This document provides an analysis of the Asia-Pacific hosted telephony and unified communications services market in 2015. It finds that the market was worth $516.2 million in 2015 and is forecast to grow to $1,051.3 million by 2021, representing a CAGR of 12.6%. Key trends include service providers enriching their service portfolios, competition from over-the-top players like Google, and dynamic regulations across Asia-Pacific impacting growth. The document profiles 11 major service providers and places them on a Frost & Sullivan Industry Quotient matrix based on their market share, product strategy, business strategy, and future growth potential. Telstra is identified as the top provider with a 22.8%
Towards the extinction of mega data centres? To which extent should the Clou...Thierry Coupaye
Keynote by Thierry Coupaye at the IEEE International Conference on Cloud Networking, Niagara Falls, Canada, October 2015.
Summary: Cloud computing emerged, a decade or so ago, from underused computing and storage ressources in Internet players mega data centres that were thought to be provided "as a service". As a result of this inception, Cloud is often considered as a synonym for massive data center, which somehow fuels a very centralised vision of (cloud) computing and storage provision. However, we might be at a time in which the pendulum begins to swing back. Indeed, several initiatives are emerging around a vision of more geographically distributed clouds where computing and storage resources are made available at the edge of the network, close to users, in complement or replacement of massive remote data centres. This presentation discusses, through some examples, the evolution of cloud architectures towards more distribution, the signs and stakes of these mutations.
Webinar: Simplifying Cloud Connectivity for Your ClientsGlobal Capacity
As an Application Service Provider, you face many unique challenges in connecting with your customers. In this webinar, Tom Sharkey, Sales Director and connectivity specialist at Global Capacity, outlines these challenges and shows how they can be overcome using the One Marketplace platform.
Overture presentation on Central Office (Exchange): Home to the New Telco Clo...Overture Networks
Presentation by Overture Vice President of Marketing, Mark Durrett, to SDN OpenFlow World Congress on why the Central Office (Exchange) will be home to the new Telco Cloud. Major points:
Cloud is both an opportunity and threat for Telecoms
OTT Providers already causing Headaches
NFV offers opportunity to differentiate from the CO
NFV requires Carrier-class Management & Orchestration
Towards the extinction of mega data centres? To which extent should the Clou...Thierry Coupaye
Keynote by Thierry Coupaye at the IEEE International Conference on Cloud Networking, Niagara Falls, Canada, October 2015.
Summary: Cloud computing emerged, a decade or so ago, from underused computing and storage ressources in Internet players mega data centres that were thought to be provided "as a service". As a result of this inception, Cloud is often considered as a synonym for massive data center, which somehow fuels a very centralised vision of (cloud) computing and storage provision. However, we might be at a time in which the pendulum begins to swing back. Indeed, several initiatives are emerging around a vision of more geographically distributed clouds where computing and storage resources are made available at the edge of the network, close to users, in complement or replacement of massive remote data centres. This presentation discusses, through some examples, the evolution of cloud architectures towards more distribution, the signs and stakes of these mutations.
Webinar: Simplifying Cloud Connectivity for Your ClientsGlobal Capacity
As an Application Service Provider, you face many unique challenges in connecting with your customers. In this webinar, Tom Sharkey, Sales Director and connectivity specialist at Global Capacity, outlines these challenges and shows how they can be overcome using the One Marketplace platform.
Overture presentation on Central Office (Exchange): Home to the New Telco Clo...Overture Networks
Presentation by Overture Vice President of Marketing, Mark Durrett, to SDN OpenFlow World Congress on why the Central Office (Exchange) will be home to the new Telco Cloud. Major points:
Cloud is both an opportunity and threat for Telecoms
OTT Providers already causing Headaches
NFV offers opportunity to differentiate from the CO
NFV requires Carrier-class Management & Orchestration
Want to know more? Copy the link for our in-depth guide: http://bit.ly/2vSZg46
Millions of businesses are embracing cloud, IOT and enterprise mobility to help drive digital transformation. But without the right connectivity in place, organisations are seriously compromising their chances of success. Learn how to harness the trends shaping the future with this SlideShare.
Equinix Performance Hub gives Enterprise Networks a Giant BoostEquinix
Learn how this powerful solution can help you reimagine your network and deliver significant performance results.
With the explosion of cloud traffic growth, demands on enterprise networks are changing fast. Fortunately, we have a solution.
Equinix Performance Hub can improve the performance of your entire network — and give your users the experience they’re demanding — while simplifying your infrastructure.
This infopaper will show you how to take advantage of all the benefits Performance Hub has to offer.
Forrester Survey sponsored by Juniper: Building for the Next Billion - What t...XO Communications
Tomorrow's business environment will require greater agility for responding to market opportunities and threats and delivering on customer-centric principles. This requires a network that can react to just-in-time manufacturing or the instant gratification of the new power-buyer, the millennium generation, and thus billions of variables. Enterprise networks of today are not designed to scale, flex, or react to the level of engagement needed by businesses. CIOs will have to fundamentally rethink how networks are architected.
Read this white paper by Forrester Consulting, commissioned by Juniper Networks to evaluate what enterprises need from a network that can scale for the business and its future.
Tour de Clouds: Understanding Multi-Cloud IntegrationRightScale
Whether you are new to the cloud or a power user, join our discussion about the range of public and private clouds that RightScale supports. We will provide an overview of how and why we integrate with certain clouds, the capabilities of each cloud within RightScale, and how you can leverage these clouds for a variety of use cases.
From the Network to Multi-Cloud: How to Chart an Integrated StrategyXO Communications
This presentation served as a basis for the November 2013 webinar featuring David Linthicum, cloud technology expert, and Sam Koetter, Sr. Product Manager, Ethernet Services, XO Communications. The speakers discussed the emerging patterns of multi-clouds and their applications within the enterprise. They also looked at the importance of the network in support of cloud services, and why selecting the right network infrastructure is as important as selecting the right cloud providers.
