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Mobile Web  (Display) Advertising
Mobile Advertising !? :)
Evolution of Mobile Advertising
Evolution of Mobile Advertising Mobile Web Advertising Global Mobile Ad Spend  Forecast for 2011 Source: http://strategyanalytics.com will be the dominant form of mobile advertising in near future
Mobile Web Advertising
Banner Ads  (jpeg, gif, animated gif, png, flash lite – based on device capabilities)
Text Ads… or better yet Text/Banner Ads
Interstitials and Click To Call
Although the support for information is changed, the principles and the goals are the same as in normal web advertising
Number$
The worldwide mobile marketing and advertising will reach  $19 billion by 2012 The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to  $24 billion by 2013 The worldwide mobile advertising market will be worth more than  $12 billion by 2011 Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure will reach  $11.4 billion by 2011 $$$
Development
Thousands of devices with different capabilities
device detection So you definitely need..
reasons to go mobile Publishers, Brands & Agencies Mobile Web Sites earn money  cross promotion B sms advertising campaigns extend your media visibility  gain new customers boost brand awareness A P Reasons to go mobile
The end of mobile web !? Nope. Just “iPhonify” iPhone users prefer the mobile version of websites The iPhone
smart mobisite development is based on device detection Mobile Web Sites
[object Object],[object Object],Mobile Web Analytics
Mobile Web Analytics http://m.hotnews.ro mar 2008 – oct 2008
mobile analytics development is based on device detection Mobile Web Analytics
Mobile Web AdServer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
mobile adserver development is based on device detection Mobile Web AdServer
Thanks! The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web.  However, the development will change and the device detection engine and device-specific rendering support are a must. So…

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Mobile Web (Display) Advertising

  • 1. Mobile Web (Display) Advertising
  • 3. Evolution of Mobile Advertising
  • 4. Evolution of Mobile Advertising Mobile Web Advertising Global Mobile Ad Spend Forecast for 2011 Source: http://strategyanalytics.com will be the dominant form of mobile advertising in near future
  • 6. Banner Ads (jpeg, gif, animated gif, png, flash lite – based on device capabilities)
  • 7. Text Ads… or better yet Text/Banner Ads
  • 9. Although the support for information is changed, the principles and the goals are the same as in normal web advertising
  • 11. The worldwide mobile marketing and advertising will reach $19 billion by 2012 The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013 The worldwide mobile advertising market will be worth more than $12 billion by 2011 Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure will reach $11.4 billion by 2011 $$$
  • 13. Thousands of devices with different capabilities
  • 14. device detection So you definitely need..
  • 15. reasons to go mobile Publishers, Brands & Agencies Mobile Web Sites earn money cross promotion B sms advertising campaigns extend your media visibility gain new customers boost brand awareness A P Reasons to go mobile
  • 16. The end of mobile web !? Nope. Just “iPhonify” iPhone users prefer the mobile version of websites The iPhone
  • 17. smart mobisite development is based on device detection Mobile Web Sites
  • 18.
  • 19. Mobile Web Analytics http://m.hotnews.ro mar 2008 – oct 2008
  • 20. mobile analytics development is based on device detection Mobile Web Analytics
  • 21.
  • 22. mobile adserver development is based on device detection Mobile Web AdServer
  • 23. Thanks! The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web. However, the development will change and the device detection engine and device-specific rendering support are a must. So…