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PUSH NOTIFICATIONS
MOBILE APPS / WEBSITES / FACEBOOK MESSENGER
Boost your Marketing & CRM Performance!
THE #1 EUROPEAN PUSH TECHNOLOGY
Accelerating User Engagement on Mobile & Desktop. Worldwide.
Blue Chip CustomersMonths of R&D Million Apps Installed Million Notifications / MonthMobile Experts Countries
$10M invested by &
Push Notifications
Device Data
SDK DATA
Profile Data
Behavioral Data
DATA CONTACT
CHANNELS
MOBILE APPS
Language
Last open date
# of visits
Install date
App version
Push Notifications
Push Notifications
In-App Messages
WEBSITES
FACEBOOK MESSENGER
EXTERNAL 3rd-PARTY DATA
CRM, Analytics, DMP…
BIG DATA & PUSH NOTIFICATION
SAAS TECHNOLOGY
Segmentation
Personalization
Automation
Geomarketing
Pressure management
A/B Testing
NEW
PUSH NOTIFICATIONS FOR MOBILE APPS
PUSH NOTIFICATIONS FOR WEBSITES
PUSH NOTIFICATIONS FOR FACEBOOK MESSENGER
WE HELP OVER 400 CUSTOMERS THRIVE
Any Industry. All Sizes. Worldwide.
MOBILE APP PUSH
NOTIFICATIONS
Broadcast messages to your mobile app users.
APP ENGAGEMENT IS CRITICAL
20%
Only Launch The App Once
~ 40%
Launch The App < 3 Times
39%
Launch The App 11 Times
Or More
App Retention Rate
Total number of times an app was used
 It’s critical to engage your users ASAP
Did you know that 1 out of 5 users only launch your app once?
Low Cost & Power of SMS
MOBILE APP PUSH NOTIFICATIONS
Push Notifications are crucial in a CRM strategy.
Numerous advantages.
41%
Acceptance Rate
(simple - nothing to type)
8%
Average Reaction Rate
x2
Impact on App Usage Channel Protected by the OS
GO BEYOND SIMPLE TEXT
Stand out thanks to badges, emoticons and alert sounds.
ADD RICH MEDIA TO YOUR NOTIFICATIONS
THE BIG NEWS WITH iOS 10:
ADD VIDEOS TO YOUR NOTIFICATIONS!
IN-APP MESSAGES
No user permission needed. Same targeting capacities as for Push Notifications.
In-App AlertBox In-App Banners In-App Interstitials
WEB PUSH
NOTIFICATIONS
Broadcast messages to your website visitors.
PUSH NOTIFICATIONS FOR WEBSITES!
Available right now on PC, Mac & Mobile.
Retargeting website visitors with an abandoned basket.
Visit of a website1 The user is taken back to his basket3A Web Push is received2
WEB PUSH ON DESKTOP
Same display formats as for Mobile App Push Notifications.
WEB PUSH ON ANDROID
UNLOCKED SCREEN: TOASTLOCKED SCREEN NOTIFICATION CENTER
IMPACT OF WEB PUSH FOR JUMIA
The Accengage Web Push Technology helps Jumia
increase conversions by 9X!
38% AVERAGE CLICK RATE
on Web Push Notifications
PRESENTED BY
7.85%
CONVERSION RATE
on previously abandoned carts
from users exposed to Web Push
9X MORE CONVERSIONS
from users receiving notifications
FACEBOOK PUSH
NOTIFICATIONS
Broadcast messages to Facebook users.
HOW DOES IT WORK?
TechCrunch example: display of a message explaining the benefits.
HOW DOES IT WORK?
TechCrunch example: opt-in request from Facebook Messenger.
HOW DOES IT WORK?
TechCrunch example: the user is opt-in  a “Welcome Push Notification” is sent.
HOW DOES IT WORK?
Then: reception of TechCrunch News.
A multi-OS & multi-device notification (with 1 opt-in).
100K
additional visits on the
website in one month
thanks to Messenger
Push Notifications!
USE CASE: “SECRET STORY”
Targeted news based on users’ favorite TV Star.
Patrick MAREUIL
Managing Partner
+33 (0)1 44 56 87 16
contact@accengage.com
www.accengage.com
CONTACT US TO LEARN MORE
Would you like to get a Demo of Accengage?
Give us a call or send us an email so we can arrange a time for your free live demo.

