The document describes Valu@te, a mobile internet experiences platform from iPath Technologies that: 1) Mobilizes various types of internet content across multiple mobile devices and channels. 2) Provides personalized experiences for individual subscribers on a periodic or on-demand basis along with related contextual content. 3) Includes an integrated set of server and client technologies including a subscriber-centric mobile delivery platform and server components that push content via various protocols.

1. Valu@te™
Mobile Internet Experiences Platform
Multi-Modal/Channel/Device Mobilization of Content & Services
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 1

2. Valu@te™ VAS Offering
For End-Users - iPath Mobile Client For Aggregators – Valu@te Server Platform
• Adapts to server-side configurations • Single Platform based Mobilization of Content & Services
– Single client brand-able for across MC / MM / MD
different SOs • Differentially Scalable
– Experience of single/multiple • Multiple Content Delivery Options
service offering(s) within a – Requested on-demand by user using SMS
single App – Pushed on a scheduled basis
– Delivered on interactive request
• Contextual Content Experience • Server-side content configurations
– Multi-level access to related • Ticker and Connection/Navigation time image pop-ups
content and actions - Text +
Multimedia + Web • Time/Content/User context sensitive Ad refreshes
• Tech-agnostic
• Personalization of experience • Extensible
• Consistent individual-centric experience
• Auto wakeup • Open Standards based
• Single solution life-cycle for differential end user experiences
across content sources/information service end points and
across delivery channels
• Rich MIS
– Usage tracking across multiple content & service
experiences
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 2

3. Implemented using Valu@te(TM), using ZERO CODING
OVERVIEW OF CONSUMER EXPERIENCES
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 3

4. News, Television, ODP
MULTIPLE FLAVORS OF APP
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 4

5. Different Skins,
Different Content Focus
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 5

6. SMS alert sent to a custom port, app wake-up and contextual
experiences
SERVER-DRIVEN USER CONNECTS
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 6

7. Book Review Alert + ..
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 7

8. User-initiated and server initiated first-level experience
CONTEXTUAL COMMERCE
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 8

9. Movie Reviews + ..
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 9

10. DIFFERENT TYPES OF CONTENT
MOBILIZATION EXPERIENCES
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 10

11. Live Audio/Video Events
– Cricket, Athletics, Music Concerts..
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 11

12. Digital Content Monetization
Ringtones, Videos ..
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 12

13. Actionable Newspaper..
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 13

14. MORE BRANDING, PROMOTIONAL
AND COMMERCE OPPORTUNITIES
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 14

15. Multiple Branding & Promotional Options
- Customized skin, server-driven pop-up, connection-time & ticker ads
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 15

16. “Opinion Poll”
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 16

17. Content – Informational/Transactional
“On-line Ordering”
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 17

18. Multiple Consumer Applications, Varied Content Experiences
AN INTEGRATED SET OF
SERVER/CLIENT TECHNOLOGIES
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 18

19. Valu@te ™
Subscriber-Centric Mobile Internet Experience Delivery Platform
• Mobilizes multiple types of Internet content across a range of mobile handsets
• Categorized management
• Unique experiences to each subscriber
• Experiences on periodic basis
• On-demand access to experiences
• Access to all related/contextual experiences for completeness in primary
experience
• Extensive MIS on application downloads, application-level and experience-
level usage
• Dynamic marketing, direct to subscribers, based on business events and
calendar events
• Multiple in-app advertising options
iPath’s iAllWays end-to-end information flow technology is covered 19 19
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved

20. Valu@te ™ Server Platform
- based on iAllWays™
Delivery Components
Asynchronous Gateway –
Interactive Access Gateway – Push Gateway – SMTP, Operator
MIS HTTP/Mobile Client SMPP, FTP-SMS Gwy, HTTP-
SMS Requests
Interactions API SMS Gwy Integration
Components
BI Mobilization Components
External Event Gateway Run-Time Engine Scheduling & Polling Engine
Dynamic …. …
Marketing
Ad Server
Data Integration Components
Integrations RDBMS RSS WSDL
Misc. digital
content formats,,,
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 20

21. iAllWays™ - Patent-Pending Technology
Multi-Channel / Multi-Modal / Multi-Device Experiences
SMS Email Outbound Voice Portal (Mobile/PC/Voice)
Solution Administration Metadata
Delivery Components
Delivery Presentation Metadata
iAllWaysTM Mobilization Platform
Mobilization
Scheduler Run-Time Engine Event Queue Solution
Solution
Administrator
Configurator
Mobilization Solution Metadata
Domain Representation Metadata
Data Integration Logic
WSDL Web Services JDBC IMAP / POP3
Data Integration Metadata
Business/External Data Sources
iPath’s iAllWays end-to-end information flow technology Copyright 2008-11 iPath Technologies All Rights Reserved 21
is covered by pending patent applications

22. Technology Components – Client Side
Apple iPhone, RIM BlackBerry, Symbian OS, Microsoft Windows Mobile, Java Handsets
iPath Mobile Client
Server-driven Permission-based Rich contextual content Server-driven dynamic ad
configuration usage tracking experience & actioning updates and timing
Auto
Wakeup
Experience Personalization
Distributed content access
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 22

23. Our Value Proposition
• Multiple Service Offering Options • Increased adoption & stickiness
– Sponsored Content
– Paid Content • Increased reach
• On-demand pay-to-experience – Differential packaging
• Subscription based – Rapid time to market
• Continuous expansion of Service Offerings • Multiple Ad Opportunities
scope
• Manageability
• Increased opportunities
– Direct marketing
– Indirect marketing
– Easy plug-ability into different contexts
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 23

24. Thank you
iPath Technologies Pvt Ltd.
sales@ipathtech.com
iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 24