Mobilize is a mobile user acquisition and performance marketing company in Brazil that works with major eCommerce portals. They go beyond just app-to-app traffic and leverage different sources such as YouTube, podcasts, blogs and affiliate networks. This allows them to have a segmented media mix with positive ROI. Mobilize benefits from the existing network of their parent company Rise and brings their expertise in segmentation from desktop to mobile. They create customized campaigns focused on acquisition or engagement for each client.

2. Spin Off of Rise Social Commerce,
one of the leaders in lead generation
and performance marketing, working
with Brazil’s biggest eCommerce
portals such as Dafiti, Submarino
Viagens, Sephora, Epoca
Cosmésticos.
Focused in mobile user acquistion,
mobile retarget, click2call and mobile
web content monetization.
Offices in Rio de Janeiro and São
Paulo.
WHO WE ARE!

3. Most user acquisition networks are focused only in
app2app traffic, which can cost a lot these days.
Some networks also use a lot of incentivized traffic,
which leads to a lot of bad quality installs and low
engagement.
USERS &
ENGAGEMENT!
WHY IS IT SO
EXPENSIVE TO GET
IN MOBILE?

4. THE SOLITION?!
SO, WHAT’S
It’s necessary to go one step beyond
simply using a network.
At Mobilize we work with different sources
of traffic, such as Youtube channels,
podcasts, blogs and also our private
affiliate network and integration with more
than 50 adExchange e RealTimeBiding
partners.
This way we manage to have a media mix
totally segmented and with positive ROI.

5. NETWORK + INTELLIGENCE!
OUR FORMULA
Mobilize benefits from the
existing network our parent
company Rise has, with hundreds
of affiliates already having good
results on desktop lead generation
and now running campaigns on mobile.
Besides this we also have several
channels with high mobile traffic in several
verticals.
We bring the same expertise of
segmentation we have in the desktop world
to mobile.
We focus on each client
individually, creating a customized KPI
based on acquisition/engagement needs.

6. OUR CLIENTS!
WHO ARE
We believe all parties involved should
make profit, so we talk to all elements of
the value chain:
MOBILIZE
CONTENT
OWNERS
AGENCIES
APP
DEVELOPERS
ECOMMERCES
ECOMMERCES

7. CONTENT
OWNERS
_Great part of the web trafffic comes
from mobile and there are severa
monetization possibilities beyond CPM
that are not being explored by content
owners.
_We manage to generate additional
revenue without changing the portal
workflow, just by adding a tracking
pixel.

8. APP
DEVELOPERS
_We manage to acquire users with
better ROI than app2app install
campaigns.
_We choose the best sources of traffic
in different medias (Youtube channels,
podcasts, portals), segmented acording
to the target audience.

9. ECOMMERCE
PORTALS
_98% of eCommerce website visits
don't end in sales, but using retargeting
up to 15% of these lost sales can be
recovered.
_In the mobile world several
technological aspects prevent
companies to use the same retargeting
strategies of desktop.
_We have the technology and expertise
to do mobile retargeting, on web or app
(deep linking).

10. AGENCIES
_We work in partnership with your
media team, picking the best sources of
traffic in our network.

11. METHODOLOGY?!
1
2
3
5
6
7
App/website analisys (benchmark with
competitors, app store placement, etc)
4
Current attribution and tracking plartform
analysis, considering engagement and
monetization
Campaign goals setting (more installs, nore
engagament, boost sales?)
Initial budget definition
Supervision on deployment of
“creative” (banners, etc)
Segmentation (geo, devices, app size,
platforms)
KPI’s definition and triggers to increase volume
WHAT’S OUR

12. TECHNOLOGY
No need to change your app source
code, we use your existing tracking
partner.
We Support all major tracking SDK’s:

13. CARLOS ESTIGARRIBIA
+ 55 21 96856 5635
CONTATO@MOBILIZENETWORK.COM