Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.
As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.
As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
A Comprehensive Guide to Snapchat: From AR to CommerceTinuiti
The way users engage in Snapchat is completely different from other social platforms. With its utility as a visually-driven messaging tool and the ability to use AR to create distinct brand experiences at various levels of the marketing funnel, marketers have a unique ability to connect with users on the platform.
In this webinar, our social experts team up with Snapchat to discuss how your brand can leverage Snapchat in a full-funnel, comprehensive social marketing strategy, including how to utilize AR and commerce capabilities. We’ll also share case studies of how brands are succeeding on the platform.
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
A Comprehensive Guide to Snapchat: From AR to CommerceTinuiti
The way users engage in Snapchat is completely different from other social platforms. With its utility as a visually-driven messaging tool and the ability to use AR to create distinct brand experiences at various levels of the marketing funnel, marketers have a unique ability to connect with users on the platform.
In this webinar, our social experts team up with Snapchat to discuss how your brand can leverage Snapchat in a full-funnel, comprehensive social marketing strategy, including how to utilize AR and commerce capabilities. We’ll also share case studies of how brands are succeeding on the platform.
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Similar to Chamber Process and Capabilities 2019 (20)
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
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Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
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Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
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Major cyber events in 2024
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Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Chamber Process and Capabilities 2019
1. /* THE MEDIA HACKERS */
CHAMBER MEDIA PROCESS & CAPABILITIES
2. CASE STUDY: MR COOL
Despite the assumed challenges of
scaling a do-it-yourself A/C unit that
costs $1,500 and takes 5 hours to set up,
Mr.Cool was one of our most successful
campaigns ever.
We tapped mega viral star Penn
Holderness as the spokesperson, shot
two, long, high-funnel videos to make
sure we nailed the messaging and sure
enough, one of those was a scalable
winner.
One summer and 14 million views later,
the results were in: sales increased by
260% across the board, from $10M to
$26M. And the best news?
14 Million+
Views
$16M in
sales
Featured in
Adweek &
Forbes
From $10M to $26M
The new revenue was profitable and
drove millions of additional sales to the
parent brand, Ingram’s Water and Air.
Because Mr.Cool is available on Amazon,
online retailers like HomeDepot.com,
and through distributors, a 2 to 1 return
on the brand website translated to
exponential returns when blended
throughout lifts across all sales channels.
With this success, Mr.Cool has tapped us
for a winter campaign for heating and a
far bigger campaign for summer 2019.
www.chamber.media
3. CASE STUDY: NERD SKINCARE
How do you drive sales for a young
skincare company with no brand
recognition in an extremely competitive
space?
NERD Skincare approached us to use our
model in order to drive immediate,
trackable sales as well as increase brand
awareness.
They were an investment backed startup
that had difficulties in acquiring
customers. At the time we began
working with them, they had only seen
5-figure revenues.
Our job? Use social funnels to drive
profitable sales in a scalable, viral
manner.
24 Million+
Views
$40k to $4M
in LTV Sales
Featured in
Adweek &
Forbes
starting from scratch...
We integrated Facebook influencer and
comedian, Laura Clery, as the
spokeswoman to help drive organic
reach at launch. Her channel alone
accounted for over 1 Million organic
views in the first 48 hours. And her
audiences became valuable data points
in building out look-alike audiences.
The video landed placements on major
news publications and with the help of
our ad funnels , we were able to drive $4
million in life-time value revenue.
Soon after the campaign’s completion,
Nerd Skincare was acquired for a
multiplier of that number. If that’s an
end goal you’re interested in, hit us up!
www.chamber.media
4. CASE STUDY: PIPERWAI
PiperWai makes an all-natural
deodorant that is adored by thousands
of loyal customers. This loyalty landed
the company on Shark Tank in 2016.
This year, they wanted to scale their
growth with one of our social videos so
we created a concept that used social
influencers Manon Mathews and JP
Sears as the spokespeople.
The video reached 8 million views and
more importantly, our funnels resulted
in a 250% lift in retail sales across the
country and a 70% lift in sales on
Amazon.
Beyond that, the campaign was ROI
positive on the life-time value of a
8 Million+
Views
250% Lift in
Retail Sales
$2M in LTV
Online Sales
customer from the first day of launch. To
date it has driven $2M in LTV sales.
