Growth Marketing Tactics Using Facebook For Crowdfunding ProductsRoy Morejon
Roy Morejon Presentation for Growth Marketing Conference, Discussing Facebook Marketing Lead Generation Tactics For Facebook's 1st Crowdfunding Case Study on a 40-day, $1.8 Million Raise.
Marketing plays an important role in every startup. Some people believe that investing a large amount of money in marketing is not beneficial. Idea of startup actually needs the push up from marketing strategies which will provide the needed growth
Internet Advertising is a new way to make your website more successfulPete S
Free advertising? Sounds a good idea? Consider for a moment if you created an advert and used it to promote individual services and products. This presentation explains how to use Internet Advertising on your website to increase sales and profits.
6 Ways to Retarget Audiences Using Facebook Ads to Maximize Revenue during Q4Tinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Ad Espresso Presents:
During Q4 the cost of advertising on Facebook sees a steep increase in price so it’s important to turn to your best audiences to maximize revenue. During this webinar we’ll cover 6 retargeting techniques you must be using to guarantee success at this busy time of year.
Growth Marketing Tactics Using Facebook For Crowdfunding ProductsRoy Morejon
Roy Morejon Presentation for Growth Marketing Conference, Discussing Facebook Marketing Lead Generation Tactics For Facebook's 1st Crowdfunding Case Study on a 40-day, $1.8 Million Raise.
Marketing plays an important role in every startup. Some people believe that investing a large amount of money in marketing is not beneficial. Idea of startup actually needs the push up from marketing strategies which will provide the needed growth
Internet Advertising is a new way to make your website more successfulPete S
Free advertising? Sounds a good idea? Consider for a moment if you created an advert and used it to promote individual services and products. This presentation explains how to use Internet Advertising on your website to increase sales and profits.
6 Ways to Retarget Audiences Using Facebook Ads to Maximize Revenue during Q4Tinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Ad Espresso Presents:
During Q4 the cost of advertising on Facebook sees a steep increase in price so it’s important to turn to your best audiences to maximize revenue. During this webinar we’ll cover 6 retargeting techniques you must be using to guarantee success at this busy time of year.
Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches.
And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option.
Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Pay per click from emfinity India IT solutionsMaxwellParker1
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Ibid stimulate involves strategy development for corporate identity, marketing collateral, advertising campaigns and content development. We work with start-ups to develop new corporate identities as well as established organizations who require support with ongoing marketing communication.
Features
1. Corporate identity pack - brand audit, logo development and stationery.
2. Print collateral - brochures, cooperate and product roller banner.
3. Content development - illustration and photo retouching.
4. Marketing collateral (communication items, promotional items).
5. Advertising campaign for both print and electronic media.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Remaining relevant - The Three Things Marketers Need to Do Right NowTinuiti
Marketers have had to completely rewrite their playbooks over the past month in an attempt to remain relevant amidst the rapidly evolving COVID-19 pandemic. Join QuickFrame’s Morgan Bailey and Tinuiti’s Avi Ben-Zvi and Jesse Math as they cut through all of the noise and deliver just the 3 most important pieces of advice marketers need to know as they manage through this new (temporary) normal.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Facebook is still the king of social media interaction. Your business needs to be represented, and you need to have a plan. Pick up some tips on Facebook marketing and we can help you with a plan. contact us today at http://customfitmarketing.com to find out more.
Facebook advertising has been around for just over 10 years. Do you know how to build out a successful Facebook and Instagram ad campaign? Let’s simplify this with expert strategies as we walk through a campaign build-out.
Want to scale your customer acquisition? We will show you where to gather your customer data, how to create accurate buyer persona types and how to triumphantly target new audiences.
A is for Advertising - Montfort x NetSquaredMontfort
Presentation by Ben Matthews from Montfort.io to the NetSquared London meetup for the event "Essential digital marketing for charities".
Sspeakers from digital agencies and charities gave a practical overview of the '3 As' of digital marketing: AdWords, Analytics and Advertising.
SPEAKERS
- Ben Matthews, social media and press consultant specialising in technology, media, government and charity sector at Montfort, an international digital marketing and social media agency, will talk about advertising for charities.
