joiz is a social TV company founded 4 years ago that produces nearly 100% of its own daily content. It pioneered the concept of social TV by integrating viewer interactions and social media content directly into the TV channel and mobile apps. However, joiz found that over 70% of traffic to its website was from mobile users, even though the website was not optimized for mobile. To address this, joiz plans to re-engineer its front-end using AngularJS to build a modular, customizable platform that can be white-labeled for clients and deliver fast, optimized experiences across devices. This will transform joiz into a B2B company providing tools and solutions for social TV.