TouchChina develops location-based travel apps and guides for Chinese tourists. It provides city guides, site guides, and travel utilities for major destinations in China. The apps offer accommodation, transportation, attractions, entertainment and shopping recommendations and booking. TouchChina has developed guides for 8 cities and 60 attractions. It has received awards and promotion from Apple's App Store and Chinese companies. TouchChina partners with tourist sites to provide tickets, content and promotions while sharing ownership and revenue through an O2O business model.

2. Put the world in pocket
Location Based Travel Apps and Community
in China

3. Trend of domestic
travel in China
• Business Travel to Leisure Travel
• Group to self-guided
• Rapid increase of online travel market

4. Expense at Destinations
• Expense at destinations is random, only
mobile internet can make it go e-business
• Expense at destinations includes
Accommodation, Food, Transportation, Sight-
Seeing, Entertainment, many items, the market
value should be no less than flights+hotels
• TouchChina would serve the Chinese tourists
when they are at destinations, by introducing
high quality travel resource

5. Products

6. City/Region Guides

7. City/Region Guides
• Integrated with detail site guides seamlessly
• Guides of Accommodation, Food, Transportation,
Sight-Seeing, Entertainment
• Location based business recommendation
• E-coupon, online-booking on the fly

8. Site Guides

9. Site Guides
• Highly-decorated site maps with GPS information
• Audio guides run on users’ own devices
• Interesting and Professional content
• Ticket purchasing and other e-business related to
tourism sites

10. Travel Utilities

11. Travel Utilities
• To Serve the rest needs when tourists at
destinations
• Public Transportations
• Weather
• Exchange rate
• ...

12. Achievement

13. 8 City Guides ： Beijing, Shanghai,
HongKong, Macau, Suzhou,
Hangzhou, Tianjin, Kunming
60 Site Guides ： Forbidden City,
Temple of Heaven, Lama Temple,
etc…

14. 2011 AppStore Rewind
Best travel app in China
2011 Sohu Travel Channel
The most potential company
Award
First Prize
2011 DemoChina startups
competition

15. Forbidden City
took a part in iPhone TV commercial of Apple Inc.

16. Apps being featured by AppStore
many times

17. Partnership with Sites
• Keep the TouchChina brand ， share ownership
with the sites.
• Get tickets discount 、 Promotion
channel 、 Updated content from the sites.
• Official partner with National Museum, Gong
Palace, Zhouzhuang, Tongli, Jiuzhai Valley.

18. 《周庄 -TouchChina 》
Official Mobile Guide for Zhouzhuang

19. Business Model

20. O2O of tourism desinations
• Resources at destinations
• Food ： e-coupon and standardized service
• Accommodation ： hotel reservation
• Transportation ： tickets
• Sight-Seeing ： tickets, customized tours
• Entertainment ： tickets, e-coupons
• Shopping ： discount, e-coupons

21. Thank You!
zhuoli.shen@itouchchina.com