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1) The document compares the marketing strategies of Airtel and Idea in India's competitive telecommunications industry. 2) After liberalization in 1994, India saw 12 major telecom players emerge to provide cellular services, with intense competition driving new customer-focused initiatives like celebrity endorsements, loyalty programs, and discounted call plans. 3) Airtel achieved early success through heavy celebrity endorsements that helped it become the market leader by 2005, while Idea also utilized celebrity endorsements among other strategies.
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This document compares two major Indian telecommunications companies, Airtel and Idea.
Airtel is a leading global telecom provider operating in 20 countries with nearly 287 million customers worldwide at the end of 2013. Headquartered in New Delhi, Airtel offers 2G, 3G, 4G wireless and other telecom services.
Idea began as a merger of Tata Cellular and Birla-AT&T in 2000. It has expanded through acquisitions and now provides telecom services across India. Both companies have strong brand visibility through advertising and celebrity brand ambassadors. They target similar customer segments but Airtel positions itself as more premium while Idea focuses on value. Their major competitors
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Bharti Airtel is India's largest telecommunications services provider with over 220 million subscribers across its mobile, broadband, and enterprise services. It faces competition from other major players like Reliance, Idea, Vodafone, and public sector providers BSNL and MTNL. Airtel has a 28% market share of India's GSM subscriber base. It has strengths in its nationwide network footprint and strong brand recognition, but also faces threats from new low-cost entrants and market saturation. The document analyzes Airtel's competitive position and provides recommendations around rural marketing, advertising, and product development.
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Airtel lagged behind competitors in customer service and availability according to a research analysis. Most mobile users were aged 20-28, and cash cards were the most popular connection type. On average, most people spent 500 rupees on their connections. While Airtel had the most connections, it needs to improve customer service. To sustain its position against competitors, Airtel must enhance marketing strategies, brand image, and target rural areas.
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3) Airtel segments the market based on income to target consumer groups more effectively.
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2) The telecommunications industry has grown rapidly over the last decade through innovations in broadband, wireless technologies, and industry consolidation. It now accounts for 3% of global GDP.
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The document is an acknowledgement by Deepak Saraf thanking various individuals and organizations who supported and guided his 30-day practical training with Bharti Airtel Limited in India. He expresses gratitude to the management of Bharti Airtel for providing the opportunity, to his training supervisor Mr. Ayush Agrawal, and to his college professors Miss Anupriya Shukla and Rashmi Singh for their encouragement and guidance. He also thanks his parents for fostering his interest in this field of study.
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The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
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Reliance Jio launched commercial 4G services in September 2016, offering free voice and data. Jio provides 4G broadband and voice services across India along with content like TV and music. It launched its own LYF smartphone brand. While Jio gained users quickly, data speeds declined with increased demand. Airtel responded by slashing data prices but users report Jio speeds now lag competitors. Jio faces challenges around maintaining speeds as more customers join but its low prices increased competition and progress in India's telecom industry.
Reliance Jio Vs Airtel
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
Vodafone Marketing Strategy
Vodafone adopted a marketing strategy of using Zoozoos, cartoon characters, as brand ambassadors to promote their value-added services. This creative advertising campaign featuring the Zoozoos became hugely popular, reaching 89 million people in the first 10 days of the Indian Premier League cricket tournament. The Zoozoos helped raise Vodafone's profits and tremendously increased their brand value through viral marketing. Within a short time, Vodafone became the third largest telecom company in India, showing that their low-cost, relatable advertising strategy was very effective.
Reliance jio
Reliance Jio is preparing to launch 4G services in India and the report analyzes the market potential in the Dahisar East area of Mumbai. Retailers were surveyed about customers' preferences, awareness of Jio, and willingness to sell Jio plans. Most customers prioritize connectivity and many retailers are likely to sell Jio plans. However, Jio needs to improve its network reputation and offer better margins to retailers to succeed in this market.
