Mobility for Businesses discusses the growing adoption of mobile phones and need for businesses to address mobility. It highlights the need to make business information and systems available to users on the move through various mobile platforms and communication channels. The document also examines key considerations for businesses in implementing a mobility platform, such as supporting different devices, integration requirements, and ensuring a good user experience. It provides examples of how a mobility platform could enable various experiences for users in the life insurance domain and outlines features of the iAllWays mobility platform.

1. Mobility for Businesses
Mobility Platform – Recognizing Need, Making the
Choice
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2. Mobility - Realities of Today & Tomorrow
Exploding Adoption
Smart Phone & Universal usage of Converged
of Mobile Phones –
Netbook Growth mobile messaging Communications
India 600M+..
Need for Multi-
Multiple Mobile Shortening Newer Delivery
Language
Platforms Attention Spans Channels
Support
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3. What Businesses Need To Address
In the Short Term
• Service Mobile Lifestyle
• Make business information and people available
on the move, on a priority basis
In the Long Term
• Make more of the business available on the move
• Implement business differentiation through
innovative use of mobility
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4. Addressing Mobility – Key Considerations
Target Audience Coverage (Tech •Diff Network/Mobile Platforms/Browsers/Voice/Messaging
Standpoint) • US – service provider driven, limited heterogeneity; INDIA – consumer driver, highly heterogeneous
•Scope of biz information and functionality mobilized
Biz Systems Coverage •Today and tomorrow
•Simplicity, Individual-centric, contextuality, ease of provisioning, personalizability, local language
User Adoption (Experience Standpoint) support..
Time to Market
Integration Complexity •Changes to existing systems
Scalability
Manageability •Solution Life-cycle
•Address delivery support to include
Adaptability Into Future •More languages / Device form factors / Newer consumption-side technologies / Location-awareness
•.NET/Java
TCO •Proprietary OS / Open Source
•Life-cycles to manage
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5. Business Mobility Demands A Platform
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6. Choice of Platform – Key Considerations
Support multiple • Multiple Delivery Channels - SMS, Email, Voice
• Multiple On-Demand Channels – PC, Voice (IVR), Mobile browsers
communication • Multiple Preferred Mobile Platforms – Apple iPhone, RIM BlackBerry, Google
Android, Java Mobiles (Nokia, Sony Ericsson, Samsung, LG..), Windows
channels & devices Mobiles
Leverage Standards on
• VXML, SIP, HTML, xHTML, SMPP, SMTP, FTP, JSON..
Access and Delivery • WSDL, JDBC, POP3/IMAP, REST..
Tiers
Address All Business • Critical Business Events (say, issue of a policy)
Situations Demanding • Periodic notification of status (say, state of business or customer account)
• Ad-hoc needs for information (say, a customer visit)
Mobility
Address Integration • Integration for real-time data access
• Event integration through a queue posting interface
Expectations • Store-and-Forward for scheduled notifications
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7. Sample Experiences in Life Insurance Domain
THE IPATH IALLWAYS™ (IAW)
ENTERPRISE MOBILIZATION PLATFORM
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8. Mobilizing Business Using IAW
– Some Typical Experiences (Life Insurance)
On-Demand Access To Real-Time Access to Periodic Biz Status
Information Critical Business Events Notifications
• Quote converted into a
• Financial Advisor with Policy • Daily Sales Report
Customer
• Stakeholders to get • Role-specific
• Need to provide a notified, ASAP • Contextual access to
policy quote, • Financial Advisor related information
instantaneously • Customer and people
• Customer to be
notified with soft copy
of premium receipt
• Financial advisor to be
notified of incentive
earned
IAW Platform
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9. Multiple On-Demand Channels
Information Request Using Short Messaging (SMS)
Information Request Using Custom Mobile App
Information Request Using Custom Mobile Browser
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10. Multi-Channel Delivery of Biz Event
Push on SMS
Push on Email
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11. Seamless Multi-Channel
Contextually Relevant People & Information
End of Day Notification on SMS, Seamless Contextual Navigation on Mobile Browser
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12. IAW – Completeness on Delivery Side
Business Mobility Delivery
Richness Information any time – Any mobile devices, email, SMS..
– Functional Coverage
Nokia
Mobile
Voice SMS
Biz Event Alerts in
Multiple Browser interfaces
Real-Time • Seamless Multi- PC
Windows
Biz Status Channel iPhone
Mobile Multiple Communication
• SMS-Mobile
Notifications on a Channels
Browser/App Multiple Mobile Handset Platforms On-
Periodic Basis • Email – Demand
PC/Mobile
Multiple Communication Modes
Push
On-Demand Browser Email
• Data – Voice
Access To Asynchronous using
• Contextual
Information navigations
SMS Requests
• Personalization
BlackBerry Generic Java
Mobiles
Single Platform for Mobilization – Alerts & Notifications, On-Demand Information..
iAllWays™
Multiple Business Back-End Systems
Actuarial Engine Pre-Sales Policy Management Incentive Management
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13. IAW – Configuration Driven &
Multiple data Integration Options
Actuarial Engine Policy Incentive
Pre-Sales Management Management
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14. IAW Features &Benefits
•Seamless multi-channel execution
Loosely-coupled experiences •Continuous evolution with minimal service impact
•Business individual efficiency /Customer delight
Individual-context servicing •Form-factor independence
•Easier implementation of best practices
•Consumption flexibility
Multi-device / Multi-channel support •Broader acceptance of service offering
•Operational flexibility
•Urgency and consumption preference
Multiple modes of communication •Operational relevance
Preference based/Personalization •Enhanced user acceptance / Customer delight
capabilities
Differential experience / Control over •Flexible business operations (support for varying levels of outsourcing)
every aspect of end user experience •Greater leveraging of information available through opening up to wider audience
Data driven/configuration driven •Faster time to market/implementation
approach •Incremental & continuous solution evolution
•Differential scaling
Multi-tiered •Flexible integrations on information and communication sides
•Replicability within segment and across segments
Single platform/Single life-cycle •Manage-ability
End User Service Definitions Around •Business-friendly solution definition and evolution
Contexts
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15. Thank you
Enterprise mobility from
For more information, contact
iPath Technologies Private Ltd
sales@ipathtech.com
Chennai, India
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