Topics explored include:
• The emerging use of multi-cloud solutions and the changing network requirements around this movement
• How to define your network strategy with a cloud strategy in mind. A stepwise approach that most enterprises should follow
• How to select a strategic network partner around your multi-cloud services. What you should look for to be successful the first time
• How to create a master implementation plan and budget. A strategy to make sure both cloud and network resources will be there to support the core business.
Find out -- from cloud industry insiders -- how to navigate the confluence of network and multi-cloud solutions.
Find out more about XO's network solutions: http://bit.ly/1g6QYLr.
View the entire webinar replay on the XO Communications YouTube channel: http://youtu.be/PaGkYmFuq6k.
Equinix and Customers to Present on "Mobility" at PTC '13.Equinix
Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, has announced the company will present at the Pacific Telecommunications Council’s annual conference, PTC’13, being held Jan. 20-23, 2013, in Honolulu, HI.
This paper presents container technology with a particular focus on Docker®, the company, its technology, comparing containers with the VM approach, its involvement in the DevOPs and Platform as a service model, and partnerships with other IT players. It also touches upon the emergence of microservices architecture along with challenges to enterprise adoption.
Big Communications Event, Keynote Communications TrackRon Batra
Focus on Key Technology Trends at BCE, Austin, TX. How Open Source, Big Data, Containers, IOT and Microservices are a catalyst of change, creating a virtuous cycle.
Optimizing Oracle Cloud Infrastructure through Interconnection Equinix
Robert Blackburn, Global Managing Director, Oracle Strategic Alliance at Equinix spoke at Oracle CloudWorld NYC on February 12, 2018 on how Oracle and Equinix empower organizations to transform their business by integrating hybrid and multicloud environments to increase operational efficiency, enhance system processes, improve customer experiences and grow revenues. Oracle Cloud Infrastructure FastConnect on the Equinix Cloud Exchange™ Fabric allows enterprises to optimize connection to the Oracle Cloud with flexible, on-demand, global interconnection—enabling applications, workloads and data to operate on-premises and in the public cloud over high-performance, private and scalable connections. This solution can be deployed as part of an Interconnection Oriented Architecture™ (IOA™) strategy on Platform Equinix™.
Microsoft Telecommunications Industry News | October 2020Rick Lievano
The Microsoft Worldwide Telecommunications Industry team is pleased to share with you the October 2020 Telecommunications Industry Newsletter, available to both internal and external audiences. We encourage you to share it with your colleagues and distribute it to your customers and partners as appropriate. As always, we welcome your input, feedback, and suggestions!
Microsoft Telecommunications Newsletter | September 2021Rick Lievano
Monetizing the edge continues to be a top priority for telcos, and not a day goes by where we don’t have a meaningful conversation on the topic with a telco partner. While the edge’s killer app continues to elude the industry, private mobile networks and video analytics are quickly becoming the critical building blocks for bringing it to market – whatever it is.
So where can you learn more about monetizing the edge? The TM Forum Digital Transformation World Series 2021 provides a collaborative environment for operators and suppliers to come together, share ideas, and solve the industry’s toughest problems. Microsoft is an active participant in this year’s event, sharing best practices, successes, and industry insights across wide-ranging areas including edge, artificial intelligence, cloud transformation, and customer experience.
See the Events section for details on how Microsoft is participating at this year’s show. We look forward to seeing you virtually at the event!
Leading in the converged future becoming an agile telcoInfosys BPM
The convergence of networks, systems and devices is revolutionizing the communications industry. As technological progress redefines the marketplace, Communication Service Providers
(CSPs) or telecommunications companies (telcos) face a unique set of lucrative opportunities and momentous challenges. Developing economies are opening up to offer CSPs enormous untapped markets. At the same time, emerging players are providing stiff competition through
innovative and competitively priced offerings, taking customer expectations to new highs.
If CSPs are to win this game, they must closely engage with their customers while improving their service proposition. They need to work relentlessly toward reducing costs, improving profitability, becoming agile, and transforming the organization to keep pace with the changing paradigms of the world. This calls for increased operational efficiencies, integrated processes and rapid roll- out of novel and niche products in new geographies.
This paper outlines the four-pronged approach CSPs need to adopt to secure and maintain their leadership position in an industry hit by a tidal wave of change.
The Evolution of VoIP-A look into how VoIP has proliferated into the global d...Bradley Susser
This paper doesn’t dispute the fact that customers will continue to benefit significantly from VoIP as
quality of service has improved while costs have continued to come down considerably rather our
objective is to focus more on the viability of providers that encompass this sector of the market. We
aim to first describe how VoIP has proliferated into the global dominant platform it is today, the
infrastructure and definition of VoIP, VoIP’s classification schemes, the growth of technologies
leveraging the VoIP platform while disrupting traditional carriers business models, covering the topic of
VoIP security, explaining the different regulatory frameworks around the globe and finally concluding
with an opinion on the competitive landscape.
Want to know more? Copy the link for our in-depth guide: http://bit.ly/2vSZg46
Millions of businesses are embracing cloud, IOT and enterprise mobility to help drive digital transformation. But without the right connectivity in place, organisations are seriously compromising their chances of success. Learn how to harness the trends shaping the future with this SlideShare.
Equinix Performance Hub gives Enterprise Networks a Giant BoostEquinix
Learn how this powerful solution can help you reimagine your network and deliver significant performance results.
With the explosion of cloud traffic growth, demands on enterprise networks are changing fast. Fortunately, we have a solution.
Equinix Performance Hub can improve the performance of your entire network — and give your users the experience they’re demanding — while simplifying your infrastructure.
This infopaper will show you how to take advantage of all the benefits Performance Hub has to offer.