- Matt Moorut, a NetSquared London co-organiser, will present on digital marketing and analytics.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Lowering Customer Acquisition Costs on FacebookTinuiti
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
Instagram is a visually appealing platform, traditionally used for organic growth opportunities. While the platform was originally designed for organic engagement, brands should also leverage Instagram’s advertising capabilities to capitalize on revenue opportunity. Learn powerful advertising tactics to drive conversions and maximize ROI on Instagram.
Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches.
And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option.
Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Pay per click from emfinity India IT solutionsMaxwellParker1
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Ibid stimulate involves strategy development for corporate identity, marketing collateral, advertising campaigns and content development. We work with start-ups to develop new corporate identities as well as established organizations who require support with ongoing marketing communication.
Features
1. Corporate identity pack - brand audit, logo development and stationery.
2. Print collateral - brochures, cooperate and product roller banner.
3. Content development - illustration and photo retouching.
4. Marketing collateral (communication items, promotional items).
5. Advertising campaign for both print and electronic media.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
Remaining relevant - The Three Things Marketers Need to Do Right NowTinuiti
Marketers have had to completely rewrite their playbooks over the past month in an attempt to remain relevant amidst the rapidly evolving COVID-19 pandemic. Join QuickFrame’s Morgan Bailey and Tinuiti’s Avi Ben-Zvi and Jesse Math as they cut through all of the noise and deliver just the 3 most important pieces of advice marketers need to know as they manage through this new (temporary) normal.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Facebook is still the king of social media interaction. Your business needs to be represented, and you need to have a plan. Pick up some tips on Facebook marketing and we can help you with a plan. contact us today at http://customfitmarketing.com to find out more.
Facebook advertising has been around for just over 10 years. Do you know how to build out a successful Facebook and Instagram ad campaign? Let’s simplify this with expert strategies as we walk through a campaign build-out.
Want to scale your customer acquisition? We will show you where to gather your customer data, how to create accurate buyer persona types and how to triumphantly target new audiences.
A is for Advertising - Montfort x NetSquaredMontfort
Presentation by Ben Matthews from Montfort.io to the NetSquared London meetup for the event "Essential digital marketing for charities".
Sspeakers from digital agencies and charities gave a practical overview of the '3 As' of digital marketing: AdWords, Analytics and Advertising.
SPEAKERS
- Ben Matthews, social media and press consultant specialising in technology, media, government and charity sector at Montfort, an international digital marketing and social media agency, will talk about advertising for charities.
- Matt Moorut, a NetSquared London co-organiser, will present on digital marketing and analytics.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Lowering Customer Acquisition Costs on FacebookTinuiti
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
Instagram is a visually appealing platform, traditionally used for organic growth opportunities. While the platform was originally designed for organic engagement, brands should also leverage Instagram’s advertising capabilities to capitalize on revenue opportunity. Learn powerful advertising tactics to drive conversions and maximize ROI on Instagram.
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products. Learn all about Advertising on Instagram in this segment of Instagram Marketing Strategies for Small Businesses.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
International speaker Steve Weiss' (CEO, MuteSix) presentation at Mumbrella360 Ruperta Daher
Steve Weiss, CEO of the Los Angeles-based internet marketing firm MuteSix, presented on The Tricks to Running Profitable, Scalable eCommerce Facebook Ad Campaigns at Mumbrella360.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Roy Morejon
President & Co-Founder
Enventys Partners
● Turn-Key Product Launch Co.
● Product Dev > CF > eCommerce
● Crowdfunded over 800 Products
● Raised over $165M in past 7 years
● 35 Unique Million Dollar Projects
3. LinkedIn
Growth Hack
● Activate Bluetooth on your mobile device.
● In the LinkedIn mobile app, tap the My
Network tab.
● Tap Find nearby at the top of the screen.
● Tap Enable > tap OK.
● Tap Enable Bluetooth sharing > toggle to
allow LinkedIn to access Bluetooth
Sharing.
● Once you've enabled Bluetooth sharing,
you can discover others nearby while
viewing the Find Nearby screen.