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PUSH NOTIFICATIONS: MOBILE APPS / WEBSITES / FACEBOOK MESSENGER

  • 1. PUSH NOTIFICATIONS MOBILE APPS / WEBSITES / FACEBOOK MESSENGER Boost your Marketing & CRM Performance!
  • 2. THE #1 EUROPEAN PUSH TECHNOLOGY Accelerating User Engagement on Mobile & Desktop. Worldwide. Blue Chip CustomersMonths of R&D Million Apps Installed Million Notifications / MonthMobile Experts Countries $10M invested by &
  • 3. Push Notifications Device Data SDK DATA Profile Data Behavioral Data DATA CONTACT CHANNELS MOBILE APPS Language Last open date # of visits Install date App version Push Notifications Push Notifications In-App Messages WEBSITES FACEBOOK MESSENGER EXTERNAL 3rd-PARTY DATA CRM, Analytics, DMP… BIG DATA & PUSH NOTIFICATION SAAS TECHNOLOGY Segmentation Personalization Automation Geomarketing Pressure management A/B Testing NEW
  • 6. PUSH NOTIFICATIONS FOR FACEBOOK MESSENGER
  • 7. WE HELP OVER 400 CUSTOMERS THRIVE Any Industry. All Sizes. Worldwide.
  • 8. MOBILE APP PUSH NOTIFICATIONS Broadcast messages to your mobile app users.
  • 9. APP ENGAGEMENT IS CRITICAL 20% Only Launch The App Once ~ 40% Launch The App < 3 Times 39% Launch The App 11 Times Or More App Retention Rate Total number of times an app was used  It’s critical to engage your users ASAP Did you know that 1 out of 5 users only launch your app once?
  • 10. Low Cost & Power of SMS MOBILE APP PUSH NOTIFICATIONS Push Notifications are crucial in a CRM strategy. Numerous advantages. 41% Acceptance Rate (simple - nothing to type) 8% Average Reaction Rate x2 Impact on App Usage Channel Protected by the OS
  • 11. GO BEYOND SIMPLE TEXT Stand out thanks to badges, emoticons and alert sounds.
  • 12. ADD RICH MEDIA TO YOUR NOTIFICATIONS
  • 13. THE BIG NEWS WITH iOS 10: ADD VIDEOS TO YOUR NOTIFICATIONS!
  • 14. IN-APP MESSAGES No user permission needed. Same targeting capacities as for Push Notifications. In-App AlertBox In-App Banners In-App Interstitials
  • 15.
  • 16. WEB PUSH NOTIFICATIONS Broadcast messages to your website visitors.
  • 17. PUSH NOTIFICATIONS FOR WEBSITES! Available right now on PC, Mac & Mobile.
  • 18. Retargeting website visitors with an abandoned basket. Visit of a website1 The user is taken back to his basket3A Web Push is received2 WEB PUSH ON DESKTOP
  • 19. Same display formats as for Mobile App Push Notifications. WEB PUSH ON ANDROID UNLOCKED SCREEN: TOASTLOCKED SCREEN NOTIFICATION CENTER
  • 20. IMPACT OF WEB PUSH FOR JUMIA The Accengage Web Push Technology helps Jumia increase conversions by 9X! 38% AVERAGE CLICK RATE on Web Push Notifications PRESENTED BY 7.85% CONVERSION RATE on previously abandoned carts from users exposed to Web Push 9X MORE CONVERSIONS from users receiving notifications
  • 21.
  • 23. HOW DOES IT WORK? TechCrunch example: display of a message explaining the benefits.
  • 24. HOW DOES IT WORK? TechCrunch example: opt-in request from Facebook Messenger.
  • 25. HOW DOES IT WORK? TechCrunch example: the user is opt-in  a “Welcome Push Notification” is sent.
  • 26. HOW DOES IT WORK? Then: reception of TechCrunch News. A multi-OS & multi-device notification (with 1 opt-in).
  • 27. 100K additional visits on the website in one month thanks to Messenger Push Notifications! USE CASE: “SECRET STORY” Targeted news based on users’ favorite TV Star.
  • 28.
  • 29. Patrick MAREUIL Managing Partner +33 (0)1 44 56 87 16 contact@accengage.com www.accengage.com CONTACT US TO LEARN MORE Would you like to get a Demo of Accengage? Give us a call or send us an email so we can arrange a time for your free live demo.