eyal Rabinovich.docx
- 1. Bringing Your Contentto the Mobile World
- 2. What we'll bechatting about Market and Opportunities Limitation and development challenges Real-life Example & Anecdotes Creative and affective solutions Conclusions Chit Chat
- 3.
- 4. Eyal Rabinovich VP Community& Content, Co-Founder
- 5. We do notconsider ourselves industry experts This is our humble perspective
- 6. What is ourperspective?
- 7. So... You wantto make a game Target Audience Market Select a Genre Share platform Territories
- 8.
- 9. Super low cost Feature phones Smartphones phones
- 10. Generally speaking Smartphones arepretty big
- 11. Smartphone Sales toEnd Users by Operating System World Wide – Q1 2010 0.1% 0.0% 0.6% 0.0% 3.7% 6.8% Symbian 9.6% Research In Motion iPhone OS 44.3% Android Microsoft Windows Mobile Linux 15.4% WebOS Other OS Maemo Palm OS 19.4%
- 12. Android Market ShareBy Region Q1 2010 30.0% 28.2% 25.0% 20.0% 15.0% 10.9% 10.0% 9.5% 9.0% 8.4% 7.8% 7.3% 5.4% 5.0% 5.0% 3.7% 2.4% 2.8% 0.6% 0.7% 0.9% 0.7% 0.6% 0.9% 0.5% 0.3% 0.0%
- 13. BlackBerry Market ShareBy Region Q1 2010 60.0% 51.3% 50.0% 40.6% 40.0% 37.4% 34.0% 33.0% 30.0% 25.2% 21.5% 19.5% 19.8% 20.0% 16.4% 14.4% 10.2% 10.0% 5.7% 6.2% 5.3% 4.4% 4.1% 0.1% 0.3% 0.2% 0.0%
- 14. Symbian Market ShareBy Region Q1 2010 100.0% 90.0% 88.6% 86.2% 83.9% 82.6% 80.0% 70.0% 62.2% 60.0% 56.7% 53.1% 53.2% 54.1% 51.4% 49.0% 49.6% 50.0% 48.0% 46.3% 41.9% 40.0% 37.2% 31.4% 30.0% 20.0% 10.0% 3.8% 3.2% 0.8% 0.0%
- 15.
- 16. So... You wantto make a good game? Relevant Make Viral your game Localized stand out Personalized
- 17. The truth behindthe numbers That was only smartphones Smartphones totaled at <20% of the world handset sales These graphs are only quarterly sales figures. People who didn’t replace their phones, are not on there Being a Smartphone is not enough for being good for games Be very critical and careful of articles with titles like: “Apple responsible for 99.4% of mobile app sales in 2009”
- 18. So, the rightanswer is We can’t tell you, it’s your choice to make Choose your territory carefully Plan your project with the entire set of target platforms in mind
- 19.
- 20. Main Issues “The problemwith standards is that everybody has one.“ “Write-once-run-anywhere. Ha. Hahahahaha.” - John Carmack
- 22. Input Methods Keys Misc Touch • Keypad • Single • Joystick • QWERTY • Multi • Trackball • Pointing device
- 23. Display Sizes 800 x 480 480 360 320 240 220 x 176 128x128 160 128
- 24. Dimensions X Proportions Dimensions Proportions Lack of Text Hard to Stretching Details Readability Design Effects
- 25. Main Processor Nexus One- 1 GHz Qualcomm QSD 8250 Snapdragon ARM T-Mobile G1 - 528 MHz Qualcomm MSM7201A ARM11 processor Motorola Droid - Arm Cortex A8 600 MHz underclocked to 550 MHz Nokia N73 - Dual CPU ARM9 220 MHz Blackberry Torch - 624 MHz Marvell Tavor PXA930 Blackberry Curve 8300 - 312 MHz
- 26. Memory Limitations Memory Storage Size Heap size Per device Per application Constant Dynamic limitations limitations
- 27. Audio & VideoCapabilities Radically different between devices Emulators usually do not emulate these aspects
- 28. VMs 2010 1999
- 29. J2ME Libraries Connected LimitedDevice Configuration (CLDC) Mobile Information Device Profile (MIDP) Nokia UI API Mobile 3D Graphics API Mobile Media API Bluetooth API Location API Wireless Messaging API SVG API Many more…
- 30.
- 31. “The following storiesare based on true events that took place while working in MoMinis”
- 32. Use Case No.1 Image Rotation
- 33. We’ve experienced thison some actual devices, and researched this issue…
- 35. createImage(image, x, y,width, height, ROTATE_180) 63 Pixels 63 % 8 = 7 56 Pixels
- 36. 63 Pixels 64 Pixels
- 37. Use Case No.4 Using a Trackball
- 38. Normal input interfaceis made up of three methods We have exposed a similar interfaceonce when KeyPressed – triggered in a button is initially pressed the game engine KeyReleased – triggered once A Trackball is a different story… when a button is released KeyRepeated – triggered when a button is pressed for a long time
- 39. Trackballs are verypopular in many Blackberry devices Comfortable for browsing the blackberry OS ui, but for games?...
