This document discusses the growth of online retail in India from 2009-2014, highlighting that: 1) Online retail grew from Rs. 1,800 crores to Rs. 18,000 crores during this period, with startups and post-2007 companies dominating the sector. 2) Offline retailers missed an opportunity to capitalize on the growth of e-commerce. 3) To succeed in online retail, companies should innovate for the Indian context, embrace technology, build experiences for consumers, and leverage existing offline assets.

1. Director: Jeetendra Joshi
Producer:
THE GREAT INDIAN
ONLINE RETAIL STORY

2. 5 Crores
2009
15 Crores
2014
3 Crores
2009
12 Crores
2014
18,000 Crores
2014
1,800 Crores
2009
THE STORY SO FAR
Sources: IAMAI, PwC, Comscore.

3. Companies who have the majority of online
retail pie are start-ups and companies who
were started post 2007
WHO HAS TAKEN THE MAXIMUM PIE
Offline Retailers missed an opportunity

4. Picture abhibaakihei!

5. Anywhere, Anytime, Any Channel
Research Online
using Smartphones
Product reviews in
Social Media
Comparison
shopping across sites
Buy Online or in
store
YOUR CONSUMERS HAVE EVOLVED

6. YOUR ASSETS ARE INTEGRAL FOR ONLINE RETAILING

7. MARRY CONTENT AND COMMERCE
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8. LEVERAGE YOUR OFFLINE ASSETS
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9. INNOVATE FOR INDIAN CONTEXT
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10. USE DIGITAL TO ENHANCE IN STORE EXPERIENCE
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11. CONNECTED SHOPPING EXPERIENCE
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12. SEAMLESS COMMERCE OPERATIONS
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13. INNOVATE TO INDIAN CONTEXTEMBRACE TECHNOLOGY
BUILD FOR CONSUMERSLEVERAGE YOUR ASSETS
4 ESSENTIALS FOR WINNING ONLINE RETAILING

14. INNOVATE TO INDIAN CONTEXTEMBRACE TECHNOLOGY
BUILD FOR CONSUMERSLEVERAGE YOUR ASSETS
A MULTI CHANNEL
EXPERT WHO CAN
PARTNER WITH YOU
4 ESSENTIALS FOR WINNING ONLINE RETAILING

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