In October 2015, Turkish Airlines (Turkish Corporate Club) organized a conference gathering 570+ delegates from 55 nationalities. I was delighted to speak about the potential of mobile dimension in the Travel Industry, and more specifically about how personal usage influences the Business Travel environment and how companies manage travel. The breakout session was entitled: "It's All About Me: The Opportunity for Mobile and Traveller Centric Programmes" and also had David Rutnam from IATA and Kathy Bedell from BCD Travel as speakers. ( More info on Twitter @AurelieKrau #TurkishAirlines #WidenYourWorld

1. It’s All About Me
The Opportunity For Mobile and Traveller Centric Programmes
Moderated by Paul Tilstone

2. @AurelieKrau
#WidenYourWorld
Aurelie Krau
How does mobile influence the
convergence of Leisure and Business
travellers behaviors?

3. @AurelieKrau
#WidenYourWorld 3
e-reputation
NFC
How does that come together?
social
buzz beacon
Facebook
Instagram
Twitter
Swarm
content
BYOD
digital footprint
#H2H
ATAWAD
community
experience
story telling
reviews
inspiration
bleisure
blurring
A/B testing
SOLOMO
sharing economy
roaming
consumerization

4. @AurelieKrau
#WidenYourWorld
The power of mobile dimension

5. @AurelieKrau
#WidenYourWorld
79% of people have their phoneswith them
for all but two hours
during their waking day
Source: IDC Research Report (2015)

6. @AurelieKrau
#WidenYourWorld
Let’s book a trip! My (mobile) traveller journey
Shop &
browse
Book &
Pay
Prepare
trip
At the
airport
On site
Way
back
At
home
- Boarding pass
- Push notifications (beacon)
- Live interactions
- Wi-Fi
- Activities, Restaurants
- Push notifications (beacon)
- Seamless payment (NFC)
- Share experience
- Itinerary sync.
- Book airport transfer
- Do I need a hotel ?
- User profile (preferences)
- Traveller status
- Recommendation (reviews)
- Arrange trip back
- Change
flight/manage
disruptions
- Share experience

7. @AurelieKrau
#WidenYourWorld

8. @AurelieKrau
#WidenYourWorld
What can we learn from this?
New business travellers profiles:
- Consumerization / Blurring
- Social media effect
(share of experience, immediacy)
- Not a booking > a travel experience
- Context of Bleisure
Zoom on Millennials:
- Gen Y / Gen Z: tech savvy
- Will account for 50% employees among
companies by end 2015
- 49% of Millennials plan as well as book trips on
their smartphones
Source: Expedia Future of Travel study

9. @AurelieKrau
#WidenYourWorld
Bringing mobile to the next level… in the Business
Travel sector
Declining use of desktop
Convergence, design, UX, NFCMobile First
Automony Traveller ecosystem
Personnalization Live interactions, specific traveller services
Beacon technology
… answering challenges due to Business Travel specificity

10. @AurelieKrau
#WidenYourWorld
“The trend has been mobile was
winning. Mobile has won”
Eric Schmidt – Google Chairman

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#WidenYourWorld
Thank you!
@AurelieKrau
@WeTravelThink
www.travel-think.com