Ppt on Reliance jio
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
Idea ppt
The company was incorporated in 1995 as Birla Communications Limited and launched the Idea brand name in 2002. It became a pan-India operator in 2009 with over 57 million subscribers. Its vision is to be the most customer-focused mobile brand through continuous innovation. Its competitors include Airtel, Reliance Communications, and Vodafone. It has acquired operators such as RPG Cellcom and Tata Cellular to expand its network and market share across India. Maintaining quality of service, expanding networks, and increasing market share against strong competition remain ongoing challenges.
BSNL ppt..
BSNL is India's largest public sector telecommunications company. It has over 119 million telephone connections, making it the 5th largest operator in India with a 13.28% market share. BSNL provides both fixed line and mobile services across India using technologies like GSM, CDMA, broadband, and fiber. While it has a large customer base and resources, BSNL also faces weaknesses like poor marketing and network optimization. It aims to leverage its brand while expanding services in growing areas like broadband and untapped international markets.
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A project report on comparative analysis of marketing strategies of vodafone ...
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Telecom Sector
This document provides an overview of the telecommunications industry in India. It discusses the history and growth of the industry, the major players and their market shares, and an analysis of the industry using Porter's Five Forces model. Some of the future issues and opportunities discussed include the potential impact of over-the-top services like WhatsApp and Skype on operator revenues as smartphone and internet usage increases in India. While these services could threaten voice and SMS revenues, data revenue is growing for operators and may offset these impacts, though profit margins are still lower for data. The industry is expected to continue expanding rapidly as penetration in rural areas increases.
Attaulah Hussain,,,,reSearch methadology
This document provides an introduction and overview of Airtel, one of India's leading cellular service providers. It discusses how Airtel was established as part of Bharti Tele-Ventures and has grown to become a leader in the Indian telecom market. The summary highlights that Airtel launched pre-paid services in the late 1990s to target more customer segments and has expanded its services beyond mobile to also offer broadband, telephone, and enterprise services across India.
Marketing strategy of telecom sector in india(project)
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
study of customer satisfaction on Airtel
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
Positioning
Bharti Airtel launched in the 1990s when the cellular market in India was emerging. Due to high tariffs, cellular brands initially targeted elite customers and were seen as premium offerings. Airtel's 'Leadership' campaign positioned it as an aspirational lifestyle brand that provided status and leadership in network, innovations, and services. This helped Airtel improve its performance marginally in the premium segment in the early competitive market.
Airtel+magic
Bharti Airtel launched its prepaid mobile service called Magic in 1999 in India to target all customer segments. In early 2002, Magic revamped its marketing strategies by renaming the brand, appealing to customer needs, and expanding distribution. Bharti focused on infrequent mobile users through easy availability, instant connectivity, and various prepaid recharge denominations. Through targeted promotional strategies and offers, Bharti was able to retain its leadership position against growing competition in the Indian mobile market.
Airtel ppt new
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Airtel - Marketing Insights
This document provides an analysis of Bharti Airtel Ltd., the largest telecommunications company in India. It begins with an acknowledgements section and executive summary. Section 1 provides context on the Indian telecom sector and an overview of Bharti Airtel. SWOT and PEST analyses of Airtel are also presented. Section 2 applies Porter's 5 Forces model to analyze industry competition and discusses a consumer behavior analysis. Section 3 covers Airtel's segmentation, branding, positioning strategies and outlook. The conclusion summarizes key points.
Bharti a
Bharti Airtel is an Indian telecommunications company founded in 1976 that has grown to become one of the largest telecom providers in the world. It launched mobile services in Delhi in 1995 and has since expanded across India and to 21 other countries in Asia, Africa, and Europe. Airtel started as a premium brand targeting elite customers but later shifted to a more inclusive "Touch Tomorrow" brand positioning to attract a wider customer base. It has established itself as the flagship brand of the Bharti Group and one of the top telecom brands globally.
A Study Of Telecom
The document provides an overview of the Indian telecom industry, including its history, scope, major players, market trends, and future developments. It discusses how the industry has evolved from telegraphic and telephonic systems in the 19th century to modern 3G technology. The major players, including Airtel, BSNL, Vodafone, Reliance, and Idea, are described. Market trends like increasing acceptance of wireless services and the strategies employed by major players are summarized. Future trends around industry convergence and partnerships are also outlined.