Forrester Survey sponsored by Juniper: Building for the Next Billion - What t...XO Communications
Tomorrow's business environment will require greater agility for responding to market opportunities and threats and delivering on customer-centric principles. This requires a network that can react to just-in-time manufacturing or the instant gratification of the new power-buyer, the millennium generation, and thus billions of variables. Enterprise networks of today are not designed to scale, flex, or react to the level of engagement needed by businesses. CIOs will have to fundamentally rethink how networks are architected.
Read this white paper by Forrester Consulting, commissioned by Juniper Networks to evaluate what enterprises need from a network that can scale for the business and its future.
Tour de Clouds: Understanding Multi-Cloud IntegrationRightScale
Whether you are new to the cloud or a power user, join our discussion about the range of public and private clouds that RightScale supports. We will provide an overview of how and why we integrate with certain clouds, the capabilities of each cloud within RightScale, and how you can leverage these clouds for a variety of use cases.
From the Network to Multi-Cloud: How to Chart an Integrated StrategyXO Communications
This presentation served as a basis for the November 2013 webinar featuring David Linthicum, cloud technology expert, and Sam Koetter, Sr. Product Manager, Ethernet Services, XO Communications. The speakers discussed the emerging patterns of multi-clouds and their applications within the enterprise. They also looked at the importance of the network in support of cloud services, and why selecting the right network infrastructure is as important as selecting the right cloud providers.
Topics explored include:
• The emerging use of multi-cloud solutions and the changing network requirements around this movement
• How to define your network strategy with a cloud strategy in mind. A stepwise approach that most enterprises should follow
• How to select a strategic network partner around your multi-cloud services. What you should look for to be successful the first time
• How to create a master implementation plan and budget. A strategy to make sure both cloud and network resources will be there to support the core business.
Find out -- from cloud industry insiders -- how to navigate the confluence of network and multi-cloud solutions.
Find out more about XO's network solutions: http://bit.ly/1g6QYLr.
View the entire webinar replay on the XO Communications YouTube channel: http://youtu.be/PaGkYmFuq6k.
Equinix and Customers to Present on "Mobility" at PTC '13.Equinix
Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, has announced the company will present at the Pacific Telecommunications Council’s annual conference, PTC’13, being held Jan. 20-23, 2013, in Honolulu, HI.
This paper presents container technology with a particular focus on Docker®, the company, its technology, comparing containers with the VM approach, its involvement in the DevOPs and Platform as a service model, and partnerships with other IT players. It also touches upon the emergence of microservices architecture along with challenges to enterprise adoption.
Big Communications Event, Keynote Communications TrackRon Batra
Focus on Key Technology Trends at BCE, Austin, TX. How Open Source, Big Data, Containers, IOT and Microservices are a catalyst of change, creating a virtuous cycle.
Optimizing Oracle Cloud Infrastructure through Interconnection Equinix
Robert Blackburn, Global Managing Director, Oracle Strategic Alliance at Equinix spoke at Oracle CloudWorld NYC on February 12, 2018 on how Oracle and Equinix empower organizations to transform their business by integrating hybrid and multicloud environments to increase operational efficiency, enhance system processes, improve customer experiences and grow revenues. Oracle Cloud Infrastructure FastConnect on the Equinix Cloud Exchange™ Fabric allows enterprises to optimize connection to the Oracle Cloud with flexible, on-demand, global interconnection—enabling applications, workloads and data to operate on-premises and in the public cloud over high-performance, private and scalable connections. This solution can be deployed as part of an Interconnection Oriented Architecture™ (IOA™) strategy on Platform Equinix™.
Microsoft Telecommunications Industry News | October 2020Rick Lievano
The Microsoft Worldwide Telecommunications Industry team is pleased to share with you the October 2020 Telecommunications Industry Newsletter, available to both internal and external audiences. We encourage you to share it with your colleagues and distribute it to your customers and partners as appropriate. As always, we welcome your input, feedback, and suggestions!
Microsoft Telecommunications Newsletter | September 2021Rick Lievano
Monetizing the edge continues to be a top priority for telcos, and not a day goes by where we don’t have a meaningful conversation on the topic with a telco partner. While the edge’s killer app continues to elude the industry, private mobile networks and video analytics are quickly becoming the critical building blocks for bringing it to market – whatever it is.
So where can you learn more about monetizing the edge? The TM Forum Digital Transformation World Series 2021 provides a collaborative environment for operators and suppliers to come together, share ideas, and solve the industry’s toughest problems. Microsoft is an active participant in this year’s event, sharing best practices, successes, and industry insights across wide-ranging areas including edge, artificial intelligence, cloud transformation, and customer experience.
See the Events section for details on how Microsoft is participating at this year’s show. We look forward to seeing you virtually at the event!
Leading in the converged future becoming an agile telcoInfosys BPM
The convergence of networks, systems and devices is revolutionizing the communications industry. As technological progress redefines the marketplace, Communication Service Providers
(CSPs) or telecommunications companies (telcos) face a unique set of lucrative opportunities and momentous challenges. Developing economies are opening up to offer CSPs enormous untapped markets. At the same time, emerging players are providing stiff competition through
innovative and competitively priced offerings, taking customer expectations to new highs.
If CSPs are to win this game, they must closely engage with their customers while improving their service proposition. They need to work relentlessly toward reducing costs, improving profitability, becoming agile, and transforming the organization to keep pace with the changing paradigms of the world. This calls for increased operational efficiencies, integrated processes and rapid roll- out of novel and niche products in new geographies.
This paper outlines the four-pronged approach CSPs need to adopt to secure and maintain their leadership position in an industry hit by a tidal wave of change.
