Mobile websites are becoming increasingly important for businesses as smartphone usage grows rapidly. Some key points:
- Over 250 million people in the US use smartphones, and mobile searches have grown 400% since 2010.
- Mobile users are local and often looking to purchase immediately - 95% search locally and 90% act within 24 hours.
- Having a mobile-optimized website allows businesses to reach 45% more prospects and provides a better customer experience.
- For most small businesses, a mobile website is preferable to a mobile app, as apps require large marketing budgets to gain downloads and usage that most small businesses cannot afford. Mobile websites work across all devices without downloads.
The document discusses the rise of mobile search through the iPhone and provides recommendations for marketers. It notes that the iPhone's integration of location services, apps, and a full web browser has made it the dominant mobile platform, driving increased mobile search and usage. The document recommends that marketers optimize for the iPhone, create mobile-friendly websites and apps, claim local business listings, and consider location-based marketing strategies to reach iPhone users.
8+ Tips for Marketing Your App in ChinaDarren Jansen
Getting rich from an app in China isn't just as easy as posting it online. If you want your wallet to bulge with copies of Mao’s portrait, then follow these tips for releasing an app in China.
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
#AllAboutVoice A New Era with New Business OpportunitiesTim Kahle
1) A new document discusses opportunities in voice technology, noting over 1 billion voice-enabled devices in 2018 and predictions that 50% of searches will be via voice by 2020.
2) It recommends focusing on voice for use cases where the context can be clearly defined and results are "voice compatible", allowing speech to perform the intended action.
3) Key industries for voice integration include media/entertainment, education, gaming, and automotive. Media companies' audio expertise and ability to create voice personalities could help brands. Education is well-suited due to knowledge, trivia, and passive learning uses. Gaming leverages voice/communication and could create new concepts; automotive involves connected, voice-controlled
Mobile applications require collaboration from specialists in various roles including interaction design, mobile design, iOS development, Android development, backend development, project management, and testing. While the debate around native vs. web applications is often simplistic, creating high-quality multi-platform mobile projects typically involves both native and web components. The key is determining the right solution based on each project's specific needs rather than following rigid definitions.
This document discusses mobile web strategies for several companies. It analyzes how easy it is for mobile users to find and access company websites on different devices. It finds that some companies like IAG and ANZ use consistent addresses and optimized mobile sites, while others like Qantas, CommSec and Apple make it difficult for mobile users to find their mobile sites. It emphasizes that companies should have a clear mobile strategy with one website address that detects the device and serves the appropriate version.
The document discusses the rise of mobile search through the iPhone and provides recommendations for marketers. It notes that the iPhone's integration of location services, apps, and a full web browser has made it the dominant mobile platform, driving increased mobile search and usage. The document recommends that marketers optimize for the iPhone, create mobile-friendly websites and apps, claim local business listings, and consider location-based marketing strategies to reach iPhone users.
8+ Tips for Marketing Your App in ChinaDarren Jansen
Getting rich from an app in China isn't just as easy as posting it online. If you want your wallet to bulge with copies of Mao’s portrait, then follow these tips for releasing an app in China.
The Rise of Voice Invoca Report: Nov 2017Isidore Gotto
Voice assistants are becoming more widely used, changing how consumers learn about brands through voice search and interact with brands through voice apps. As voice technology improves, it is enabling new forms of customer acquisition, engagement, and support. Marketers must understand how voice interactions can enhance customer relationships and build voice experiences that connect to their digital strategies.
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
#AllAboutVoice A New Era with New Business OpportunitiesTim Kahle
1) A new document discusses opportunities in voice technology, noting over 1 billion voice-enabled devices in 2018 and predictions that 50% of searches will be via voice by 2020.
2) It recommends focusing on voice for use cases where the context can be clearly defined and results are "voice compatible", allowing speech to perform the intended action.
3) Key industries for voice integration include media/entertainment, education, gaming, and automotive. Media companies' audio expertise and ability to create voice personalities could help brands. Education is well-suited due to knowledge, trivia, and passive learning uses. Gaming leverages voice/communication and could create new concepts; automotive involves connected, voice-controlled
Mobile applications require collaboration from specialists in various roles including interaction design, mobile design, iOS development, Android development, backend development, project management, and testing. While the debate around native vs. web applications is often simplistic, creating high-quality multi-platform mobile projects typically involves both native and web components. The key is determining the right solution based on each project's specific needs rather than following rigid definitions.
