This document discusses the importance and rise of video content in marketing. It provides examples of different types of video content that can be used, such as interviews, case studies, product demonstrations, and internal communications. It emphasizes that video allows brands to engage audiences and show rather than just tell about products and services. While large budgets are not always needed, video should be considered a key part of digital strategies and content marketing.
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of the Republic’s creation services.
This is my PDF portfolio showcasing a range of digital and print media.
I specialise in multi-channel campaigns encompassing all aspects of graphic design including digital, social, video advertising and animation.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
We created Goopi to deal with the new unmet requirements of today's media and advertising world.
Specifically, the need to customise and rapidly render multiple versions of the same ad to meet the increasingly detailed and variable profiles of buyers from around the world.
This isn’t just about replacing one sound track with another This goes much further, giving brand managers, the ability to freeze those elements which must never change while giving local brand managers the ability to change everything else - all at little cost and without any particular technical skills. That’s Goopi.
We help you create as many broadcast quality variations of an ad and/or allow users to create professional looking content without the expense, time, or hassle that normally accompanies this work.
How can this be?
Goopi is a patented technology which lives in the cloud and like many cloud services, improves in performance the more computers are connected to it. What used to take 10 hours to render now takes just 10 minutes to complete - for a cost of about 100 dollars.
AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.
Spark Studios Advertising And Branding AgencySpark Studios
Spark Studio is the go-to company for all your advertising and designing needs. We are based in Chennai and have never failed to provide the highest quality of service to our local and international clientele base. Our highly motivated team comprises of young professionals having several years of professional experience in the creative sector.
We are extremely driven by teamwork and love involving ourselves in challenging creative tasks on an everyday basis. Each creative work delivered by our talented team is very unique, which makes sure that your remarkable brand stands out among the rest. With our level of expertise and drive to create something unique and remarkable, you can expect to receive the best service from us.
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of the Republic’s creation services.
This is my PDF portfolio showcasing a range of digital and print media.
I specialise in multi-channel campaigns encompassing all aspects of graphic design including digital, social, video advertising and animation.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
We created Goopi to deal with the new unmet requirements of today's media and advertising world.
Specifically, the need to customise and rapidly render multiple versions of the same ad to meet the increasingly detailed and variable profiles of buyers from around the world.
This isn’t just about replacing one sound track with another This goes much further, giving brand managers, the ability to freeze those elements which must never change while giving local brand managers the ability to change everything else - all at little cost and without any particular technical skills. That’s Goopi.
We help you create as many broadcast quality variations of an ad and/or allow users to create professional looking content without the expense, time, or hassle that normally accompanies this work.
How can this be?
Goopi is a patented technology which lives in the cloud and like many cloud services, improves in performance the more computers are connected to it. What used to take 10 hours to render now takes just 10 minutes to complete - for a cost of about 100 dollars.
AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.
Spark Studios Advertising And Branding AgencySpark Studios
Spark Studio is the go-to company for all your advertising and designing needs. We are based in Chennai and have never failed to provide the highest quality of service to our local and international clientele base. Our highly motivated team comprises of young professionals having several years of professional experience in the creative sector.
We are extremely driven by teamwork and love involving ourselves in challenging creative tasks on an everyday basis. Each creative work delivered by our talented team is very unique, which makes sure that your remarkable brand stands out among the rest. With our level of expertise and drive to create something unique and remarkable, you can expect to receive the best service from us.
With over 20 years of success, Cinetransformer is a unique, world-class experiential mobile events & marketing company and a designer/manufacturer of specialty and custom vehicles.
Cinetransformer creates and operates mobile events of virtually any kind, engaging the senses like no other marketing medium can. The result? Powerful emotional connections and memorable experiences that generate audience excitement and buzz!.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
ALPHA clients from 2000 to 2017 included AT&T Services, Bandwidth, Bell and Howell, Cisco, DHL Express Americas, IBM, LabCorp, Lenovo, LG, Samsung, Sony Ericsson, and many others. This showcase features our favorite Sales Enablement, Digital Media, Graphic Design, Direct Marketing, Events & Promotions, and Retail Marketing projects from 2000 through 2014.
