This document discusses the digital transformation at SBB, a Swiss railway company. It summarizes that SBB has had success with its mobile app, with over 3 million downloads total. The digital transformation calls for digital solutions that are mobile first and meet evolving customer needs. This includes providing convenient, personalized services and valuable real-time data accessible on mobile devices. SBB is scaling its digital offerings by leveraging its existing assets, like its large customer base and extensive retail network across stations. The key lessons are to embrace change proactively, look to the past to inform future strategies, accept that the rules of digital are still evolving, and scale new offerings using existing infrastructure and relationships.