This document discusses mobile web strategies for several companies. It analyzes how easy it is for mobile users to find and access company websites on different devices. It finds that some companies like IAG and ANZ use consistent addresses and optimized mobile sites, while others like Qantas, CommSec and Apple make it difficult for mobile users to find their mobile sites. It emphasizes that companies should have a clear mobile strategy with one website address that detects the device and serves the appropriate version.
This document discusses the importance of mobile websites for real estate agents. It notes that smart phones are increasingly how people access the internet and find information on the go. It provides examples of how mobile websites could help real estate agents by allowing potential buyers and sellers to easily access property information from their phones. It encourages agents to set up mobile-friendly websites for listings to take advantage of the mobile trend and provide a better customer experience.
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
Mobile Ticketing: no cash, no tickets, no problem
Paul Buchanan shares some of the trends impacting mobile ticketing as well as Australian case studies.
Myeventapps mobile 101 self guided july 2015Allan Isfan
The document provides an overview of mobile technology basics for event organizers. It discusses key smartphone statistics and adoption trends, different mobile operating systems, connectivity options like cellular and Wi-Fi, app types including native, web and responsive, and popular social media platforms that are mobile-only. It also covers emerging technologies like payments, beacons, augmented reality and drones, and their potential applications for events. The presentation aims to help event organizers understand mobile opportunities and how to engage smartphone audiences.
Voice technology is becoming increasingly popular, with assistants such as Alexa, Google Assistant, Siri, and others gaining widespread adoption. The document discusses key players in the voice space such as Amazon, Google, Apple, Microsoft, Baidu, and others. It also notes that voice technology is being applied beyond just assistants into other areas like robots, vehicles, customer service, and more. The market for voice technology is large and growing, with over half a billion people already using some form of voice technology regularly each month across countries surveyed.
OWASP Birmingham - Mobile Application SecuritySecurity Ninja
David Rook presented on mobile application security at OWASP Birmingham. He discussed how the mobile app explosion has created value for businesses but also risks because most developers are not trained in secure coding. Key statistics included over 1 million apps, $15 billion in app sales in 2011, 30 billion app downloads, and 115 million smartphones sold in Q3 2011.
Edith Yeung Mobile Growth Hacking @ App World 2015Edith Yeung
The document discusses metrics for mobile startups, known as MO-AARRR, which stands for Mobile Optimization of the AARRR framework. It covers acquisition tactics like app store SEO, retention strategies like push notifications and email campaigns, referral methods like social sharing and incentivized referrals, and revenue models like subscriptions, in-app purchases, advertising, and data sales. The document provides examples and tips for each element of the MO-AARRR framework to help mobile startups evaluate and improve their performance.
iBeacons use Bluetooth signals to allow devices to detect their proximity to transmitters and trigger actions like notifications. They are being used in places like stores and airports to send promotions to customers. While they provide benefits like convenience, there are also privacy concerns since they can track locations and behavior. Attitudes toward iBeacons vary, as some see the potential for improvements while others view them as invasive if they abuse data sharing. Whether the technology progresses in a positive or negative way depends on how providers implement it.
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFNEdith Yeung
The document discusses Edith Yeung's presentation on getting mobile apps ready for massive growth. It covers 500 Startups and the new startup ecosystem enabled by lower costs. It then details the MO-AARRR framework for mobile user acquisition, activation, retention, referral, and revenue. Specific mobile marketing tactics are provided for each step of MO-AARRR. The presentation aims to help apps scale from zero to billions of users on mobile platforms.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
The document discusses several predictions from experts over the past decade about the growth of the mobile advertising market. It notes that while growth has been slow, mobile technology and user behaviors are rapidly changing in ways that could accelerate growth. New techniques like location-based and preference-based advertising may help boost user acceptance and engagement with mobile ads if they provide value. Carriers and advertisers stand to significantly benefit from a successful mobile advertising business.
This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.
The future of mobile marketing and the benefits of web apps @ Riga Comm 2013webapptool
Presentation @ Riga Comm 2013 about the future of mobile marketing and the benefits of using web apps for companies. Webapptool is an online HTML5 toolkit to create web apps.