● ANDROID: Tap ENABLE NEARBY > tap
ALLOW.
5. WHY
USER ACQUISITION
USING
CROWDFUNDING?
● Minimizes risk
● Proves out market for product
● Reduces need for loans or VC $
● Community of backers (Tribe)
● PR Opportunities
● No need for a website
● Easy to set up campaign page
9. Keys to lead generation ads
● Campaign and ad setup
● A/B test
○ contest vs. discount
● Keep leads engaged
10. Set up a successful pre-launch campaign
● Test target audiences
○ Start with a low daily budget ($5-$10 per audience)
● Create 2 to 3 ads per audience
● Test creative
○ Copy, images, short videos, gifs, etc.
15. Benefits of contest apps
● Viral Growth
● Incentivize with
rewards
● Email triggers
● User friendly
set-up
16. Queue leads are 1.6x
more valuable than FB
leads when it comes to
conversions post-launch
17. How we use contest apps
● Collect email leads in Facebook
● Use Zapier to add the leads to
a drip campaign
● Send them a welcome email
● Drive them to a landing page
where the contest app is
embedded
19. How a drip campaign works
● Interacts with new subscribers and customers
○ Goal: Drive new customers further down funnel
○ Goal: Get existing customers to perform repeat actions
○ Goal: Build brand awareness
● Base email content on customer actions (or non actions)
● Provide subscribers content relevant to your CTA
24. Key to converting landing pages
● Write a compelling headline
● Use a clear CTA
● Have a mechanism to gather customer data for
remarketing
● Briefly explain the product/service
● Showcase your product through photos, graphics and,
if possible, a video
37. Conversion rate
● Proportion of people that completed a process after
starting it
● Determine clear starting and ending points
● The number varies by what actions you are tracking
● Used to measure the specific effectiveness of different
marketing initiatives
38. Customer acquisition cost
● The overall cost to bring in a customer
● Takes into account the total cost of marketing
● Can be used to determine the scalability of new
companies
● Optimizing ROI and ROAS can improve CAC
39. Rate of new customer acquisition
● How your acquisition efforts are performing in a given
time period
● Compare rate of new customers to another historical
period (goal is to increase with time)
● Measures what you are actually trying to increase:
CUSTOMER GROWTH
41. The story
DUO is an on-the-go dual screen
laptop monitor that was designed
to allow for efficient multitasking
when you’re on-the-go.
Created by a team of students from
MIT who received funding from MIT
Sandbox and IDEA Northeastern to
crowdfund their invention.
42. Pre-launch goals
● Generate targeted email leads
● Keep the leads engaged
● Test target audiences
● Test creative: ad copy, images, videos, etc.
● Our main goal is to build an email list that will convert
into backers when we launch
43. Duo lead gen set-up
● Lead Gen Ad Campaigns
○ Sign-up/Discount ads
○ Enter to win/Contest ads
○ Conversion optimization ads - send traffic straight to the landing page
● Lead Gen Ads
○ Start with 2 or 3 ads per audience
○ Test new ads vs. top performing ad after 72 hours
● Start with a low budget
○ $5 to $10 per audience
45. Duo pre-launch set-up
● Set up Zapier to feed your
leads into MailChimp
○ Remember AUTOMATION IS KEY
● Create a welcome email and
DRIP campaign
○ Tell your leads about the viral
contest in the welcome email
○ Drive leads to a landing page
where they can sign up for the
contest
47. Duo campaign launch set-up
● Launch Ad Campaigns
○ Traffic Campaign
○ Offer Ads
○ Video/Gif Ads
○ Instagram Story Ads
● Audiences
○ Segmented customer lists
○ Full customer lists
○ Look-a-likes of past buyers
○ Website visitors, FB page engagement and visitors, Video views, etc.
