Practical examples of Digital Psychology in action and some practical advice on implementing Sitecore simply and effectively to make the most of these techniques.
The Role of Data in Becoming a High Performing SchoolQualtrics
This on-demand webinar shares how schools can utilise data to become a high performing school.
Speakers:
- Dr Phil Cummins, Managing Director, CIRCLE. Phil covers the 7 rules of being data driven in your school.
- Dave Vannette, Principal Research Scientist, Qualtrics. Dave covers best practices for survey questionnaire design.
Ryan Carlson - Developing Number Sense with Play: Lessons in Data AnalysisSeriousGamesAssoc
Presenter: Ryan Carlson, Research Programmer, Carnegie Learning
We developed an iPad racing game to increase students’ math fluency with an architecture that enables rapid prototyping of game features. The game is unique in that it is configurable in both content and behavior, allowing educational researchers, without programming, to quickly build a wide range of experiments to gauge educational gains. For example, researchers can change game parameters, in-game feedback, the reward structure or even make interface changes. Students have been very enthusiastic about the game. Initial tests show big differences in the way students approach the speed/accuracy tradeoff inherent in playing the game. Our hypothesis is that students’ approach reflects both their understanding and motivation. Robust instrumentation enables a deeper understanding of students’ learning and experiences within the game.
The Key Challenge in Behavioural ResearchQualtrics
In this webinar, Dr. Esther Tippmann will explain the Common Methods Bias - a well-documented phenomenon observed in research based on self-reported measures.
We often use surveys in which respondents are asked about their perceptions, feelings, attitudes or beliefs. Under certain circumstances such self-reported data can suffer from severe quality issues. It is the aim of this webinar to introduce some of these and discuss effective survey design remedies.
K-to-R Workshop: How to Write the Specific Aims (Part 1)UCLA CTSI
UCLA CTSI K-to-R Workshop, October 29, 2015
Karol Watson, MD, PhD
Professor of Medicine at UCLA
Co-Director, UCLA Program in Preventive Cardiology
Director, UCLA Barbra Streisand Women’s Heart Health Program
The Role of Data in Becoming a High Performing SchoolQualtrics
This on-demand webinar shares how schools can utilise data to become a high performing school.
Speakers:
- Dr Phil Cummins, Managing Director, CIRCLE. Phil covers the 7 rules of being data driven in your school.
- Dave Vannette, Principal Research Scientist, Qualtrics. Dave covers best practices for survey questionnaire design.
Ryan Carlson - Developing Number Sense with Play: Lessons in Data AnalysisSeriousGamesAssoc
Presenter: Ryan Carlson, Research Programmer, Carnegie Learning
We developed an iPad racing game to increase students’ math fluency with an architecture that enables rapid prototyping of game features. The game is unique in that it is configurable in both content and behavior, allowing educational researchers, without programming, to quickly build a wide range of experiments to gauge educational gains. For example, researchers can change game parameters, in-game feedback, the reward structure or even make interface changes. Students have been very enthusiastic about the game. Initial tests show big differences in the way students approach the speed/accuracy tradeoff inherent in playing the game. Our hypothesis is that students’ approach reflects both their understanding and motivation. Robust instrumentation enables a deeper understanding of students’ learning and experiences within the game.
The Key Challenge in Behavioural ResearchQualtrics
In this webinar, Dr. Esther Tippmann will explain the Common Methods Bias - a well-documented phenomenon observed in research based on self-reported measures.
We often use surveys in which respondents are asked about their perceptions, feelings, attitudes or beliefs. Under certain circumstances such self-reported data can suffer from severe quality issues. It is the aim of this webinar to introduce some of these and discuss effective survey design remedies.
K-to-R Workshop: How to Write the Specific Aims (Part 1)UCLA CTSI
UCLA CTSI K-to-R Workshop, October 29, 2015
Karol Watson, MD, PhD
Professor of Medicine at UCLA
Co-Director, UCLA Program in Preventive Cardiology
Director, UCLA Barbra Streisand Women’s Heart Health Program
Online survey tools have made it easy for marketers to conduct their own research surveys, but surveying requires careful planning if you want to get actionable results.
Reading the psychological literature: what you need to know and what you can ...CharityComms
Zoe Williams, communications manager, Kidscape
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to design surveys; describes differences between approaches to measuring awareness, opinions, perceptions, behaviors, needs and attitudes; describes roles of survey sponsor and researcher.