This document discusses the importance of mobile websites for real estate agents. It notes that smart phones are increasingly how people access the internet and find information on the go. It provides examples of how mobile websites could help real estate agents by allowing potential buyers and sellers to easily access property information from their phones. It encourages agents to set up mobile-friendly websites for listings to take advantage of the mobile trend and provide a better customer experience.
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
Mobile Ticketing: no cash, no tickets, no problem
Paul Buchanan shares some of the trends impacting mobile ticketing as well as Australian case studies.
Myeventapps mobile 101 self guided july 2015Allan Isfan
The document provides an overview of mobile technology basics for event organizers. It discusses key smartphone statistics and adoption trends, different mobile operating systems, connectivity options like cellular and Wi-Fi, app types including native, web and responsive, and popular social media platforms that are mobile-only. It also covers emerging technologies like payments, beacons, augmented reality and drones, and their potential applications for events. The presentation aims to help event organizers understand mobile opportunities and how to engage smartphone audiences.
Voice technology is becoming increasingly popular, with assistants such as Alexa, Google Assistant, Siri, and others gaining widespread adoption. The document discusses key players in the voice space such as Amazon, Google, Apple, Microsoft, Baidu, and others. It also notes that voice technology is being applied beyond just assistants into other areas like robots, vehicles, customer service, and more. The market for voice technology is large and growing, with over half a billion people already using some form of voice technology regularly each month across countries surveyed.
OWASP Birmingham - Mobile Application SecuritySecurity Ninja
David Rook presented on mobile application security at OWASP Birmingham. He discussed how the mobile app explosion has created value for businesses but also risks because most developers are not trained in secure coding. Key statistics included over 1 million apps, $15 billion in app sales in 2011, 30 billion app downloads, and 115 million smartphones sold in Q3 2011.
Edith Yeung Mobile Growth Hacking @ App World 2015Edith Yeung
The document discusses metrics for mobile startups, known as MO-AARRR, which stands for Mobile Optimization of the AARRR framework. It covers acquisition tactics like app store SEO, retention strategies like push notifications and email campaigns, referral methods like social sharing and incentivized referrals, and revenue models like subscriptions, in-app purchases, advertising, and data sales. The document provides examples and tips for each element of the MO-AARRR framework to help mobile startups evaluate and improve their performance.
iBeacons use Bluetooth signals to allow devices to detect their proximity to transmitters and trigger actions like notifications. They are being used in places like stores and airports to send promotions to customers. While they provide benefits like convenience, there are also privacy concerns since they can track locations and behavior. Attitudes toward iBeacons vary, as some see the potential for improvements while others view them as invasive if they abuse data sharing. Whether the technology progresses in a positive or negative way depends on how providers implement it.
500 Mobile Collective - Mobile Growth Hacking MOAARRR @ MWC 2015 4YFNEdith Yeung
The document discusses Edith Yeung's presentation on getting mobile apps ready for massive growth. It covers 500 Startups and the new startup ecosystem enabled by lower costs. It then details the MO-AARRR framework for mobile user acquisition, activation, retention, referral, and revenue. Specific mobile marketing tactics are provided for each step of MO-AARRR. The presentation aims to help apps scale from zero to billions of users on mobile platforms.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
Jon Moser's edSocialMedia Webinar: Going Mobile: How it Pertains to Social Me...edSocialMedia
Jon Moser, President and Founder of finalsite, is passionate about web trends and strategies that impact the education field. In this edSocialMedia webinar, Moser discusses how an organizations' websites should be optimized for mobile consumption. Topics include: just how mobile are we, social media on a mobile device, school website functionality, design revision for a new world, and more.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
The document discusses several predictions from experts over the past decade about the growth of the mobile advertising market. It notes that while growth has been slow, mobile technology and user behaviors are rapidly changing in ways that could accelerate growth. New techniques like location-based and preference-based advertising may help boost user acceptance and engagement with mobile ads if they provide value. Carriers and advertisers stand to significantly benefit from a successful mobile advertising business.
This document discusses the importance of businesses going mobile. It notes that over 80% of customers will abandon a mobile site that is not optimized for mobile use. Google also now factors mobile user experience into its search rankings. The document provides statistics on mobile user behavior, such as 95% searching locally and 90% acting within 24 hours. It recommends best practices for mobile sites like making navigation thumb-friendly, loading quickly, and including click-to-call functionality. Developing a mobile site can drive more sales and customers through features that make it easy for people to connect with a business from their phone.
