Slides from a talk at Digital Services World Congress about design in relation to the Internet of Things. Talk was on WED 19 June 2013

1. The real human
experience of the
internet of things
Martin Charlier
@marcharlier
@fjord

3.  Services can become more ‘human’.
 How design fits into this.
What I’m going to talk about

4. The Economist, 2002

5. Music
Retail
News & Publishing
Photography, Film & Television
Communication
Travel & Transportation
Banking
Health & Wellness
Digital is changing industries

6. Many people
⇵
One computer
One person
⇵
One computer
One person
⇵
Many computers

7. 2013
Computing is
becoming
shapeless

8. Embedded in things and environment.

9. Embedded in things and environment.
Understand speech, gestures, context.

10. Embedded in things and environment.
Understand speech, gestures, context.
Make decisions and take action.

11. 2013
Computing is
becoming
shapeless.
It starts to
become more
human.

13. Tom Igoe, Dan O’Sullivan
Physical Computing
“How the computer sees us.”

14. How it will see us?

15. Services can
become more
human too.
But we need to
be careful.

16. How about gesture-controlled
online banking on your TV?
Designer #2
*facepalm*
Designer #1
What’s the future going
to be like?
Designer #1

17. “I’d rather eat you”

18. Thanks! @rivalee

19. Unexpected
item in the
bagging area.

20. Telegraph.co.uk, 2010

21. Sony TV advert patent

22. Microsoft XBOX One

23. Victor Johansson: The Escape Jacket

24. Steffen Fiedler: Instruments of Politeness

25. Adam Harvey: Camouflage from Computer Vision
www.cvdazzle.com

26. Design needs to
make services
human.

27. DESIGN TO
DISAPPEAR

29. Interaction
Time

30. REMOVE THE
INTERFACE

31. 1. A driver approaches her car.
2. Takes her smartphone out of her
purse.
3. Turns her phone on.
4. Slides to unlock her phone.
5. Enters her passcode into her phone.
6. Swipes through a sea of icons,
trying to find the app.
7. Taps the desired app icon.
8. Waits for the app to load.
9. Looks at the app, and tries figure
out (or remember) how it works.
10. Makes a best guess about which
menu item to hit to unlock doors
and taps that item.
11. Taps a button to unlock the doors.
12. The car doors unlock.
13. She opens her car door.
Golden Krishna: nointerface.tumblr.com

32. Golden Krishna: nointerface.tumblr.com
1. A driver approaches her car.
Takes her smartphone out of her
purse.
Turns her phone on.
Slides to unlock her phone.
Enters her passcode into her phone.
Swipes through a sea of icons,
trying to find the app.
Taps the desired app icon.
Waits for the app to load.
Looks at the app, and tries figure
out (or remember) how it works.
Makes a best guess about which
menu item to hit to unlock doors
and taps that item.
Taps a button to unlock the doors.
2. The car doors unlock.
3. She opens her car door.

34. NEEDS

37. “Objects +”

38. Umbrella +

39. Body scale +

40. Signage +

41. Pill bottle +

42. CREATEOPEN
SERVICES

44. VOY ‘Ugle’
www.voyoslo.com

45. OnTrees
www.ontrees.com

46. UNDERSTAND
HUMANS

47. Nikos A. Salingaros
Human scale

48. Gary Hustwit ‘Urbanized’
Human scale

49. Masahiro Mori
The uncanny valley

50. cute creepy

51. User experience
Sensing technology
Sweet spot

52. UNDERSTAND HUMANS
CREATE OPEN SERVICES
DESIGN AROUND NEEDS
REMOVE THE INTERFACE
DESIGN TO DISAPPEAR

53. Every product is
a service waiting
to happen.
(Malin Mäki)
And vice versa.

54. Thank you.
Martin Charlier
@marcharlier
@fjord
martin.charlier@fjord.co.uk