The Evolution of VoIP-A look into how VoIP has proliferated into the global d...Bradley Susser
This paper doesn’t dispute the fact that customers will continue to benefit significantly from VoIP as
quality of service has improved while costs have continued to come down considerably rather our
objective is to focus more on the viability of providers that encompass this sector of the market. We
aim to first describe how VoIP has proliferated into the global dominant platform it is today, the
infrastructure and definition of VoIP, VoIP’s classification schemes, the growth of technologies
leveraging the VoIP platform while disrupting traditional carriers business models, covering the topic of
VoIP security, explaining the different regulatory frameworks around the globe and finally concluding
with an opinion on the competitive landscape.
SIP Trunking - The cornerstone of unified communicationsJake Weaver
SIP trunks perform some key call and session control and management functions, and serve in place of traditional access lines and trunks.ix Typically provisioned by carriers over T1 trunks, carrier-based SIP trunk services interface between carriers’ nodes and SIP-enabled customer premises equipment, such as a SIP gateway or IP PBX.x SIP Trunks also interconnect customer sites with hosted VOIP/IP centrex services, cloud/software as a service (SaaS) applications, and facilitate customer connectivity with IMS-based applications, like single number service (see sidebar). At the carrier, SIP Trunks interconnect to IP-based WAN services, VOIP/multimedia-enabled network nodes and from these, to the public switched telephone network (PSTN).
A comprehensive analysis of the applications, use cases, and business considerations of LTE Broadcast from network operators, industry analysts and enterprise users perspective. To download, please visit: https://www.qualcomm.com/media/documents/files/lte-broadcast-white-paper-by-idc.pdf
WORKFORCE MANAGEMENT HARDWARE AND SOFTWARE: BUSINESS DEVELOPMENT STRATEGIES ...Kim Boggio
WORKFORCE MANAGEMENT HARDWARE AND SOFTWARE: BUSINESS DEVELOPMENT STRATEGIES FOR THE TELECOM, WIRELESS, BROADBAND AND FAST (FIELD AUTOMATION SERVICE TEAM) MARKETS
Key IT and Digital Investment Areas Shaping the Industry.pdfDraup3
Telecom companies are increasingly reliant on IT and digital solutions to meet the growing demands of their customers and stay ahead of the competition. Read the report to learn about the key investment areas, telecommunication players, service providers, focus areas in various regions, and more.
Paul Kenefick, Vice President at Alcatel-Lucent in the US, says that all available analysis projects massive growth in broadband services, particularly in mobile broadband, but that users will continually be seeking more as third party content and applications also booms. The communications industry is moving fundamentally from a service provider-centric model to a user-centric model. The US needs coherent broadband policymaking that will drive sustainable private sector activity but analyses need to look beyond simple penetration levels into other factors. International comparisons are also relevant.
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
Review of the WebRTC Global Summit highlights. Some of the TADHack-mini London winners were also included. And a dangerous demo from James Body of Truphone using Jitsi which was then bought a week later by Atlasssian (congrats to Emil and the team)
This independent report was commissioned by Savvis in April 2010. The research surveyed CIOs, IT Directors and Heads of IT in the USA, UK and Singapore from medium to large enterprises and the public sector.
What is the Future of Voice & Collaboration in Financial Services?Telstra_International
Financial firms that trade via voice are coming under increased commercial and regulatory
pressure to unify voice activities with other communication channels. The idea is to enable efficient
collaboration both internally - whether it involves the front, middle or back office - and externally
with clients, counterparties and regulators, wherever they may be. The number of communication
systems at a single bank or IDB, however, can be staggering. Can they streamline and improve
collaboration solutions across a range of devices, particularly as more and more voice and
messaging services are IP-based and available via the cloud and hosted solutions? How can they
leverage technology to gain maximum business benefit? There are a plethora of ways that market
participants can answer both questions. But there are two words specialists say firms need to keep
in their mind at all times: Think Holistically!
2. 2frost.com
TABLE OF CONTENTS
1. MARKET DEFINITION AND SCOPE
2. MARKET ASSESSMENT: SIZE AND FORECAST
3. INDUSTRY TRENDS
3.1 REGULATORY
3.2 ECONOMIC
3.3 TECHNOLOGY
3.4 COMPETITION
4. FROST IQ MATRIX: ASIA-PACIFIC HOSTED TELEPHONY AND UNIFIED
COMMUNICATIONS SERVICES PROVIDERS, 2015
5. PROFILES OF HOSTED TELEPHONY AND UNIFIED COMMUNICATIONS SERVICE
PROVIDERS
5.1 AT&T
5.2 BT
5.3 GOOGLE
5.4 KT CORP
5.5 MICROSOFT
5.6 NTT COMMUNICATIONS
5.7 ORANGE BUSINESS SERVICES
5.8 SINGTEL
5.9 TATA COMMUNICATIONS
5.10 TELSTRA
5.11 VERIZON
6. ANALYST WORD
7. FROST IQ METHODOLOGY
3
4
6
6
6
6
7
8
9
9
9
10
10
11
11
12
12
13
14
14
15
16
3. 3 frost.com
1. MARKET DEFINITION AND SCOPE
The Hosted telephony and Unified Communications (UC) Application Services are part of the
Unified Communications as a Service platform provided by market participants. The following
definitions explain the features and components of the services involved.1
HOSTED IP TELEPHONY (IP CENTREX AND HOSTED IP PBX)
Hosted IP telephony (IP Centrex or hosted IP PBX) services refer to network-based voice services
where all call control, voice switching, PBX functionality and network infrastructure related to
service provisioning are owned, maintained and managed by a third-party (i.e., a service provider).
Hosted IP telephony services are usually delivered over an IP connection and terminate at an IP
endpoint. Mobile hosted IP PBX users are an exception as the service can be delivered over the
cellular network and terminates on a mobile device.
A bundled IP Centrex/hosted IP PBX offering may include local and long-distance voice, call
control and management features, a data transport line, and Internet access services. The service
also provides administrators with a Web-based interface to manage moves, adds and changes
(MACs), obtain usage reports and other tasks. Hosted IP telephony typically involves the use of
a shared services provider network infrastructure where several clients/customers are supported
via the same softswitch or application server. Software instances may be shared or dedicated.