The future of mobile marketing and the benefits of web apps @ Riga Comm 2013webapptool
Presentation @ Riga Comm 2013 about the future of mobile marketing and the benefits of using web apps for companies. Webapptool is an online HTML5 toolkit to create web apps.
The document discusses the rise of apps and whether they will replace the browser as the main way to access content on mobile devices. It notes that apps have several advantages over mobile browsers, including better integration with devices, usability on small screens, and the ability to monetize content. However, browsers still have advantages in being less dependent on connections and supporting search-based access to content. The conclusion is that consumer demand and how content suppliers monetize will ultimately determine whether apps or browsers are preferred.
Why your mobile site matters more than you think !!Robert McFrazier
1) A mobile website is very important as more searches now occur on mobile devices than computers. Having a separate optimized mobile site rather than just using the desktop site is essential.
2) Speed and load times are critical for mobile sites. Users expect pages to load within 2 seconds and will abandon slow sites. Faster load times can increase conversion rates by up to 27%.
3) Google has emphasized that mobile-friendly sites are important for search rankings. Beginning in 2017, non-mobile-friendly sites may be ranked lower in mobile search results.
This document summarizes insights from a study of 112 iPhone users in Australia. It finds that while initial iPhone purchases are often about the device itself, users quickly realize it can do much more than expected. Many report the iPhone has significantly changed how they work, entertain themselves, and connect with others. They favor apps that uniquely fulfill needs conveniently. Though free apps are most common, users still expect major brands to engage with them via the smartphone through high-quality apps or mobile websites.
The document discusses the rise of mobile internet usage and its impact. It notes that mobile internet adoption is growing 8 times faster than early PC internet adoption. By 2013, there will be more smartphones and mobile internet devices in use worldwide than PCs. The document emphasizes that websites must optimize for mobile to remain relevant and engage mobile audiences. It promotes a mobile content management platform that allows easy creation and maintenance of optimized mobile websites.
1. Having a mobile-friendly website is crucial for restaurants to attract new customers and keep existing customers happy as more people access the internet through mobile devices rather than desktop computers.
2. A mobile website allows customers to easily view important information like menus and contact details from their phones. It also improves their experience by loading quickly and being easy to navigate on a small screen.
3. Without a mobile-friendly website, restaurants risk missing out on a substantial portion of potential customers who search for restaurants using their mobile devices.
Mobile is the new Godzilla July 2011 FCIPRZasadzinski
Mobile devices such as smartphones and tablets are increasingly becoming people's primary means of accessing the internet. By 2013, the number of mobile internet accessing devices is projected to surpass the number of personal computers. Websites and applications need to be optimized for mobile to provide good user experiences on small screens. Developers have options like responsive design, mobile websites, or native apps to create engaging mobile experiences for their audiences.
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes.
Presentation Designed by Al Bonner - Presentation Transformations
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
As smart devices explode, we need a new way to interact with them, you can't download an app for a vending machine you'll use just once. The Physical Web unlocks the superpower of the web, frictionless interaction, for any smart device.
The document discusses emerging technologies and their impact on business and society over the next few years. It covers topics like the internet of things, augmented reality, cloud computing, mobile apps, and how businesses can adapt to remain relevant. Key points include that the internet will continue to transform everything; the internet of things will connect more devices than people; mobile apps and cloud-based services will become more important than software tied to devices; and businesses must focus on the customer experience across all channels to succeed going forward.
Mobile usage is growing rapidly, with over 4.2 billion mobile devices worldwide and mobile web growth happening 4 times as fast as the regular internet. One out of every seven minutes of media consumption takes place on mobile devices. The document discusses how businesses need to have mobile-friendly websites to engage with customers using the over 5,000 mobile devices that can access the mobile web. It also provides information on how a mobile site and app makes it easy for smartphone users to find what they're looking for with just a tap. National chains are developing mobile strategies and communities can now do the same at no cost through custom mobile apps and sites.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
AD502: The Mobile Disruption: Why XPages Development is Targeting Mobile FirstJohn Head
This document provides an overview and agenda for a presentation on mobile disruption and why XPages development is targeting mobile first. It includes introductions of the presenters John Beck from IBM and John Head from PSC Group. It then covers the current state of mobile including statistics on mobile adoption and usage. It also shares results from a poll of the audience about their mobile experiences and applications developed. The document discusses examples of mobile experiences done wrong and right. It covers PSC's real world experiences with application modernization, mobilization, and XPages. It also discusses starting the mobile XPages journey and how IBM XPages fits into a broader mobile strategy with IBM Worklight and MobileFirst.