○ Interest based audiences
48. Custom list conversion rates
● Segmented Customer List
converts 6x better than interest
based targeting
● Full Customer List converts 4x
better than interest based
targeting
● Look-a-likes of buyers convert 2x
better than interest based
targeting
● Customer List
○ 368 sales / $67,951
● Look-a-likes
○ 77 sales / $16,047
● Interest based
○ 20 sales / $4,601
49. CAMPAIGN
RESULTS
● Fully funded in the first 24 hours
● ROAS on ad spend = 4.26X
● Total ad spend = $20,725.92
● Total tracked revenue = $88,388 over a
35 day period
● Total tracked conversions = 471 over a 35
day period
● Average CPC for traffic campaign = $0.40
● Average CPC for offer campaign = $0.22
● Average CPC for Instagram campaign =
$0.31
● Average CPC for video/gif ads = $0.25
● Total raised on Kickstarter = $862,433
● Total backers on Kickstarter = 4,145
● Total raised to this point (Including
Indemand) = $1,199,737
● Total backers to this point (Including
Indemand) = 5,396
51. Cold traffic doesn’t know your brand
● Turn skeptics into believers
● Grab their attention
● Keep them engaged
● Create a seamless transition
to your website
53. What are consumers thinking?
● Put yourself in your ideal customer’s shoes
● Answer common consumer questions
○ Will this product/service work?
○ Will this product/service work for me?
○ Is the product/service worth the money?
54. Where do I start?
● Building customer personas
○ Age
○ Gender
○ Geolocation
● What needs does your customer have?
● How does your product or service solve them?
● Look at competitors strategies!
○ Facebook’s new info and ads section
55. Find customer groups
● Don’t be afraid to start out broad
● Hone in your audience over time through data analysis
● Who is your ideal customer?
● Identify lifestyle, habits, preferences, needs, dislikes, favorites
56. Putting this knowledge to work
● Start with your existing customer/email list
● Use Facebook’s feature to create lookalike audiences
○ Find new customers exactly like your current customers
● Tailor content/copy to your customer groups
● Reach them through as many channels as possible
58. The story
The Tobacco Motorwear Company
was born out of a passion for
riding. They believe that you
shouldn’t have to sacrifice style for
safety.
Tobacco Motorwear makes a
variety of kevlar-lined riding gear.
The McCoy jacket is their latest
piece of riding gear.
59. Live campaign goals
● Identify niche customer group
● Send steady traffic to the Kickstarter page
● Achieve a CPC <$0.30
● Maintain > 3:1 ROI
60. The approach
● Tested creative: ad copy,
images, videos, etc.
● Focused on niche
motorcycle audiences
● Tested Facebook news
feed, Instagram feed, and
Instagram story ads
63. Why are early
adopters important?
The Diffusion of
Innovation Theory
○ Early adopters are less costly to
convince to try new technology
○ The mass market is expensive
○ Use early adopters to set the
“trend” and get the masses
interested in your product
64. Enterprise crowdfunding
● The more innovative the
technology, the more difficult it is
to get mass appeal
● The good news is Kickstarter and
Indiegogo have assembled millions
of innovators and early adopters
● Big brands like Segway, Gillette and
Lego have launched recent
crowdfunding campaigns
65. More Big Brands Will Be
Launching
Crowdfunding
Campaigns
in 2019
Crowdfunding is a way for start-ups, small and large businesses and really anyone to raise money using the power of the crowd.
Benefits of crowdfunding for business owners and project creators include:
Access to capital reducing the need for loans or investors
Access to a network of early adopters interested in the success of your venture
Simplicity compared to other methods of raising capital
No need for a website
Easy to set up campaign page
Concept pre-sales
Minimizes risk
Proves out market for product
Talk about FB user acquisition, botvertising and case studies
Strategies we use in crowdfunding to launch a new campaign, from lead generation to the campaign launch, and how to maximize potential.
Facebook Lead generation is one of the main types of ad campaigns we use to build an email list for every campaign.
[EXAMPLE OF A LEAD GEN CAMPAIGN SET UP]
Explain how we set up the campaign and why (number of audiences, spend, types of audiences, etc.)
[EXAMPLE OF A LEAN GEN AD]
Explain how we set up ads in each campaign (number of ads, sign up vs. enter to win, types of ads (video, gif, image))
[LEAD FORM]
Explain how we set up our lead forms. Lead into Zapier and the drip campaign/welcome email (briefly). Then quickly mention the LP and contest?