The takeaway is that paid social efforts
can have a direct impact on retail
performance. Scalable social videos that
are designed to be memorable and
sticky, result in brand recall lift which in
turn translates to retail sales.
If your goal is to own and build multiple
revenue channels, the Chamber video
funnels are capable of doing that. This
campaign saw direct response sales,
subscribers, retail, Amazon, and monthly
searches all increase. If that sounds good
to you, talk to us!
growing online & in retail...
www.chamber.media
5. CASE STUDY: TRANSPARENT LABS
How do you make science sell? It’s as
simple as making an informative ad that
is entertaining enough that people will
be willing to watch for over 5 minutes.
Starring two, massive, functioning,
blenders, we used entertainment to
teach viewers about what makes this
muscle supplement different from all
the others. The results are remarkable.
For the last year that the ad has been
live, it has maintained a 5:1 blended ROI
and taken Transparent Labs from
$2M/yr to a whopping $13M/yr in
revenue.
The funnels we’ve since built out include
content that spans high-funnel,
www.chamber.media
21 Million+
Views
6X-ed
Company’s
Revenue
$2M to
$13M in
Revenue
mid-funnel, and low-funnel content.
Each piece was designed to educate,
inform, entertain, and overcome
objections. The result was the ability to
acquire new customers for effective
CPAs.
The takeaway is that even if your
company is already doing millions in
revenue, exponential growth is still an
option with Chamber.
3Xing a multi-million company
6. CONVERSION ARCHITECTURE
Creative
Development
Our creative team has
worked for the best agencies and
brands in the world: Apple,
Disney, Nintendo, McDonald’s,
Kellogg’s, Leo Burnett, Crispin
Porter + Bogusky and more.
Our creative process is different.
We start with distribution in
mind—whether it’s designed to
get featured in the press, sell a
product, or get earned media via
shares.
Film
Production
We obsessively consider
every nuance of a story to
generate a brilliant, high-
production value result on even
the tightest of budgets.
We assemble the best
production teams in the
business, matched to the
project at hand. These directors,
producers and cast
are typically influencers in their
own right as well.
Influencer
Integration
We often cast or integrate
influencers so that we have
built-in, relevant, engaged
audiences from day one.
To make this possible, we
cultivate relationships with
thousands of influencers
across dozens of interest
categories.
Content
Testing
We are driven by data as
well as expertise. With every
concept, we shoot many
variations and split test
each edit before launch with
a limited audience, ensuring
maximum shareability and
impact before hitting the big
red upload button.
Distribution
Strategy
We are intimately familiar
with the various social platforms,
their quirks,
algorithms, audience types,
influencers, and fit with
different brands and product
types.
We leverage all of that
knowledge to tailor a launch
strategy to each piece
of promotion so we can
squeeze every bit of ROI out
of each dollar invested.
Social Ad
Buying
Together with earned
media and organic creative
strategy, we match social
ad spend carefully with
each video to boost it at
appropriate moments to the
right audience, driving rapid,
measurable, and predictable
growth in sales.
Video
SEO
Understanding the way
YouTube, Facebook, Instagram,
and other social
platforms scan and suggest
videos to viewers is as much an
art as a science.
We have a deep bench
of analytics masterminds that
stay current with every
algorithm update so our
videos get suggested and appear
in search results and
newsfeeds.
Press
Seeding
We reach out individually
and personally to editors in
our network with branded
content we’ve designed uniquely for
their audience.
And because we’ve created
with ‘the headline in mind’,
our content gets picked up at
high rates.
www.chamber.media
7. PRODUCTION SCHEDULE
Engage
Engage
We believe in making the creative
process fun, straightforward, and
transparent. We don’t have layers
of ‘client management’ staff. You
talk to the people who are
orchestrating the campaign, and
for that reason, we are very
efficient and honest during our
production process.
Explore
Explore
We begin by digging
deeply into your
brand’s objectives and
product. We’ll have an
exploratory call with
your team to
understand all we can
about messaging,
product, audiences, and
more to prep us for the
script writing phase.
Creative Development & Pre-Production
Plan
Now that we’ve internalized key components of your brand
and presented an approved concept, we kick off the writing
phase. We draft “version1.docx” of the script and then meet
with your team to review the script, make tweaks, and finalize
messaging.
After script approval, we begin pre-production. We handle
casting, location scouting, crew selection, prop creation, set
building, and everything else in between. This phase is crucial
to executing a successful campaign.