Dr. Lani discusses all aspects of the dissertation methodology, including: selecting a survey instrument, population, reliability, validity, data analysis plan, and IRB/URR considerations.
A Practical Guide to Actionable Audience ResearchDevon Smith
Worksheet available at: bit.ly/namp2018
A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action. In order to achieve those goals, you need to know who your audience is; what their needs, barriers, and perceptions are; and how best you can influence them. Audience research should be a critical activity of any team, but structuring a project to yield actionable insights can be a challenge.
We’ll look at real examples of research plans, interview and survey questions, focus group activities, and audience personas. And we’ll talk about major challenges and decision points during the research phase and how we overcame them. This is a session for those considering how to engage new audiences, a change to their marketing or fundraising strategy, or new approaches to their website or other digital channels.
Online survey tools have made it easy for marketers to conduct their own research surveys, but surveying requires careful planning if you want to get actionable results.
Reading the psychological literature: what you need to know and what you can ...CharityComms
Zoe Williams, communications manager, Kidscape
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to design surveys; describes differences between approaches to measuring awareness, opinions, perceptions, behaviors, needs and attitudes; describes roles of survey sponsor and researcher.
Dr. Lani discusses all aspects of the dissertation methodology, including: selecting a survey instrument, population, reliability, validity, data analysis plan, and IRB/URR considerations.
A Practical Guide to Actionable Audience ResearchDevon Smith
Worksheet available at: bit.ly/namp2018
A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action. In order to achieve those goals, you need to know who your audience is; what their needs, barriers, and perceptions are; and how best you can influence them. Audience research should be a critical activity of any team, but structuring a project to yield actionable insights can be a challenge.
We’ll look at real examples of research plans, interview and survey questions, focus group activities, and audience personas. And we’ll talk about major challenges and decision points during the research phase and how we overcame them. This is a session for those considering how to engage new audiences, a change to their marketing or fundraising strategy, or new approaches to their website or other digital channels.
introduction to research and healthcare study designs, a focus on Qualitative research and the qualitative data analysis.
Presented by Clinical Pharmacists Ahmed Nouri, PharmD
Improving and Demonstrating Impact for Youth Using Qualitative DataDetroitYDRC
This workshop provided an overview of how to use qualitative data for improving and demonstrating the impact of youth development programs. Tips for collecting, analyzing and using qualitative data are provided. Examples of creative ways to visualize qualitative data are also shared.
Somatic Experiencing Research Funding Online Discussion - 7/1/13 Michael Changaris
These slides give a brief overview of seeking funding for Somatic Experiencing Research projects. It was presented by the SE Research Coalition Funding Chair - Michael Changaris, Psy.D.
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
This presentation talks about how to unlock the power of content and personalisation using psychology. It explains:
1. Misconceptions about your target audience – the problem with carrying simplistic audience definitions that suited the world of mass marketing over to digital and how to improve your audience research;
2. Optimising personalisation by measuring behaviour – identifying digital measurements that uncover motivations, needs and intentions;
3. Key principles of psychology for behaviour change – how they can be applied to content strategy and personalisation across digital channels to deliver changes in audience behaviour;
4. Real-world examples with practical and experimental approaches.
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
Creating exceptional experiences in a multi-devices worldReading Room
Mobile browsing of digital content is now exceeding desktop consumption. Google is penalising websites that don’t have a mobile versions of their site. Some companies have responded by taking a 'Mobile First' approach in their digital strategy.
Often 'Mobile First' is shorthand for designing layouts for a smaller screen, but that is just a part of the story, after all we are designing services for people not layouts for devices.
The proliferation of devices and capabilities of mobile devices provides a range of exciting opportunities, your site visitors now have a personal device that incorporates GPS, push notifications and a camera in their pocket, this extends the capability of web experiences.
In this webinar Neil Shewan explores current trends in experience strategy, tactics and design and helps put them into context to provide you with a simple, and proven approach to deliver better experiences for your audiences.
In this presentation, Tom discusses how conversion is meaningful to your organisation’s strategy, what most website projects get wrong as and where you need to start to ensure your website works for you.
Dating a millennial – the path to purchase modelReading Room
With the rise of digital, companies now start with the technology and try to fit in a communication strategy. What they should be doing is starting with a communication strategy and trying to see which channels make most sense within the user’s path to purchase. Deborah Ko, Behavioural Psychologist, discusses the revised path to purchase model for millennial consumers to show that offline and digital touch points blend seamlessly together.