Michael McCleary gave a presentation about going mobile and developing apps and mobile websites. He discussed the history and growth of mobile technology. Smartphone adoption has increased dramatically in recent years. Mobile commerce is also growing rapidly, with many consumers now shopping and making purchases on their phones. For businesses, developing a mobile presence through a website or app can increase sales and profits by reaching customers on the go. While apps may be better for certain uses, mobile websites typically have lower costs and work across different devices. The future will continue to be driven by mobile as more activities shift to smartphones and tablets.
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NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfKhaled Al Awadi
Greetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USA
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Enabling Digital Sustainability by Jutta EcksteinJutta Eckstein
This is a New Zealand wide meetup event with meetup groups from Auckland, Wellington and Christchurch attending and open to anyone with an interest in digital sustainability or agile. All welcome. Joke, this is how it started. Jutta is now also available in Germany, i.e. hosted by Berlin/Brandenburg
According to the World Economic Forum, digital technologies can help reduce global carbon emissions by up to 15%. However, digitalization also comes with some challenges. Thus, if we want to make a positive impact by increasing sustainability, we need to address challenges like the digital divide, energy consumption of IT, or the rise of electronic waste. In this talk, I want to explore how Agile can help to leverage Digital Sustainability.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsExcel coatings
Excelcoating Transforming surface protection with their cutting-edge, eco-friendly nano-based coatings. This presentation delves into their innovative product lineup, including Excel CoolCoat for roof cooling, Excel NanoSeal for cement surfaces, Excel StayCool for UV-filtering glass, Excel StayClean for solar panels, Excel CoolTile for heat-reflective tiles, and Excel InsulX for film insulation.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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2. The ‘Wires’ are being cut!
Wireless Subscriber Connections 321.7M
Wireless Penetration equals
# of active units divided by the total U.S. and territorial
population (Puerto Rico, Guam and the USVI)
101.0%
Wireless-Only Households1
% of U.S. Households
34%
Direct Carrier Jobs 229,921
Wireless Carrier Payroll2
Direct Carrier Wages
$11.3B
Annualized Total Wireless Revenues $178.4B
Annualized Wireless Data Revenues $68.3B
Annualized Incremental Capital Investment $25.4B
Annualized Minutes of Use 2.32T
Monthly Text Messages 184.3B
Annualized Yearly Text Messages 2.27T
Cell Sites 285,561
Size of wireless industry in the US in 2012
3. “Why is the wireless industry so big?”
Let’s see just why…
4. Smartphone use is Growing
The Stats
1. There are over 250 MILLION mobile users in
the US alone
2. There are over 310 MILLION mobile devices
in the US
3. By 2013 more people will use their mobile
phones than PC’s to get online
4. Mobile searches have grown by more than
400% since 2010
5. 80% of customers abandon a mobile
website if they have a bad user experience
Source: Google
11. Mobile users are local
and looking to buy!
• 95% of mobile users have
searched for local information
• 61% of users call a business
after searching
• 90% of these people act within
24 hours!
Source: Google
12. Mobile users are
shoppers!
70% have
compared prices
65% have read
reviews
50% of mobile searches
lead to purchases!!
Source: Google
13. Mobile users are demanding
They do not settle for less
• 71% of them expect a mobile site to load as fast as
a desktop pc website.
• 60% of them expect a mobile site to load in 3 seconds or less.
•78% will retry the site two times or less if it does not load
initially.
Source: Google
14. Bad Website?
Goodbye Customer!
• 57% of mobile users
will not recommend a
business with a bad
mobile website.
• 40% have turned to a
Competitors site
After having a bad mobile
experience.
• 23% of adults have cursed at their
Phone when a site failed to work.
Source: Google
15. “But don’t people behave differently
with how they use their phones all
around the world?”