Execute
Execute
Once everything is
settled and
pre-production is
complete, it’s time to
shoot. Our shoots
include the nicest
cameras, the fanciest
lenses, the best crew,
and the funnest time in
the West. Shooting
typically takes between
1 - 3 days.
Post
Post
Our
internal
editors will
handle the
editing,
motion
graphics,
color, and
sound that
bring our
ideas to
life.
Delivery
Delivery
Everything comes beautifully
packaged in a little Dropbox folder.
The folder will include a main
video, series of remarketing videos,
and any other agreed upon
content.
We edit every video for 16:9 and 1:1
aspect ratios and with & without
subtitles baked in for various social
platforms. In other words, we’ve
already thought of it.
Schedule: Deep Dive:
1 week
Concepts: 1 week
Script: 2 to 3 weeks
Pre-Pro: 3 to 5 weeks
Shoot Dates:
1 to 4 days
Editing and Motion Graphics:
3 to 4 weeks with approvals
www.chamber.media
8. THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
Viral Video Sales Machine Presentation Chamber Media · www.chamber.media · travis@chamber.media 2
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
CHAMBER VIDEO SALES FUNNEL = VIDEO ASSETS
Long form variations 2-5 min, short form: 15 second,
30 second, 60 second
Comparison, Founder Message, Canned Responses,
Lead Gen Bribes, Product Demo Shorts, Objections,
Press and Awards, Purchase process
Testimonials Carousel, Add to Cart Reminder, Small
Offer, Big Offer, Thank You Page, Upsell, Dynamic
Product
All assets are created in 16:9 (widescreen), 1:1 (square),
and 9:16 (vertical) for platform specific formats.
9. LAUNCH STRATEGY
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
PHASE ONE PHASE THREEPHASE TWO
FILL THE BARREL
FISH THE BARREL
TOTALADVERTISINGSPEND
ASSESS THE MARKET
& TAKE NEXT STEPS
www.chamber.media
10. TOP FUNNEL IMMEDIATE ROI (Before Retargeting)
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Before Chamber Video With Chamber Video
Client A 0.47 1.77
Client B 0.61 2.49
Client C 0.14 0.77
Client D 0.29 0.90
Client E 0.49 2.11
Client F 1.04 3.26
www.chamber.media
11. IMPROVING KEY CONVERSION METRICS
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Before Chamber Video With Chamber Video
Conversion Rate 3.5% 8%
Average Order Value $16 $22
Re-Order Rate 22% 65%
LTV $36 $84
LTV ROI 2.6 5.3
www.chamber.media
12. SPEND PACING AND SCALING MODEL
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Testing:
$5k-$10k
Launch: $50k-$300k
Attribution Window
ROI Evaluation
Determine Threshold
Ongoing Optimization
Scale Spend
Fill
Top
Funnel
Content Refresh
$1k/day = $90k/mo-$180k New LTV Rev
$3k/day = $270k/mo-$540k New LTV
Rev
$5k/day = $450k/mo-$900k New LTV Rev.
$10k/day = $900k/mo-$1.8M New LTV Rev.
Email List
& Sequences
www.chamber.media
13. THE SYSTEM
270 million+
views
15,000+
press
features
$30 million+
trackable
sales
Viral Video Sales Machine Presentation Chamber Media · www.chamber.media · travis@chamber.media 2
3 million +
shares
TOP OF FUNNEL
LOW FUNNEL
$ $ $ $
MID FUNNEL
CHAMBER VIDEO SALES FUNNEL = 15+ VIDEO ASSETS
Long form variations 2-3 min
Comparison, Founder Message, Canned
Responses, Lead Gen Bribes, Product Demo
Shorts, Objection, Press and Awards
Testimonials, Add to Cart Reminder, Small
Offer, Big Offer, Thank You Page, Upsell
14. FUNNEL ROI AND % SPEND ALLOCATIONS
$5 Million
Measurable
Sales
5.25 Million
Combined
Views
20 Influencer
Integrations
Top
Funnel
20% of Spend
0.7 - 3.0 ROI
Mid
Funnel
Low
Funnel
40% of Spend
1.5 - 4.0 ROI
40% of Spend
2.5 - 6.0 ROI
www.chamber.media
15. LET’S BLOW UP THE INTERNET TOGETHER
/* THE MEDIA HACKERS */