HOSTED/CLOUD UNIFIED COMMUNICATIONS
A hosted UCC solution involves the delivery of pre-integrated network-based applications. The
benefits of hosted UCC solutions are based on the vision for ultimate flexibility in accessing
communications and collaboration capabilities ‒ anywhere, anytime, on any device and any
network.
HOSTED TELEPHONY AND
UNIFIED COMMUNICATIONS
SERVICES
HOSTED IP TELEPHONY
SERVICES
UC APPLICATION SERVICES
1
The scope of this research study covers only services delivered through hosted/cloud and managed
platforms on a subscription basis. Premise-based deployments are not included.
Revenue is calculated based on the end-user price, which is the actual price paid by customers for the
service.
4. 4frost.com
Telephony solutions have evolved considerably over the
years. Traditionally deployed and managed separately from
IT, telephony solutions are increasingly integrated with other
communications and productivity applications on the Internet
protocol (IP) network. While converged communications provide
significant cost savings and operational efficiencies, they also
increase infrastructure complexity. Technology advancements,
coupled with tough macroeconomic conditions, have given rise
to new technology delivery and consumption models, including
hosted IP telephony and cloud unified communications and
collaboration (UCC) services. .
INCREASING
DEMAND FOR
CONVERGED
COMMUNICATIONS
IN OPEX MODEL
DRIVING THE SHIFT
OF TRADITIONAL
PBX INTO HOSTED
MODE.
KEY TRENDS FOR THE ASIA-PACIFIC HOSTED TELEPHONY AND UNIFIED
COMMUNICATIONS SERVICES MARKET INCLUDE:
2. MARKET ASSESSMENT: SIZE AND FORECAST
UCaaS solutions are sometimes defined by the number of integrated applications sharing
presence information and a common/unified user interface. For example, certain service providers
have integrated the BroadSoft BroadWorks hosted IP telephony platform with Microsoft Lync
(recently rebranded as Skype for Business) to enable a common/unified user interface for both
messaging and calling. In such scenarios, the telephony capabilities are supported on a multi-
tenant platform, where both the hardware and software components are shared across customer
organizations.
In other instances, UCaaS refers to a specific architecture, typically founded upon a virtualized
UCC suite of applications hosted in a data center and leveraging a shared hardware infrastructure,
yet offering dedicated software instances to individual customer organizations. Examples
of this type of architecture include Alcatel-Lucent OpenTouch Cloud Solution, Cisco Hosted
Collaboration Suite (HCS), Mitel MiCloud, NEC UNIVERGE Cloud Services, and Toshiba VIPedge.
In such scenarios, customers may only be deploying certain elements of the solution (e.g.,
telephony); however, vendors and service providers use the term UCaaS or cloud UC to refer to
the underlying multi-instance architecture.
Hosted Telephony and UC services market has shown signs of strengthening in Asia-Pacific
region. Frost and Sullivan estimated that the total spending on Hosted Telephony and the Unified
Communication Services has risen to $516.2 million and expected to grow to $1051.3 million at a
CAGR of 12.6% (see Figure 1). The market has grown but also become more concentrated with
the top players in the market. The industry of BFSI, manufacturing and high-technologies are
expected to remain the leading verticals for the conferencing services market. Emerging verticals
such as IoT (Internet of Things) companies and education is giving huge growth potential to
the market players in the industry. Large state-owned enterprises are also expected to embrace
advanced communications technologies to improve their operational efficiency and accelerate
business processes.
5. 5 frost.com
Product differentiation is the key to winning customers in
hosted/cloud services. Service providers are making substantial
investments to create a diversified end-to-end service portfolio.
For example, major telecoms operators such as BT, NTT Com
launched SIP trunking services in selected Asian countries and
are expected to expand to other countries in the short-term. NTT
Com also launched Smart PBX that targets SMB sectors with
fewer than 30 seats.
Emerging OTT players such as Google and Tencent (China)
are providing voice and IM capabilities over mobile messaging
applications. These solutions are attractive to the SMB sector that
looks for cost-effective and low investment technology solutions,
posing a huge threat to the revenue stream of telecoms operators
in the space.
Many countries in the Asia-Pacific are seeing an early adoption of
hosted telephony. However, growth in some countries is restricted
due to regulations to protect the voice revenue of local telecoms
providers. Regulations such as restrictions in number portability
hold back growth in customer base.
SERVICE PROVIDERS
ENRICHING
THE SERVICES
PORTFOLIO TO
CATER TO VARIOUS
CUSTOMER NEEDS
OVER-THE-TOP
(OTT) PLAYERS
EXPECTED TO BE A
POTENTIAL THREAT
TO INCUMBENT
TELECOMS
OPERATORS IN THE
VOICE SPACE
DYNAMIC
REGULATIONS IN
THE ASIA-PACIFIC
REGION THAT
HAMPER THE
GROWTH
Figure 1 - Total Hosted Telephony and Unified Communication Services Market Sizing and Forecast, Asia-
Pacific, 2014 – 2021F
The base year of the study is CY2014.
20142013 2015 2016 2017 2018 2019 2020 2021
0.0
4.0
8.0
12.0
16.0
20.0 GrowthRate(%)
0.0
200.0
Revenue($Million)
400.0
600.0
800.0
1000.0
1200.0
446.5
392.7
15.6
13.7
17.8
16.0
14.3
11.8 9.0
7.0
516.2
608.1
705.4
806.2
901.4
982.5
1,051.3
6. 6frost.com
3. INDUSTRY TRENDS
3.1 REGULATORY
Countries like Australia, Singapore and Hong Kong have few barriers for the service providers
to operate in, encouraging more focus on the type of offerings. These countries have seen an
upsurge in the hosted telephony market share in the fixed line industry. Service providers offer
packages bundled with UC application subscriptions for better collaboration.