The Burger Menu Business Model - Overview & Highlights for busy business ownersHyperSynectics
´The Burger Menu Business Model´ - A brief presentation with an overview, examples, best-practice, applications & highlights for busy business owners.
A brief presentation of the highly successfull business model behind the dramatic increase in revenues generated e.g. by fast-food franchise through unbundling, ancillary services and ancillary revenue.
Also included is a step-by-step description of how to perform ´unbundling´ and ´re-packaging´ of a product/service. I.e. how to take any product or service, transform this product/service, and launch it within the scope of ´The Burger Menu Business Model´ by the application of different product package sizes and product add-ons for each of these packages.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
With over 20 years of success, Cinetransformer is a unique, world-class experiential mobile events & marketing company and a designer/manufacturer of specialty and custom vehicles.
Cinetransformer creates and operates mobile events of virtually any kind, engaging the senses like no other marketing medium can. The result? Powerful emotional connections and memorable experiences that generate audience excitement and buzz!.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
ALPHA clients from 2000 to 2017 included AT&T Services, Bandwidth, Bell and Howell, Cisco, DHL Express Americas, IBM, LabCorp, Lenovo, LG, Samsung, Sony Ericsson, and many others. This showcase features our favorite Sales Enablement, Digital Media, Graphic Design, Direct Marketing, Events & Promotions, and Retail Marketing projects from 2000 through 2014.
The Burger Menu Business Model - Overview & Highlights for busy business ownersHyperSynectics
´The Burger Menu Business Model´ - A brief presentation with an overview, examples, best-practice, applications & highlights for busy business owners.
A brief presentation of the highly successfull business model behind the dramatic increase in revenues generated e.g. by fast-food franchise through unbundling, ancillary services and ancillary revenue.
Also included is a step-by-step description of how to perform ´unbundling´ and ´re-packaging´ of a product/service. I.e. how to take any product or service, transform this product/service, and launch it within the scope of ´The Burger Menu Business Model´ by the application of different product package sizes and product add-ons for each of these packages.
Ad.Just Video Production Presentation 2017Nesterova Yana
Ad.Just is a creative coast-to-coast video production agency with a marketing expertise. This deck contains a scope of services, work samples, client testimonials, gear and film crew. Learn more at https://www.adjustproduction.com
Digital Yalo is a creative agency skilled in marketing strategy, visual & experiential design, and content ideation & creation.
Our drive is to entertain your audiences using concepts from film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences across channels, both on line (web, commerce, social, mobile, campaigns, organic search, paid search, retargeting, email, etc) and off line (banners, events, adverts, collateral, brochures, training guides, presentations, etc).
Everything your business needs to know about video productionBakermedia
Many organisations don't use video as much as they might, with fears of over complications in productions and run away expense. Here's a beginners guide to video production from a business point of view.
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back.
Justin Park, founder of Vidaao, a Skyword-owned marketplace for video production and animation services, will debunk myths like video is only for global brands with deep pockets, or quality video is too expensive to produce at scale.
How to Leverage Flat-Screen Video for Seasonal MessagingVGen Media
Introduction
Billboards have always been a powerful tool in the world of advertising, capturing the attention of passers-by and leaving a lasting impression. With the advent of flat-screen video billboards, the game has changed even further. These dynamic displays offer unparalleled opportunities for businesses to engage their target audience with captivating visual content. In this blog post, we will explore how leveraging flat-screen video billboards for seasonal messaging can take your advertising campaigns to new heights. We will also provide real-life case studies and showcase how our expert company can help you create impactful video content for your billboard campaigns.
Understanding Flat-Screen Video Billboards
Flat-screen video billboards are large digital displays that can showcase moving images and videos. Unlike traditional billboards, which rely on static visuals, flat-screen video billboards bring advertisements to life, capturing attention and driving engagement. These billboards utilize high-resolution LED screens and advanced technology to deliver stunning visuals that are impossible to ignore.