Planning/Creating the Competitive Micro, Small & Medium Enterprise (MSME)
Planning/Creating the Competitive Micro, Small & Medium Enterprise (MSME)SKN Agri-Business Incubator
This document summarizes an Indian MSME presentation. It defines MSMEs under Indian law and notes that they employ over 60 million people and contribute significantly to GDP and exports. It outlines opportunities for MSMEs in clustering, automotive, dairy and other industries. Key challenges include access to financing and technology. The presentation discusses government initiatives to support MSMEs and strategies for MSME growth, including developing new products/markets, mergers and acquisitions, and strategic partnerships. It concludes with a SWOT analysis of the Indian MSME sector.IMC OF AIRTEL
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
Report on airtel recruitment and selection
This document discusses the recruitment and selection process at Bharti Airtel Limited, a major Indian telecommunications company. It provides background information on Airtel, describing its operations, management team, awards, and business units. The document then defines the goals and processes of recruitment and selection. Recruitment involves identifying potential job candidates and encouraging them to apply. The goals are to attract highly qualified individuals and provide equal opportunity. Selection involves evaluating applicants to identify the best candidates for hire based on likelihood of success. The selection process aims to pick qualified candidates while rejecting unqualified ones.
Sanjay sharma01
The document is a summer training report on low revenue areas of the Shivpuri region in Madhya Pradesh, India. It discusses the history of mobile networks in India and the evolution of Bharti Airtel as a brand from 1995 to becoming a pan-India operator. It covers Airtel's branding strategies over time from "Touch Tomorrow" to "Live Every Moment" to amalgamating all its telecom services under the Airtel brand. The executive summary discusses Airtel deploying a new carrier grade Ethernet network in Bangalore to support triple-play services across 110 locations.
Airtel
Bharti Airtel is India's largest cellular service provider with over 110 million subscribers. Formerly known as BTVL, it transitioned to providing mobile, fixed-line, broadband, and enterprise services. As the market leader, Airtel competes nationally with Vodafone, BSNL, Idea, and smaller providers. Its competitive strengths include a nationwide footprint covering 92% of subscribers, a strong brand recognized for quality, and strategic relationships with investors. The presentation analyzed Airtel's success in capturing market share through celebrity endorsements in advertising.
Brand management Aircel
Aircel launched in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. It has since expanded across India and now provides services in all 23 telecom circles. Aircel offers voice, messaging, data and device services both pre-paid and post-paid. As a late entrant, Aircel focused on innovation and offering competitive plans. It targets youth through trendy products and partnerships. Aircel has positioned itself as focused on data and applications to appeal to youth. It uses branding like celebrity ambassador MS Dhoni and tagline "Explore Your World of Possibilities" to build awareness among its target market.
Airtel presentation its amazing
this is the project on airtel.....which is done by the students of alliance university bangalore.......its really nice and go through this and have a good day....its simple and awesome
Summer Internship Report on Marketing strategies of Airtel.
Internship Report on Marketing Strategies of Airtel
with data analysis of 2014 and all the latest Updates for BBA and MBA Students.
Airtel finncial analysis & marketing strategy
Bharti Airtel Limited is India's largest telecommunications company. It provides cellular services under the Airtel brand in India and internationally. The document provides an overview of Airtel's history, subsidiaries, organizational structure, strategic business units, market share, competitors, and financial and marketing analyses. It examines Airtel's strategies to become the top player in India's competitive telecom market through analyses like Porter's five forces model, BCG matrix, and SWOT analysis.
Airtel – Positioning and Repositioning
Bharti Airtel began as a manufacturer of telephone equipment in the 1980s and entered the telecom industry in the 1990s. It launched cellular services under the Airtel brand in the premium segment targeting elite customers. Increased competition in the 2000s from new entrants led Airtel to reposition itself by targeting a wider customer base through regional campaigns and attractive pricing. It rebranded with the tagline "Express Yourself" and changed its logo to appear more energetic. Airtel continued gaining market share through innovative services and repositioned again in 2010 with a new modern logo as it targeted tech-savvy youth. Airtel has become one of the largest mobile operators globally through strategic positioning and
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- 1. COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA
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