Stringent telecoms regulations in countries such as India, China, Indonesia and Vietnam are
among of the biggest hurdles for foreign companies to provide hosted telephony services in
these areas. Hence, the local telecoms companies in these markets gain a vast monopoly.
In recent years, these country’s governments are gradually opening doors for companies to come
and invest in the local markets by the use of telecom licensing. In Japan, the government is trying
to encourage more competition in the market. Telecoms and service providers join forces to
provide value-added service. These activities are likely to continue in these markets, contributing
to revenue growth.
3.2 ECONOMIC
Economic growth in the Asia-Pacific region remains favourable compared to other regional blocs.
However, there are signs of a slowdown, especially in China, India and Australia, with softened
growth projections for these economic powerhouses. However, growing domestic consumption
is expected to drive economic recovery.
The countinued depreciation of the regional currencies against the US Dollar brings in drop in
profitability for the foreign players in the market. The revenue growth for these foreign service
providers remains flat.
Due to this economic outlook, service providers are looking for advanced technologies to add
to their profile of solutions and services. However, on global economic cues, the technology
investment by foreign players has been slightly declined.
3.3 TECHNOLOGY
In the Asia-Pacific region, technology drives the model of delivery available in multiple
deployment methods. Such methods are on-site, private cloud, hybrid cloud and public
cloud. Due to the developed nature of Japan, Korea and Australia, the infrastructure supports
technology advancements and the product roll out for different types of customers is easy and
fast. Developing countries still prefer cloud as an option.
The focus on SMEs in these countries is important as the limitations of the technology such as
a minimum user base hampers its penetration into the specific markets. The integration of SIP
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trunking remains in the early stages of rapid growth forecasts. The limitation of service providers
means the technology is provided as an add-on service to existing users.
3.4 COMPETITION
Competition in the market appears fragmented with the hosted telephony market and on-premise
telephones competing on the same servicescape. Service providers are looking at expanding the
base of services to most of the countries in the region as a result of improvements in infrastructure
and other business strategic moves.
The operational prowess of service providers is an important factor that dictates their eventual
success in the market. Regional players in the market are important as well as they dictate the
landscape of vendor services in these markets. Regulations by the authorities in certain countries
are leading to a higher concentration of local participants.
Figure 2 displays the service providers’ market share by revenues in Asia-Pacific for the hosted
telephony and unified communication application services market in 2015.
Figure 2 – Asia-Pacific Hosted Telephony and Unified Communication Application Services Market Share,
2015
Others
32.9%
Singtel
3.3%
NTT Com
14.5%
KT Corp
10.5%
PCCW
6.2%
BT
5.2%
Spark
4.6%
Telstra
22.8%
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4. FROST IQ MATRIX: ASIA-PACIFIC HOSTED TELEPHONY
AND UNIFIED COMMUNICATIONS SERVICES PROVIDERS, 2015
Frost & Sullivan evaluated 11 major service providers in the Asia-Pacific region to identify their
position on the Frost IQ matrix. The key criteria used to evaluate the position of service providers
on the matrix are:
Market Share
Product/Service Strategy
People and Skills Strategy
Ecosystem Strategy
Business Strategy
Frost IQ: Asia Pacific Hosted Telephony and Unified Communication Services, 2015
Market Share
FutureGrowthStrategy
9. 9 frost.com
5.1 AT&T
In the region since 1979, AT&T is known for its infrastructure integrity and service quality. Asia-
Pacific is an integral part of the AT&T Mobile & Business Solutions network with regional presence
in most countries including India, China, Japan, and South Korea. Its UC solution portfolio is
experiencing a rise in customer engagement leading to wider deployment. AT&T cloud-based
UCaaS services, based on includes AT&T UC Voice - a cloud-based IP telephony solution, based
on Cisco HCS, that offers a rich range of easy-to-use, high-quality voice features. It has the ability
to integrate to a number of leading UC clients including natively with Cisco Jabber, Microsoft
Lync, IBM Sametime and Google.
5.2 BT
BT is one of the leaders in service management of telephony and UC and rapidly expanding in
the market. Solutions offered by BT are popular and further bolstered by the company’s excellent
people skills. BT offerings are continuously scaling up especially in the fields of SIP trunks. Data
services and converged solutions are also fast expanding BT’s presence in the region.
5. PROFILES OF HOSTED TELEPHONY AND UNIFIED
COMMUNICATIONS SERVICE PROVIDERS
The company has world-class infrastructure providing stable, reliable
and secure unified communications and collaboration services to
clients in the region. Servicing 60+ countries globally and 14 countries
in the Asia-Pacific region including China, AT&T’s broad product
portfolio of managed services, MPLS integration and the secure and
flexible NetBond cloud connectivity portfolio enables the company
to offer complete ICT solutions to customers. The ability to serve the
needs of mobile users and the federation of collaboration tools are also
attracting customer acquisition.
Strong sales and marketing activities are pushing BT to the forefront
of the ever-growing telephony and UC markets in the region. Brand
recognition coupled with an equally extensive product line is also
helping BT to outdo the competition by aiming for innovative services
and solutions.. Partnerships with vendors such as Cisco, Microsoft and
Avaya are also enhancing the reputation of the company in the market.
While AT&T’s transformative capabilities are compelling, the company
has a limited presence among the SMB segment in Asia Pacific. This
is mainly due to the fact that the company’s primary target customer
base outside the US is the top 1,700 multinational corporations globally.
STRENGTHS
STRENGTHS
CHALLENGES
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The company’s primary focus on large enterprise customer segments
has left a gap for competitors to explore the increasingly attractive
SME segments. The SME customer segments are crucial to the success
of the company in the long run. Developing and nurturing the SME
market for BT can lead to higher benefits for its brand.