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
Inside Consumers' Mind - A whitepaper by Reading RoomReading Room
The pace of change is increasing with disruption driven by relentless technological advancement. It requires organisations to deliver real products and services quickly, as well as respond to issues as they arise throughout projects.
This requires an agile consultancy and delivery approach engineered to embrace change, powered by a combination of strategy, technology and multidisciplinary consultancy, such as digital psychology.
Therefore, we are presenting this whitepaper to help you understand why and how digital psychology can help you glean insight into user behaviours and intent, create more relevant content and user experiences to reach the right audiences, and keep up with the changing digital landscape.
Developing seamless consumer experiences across multichannel platformsReading Room
Tom Voirol, Global Head of User Engagement at Reading Room, spoke on developing seamless consumer experiences across multichannel platforms at the Best Practices in Consumer Engagement Conference in Singapore on 13 Jan 2015.
In this presentation, he shared insights on:
* how to develop innovative strategies to prevent disjointed interactions with consumers;
* steps to creating a consistent brand personality & positioning across multiple channels;
* optimising the unique properties & advantages of each channel & tailoring user experience accordingly;
* how to promote ongoing, synchronised dialogue with consumers & be responsive enough to changes.
Why the humble whiteboard will trump technology in 2015Reading Room
As digital channels continue to proliferate, audience behaviour and business practice are evolving rapidly. Organisations must get back to basics and focus on audience insight in order to succeed in an increasingly complex digital environment. This presentation highlights the importance of understanding the emerging customer experience and developing a strategy that focuses your digital activity where it is most effective. It also suggests simple practical approaches like journey mapping and behavioural psychology to research and identify opportunities to create value for customers and organisations alike.
Sitecore: Web psychology and customer experienceReading Room
Sitecore's Sandra White explains how Sitecore Experience Platform can help give your brand the capability to communicate in context and with increased relevance to individual members of your target audiences, to create engaging, personalised communications that will increase engagement, sales conversion and improve your bottom line.
The importance of behavioural psychology on digital strategyReading Room
New technologies, platforms and social contexts continue to disrupt business decision making. On behalf of brands and other clients the marketing and advertising industry continually seeks to exploit the potential of new targeting and personalisation technologies. Digital marcomms experts are increasingly turning to behavioural sciences to understand and influence consumer behaviour.
Agile for enterprise - Architecting digital change using agile as a strategy ...Reading Room
Presentation from Reading Room's Agile for Enterprise event on the 19th of September 2014 where Margaret Manning who is CEO of consultancy Reading Room, spoke on his experience and the purpose of his team.
Effectively aligning m-Government strategies to your organisational objective...Reading Room
* Capturing your organisational objectives and goals as they apply to mobile strategy
* Exploring different methodologies and approaches to public engagement, including social media, crowdsourcing and ramification
* Developing mobile web applications and native apps based on research and underpinned by public feedback
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
9. Enough of the psychobabble
Different approaches
There are lot of ways going about this:
I will show you 2 very simple approaches:
• Randomised controlled trial
• Pre-Post experiment
10. Enough of the psychobabble
Randomised controlled trial
• An approach for large audiences
• Indentify a goal or engagement point
• Utilise behavioural psychology principles
• Develop content experiments ( AB or MV testing)
• Gather data
• Determine engagement
• Make changes
Design
Build/Deploy
Analyse
Refine
11. Enough of the psychobabble
Randomised controlled trial
• Content experiment on a Download a Brochure page
• Created 8 versions to test engagement
• Data is collected over a two week period
• This then informs approach going forward
21. Enough of the psychobabble
Outcomes
• Find out what motivates people
• Create deeper understanding of audience
• Drive engagement by presenting most relevant content
• Ability to personalise according to specific user traits
• Helps shape future engagement plans
22. Enough of the psychobabble
But I don't have a large test audience
23. Enough of the psychobabble
Pre-Post experiment
• Controlled environment (smaller test group)
• Surveys to filter out confounding variables and bias
• Understand the audiences’ personality traits and inclinations
• Define the test audience:
• Variables
• Scales
• Satisfaction
• Engagement
24. Enough of the psychobabble
Pre-Post experiment
• Drive engagement with a form
• Same goal but different approach
• Pre define audience (survey)
• Give them all the variables to test
• Survey post interaction
• Measure results
25. Enough of the psychobabble
Pre experiment
In the pre-test we wanted to identify 3 different aspects:
• demographic variables,
• questions measuring their digital literacy,
• psychological variables
We then devised questions based on:
• Big five personality scale (identify personality traits)
• Satisfaction with life scale (interpret responses)
To this we added questions to measure housing and socioeconomic
status to assess social ties.