A/B testing sign up and enter to win - if it costs more than half for a discount....
It’s important to always be testing
During pre-launch we test discount vs contest ads
We’ve found leads from discount CTA convert into buyers 2.5x better than Enter to Win!
If we are able to keep your CPL for discount ads around $1.20 we focus on these ads during pre-launch
Average cost per lead
Average CPL for contest ads is $0.68 and the average CPL for discount ads is $1.20
We’ll talk about this more later on, but you also want to find a way to keep these leads engaged. You don’t want to just collect them and leave them in Facebook because that can hurt you later on when you need those leads to convert into paying customers.
One of the most important, if not the most important parts of generating targeted email leads is keeping them engaged.
Contest apps like these are referral-marketing platforms that help you capture new customers and grow your business.
Viral-Loops and Queue are just two types of contest apps. There are several others like Woobox and Gleam that are great options as well.
Viral Growth
Social sharing (Facebook, Twitter, Email, etc.)
Incentivize with rewards
Offer tired prizes to your list. Their chances of winning a prize/reward increase the more they share
Offer a grand prize and several lower level prizes
Automatic email triggers to remind your list to continue sharing
Notified if someone “steals” their spot
Notified if they move up on the leaderboard
User friendly set-up
Most of these apps are easy to set-up so there is no need for a developer.
WHY ARE CONTESTS LIKE THESE SO IMPORTANT WHEN COLLECTING EMAIL LEADS?
We have found people who sign up within Facebook AND then sign up for the contest are XX times more likely to convert than someone who just signs up within Facebook.
[SHOW STATS] - Show the sign up numbers from each source for a campaign (FB, Queue, FB 2 Queue)?
For example in the DUO case study we’re going to go over soon, we had 61 conversions from our Queue list for $12,307.00 in revenue only 14 conversions from Facebook sign ups for $2,647 in revenue.
HOW DO WE USE VIRAL APPS?
Promote the contest and getting them to the landing page (where they can get more information on the product and sign up for the contest).
DRIP CAMPAIGNS
So you’re gathering all of these email addresses with the wonderful FB lead generation platform.
But now what? You can’t forget about these people
One solution is setting up a drip campaign
I’m sure most of you are familiar with automated email flows
How a drip campaign works
Just to recap…
3 main goals:
Get new customers to take further action
Get existing customers to repeat an action
Build brand awareness and trust
The key here is engagement, not SPAM or harassment
Welcome emails should be sent out right away
All copy and content should support your CTA
Your current email marketing platform
Chances are your current email marketing platform fully supports automation
Some of these are more intuitive than others
We are an Agency Partner with MailChimp
BIG TEXT SLIDE
Automated emails get 119% higher click rates than broadcast emails
With email automation, it is all about catching people in the right moment
Remember timing is everything!!
While you don’t necessarily need to have a landing page to build an email list it can be very beneficial. It will help create higher quality leads that have a better chance of converting into paying customers.
Write a good headline - You want to gain their attention right away. Make sure it’s simple, compelling and descriptive.
Having a clear CTA
Gathering leads is a critical part of your landing page. In fact, it’s typically the most important part of the pre-launch phase of a crowdfunding campaign.
Position your sign-up box carefully; usually toward the top of the page, above the fold.
Make the CTA button a bright color or a color that stands out on your landing page.
Have a mechanism to gather customer data for remarketing - Queue or Viral-Loops
Briefly explain the product/service - You want readers to know exactly what your product is and how it solves a problem they have in order to make them want to learn more about it.
Write concise supporting information - Why should the reader be interested in your product? Describe exactly what your product is and the benefits it offers, using bullet points where possible. Don’t over-explain; your goal at this point is to make your readers intrigued enough to sign up.
Showcase your project through photos, graphics and, if possible, video. Be sure your pictures are clear and high-quality. If you use video, ensure it is crisp, easy-to-follow and to the point.
We actually just launched the Magnet Drive campaign. They’ve only been live for a week and we already have over 500 new customers during the busiest time of year.
Utilizing a chatbot is another great way to generate high quality leads. If you can get your customers or potential customers into a chatbot you can easily keep them engaged by asking them questions, giving them more information or having them take a survey.