Nope…
20. Why is being mobile critically important
to existing advertising?
Because when people see an advertisement
they your business to find you
online.
Google is the #1 most heavily trafficked website
on the internet.
There are an estimated 3-5 Billion searches done
on Google each and every day!
21. “Why should I go mobile with my
business? – I want specifics”
Ok, let’s recap what the stats mean!
22. You need to go mobile
The statistics are obvious
& The benefits are many
Reach more customers
With a mobile site you can reach up to 45%
more prospects.
Give your current customers ease of use
By making your website mobile-accessible you increase the
ease of use for your customers – and profit for you.
Add vital features to your business
No matter what business by going mobile you will be
adding a vital feature to your business.
• Click 2 Call
• Click 2 Email
• Click 2 Map
• Click 2 Text (SMS)
23. Your site isn’t mobile?
Some things aren’t a choice
• Apple computer is the largest tech company
on the planet.
• Their flagship product is the iPhone
• The iPhone is so popular and sells so many
units it has a direct impact on the GDP of
the US economy.
• If your site cannot load on it you are losing
prospects.
Read Full Article Here
iPhone 5
24. People search for many businesses in times of need.
• The car is broken down on the side of the road
• They need a last minute caterer
• They need a plumber ASAP
• They need a restaurant last minute
• Their power is out they need an electrician
• They are stranded and need a cab
• They just got a DUI and need an attorney
There are endless instances where brand image means much much less than
convenience!
The prospects your missing
Times of need for them are sales for you!
25. Bridge with your prospects
Mobile websites are not PC websites!
Mobile websites are designed
to be fast, lightweight and
easy to use. They are designed to
allow customers to search, find you
and call, email or text you.
27. The most important feature
of any mobile website?
EASY NAVIGATION!
Mobile websites must be designed
with the following things in mind:
1. Thumb Friendly Navigation
Big user friendly buttons that are
easy to click from a mobile phone.
2. Fast Loading!
Mobile websites must be lightweight and
load quickly!
3. Feature Rich
Your mobile site must contain features that get you
customers and make you money. Click 2 Call, Click 2
Text, Click 2 Map.
28. Features
Click To?
MENU
Restaurant Menus Image Galleries
Video Integration
OpenTable
Integration
Click 2 Email
Payment Button
Integration
Click 2 Text
Click 2 Call
• Click 2 Call
• Click 2 Text
• Click 2 Email
• Restaurant Menus
• OpenTable Integration
• Image Galleries
• YouTube Videos
• Google Checkout
• PayPal Buttons
Mobile Maps
30. Technology
PC Website
Mobile Website
Unlike our competitors who require you to go through
a lengthy re-development process for your mobile site we
do not.
We use state of the art technology to read your
existing PC Website and convert it to mobile.
31. How our sites work in detail
We utilize a proprietary virtual framework that
may be accurately described as ‘a machine’ or
program that runs on our servers.
This machine is fed the URL of your existing
website and it reads your entire website.
From this reading it generates a ‘mobilized’ version
of your website – like the one you probably
saw in the site simulation you received.
32. How our sites work
in detail
Once your sites ‘mobilized’ version is generated that’s when
our designers take over.
Our designers work through site page by page tweaking code
elements and adding the necessary mobile features.
33. How our sites work
in detail
Next we show you your site inside of a mobile
simulation – to give you an idea of what its going
to look like.
You are free to request changes from us and we will
make them.
Once you are done making changes and happy with
how your site will be we upload the specialized
Redirection script onto your current PC website.
34. Smart Site
Mobile User PC User
Once constructed your mobile website is put online
and your old website is made ‘smart’ by use of an
intelligent script. This script reads what kind of
computer or device users to your site are on.
If they are on a mobile device the mobile site
loads!.
Website
35. How our sites work
in detail
PC Website
Mobile Website
Your mobile site which is hosted with us will automatically
sync every 2-5 minutes with your PC website.
Changes on your PC site are read by our ‘machine’ and
translated over – so your mobile site is never
out of date.
36. “What are some ways the site will be
used by my customers?”
Let’s take a look!
37. Scenarios of Mobile Use
There are many common scenarios where a
mobile site is extremely likely to benefit a
given business.