- 41. We tried runningthe game on the blackberry device…
- 43. protected void keyPressed(intkeyCode) { System.out.println("press - " + System.currentTimeMillis()); } protected void keyReleased(int keyCode) { System.out.println("release - " + System.currentTimeMillis()); } Running the program we got the following debug prints: Press –KeyPressed 2221 Release – 2221 Press – 2425 Release – 2425 KeyRepeated Press – 2629 Release – 2629 Press – 2937 Release – 2937 KeyReleased A constant
- 44. Our solutionBig constant Small constant Butawhat about the sensitivity? Use non-constant sensitivity parameter
- 45. But this isstill not the whole story… Anatomy lesson
- 46. Our solution Different sensitivitiesfor vertical and horizontal movements
- 47.
- 48.
- 49. Our Advise Stay BusinessDriven Choose your platform carefully Will you get a Return Of Investment Use a scalable solution Create an infrastructure Find one
- 50.
- 51. MoMinis Value Proposition Users Publishers & Operators Developers
- 52. Value Proposition forDevelopers Rapid Creation No-Cost, Distribution via Automated Porting No-Risk, MoMinis Solutions and Easy-to-Use Short Time-To-Market Partners
- 53. Content Development Platform • Rapid creation • Automatic porting (Android, Blackberry, Symbian, J2me and more)
- 54. Personal Mobile Playground FaceWorld App Online Stores Mobile Portal (Roadmap)
- 55. MoMinis International DistributionNetwork MoMinis has partnered with leading partners and customers to bring MoMinis content to users globally. MoMinis international distribution network includes distribution in: Asia, Eastern Europe & Western Europe.
- 62. Q&A VP Community &Content, Co-Founder eyalr@mominis.com
Editor's Notes
- #3 We will start by presenting to you some of the opportunities in the mobile market. Go on to a brief overview about the technological barriers and challenges the developers encounter.Then we will spice it up with some of the weird issues we experienced, suggest to you some of our solutions, and conclud with some final slides.
- #6 When we founded the company, we did not start as Java Expert. What we will present is based on over 4 years of intensive JavaMe and mobile development
- #7 Our experience –building a cross platform game engine.In games, many of the issues come to an extreme. That will be our focus.
- #10 Super low cost – common in Asia and emmerging countries, do not run 3rd party appsFeature – most of us have these phones. When us, I do not refer to people room this room. Cooperates usually use blackberry or symbian devices, and many of you may have iPhone, which bring s us to:Smartphone –we will not get into debate regarding what is a smartphone. We refer to devices that have a better integration to the OS, and usually a native access.Unfortunally the low cost phone are taken down, despite their great number, since they are used mostly for texting and phone calls
- #11 Both in hype and in capabilities
- #12 Let’s have a look at the sales of smartphones cross the glob divided according to device.Dmonitated by symbian, followed by three top platforms.Android by now has increased in sales, almost to the declining size of RIM, which make the three OS pretty close
- #13 However, when choosing your platform, it is also crucial to examine the targeted regions.If you’re going to sell your app in the USA, android might be a smart move. However, if you also want to, let’s say, expand to Eastern Europe, this will be a less optimal decision.
- #14 Very successful in many places. Outstanding success in Canada and the Americas, and Europe, and more successful then the Android platform, except for a few regions.
- #15 As you can see, although there’s no hype for Symbian devices in years, it is still king of platforms in most of the world. However, it almost none excitant in North America.
- #18 All of you are not in the statistics
- #19 Plan your project – sometimes it is impossible to converst a game to low end phone
- #30 We will just say that there are many different JSRs which differ between devices. We should not go into the details here and even mention that JSRs and UI are usually two of the critical issues that must be dealt with when developing an application, but are not as central when devleoping games
- #38 Talk about how we expect it to run better on the newer device
- #39 Talk about how we expect it to run better on the newer device
- #40 We performed a long profiling process, unable to isolate any specific method, and in the end we managed to isolate it to something like….
- #43 Let the audience guess what’s the difference between the peppers, and tell them we’ll get back to this at the end of this use case
- #44 We opened up the JAR where the final application runs, but the pepper image there, looked just fine
- #46 Let the audience guess what’s the difference between the peppers, and tell them we’ll get back to this at the end of this use case
- #53 Debugging the program we realized that the trackball acts in a very different way from the keys:Instead of sending a single "pressed" and single "released" events, multiple pairs of both are sent in a rapid succession.
- #54 Next Step: discuss our solution "emulation of press" we connect the whole series of presses to a single continuous press
- #55 Display the solution in a graphic way
- #59 Replace text with images
- #60 Stay business driven – the porting issue is an endless pit – avoid falling into it. How? Follow the moneyA common mistake is companies who develop an app for the iPhone and then try to port them to other devices.The iPhone is great, but… do not assume you can create the same app for other devices.