CHALLENGES
5.3 GOOGLE
Google is expanding its consumer solutions for businesses and doing it successfully with strong
channel partners. Although the presence of the Google ecosystem is low in the Asia-Pacific
region, it is certainly on the rise. Google’s list of leading channel partners is helping to push its
ecosystem of collaboration and conferencing services, audio and web to customers.
5.4 KT CORP
KT Corp is the biggest service provider of hosted telephony in Korea with an ever-increasing base
in its home country. With the increasing adoption of VoIP services, Korea Telecom has partnered
with leading channel and infrastructure vendors to provide the level of services needed for the
market.
The Google ecosystem is proven with consumers and has a vast
existing customer base. The deployment of Google enterprise solutions
promises better efficiency that has in its network some of the world’s
biggest organizations as clients. Google’s productivity clients are set to
make telephony easier and faster for companies. There are also plans
to integrate Google Voice into the work platform at some point, giving
businesses the power to move across platforms for voice.
KT Corp’s services offer excellent connectivity and cross-platform
integration. Mobile connectivity and use of fast data services such as
LTE increase the efficiency for end-users. Strong partner collaboration
also aids the company’s expansion into other markets, leveraging its
brand proposition of quality and fast services.
Though the Google ecosystem is well defined with products for
telephony and UC services, its portfolio is not as robust. The audio
conferencing solution is not that well integrated into the scape, leading
to a slower adoption by companies of the Google Work products.
STRENGTHS
STRENGTHS
CHALLENGES
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Expansion outside South Korea is not as rapid with intense competition
from other providers’ Go-To-Market strategy.
CHALLENGES
5.5 MICROSOFT
Microsoft is gradually building a wide market presence with its well-articulated UC Services.
Microsoft Lync offers superior features and is creating significant value for the brand as a vendor
in the market. The integration of Skype has led to market share growth, giving traditional UC
vendors like Cisco stiff completion. The integration of Skype and Office 365 into the PSTN
network is opening up a gulf of opportunities to explore.
5.6 NTT COMMUNICATIONS
The largest telecoms operator in Japan, NTT Com has established an extensive network
infrastructure worldwide. Its hosted telephony and UC services are spread uniformly over the
Asia-Pacific region with markets in Singapore, Malaysia, and Australia showing healthy growth
prospects. The company focused on building its UC services capabilities in 2014, strengthening
its SIP trunking portfolio of customers.
Deep integration capabilities with different service providers and
vendors’ products are making a mark on the market. Microsoft is looking
to increase its market share in the area of hosted telephony integration
with UC clients such as Lync. The administrative complexities have
been simplified keeping ease of use in mind. The long-term prospects
for Microsoft look bright with proper implementation.
While Microsoft products come with excellent services, the integration
capabilities may decline once a full-fledged hosted telephony solution
is released. Partnering with the right channel partners to push the
Microsoft product portfolio is essential. Innovations in hosted telephony
could see a major reshuffle in leading vendors in this space.
STRENGTHS
CHALLENGES
The Arcstar UcaaS portfolio based on Cisco’s HCS system provides all-
in-one cloud offerings including voice, IM/presence, and conferencing.
Its SIP trunking portfolio is attracting more customers from the large
organisation segment. The flexibility brought in by the SIP trunking
is increasing the visibility of NTT Communications in the highly-
competitive market. Besides, NTT Com is expected to launch UcaaS
services on the Microsoft platform in other Asian countries in FY2016.
STRENGTHS
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While NTT Com’s attention to large enterprises in the region is having
a big payoff, it is leaving out the potentially high growth SME segment,
especially in countries like China, India, and Indonesia. The ability to
serve SME customers with less than 100 licences needs to be enhanced
further.
CHALLENGES
5.7 ORANGE BUSINESS SERVICES
Amidst ever-growing competition, Orange is one of the self-sustaining service providers
expanding rapidly. With a keen focus on feature-rich UC solutions, Orange Business Services
(Orange) is a prime candidate for innovation. The creation of ecosystems around the services and
careful integration of UC services with hosted telephony is one of Orange’s key differentiators.
The strength of Orange lies in the management of its hosted telephony
services. Orange’s expansion into the local organization segment has
led to a better understanding of the UC market and the solution strategy
in demand. A presence in the Asia-Pacific has exposed the company
to new organizational expansion strategies in the form of multiple
platform system integration. With strong partner base from Cisco,
Avaya and Microsoft (Skype for Business), Orange is strengthening its
UC market roots.
Increasing threat from OTT players in the telephony business with
declining fixed line usage are being met with mobility solutions. Low
customer penetration into markets with high regulatory policies is a
challenge for the future growth strategy of Orange.
STRENGTHS
CHALLENGES
5.8 SINGTEL
With a growing presence in developed markets of Australia and Singapore, SingTel has a well-
established services portfolio to offer clients. The main offering in the portfolio now includes
the cloud-based PBX system, SIP trunking services, Cisco HCS portfolio and so on. The focus on
customer experience is a key driver for all of SingTel’s core offerings.
The aim of making all its solutions easy to use by converging them onto
a single platform is being enhanced with excellent system integration.
The strength of retaining existing customers and acquiring new ones
in the hosted telephony service in ASEAN region has been a highlight
of SingTel’s business strategy. The success of its cloud integration
services with existing equipment, is a major reason SingTel customers
are satisfied with its services. The expansion into the SMB segment is
possible with its flexible offerings to suit the needs of employees.
STRENGTHS
13. 13 frost.com
5.9 TATA COMMUNICATIONS
With the evolution of the UCaaS market in Asia-Pacific, Tata Communications is leading the way
in connecting the business hubs of the world with its SIP Connect service. In 2014, the main focus
area for Tata Communications in the telephony services was optimisation of its SIP ConnectTM
services as this is a highly lucrative market currently. Tata Communications’ channel partners and
service providers are helping the company expand into Asia-Pacific with a key focus on Australia,
India, and Japan markets.