The Impact of Seasonal Messaging
Seasonal messaging plays a vital role in advertising, as it taps into the emotions and desires associated with specific times of the year. Whether it’s the excitement of the holiday season or the anticipation of summer, leveraging seasonal messaging can create a strong connection with your target audience. By aligning your billboard campaigns with the current season, you can evoke a sense of relevance and urgency, ultimately driving more conversions and sales.
Conclusion
The success stories of Coca-Cola and Apple demonstrate the effectiveness of leveraging flat-screen video billboards for seasonal messaging. These tier 1 companies harnessed the power of dynamic video content and strategically aligned their messaging with the season to create memorable campaigns. By incorporating emotionally resonant visuals and messaging, they successfully engaged their target audience and achieved significant business outcomes.
At VGEN MEDIA, we specialize in creating impactful flat-screen video content for billboard campaigns. Our team of experts understands the nuances of seasonal messaging and can help you craft visually stunning videos that resonate with your audience. Elevate your billboard campaigns today by partnering with us and taking advantage of the immense potential of flat-screen video billboards.
Contact us now to discuss how we can assist you in creating engaging video content that will elevate your seasonal billboard campaigns to new heights. Together, let’s captivate your audience and drive exceptional results.
Remember, with flat-screen video billboards, your message can be more than just static—it can come alive and leave a lasting impression.
WHY US?
Our value is helping businesses connect with their people or their customers.
Our communications always have a purpose. To increase awareness. Generate enquiries. Change behaviour. Grow sales. Or win business.
We start with your message. We develop it. We test it. We refine it. Only then do we decide on the best channels to reach your audience.
Then we measure it.
Messages matter. Results count
How do you respond to the new normal? What kind of innovation is relevant and viable in time of crisis and after crisis? Find out and learn with us these inspiring business case studies responding to change.
Vid Monopoly Review ✍️ Worth It_ My Honest Opinion.pdfmd Sanaullah
Welcome to my Vid Monopoly Review Post. In an era dominated by digital content, Vid Monopoly stands out as a transformative influence, reshaping the dynamics of video marketing and content creation.
This in-depth Vid Monopoly review explores its nuanced features, advantages, and user interface, spotlighting a tool meticulously crafted to empower marketers, influencers, and content creators within the highly competitive digital realm.
View our online video solution for publishers to drive revenue and competitive advantage through vodeo for sponsorships, classifieds, directories and online video display ads
Now We Collide - Video Content Agency - Company Overview 2016Ryan Bodger
Here is a snapshot of the 4 pillars of Now We Collide offering in 2016.
- Strategy and Insights
- Influencer Acquisition and Management
- Content Creation
- Delivery, Distribution and Seeding
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
The slides from our event on 21 Jan 2016. Digital Branding is all about asking "why" - understanding your brand's essence and translating it using digital design skill into an experience that will really resonate with your customers.
This presentation talks about how to unlock the power of content and personalisation using psychology. It explains:
1. Misconceptions about your target audience – the problem with carrying simplistic audience definitions that suited the world of mass marketing over to digital and how to improve your audience research;
2. Optimising personalisation by measuring behaviour – identifying digital measurements that uncover motivations, needs and intentions;
3. Key principles of psychology for behaviour change – how they can be applied to content strategy and personalisation across digital channels to deliver changes in audience behaviour;
4. Real-world examples with practical and experimental approaches.
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
Creating exceptional experiences in a multi-devices worldReading Room
Mobile browsing of digital content is now exceeding desktop consumption. Google is penalising websites that don’t have a mobile versions of their site. Some companies have responded by taking a 'Mobile First' approach in their digital strategy.
Often 'Mobile First' is shorthand for designing layouts for a smaller screen, but that is just a part of the story, after all we are designing services for people not layouts for devices.
The proliferation of devices and capabilities of mobile devices provides a range of exciting opportunities, your site visitors now have a personal device that incorporates GPS, push notifications and a camera in their pocket, this extends the capability of web experiences.
In this webinar Neil Shewan explores current trends in experience strategy, tactics and design and helps put them into context to provide you with a simple, and proven approach to deliver better experiences for your audiences.
