Pashash is an iPhone/Android app that lets users Share Real Shopping. This is a quick summary of our achievements at Google Umbono over the last three months. Sign up to follow us at www.Pashash.com.

1. set 10 Milestones
we needed to achieve after just 3 months.

2. We achieved them all.

3. Milestone 1
Clarify Value Proposition
&
Product Communication

4. Pashash Master Communication Document
1-Liner: Share Real Shopping
3-Liner: A mobile app that lets you to share and discover the
coolest stuff and the best buys wherever you are.
Express your tastes, be a trend-setter, or just help your
friends find a great deal.
It’s the social way to go shopping in the real world, and
take everybody with you.
Core Features: See a great buy. Let everyone know.
Take it shopping – Anywhere!
Add value with tagging.
Discover shopping.

5. Milestone 2
Define MVP
&
Product Roadmap

6. Set up app development environment
Integrate with TestFlight
Design mock application
Website and Analytics
Login with Facebook
Access camera
Add tags (store, price, category)
Post pictures to Facebook
Set up backend to collect data from posts
Creation of finds.pashash.com
Creation of a feed (discovery)
Photo compression
3 months
Creation of user profiles
Ability to share with Twitter
Google Maps
Refine feed by location
Integration of design elements
Interaction buttons: Like
Interaction button: Meh
Ability to follow people
Invite people on Facebook
Content Moderation
Photo editing on the back-end
Launch in app store
6 months

7. Milestone 3
Design an Engaging User Interface

8. High fidelity
mock-ups created
with Blueprint.
Produced a video ad to
recruit a
professional
designer and hired
one.
(to be integrated in the next couple of weeks)

9. Milestone 4
Alpha Testing

10. Weekly releases
to ~80 Alpha testers
who provide useful technical and UX insights.

11. Milestone 5
Customer Care

12. Customer care for testers
managed through
Zendesk.
Also used by:

13. Milestone 6
Start building a
COMMUNITY

14. Audience
Weekly Newsletter 171
Facebook 110
Twitter 49
G+ 30

15. Milestone 7
Create a
Scalable Operating Environment

16. Hosting on Amazon EC2
App managed with AWS Elastic Beanstalk

17. Milestone 8
Define & Measure
Customer Acquisition and Retention
Processes

18. Site visits
Download app
Open app
Take photo
Post photo
Remain
Active
Invite
friends

19. Milestone 9
Agile Weekly
Development & Organisational
Processes

20. Released a new version of the app
every single week.
Weekly Scrum meetings and Agile development.

21. Milestone 10.1.
Take pictures.
Share them on
Facebook and Pashash

23. Milestone 10.2.
Add value with Tagging.

24. Tag
store,
price,
and
category

25. Milestone 10.3.
Discover posts by others

26. See
posts
of
others
in the
app

27. … and we did more

28. Featured/Interviewed by the media

29. Recruited interns at #breaktherules

30. Created a viral loop beyond the app

31. Created a profile for the user

32. Ability to share on Twitter

33. Identified revenue model
Rewards Promoted
Posts
“90% of people trust recommendations of people they know.”
Nielsen

34. Built relationships with great Umbono mentors
Special mention to:
Michael (Angel Investor)
Ben (UX at Google)

35. Months 4-6
are going to be
awesome.
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