HOW TO BOOST YOUR MARKETING AND CRM PERFORMANCE WITH PUSH NOTIFICATIONS!
Optimize User Engagement, Retention & Conversion. Communicate in a targeted, personalized, automated and synchronized way with your mobile app users and web visitors thanks to Push Notifications for Mobile Apps, Websites and Facebook Messenger!
- Mobile App Push Notifications: send messages to your mobile app users.
- Web Push Notifications: broadcast messages to your website visitors.
- Facebook Messenger Push Notifications: Broadcast messages to Facebook users.
Check out our White Papers on: www.accengage.com
Contact us: contact@accengage.com
2. THE #1 EUROPEAN PUSH TECHNOLOGY
Accelerating User Engagement on Mobile & Desktop. Worldwide.
Blue Chip CustomersMonths of R&D Million Apps Installed Million Notifications / MonthMobile Experts Countries
$10M invested by &
3. Push Notifications
Device Data
SDK DATA
Profile Data
Behavioral Data
DATA CONTACT
CHANNELS
MOBILE APPS
Language
Last open date
# of visits
Install date
App version
Push Notifications
Push Notifications
In-App Messages
WEBSITES
FACEBOOK MESSENGER
EXTERNAL 3rd-PARTY DATA
CRM, Analytics, DMP…
BIG DATA & PUSH NOTIFICATION
SAAS TECHNOLOGY
Segmentation
Personalization
Automation
Geomarketing
Pressure management
A/B Testing
NEW
9. APP ENGAGEMENT IS CRITICAL
20%
Only Launch The App Once
~ 40%
Launch The App < 3 Times
39%
Launch The App 11 Times
Or More
App Retention Rate
Total number of times an app was used
It’s critical to engage your users ASAP
Did you know that 1 out of 5 users only launch your app once?
10. Low Cost & Power of SMS
MOBILE APP PUSH NOTIFICATIONS
Push Notifications are crucial in a CRM strategy.
Numerous advantages.
41%
Acceptance Rate
(simple - nothing to type)
8%
Average Reaction Rate
x2
Impact on App Usage Channel Protected by the OS
11. GO BEYOND SIMPLE TEXT
Stand out thanks to badges, emoticons and alert sounds.
13. THE BIG NEWS WITH iOS 10:
ADD VIDEOS TO YOUR NOTIFICATIONS!
14. IN-APP MESSAGES
No user permission needed. Same targeting capacities as for Push Notifications.
In-App AlertBox In-App Banners In-App Interstitials
18. Retargeting website visitors with an abandoned basket.
Visit of a website1 The user is taken back to his basket3A Web Push is received2
WEB PUSH ON DESKTOP
19. Same display formats as for Mobile App Push Notifications.
WEB PUSH ON ANDROID
UNLOCKED SCREEN: TOASTLOCKED SCREEN NOTIFICATION CENTER
20. IMPACT OF WEB PUSH FOR JUMIA
The Accengage Web Push Technology helps Jumia
increase conversions by 9X!
38% AVERAGE CLICK RATE
on Web Push Notifications
PRESENTED BY
7.85%
CONVERSION RATE
on previously abandoned carts
from users exposed to Web Push
9X MORE CONVERSIONS
from users receiving notifications
23. HOW DOES IT WORK?
TechCrunch example: display of a message explaining the benefits.
24. HOW DOES IT WORK?
TechCrunch example: opt-in request from Facebook Messenger.
25. HOW DOES IT WORK?
TechCrunch example: the user is opt-in a “Welcome Push Notification” is sent.
26. HOW DOES IT WORK?
Then: reception of TechCrunch News.
A multi-OS & multi-device notification (with 1 opt-in).
27. 100K
additional visits on the
website in one month
thanks to Messenger
Push Notifications!
USE CASE: “SECRET STORY”
Targeted news based on users’ favorite TV Star.
28.
29. Patrick MAREUIL
Managing Partner
+33 (0)1 44 56 87 16
contact@accengage.com
www.accengage.com
CONTACT US TO LEARN MORE
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