PPT on Marketing Strategies of Bharti Airtel in Northeast
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The document discusses marketing strategies of Bharti Airtel in Northeast India. It provides details on Airtel's history and operations in India and abroad. The document then analyzes Airtel's strategies around product, price, distribution, advertising and sales promotion. It also examines Airtel's strategies specifically in the Northeast region of India. Finally, the document outlines a study conducted on Airtel's customers in the Northeast to understand their preferences and identify opportunities for improvement.
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The document provides an overview of a study on the Indian telecom sector conducted by UDAAAN Education Ventures Pvt. Ltd. It discusses the objectives, methodology, and key findings of the study including the current state of the Indian telecom industry, history, major companies and their market shares, mergers and acquisitions, marketing strategies used, and technological advancements in the sector. Financial analysis is also performed on Reliance Communication, Bharti Airtel, and OnMobile Global Ltd.
Equity research & portfolio investment in indian financial market telecom se...
The document summarizes a study on the Indian telecom sector. It discusses the evolution and current state of the sector, including major players and their market shares. Marketing strategies used by companies are analyzed, such as tariff wars. Technological advancements like 3G and 4G are covered. Financial analysis is presented for Reliance Communication, Bharti Airtel, and OnMobile Global Ltd., finding Bharti Airtel to be undervalued. The study concludes the Indian telecom market is growing rapidly and recommends investment in Bharti Airtel.
Swot analysis bharti airtel[1]
Bharti Airtel is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It is the largest cellular service provider in India with over 143 million subscribers as of September 2010. Airtel offers mobile services, fixed line services, broadband and television services. It has expanded rapidly due to strategic partnerships and by being the first mobile operator to outsource its network maintenance.
Vodafone India 1
Vodafone Essar is a subsidiary of Vodafone Group operating in India. The document discusses Vodafone's operations in India, its products and services, a PEST analysis, segmentation, targeting, positioning, and competitive strategies. It also outlines an IMC plan to increase brand awareness and customer base through advertising, print media, and outdoor advertising.
A study on customer satisfaction toward Airtel.
A study on customer satisfaction toward Airtel.
Introduction of the airtel.
Questioner Analysis of Airtel.
Strategic analysis on telecom industries
this is the analysis done by me on telecom sector. in this there is the objective of survey, its introduction and to make it more clear i have taken the example of airtel company and with this example i have explained everything.
Marketing strategy of telecom sector in india(project)
The document provides an overview of the telecom sector in India and marketing strategies of major telecom companies. It discusses the rapid growth of the telecom sector in India due to government policies and entrepreneurship. It then summarizes the key services and marketing strategies of major players like Bharti Airtel, Reliance Communications, Vodafone, and BSNL to gain customers and market share. The objectives and methodology of the study are also outlined which involves primary research through surveys to analyze customer preferences and challenges faced by telecom companies.
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- 1. Marketing Strategies of Bharti Airtel In Northeast Presented By: xxxxxxxxxxxxxx BM-xxxxx
- 2. Airtel is a name that connects India with millions of people all over the world with millions of people in India Founded in 1986 by Sunil Bharti Mittal, the company was the first in India to offer push button telephones, when the rest of the country was still using rotary phones. The first partnership they had was with Siemens AG of Germany, and they started making push-button landlines in India rather than importing it from Taiwan Launched Cellular service in Delhi on November, 1995 In 1997 , Airtel started expanded its network across India
- 3. Operations in 18 countries across Asia and Africa Airtel operates in India, Sri Lanka, Bangladesh, a few countries in African continent and the Channel Islands Its area of operations includes: • The Indian Subcontinent: • Airtel India, in India • Airtel Sri Lanka, in Sri Lanka • Airtel Bangladesh, in Bangladesh • Airtel Africa, which operates in 17 African countries: • The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
- 4. Mobile Services Airtel Money Digital TV Services Mi-Fi
- 7. Strategies in the Northeast Assam Northeast 1 Northeast 2 Upper Assam
- 9. To study the importance and development of telecommunication industry in today’s scenario. To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry
- 10. Descriptive Research Types of Data Collected Primary Sources Secondary Sources Research Tool Questionnaire Data Collection – convenience sampling Sample Size- 101
- 11. 18-22 15% 23-27 63% 28-32 15% 33 Above 8% AGE Prepaid 70% Postpaid 31% WHICH TYPE OF CONNECTION DO YOU PREFER
- 12. Yes 56% No 45% ARE YOU USING ANY SERVICE PROVIDER INSTEAD OF AIRTEL 100-200 9% 200-300 23% 300-400 30% 400 Above 39% HOW MUCH MONEY DO YOU SPEND PER MONTH?
- 13. 0 10 20 30 40 50 60 70 Brand Credibility Price and Offers After Sales Services Networks Voice Clearity Value for Money Value Added Services Rate the following statements on your level of agreement on the scale of (Highly Satisfied to Highly Dissatisfied) Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied
- 14. 18.80% 12.90% 15.80% 14.90% 28.70% 1% 1% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% SERVICES TRANSPARENCY IN BILLS CALL CLARITY TARIFF PLANS NETWORK THE PRICE ARE TOO HIGH INTERNET VLAUE OF NET PACK Suggest features you think needs improvement
- 15. • OPPORTUN ITY• THREAT • WEAKNESS• STRENGTH High Brand Equity Extensive Infrastructure Strategic Alliances Price pressures Strategic Partnership VAS LTE Competitor MNP
- 17. From above the details I conclude that 44% Airtel users preferred to remain with Airtel. Also good no. of users who were willing to switch from their respective subscribers showed interest in Airtel With a few changes in its schemes there is bright future for the company