Facebook Messaging Survey earlier this year
WHY MESSENGER ADS?
While we have found email marketing to be very effective we’re always trying to find ways to improve our strategy. According to MailChimp the average open rate for emails is 21.81% and the average CTR is around 4%. That leaves a huge portion of your list that didn’t even open your email. The reasons may be different, but one of the main reasons is due to the high number of unwanted emails users receive on a daily basis.
We’re also seeing a huge shift from desktop to mobile. Many people are reading their emails on-the-go. Chatbots provide a clear, concise and short message with a clear CTA. They’re easier to read through and they’re interactive, providing a more personalized user experience.
From our tests, we obtained an average open rate of 93.85% and and average click-through rate of 28.47%.
TYPE OF MESSENGER AD
With messenger ads, our main goal is to get potential future customers to engage with us in Facebook messenger because we want to be able to message them when the campaign launches.
[SHOW MESSENGER AD]
We set up a traffic campaign and set the destination to “messenger”.
Then we use ManyChat’s JSON Growth Tool to send a welcome message and collect leads within ManyChat.
Open messenger - click on people (on android you have to click +people, in top right of screen) - scan code
Metrics that make sense depend on your business and your goals for growth
Here are some commonly used metrics that serve as a solid starting point for growth efforts
The better you understand these metrics, the more strategic you can become when making marketing decisions
Measuring Success: Conversion Rate
Proportion of users who complete a process after starting it
Some common examples:
Saw an online ad and purchased a product
Saw a CTA and successfully finished a registration process
Questions I hear a lot: what is a good conversion rate?
Different actions are going to have different numbers
Online advertisements may be in the single digits whereas registration/opt in conversion rates may be much higher
With some quick research, you can find some industry averages and the goals you are trying to achieve
Customer Acquisition Cost
Simple, the overall cost to bring in a customer
High-level metric that takes into account all marketing efforts working together
Example: For the month of June, say your company spends $50 Facebook Ads driving traffic to your website. In addition, you also spend $50 on Google Ads for retargeting, and acquires 10 new customers, the CAC is $10 per customer.
Rate of Customer Acquisition
In other words, customer growth
Basically, in any given time period, how your acquisition efforts are performing
Important to look at your company’s growth over time, as we always want this to be increasing
THE STORY: DUO is an on-the-go dual screen laptop monitor that was designed to allow for efficient multitasking when you’re on-the-go. It was created by a team of students from MIT. They received funding from MIT Sandbox, which promotes student entrepreneurship and IDEA Northeastern, which is a venture accelerator to crowdfund their invention.
PRE-LAUNCH: Our goal for this pre-launch was to generate targeted email leads, keep the email leads engaged throughout pre-launch, test target audiences, and test creative: copy & images. A small percentage of total budget was spent during the pre-launch phase.
Lead Gen Ad Campaigns
Sign-up/Discount ads
Enter to win/Contest ads
Conversion optimization ads - send traffic straight to the landing page
If you’re able to get a CPL for your discount ads that is close to your CPL for enter to win ads Leads from Discount CTA convert into buyers 2.5x better than Enter to Win!
Lead Gen Ads
Start with 2 or 3 ads per audience
Create 1 baseline ad across all ad sets, and two ads with relevant copy for the specific target audiences.
FB Feed ads, Instagram ads, video ads, gif ads
Test new ads vs. top performing ad after 72 hours
Start with a low budget
$5 to $10 per audience
SHOW DIFFERENT ADS
Pre-launch ad campaign set-up
Set up Zapier to get the leads a welcome email, add them to a drip campaign and drive traffic to the landing page. Remember AUTOMATION IS KEY
Ran a Queue contest embedded on the landing page
[SHOW ZAPIER SET-UP AND WELCOME EMAIL]
Pre-launch results:
Collected almost 7,000 emails
For an average of $0.87 per email
61 email conversions within the first 48-hours of the campaign being live
2.5X ROI on pre-launch efforts
LAUNCH: We started the campaign by running four different types of ads: offer ads, traffic ads, video/GIF ads and Instagram story ads.
