Nearhood is a hyperlocal social media and news aggregator for neighbourhoods. Local is the new global!

1. BORNLOCAL
Hyperlocal social
media for each
neighbourhood

2. Photos: placeit.net
Nearhood is a hyperlocal social
media and news aggregator for
neighborhoods

3. We live in a
globalized world.
Yes, but…

4. 50%
!
Our daily
surroundings
still play a
major role in
our lives…

5. "€
60%
Nearly
of the economy
is rooted in
place
“
”
…and in the
economy.

6. …or to know
what events,
offers,
services are
available
close to our
homes.
"#
We have no
efficient way to
be in touch with
our neighbours,
to follow the all
the news and
information
relevant for
where we live…

7. Photo: (cc) owenfinn16 http://www.flickr.com/photos/yokohamarides/8127077547/
You’ve found an abandoned bike in your yard: how
do you reach out to your neighborhood to
check if it belongs to someone nearby?

8. Your hairdressing salon in the local mall is out of bookings for the whole
afternoon: how do you send out a message to people nearby that you have
half-price special starting now?

9. City planning, police and other public authorities
generate lots of information about local issues – but
to keep up with that information flow as residents, we
would need to follow dozens of different channels.

10. For companies there’s a huge variety of
digital channels in general and ways of
segmenting customers based on age,
profession, gender, etc.
But for a local business to reach out to
local residents, many are still using
old-fashioned print and direct
marketing.

11. Our solution

12. We bring all locally relevant information
together at one place
city
residents
open data
local
businesses
news
sources
other
online
services

13. We bring all locally relevant information
together at one place
city
residents
open data
local
businesses
news
sources
other
online
services
It is also a
hyperlocal
social
media for
the last
underserved
social factor
in our lifes.
However,
Nearhood is
not just an
information
channel.

14. A SOCIAL MEDIA PLATFORM
for the last underserved social factor
Our social relations are
based on three
different factors
FAMILIARITY
INTEREST LOCATION
We want to be
the definitive
social hyperlocal
service, serving
all location-based
social &
informational
needs.
Social media
platforms serve
our needs based
on these factors

15. A hyperlocal social
media for each
neighbourhood.

16. Available as an online
service…

17. …through
mobile app…

18. …and as a
subscribable
newsletter delivered
weekly to email with all
most important news,
events & offers from
area.

19. All kind of
social updates
from local
residents.

20. Numerous open
feeds are heuristically
processed to find locally
relevant news and
updates

21. Local mobile
alerts informing
residents on local
emergenices, lost
people and pets, etc.
Local alerting
system can be used
also to deliver realtime
mobile marketing.

22. % DIRECTLY TO
RELEVANT
LOCAL
CONTENT
residents
associations
municipality '
other online
THE SERVICE
services $
&
VIA APIS &
CUSTOM
HEURISTICS
local
businesses
news sources
CONTENT SOURCES
We combine open data and
user generated content to
create a unique service

23. %
VALUE CHAIN
RELEVANT
LOCAL
CONTENT attracts attract €
LOCAL
BUSINESSES
LOCAL
RESIDENTS
Hyperlocal
targeting Daily deals
Realtime
mobile
marketing

24. Business case

25. ” I’ve come to believe, in fact, that ‘hyperlocal is the new
global’ and am now more convinced than ever of the
local movement’s momentum online. (…)
Going local is also a fantastic way for businesses to show
not just consumers but also employees, friends and
neighbors that they are invested in the community in
which they live.”
Marian Salzman
CEO, Euro RSCG Worldwide PR, North America

26. ” Combining social and
community features from
sites such as Reddit and
Twitter with open
government really has
potential.”
http://streetfightmag.com/2013/06/04/what-investors-look-for-in-a-hyperlocal-startup/
Alex Ferrara
Bessemer Venture Partners

27. Major business
potential in local comms
150M€
Total revenue of
local printed
newspapers in
2.6B£
Finland in 2011
Estimated total
value of UK
hyperlocal
advertising market

28. Where are we now?

29. •Fall 2013 - Pilots in six selected
neighbourhoods in Helsinki
•September 2014 - Nearhood service & app
launched in Helsinki metropolitan region
•November 2014 - Nearhood launched in all
Finland

30. FINALIST
UUTISRAIVAAJA
MEDIA INNOVATION
CONTEST
2013
FINALIST “IMPACT”
APPS4FINLAND
2013
WINNER “UNDERSTANDING
THE CITY”
“EMBEDDING CITY
DATA IN MEDIA”
APPS4FINLAND
2013
2ND PRIZE
APPS4EUROPE
MANCHESTER, UK
2014

31. Feedback from our
test users: “I’d love to have a service where I
could see all the local services in
one place. So few small business
have their own websites.”
“Really useful & exactly
what I’ve been looking
for!” “Even the smallest news are
interesting when they are from
my neighborhood”
“I think it could
replace the local
newspapers.”
“This is much more clear than FB
groups! And contents are much more
varied, coming from many places – that’s
a big plus.”

32. Founders

33. MIEMO
PENTTINEN
design + front-end
15 years of digital agency
background with major design
projects for NOKIA, MTV,
HELSINGIN SANOMAT, …
Previously DESIGN DIRECTOR at
Frantic, one of the LEADING
DIGITAL AGENCIES in Finland
LARI
LOHIKOSKI
CEO + tech
Digital experience since
mid-­‐1990’s
FOUNDER of leading Finnish
online auction HUUTO.NET, one
of the BEST KNOWN ONLINE
CONSUMER BRANDS in Finland

34. nearhood.net ANDROID-SOVELLUS
-PALVELUSSA
Download from
Windows Phone Store
Download from
Windows Phone Store
Download from
Windows Phone Store
Download from
Windows Phone Store
Be in touch: lari@bornlocal.fi miemo@bornlocal.fi www.bornlocal.fi