The document describes the functionalities of a content capsule that enables brands to create and distribute custom campaign experiences across various digital channels. It highlights benefits such as rapid deployment, global consistency, real-time analytics, and the ability to easily update content across all platforms. The content capsule starts as a microsite but can be embedded and syndicated on any digital channel, streamlining the content marketing process.

2. Syndicate brand experiences
across all digital channels, including owned, earned, social and paid media.

3. Custom
Experiences
No designers? No problem. The Content Capsule allows
you to instantly launch brand campaigns with videos,
images, documents, links and calls-to-action, all wrapped
in a completely custom user interface design.

4. fast &
efficientNeed to be in market now? The Content Capsule
offers an alternative to microsites and web
development with faster turnaround times (days
instead of weeks), as well as eliminating the cost
and time associated with content updates.

5. Distribute
across
platforms
Having trouble getting customers to engage with
your content? A Content Capsule is published once
and distributes a globally consistent experience
across owned, earned and paid media, including;
brand sites, blogs, Facebook, Twitter, LinkedIn,
Google+, mobile, tablet and more.

6. measure effectiveness
Every interaction matters. Content Capsules come with
real time analytics dashboards that monitor every user
interaction with every piece of content, giving you the
data that allows content to be updated in direct response to
audience interactions.

7. React
to audience
interactions
Updating and changing content anytime you want is
easy and painless. The Content Capsule can be edited
once, and it automatically updates everywhere it’s been
distributed and shared across the digital universe.

8. OK, but how does it actually work?

9. It starts as
a micro-site.Each Capsule starts out embedded within
a traditional web page experience.

10. but that’s just the beginning...
The core content is a self contained module that can be embedded on any digital channel.

11. Syndication is a copy & paste away

12. Simplifying content marketing

13. Examples

14. TXOGA / Partnership Annoucement

15. BMC / Product Luanch

16. BMC / Product Luanch

17. Clinical Trial Recruitment Capsule

18. McAfree / Product Luanch

19. Clinical Trial Recruitment Capsule

20. NextWorks
199 Water Street,14th
Floor
New York, NY 10038