28. Enough of the psychobabble
Post
• Gauge the level of satisfaction and engagement with the page
• Evaluate the individual approaches
To this we added questions from the following scales to create the
holistic data set:
• Trust scale (reassurance)
• Resistance to change scale
30. Enough of the psychobabble
Outcomes
• Improved user experience through behavioural insights
• Understand personality and inclinations
• Understand what motives different audiences types
• Gathering of very specific information for tailored
personalisation
31. Enough of the psychobabble
So what's stopping you
• Nothing
• You don't need months of strategy – its Agile
• Small changes can yield big results
• Be prepared to evolve with your audience
• Accept they are not rational
• Get out there and start testing
Yes it is a big system
11 modules to choose from
All focus on different aspects
Do you need them all from day 1 .... ?
You can do a lot of clever stuff with just one element (and ill show you)
There is no big bang
Establish a need and meet it with tech
Even Sitecore recommend multiple steps to digital maturity
Ultimately Knowledge is Power
The more we know about our audiences the better experience we can deliver
DMS is build on knowledge (analytics) and wont exist without it
It provides us with the knowledge and the power
It is not a fixed deliverable
Design – Build – Deploy - Analyse – Refine
Then you start again
The more you put in the more you get out
The control page – this page will stay the same as it currently is on the Taylor Wimpey website
Fear of Loss – this page explores users’ fear of loss by making them aware on what they’ll miss out on if they don’t register
Reduce Cog Load – this page asks for less information of the user in exchange for them signing up for updates
Social Proof – this page displays how many people have looked at the property development or how many have already downloaded a brochure, pulling the actual analytics onto the page in an attempt to convince users that this development may be gone soon
Need for Privacy – this page emphasizes the privacy guarantee, making users very aware that their details will not be shared
Value exchange – this page offers more in exchange for the users’ information. It also shows a picture of a family preparing to move together
Visualisation – this page shows the inside of the home that the user was previously viewing beside the form
Fear of Ambiguity – this page makes it very clear to the user what will happen once they have registered for updates
Positive Reinforcement – this page encourages users that they are making the right choice by choosing Taylor Wimpey
The pre-post experiment give us a deeper understanding of audiences’ personality traits and inclinations. We are planning to split the survey in two parts and create different versions of the same page. In the first part (pre-test) we want to understand the participants better with regards to certain characteristics and socio - psychological factors and the pre-test ensures that the groups are equivalent and it also gives the researcher the tool to filter out confounding variables and bias. The participants will be asked to complete the first part (pre-test) before they proceed further in order to determine the randomization of the sample. In the second part of the survey we are actually looking to measure people's reaction, level of satisfaction and engagement and we believe that their experience with the different psychological segments will help us gain a deeper understanding of what motivates the user.
In the pre-test we decided to include 3 different sections: demographic variables, questions measuring their digital literacy, and also psychological variables. We decided to use the Big Five personality scale which will help us gain a better understanding of users' personality traits focusing (openness, conscientiousness, extraversion, agreeableness and neuroticism). The Satisfaction with Life scale was created on the premise that in order to make judgments about satisfaction there was a need to know about a participant’s overall perception of life. Life satisfaction is one factor in the more general construct of subjective well being and we believe that by classifying the users as easy/hard to satisfy we can better interpret their responses. Finally, we wanted to measure the housing and socioeconomic status and the questionnaire included a number of items intended to investigate respondents' investment of meaning in the home and neighborhood and their experience of demand and control in the domestic environment, as well as their general and neighborhood based social ties.
questions like
After these questions, the participants will be directed to the test versions of the form from the site.
control version, the two alternative versions emphasise the need for
privacy or the need for
empathy.
In the post-test, apart from asking the participants their level of satisfaction and engagement with the page, we added the problem-solving style questionnaire in order to access the individual differences in the ways people prefer to plan and approach challenges or opportunities, behave when managing change, processing information and making decisions (sensing, intuitive, feeling and thinking). In addition to that, in the leaseholders survey we added the trust scale as we know the reassurance is key to the sales process. Finally, we used the Resistance to Change scale in the survey that we designed for the employees, as people differ in how they respond to change and we believe is valuable to measure this trait (routine seeking, emotional reaction, short-term focus, cognitive rigidity).
In both approaches, the different versions of the webpage act as independent variable and people's action as dependent variable.