Let’s take a look at a few common scenarios
in the following industries:
Restaurant
Taxi Cab Company
Locksmiths
38. Restaurant
John and Sandy are on a date watching a movie.
Being a thoughtful guy John pre-booked seats at a
local Chinese restaurant.
During the movie Sandy let John know her favorite
food is Italian.
Thankfully John brought his iPhone with him and while
on leave at the restroom John looked up an Italian restaurant and
booked seats through the restaurants mobile website with OpenTable.
39. Taxi Company
After a late meeting on a rainy day in Chicago
Marsha left her office to hail a cab.
Marsha waited impatiently outside her office for
fifteen minutes.
Not seeing a cab come by and being in a hurry
Marsha opened her Android smartphone and
Google searched for a Chicago Taxi company.
She found a cab company and using click to call
she called them.
Marsha was on her way in minutes.
40. Locksmith
Cindy was in a hurry after picking up her three children
from school. She had to get to the grocery store in a
hurry.
During her drive to the grocery store her sister called
informing her that she would be early for this evenings
dinner.
In haste to get the kids out of the car and being distracted
by her phone, Cindy accidentally left her keys inside of her
car.
After going about her business buying a load of groceries for
tonight’s dinner Cindy came back to her car with her children
only to find herself locked out.
Cindy immediately went on her smartphone and searched
for a local locksmith.
Within seconds of conducting her search cindy found the
mobile website of a locksmith and her dinner was saved.
41. “Do I need a mobile app?”
No, not necessarily!
42. Mobile Apps .v. Mobile Websites
There are numerous differences between mobile applications
and mobile websites.
In this presentation we will be covering the differences that
exist and highlighting why – for most businesses – mobile
websites offer a supreme advantage.
-VS -
43. Mobile Apps
First lets understand and define what exactly a
mobile application is.
A mobile application is a piece of installable
software that (typically) is hosted within one of
the major app stores – Google or Apple’s stores.
The application runs natively (actually on the
device) and usually can launch fairly quickly.
Apps come in all shapes and sizes and run the
gamut from playable games to banking software.
44. Mobile App Technology
Mobile applications operate entirely differently
than mobile websites. Since they run natively on
the device they were made for they can offer a
broad array of features which may seem
advantageous to business.
1. Push data (send messages to users)
2. Fast Load Times (they are apps the run fast)
3. Big feature sets (user editable features)
The above features are great, they offer users an
an experience that may in some cases present as
being far superior to a mobile website.
But lets understand what is required to get that
experience…
45. Mobile Websites
Mobile websites are website custom designed to
load quickly on mobile phones and offer a design
which is uniquely tailored to mobile devices.
Unlike mobile applications mobile sites do not
require installation nor do they require any
downloading or configuration to function.
46. The Problem With Apps
We already said apps have big feature sets and
can do things that mobile websites cannot do – so
they must be great right? WRONG!
In order for those features to be relevant they
need to be utilized by a human being – a
customer, a prospect.
This is where the biggest problem of apps comes
in for most businesses – and why they are a
horrible thing to sell to most businesses.
In order for an app to be utilized it needs to be
downloaded.
In order for an app to be utilized it has to be
compelling enough for a user to utilize it.
In order for a user to utilize it, it needs to
conveniently placed on their phone.
47. The Biggest Problem Of All
The biggest problem of mobile apps by far is
compatibility.
Mobile apps –unlike sites, are built to run natively
on a given platform.
If the app is not built for each device – and
updated for each device, it will not work on those
platforms.
A mobile site works
on all platforms!
48. Who Apps Make Sense For
Apps do make sense for some businesses – big
businesses.
For an app to add value and be relevant to a
business it has to be downloaded, it has to be
utilizable and it has to be utilized.
For most small business having an app makes no
sense – they lack marketing budgets or user bases
big enough to ever ensure their app will be used.
For big businesses – with big budgets and huge
user bases – however an app may make perfect
sense.
49. Mobile Sites Rock!
For most ordinary small businesses having a
mobile website is the absolute best route they
could go when the alternative is a mobile app.
Why?
The reason is simple – prospects. Today more and
more consumers are browsing the internet and
when those consumers happen upon the small
businesses website on their mobile devices, they
will be presented with a good user experience.
Mobile websites do not require downloading to
use nor do they require anything more than a
bookmark to browse back to.
They are the common sense choice of small
business.