Just like pre-launch we start with 2 or 3 ads per audience with a baseline ad across all ad sets, and one to two additional ads with relevant copy for the specific target audiences. Different messages based on Past Customer, Recent Web Visit, or Interest. Test new ads vs. top performing ad after 72 hours.
Launch with mix of custom audiences, look-a-likes, & interest based ad sets with $5 - $10/day budgets. Scale up the best performing ad sets 50% per day.
Custom Lists, Lookalikes, interest
Segmented Customer List converts 6x better than interest based targeting
Full Customer List converts 4x better than interest based targeting
Look-a-likes of buyers convert 2x better than interest based targeting
Customer Lists [Emails]
Website Visitors
Facebook Page Engagers
Facebook Video Views
Segmented Customer List converts 6x better than interest based targeting
Full Customer List converts 4x better than interest based targeting
Look-a-likes of buyers convert 2x better than interest based targeting
RESULTS: Mobile Pixel’s Duo crowdfunding campaign was an instant success, fully-funding in 24 hours, gathering huge press hits and eventually raising over $1 million. More specifically, the Kickstarter campaign closed after raising $862,433, which is 2,464% of the initial funding goal, from 4,145 backers. Effective Facebook Ads and a high-quality list of leads prior to launch were key to this project’s success. After the first day, the Facebook Ads team had a 17x ROI on ads, which translated into a 4.26x ROI for the entire campaign.
Converting Cold Traffic
What is cold traffic?
People who know nothing about your product or brand
Think of them as strangers on the street
We deal with a lot of cold traffic with Crowdfunding just because the majority of these products and companies have never been seen before
So how do we overcome this?
Cold Traffic Doesn’t Know Your Brand
The main goal here is to turn skeptics into believers
For online advertising, people don’t know who you are or what your product does for them
Copywriting and creatives need to get their attention, keep their attention, and create a bridge from FB/Google to your website/LP
What Are Consumers Thinking?
It’s a good start to look at 3 common questions consumers often ask themselves
Will this product work?
Will this product work for me?
Is the product worth the money, they are asking?
Where Do I start?
Custom personas
Think about age, gender, location, etc.
What needs does your customer base have?
How does your product/service solve them?
If you get stuck, a good starting place is looking at competitor's strategies
Find Customer Groups
Find commonalities and form target segment groups
Don’t be afraid to start out broad
Test, test, test
Hone in your audience over time through strategic analysis
Tailor your copy/ads to your audience
Identify your ideal customer and reach them through as many channels as possible
their lifestyle, habits, preferences, needs, dislikes, favorites, and more
Get you closer to better growth and cheaper acquisition
Putting this knowledge to work
Ok, that’s great… but how do I put this into action
Start with your existing customer/email list (if you have one)
Use Facebook’s feature to create lookalike audiences (great starting place)
Find new customers exactly like your current customers
Look-a-likes of buyers convert 2x better than interest based targeting
Case Study: Tobacco Motorwear
Startup out of CA
A bunch of motorcycle riders, cool bikes
Don’t sacrifice style for safety
Line of Kevlar-lined riding gear
The McCoy Jacket is their latest piece of riding gear
Client came to us with a stagnant campaign with 20 days left
Needed to get at least $200k to deliver the product
Live Campaign Goals:
Identify niche customer group
Send steady traffic to the Kickstarter page
Achieve a CPC <$0.30
Maintain > 3:1 ROI
The Approach
Focused mainly on FB advertising with some tests with Instagram feed and story
Test Results: Audience responded well to lifestyle photos of riding vs. product shots
This is the best performing ad
Speaking directly to them
Highlights functionality of the product
Generic, but eye-catching headline
Campaign Results
Raised an additional $160K they may have been left on the table.
The key is the number of backers 535 of excited early adopters
Since this they were able to build a successful ecom business
Why are early adopters important?
Early adopters are excited about your product/service
They are so much cheaper than the mass market
They set trends and get the mass market interested in your product
Enterprise Crowdfunding
Mass appeal is tough to get
KS and IGG have assembled a large community of early adopters
Big companies are catching on