In this presentation, Tom discusses how conversion is meaningful to your organisation’s strategy, what most website projects get wrong as and where you need to start to ensure your website works for you.
Dating a millennial – the path to purchase modelReading Room
With the rise of digital, companies now start with the technology and try to fit in a communication strategy. What they should be doing is starting with a communication strategy and trying to see which channels make most sense within the user’s path to purchase. Deborah Ko, Behavioural Psychologist, discusses the revised path to purchase model for millennial consumers to show that offline and digital touch points blend seamlessly together.
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
Inside Consumers' Mind - A whitepaper by Reading RoomReading Room
The pace of change is increasing with disruption driven by relentless technological advancement. It requires organisations to deliver real products and services quickly, as well as respond to issues as they arise throughout projects.
This requires an agile consultancy and delivery approach engineered to embrace change, powered by a combination of strategy, technology and multidisciplinary consultancy, such as digital psychology.
Therefore, we are presenting this whitepaper to help you understand why and how digital psychology can help you glean insight into user behaviours and intent, create more relevant content and user experiences to reach the right audiences, and keep up with the changing digital landscape.
Developing seamless consumer experiences across multichannel platformsReading Room
Tom Voirol, Global Head of User Engagement at Reading Room, spoke on developing seamless consumer experiences across multichannel platforms at the Best Practices in Consumer Engagement Conference in Singapore on 13 Jan 2015.
In this presentation, he shared insights on:
* how to develop innovative strategies to prevent disjointed interactions with consumers;
* steps to creating a consistent brand personality & positioning across multiple channels;
* optimising the unique properties & advantages of each channel & tailoring user experience accordingly;
* how to promote ongoing, synchronised dialogue with consumers & be responsive enough to changes.
Why the humble whiteboard will trump technology in 2015Reading Room
As digital channels continue to proliferate, audience behaviour and business practice are evolving rapidly. Organisations must get back to basics and focus on audience insight in order to succeed in an increasingly complex digital environment. This presentation highlights the importance of understanding the emerging customer experience and developing a strategy that focuses your digital activity where it is most effective. It also suggests simple practical approaches like journey mapping and behavioural psychology to research and identify opportunities to create value for customers and organisations alike.
Practical examples of Digital Psychology in action and some practical advice on implementing Sitecore simply and effectively to make the most of these techniques.
Sitecore: Web psychology and customer experienceReading Room
Sitecore's Sandra White explains how Sitecore Experience Platform can help give your brand the capability to communicate in context and with increased relevance to individual members of your target audiences, to create engaging, personalised communications that will increase engagement, sales conversion and improve your bottom line.
The importance of behavioural psychology on digital strategyReading Room
New technologies, platforms and social contexts continue to disrupt business decision making. On behalf of brands and other clients the marketing and advertising industry continually seeks to exploit the potential of new targeting and personalisation technologies. Digital marcomms experts are increasingly turning to behavioural sciences to understand and influence consumer behaviour.
Agile for enterprise - Architecting digital change using agile as a strategy ...Reading Room
Presentation from Reading Room's Agile for Enterprise event on the 19th of September 2014 where Margaret Manning who is CEO of consultancy Reading Room, spoke on his experience and the purpose of his team.
Effectively aligning m-Government strategies to your organisational objective...Reading Room
* Capturing your organisational objectives and goals as they apply to mobile strategy
* Exploring different methodologies and approaches to public engagement, including social media, crowdsourcing and ramification
* Developing mobile web applications and native apps based on research and underpinned by public feedback
Crowd power: A Reading Room presentation on crowdsourcingReading Room
Say you want to count all the trees in a large forest. You could hire a team of ten people, equip them with hiking boots and click counters and send them on their way. The problem is, it would probably take decades.
Alternatively, you take some high res satellite photos of the forest, create a simple online interface and ask the public to help. The job could be done in a few months. You’ve just crowdsourced your problem. You’ve divided a large task amongst a large audience.
Wikipedia is a crowdsourced encyclopaedia. Kickstarter is a crowdsourced funding body. Zooniverse is a crowdsourced science project.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
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Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.