The unification of the telephony and hosted contact centers is what
customers demand; which Tata understands well due to its wide
presence in the region. The growing demand for unified telephony
and on-cloud telephony requirements are being fulfilled by Tata
Communications’ systems giving companies greater flexibility in their
budgetary planning. The market is driven by upgradation demands of
customers. The potential of IP telephony and lower cost are attracting
customers to the world-class services of Tata Communications.
The growth prospects of SingTel are bright, but integration and branding
of the product have to be more in line with customer education in these
markets.
STRENGTHS
CHALLENGES
The large presence of Tata Communications in the infrastructure field
is not being leveraged for the right sales and marketing strategy even
with powerful players such Arkadin and Cisco as its partners.
CHALLENGES
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5.11 VERIZON
Verizon is one of the largest telephony solutions providers in the US. In March 2015, Verizon
announced its global expansion strategy, including the next-generation cloud UCaaS. Target
markets in Asia-Pacific are Australia, Singapore, Taiwan, China, India, and Hong Kong. Verizon has
data centers in major business hubs such as China, Singapore and Australia to provide customers
with global unified services.
The Asia market has an established set of system integrators and highly
reputable local players that offer UC Services, presenting a short-term
challenge for Telstra. The Telstra brand is still new in Asia, and it will be
important for the company to embark on strong marketing initiatives in
Asia to promote its UC services.
5.10 TELSTRA
Telstra has emerged as an overall leader in the Asia-Pacific UC services market in 2015. Although
Telstra has been focused on the Australian market, its expansion into other markets such as
Singapore, Malaysia, Philippines and Indonesia is growing rapidly. Telstra is experiencing growth
in its IP telephony, contact centres and conferencing services base. Partnerships with Microsoft,
Cisco and Broadsoft provide Telstra with end-to-end UC services platforms.
Telstra’s acquisition of Pacnet provides the company with a good
footprint in Asia. The joint venture with Telekom Indonesia also offers
Telstra a good base to roll out its Network Application Services
(NAS) portfolio. The mergers and joint ventures with local telecoms
companies are helping Telstra to overcome barriers in the markets and
strengthen its service delivery. As organisations in Asia look to invest in
managed, hosted and cloud services, Telstra is well-placed to offer UC
Services due to its end-to-end services offering, cloud, and data center
expertise in Asia.
STRENGTHS
CHALLENGES
Verizon’s overall growth strategy in the region leverages Cisco’s
advanced system integration platform. Its telephony solutions are
becoming more popular with SMBs that are largely ignored by other
service providers. This could be a growth opportunity for the company
to build its brand.
Verizon lacks the local resources to reach local enterprises and
government entities in the Asia-Pacific region. Also, the presence of
only Cisco systems may limit its reseller proposition.
STRENGTHS
CHALLENGES
15. 15 frost.com
The Asia-Pacific UCaaS market is expected to grow from USD 516.2 Million in 2015 to USD 1051.3
Million in 2021, at an estimated CAGR of 12.6%. Telephony services is the most widely adopted
segment in UCaaS while hosted cloud unified communications is the least adopted yet remains
an important segment for service providers, presenting robust growth prospects.
Service providers like Telstra, NTT Communications and KT Corp, are in the Champions quadrant
because of superior innovation and performance in 2015. The companies are positioned in this
section due to their large revenue share in the industry, future growth strategy and positive
prospects. With growth-oriented services, these service providers have an extensive number of
channel partners aligned with their market presence strategy.
Service providers in the Challenger quadrant are Verizon, BT, SingTel, Tata Communications,
AT&T and Orange. While these companies display huge potential in expanding through their
current product portfolios, they are in this quadrant due to their limited business presence in the
region. SingTel and Tata Communications are Asian-based telecoms operators with core offerings
present only in their respective home countries. For Verizon, AT&T, BT and Orange, presence may
not be an issue. Instead, there are concerns related to revenue generated despite their regional
presence.
Google and Microsoft are in the Explorer quadrant as these participants are still developing their
telephony prowess. However, both players are constantly looking to expand and innovate the
ecosystems they represent. Both these service vendors are integrating the systems of their its UC
clients and hosted telephony for easy management of resources.
6. ANALYST WORD
16. 16frost.com
7. FROST IQ METHODOLOGY
The focus of Frost IQ is to provide a balanced assessment of selected markets. These markets have
been tracked rigorously by Frost & Sullivan’s analysts for a period of time. Data collected, such as
vendors’ revenue, is scrutinized and forms part of the input for the Frost IQ matrix. Information
on vendors has been collated from various sources and interviews with over 11 companies.
The study approach provides a mix of quantitative and qualitative assessments. The Frost IQ
matrix has two major attributes: Market Share and Future Growth Strategy.
Market share information is derived from Frost & Sullivan’s research
programs that include market trackers and syndicated research reports.
Based on regular research studies conducted at quarterly, semi-
annually or annual intervals, analysts build a strong revenue database
of key participants in the market.
According to the Frost IQ Matrix, the X-axis measures the share on a
percentage scale. The dividing line on the matrix is set at 50 percent of
the market share of the leading player in that market.
1. MARKET
SHARE
2. GROWTH
STRATEGY
Product/Service Strategy
People and Skills Strategy
Ecosystem Strategy
Business Strategy
Frost & Sullivan considers 4 main components in the growth strategy
assessment of Frost IQ. The guiding principle is that these components
and their subcomponents follow the MECE (Mutually Exclusive and
Comprehensively Exhaustive) test. The proposed components are as
follows:
There is equal weightage to all the components with measurement on a
10-point scale. The dividing line on the Y-axis is at the mid-point, i.e., a
weighted score of 5 on a 10-point scale. Analysts provide feedback on
industry participants on the above parameters based on their expertise
in the industry. Details of the sub-components are available, if required.