Bharti Airtel launched its prepaid mobile service called Magic in 1999 in India to target all customer segments. In early 2002, Magic revamped its marketing strategies by renaming the brand, appealing to customer needs, and expanding distribution. Bharti focused on infrequent mobile users through easy availability, instant connectivity, and various prepaid recharge denominations. Through targeted promotional strategies and offers, Bharti was able to retain its leadership position against growing competition in the Indian mobile market.

5. OBJECTIVE FOR PROMOTION TRAI’s mission is to create and nurture conditions for the growth of telecommunications including broadcasting and cable services in the country in a manner and at a pace which will enable India to play a leading role in the emerging global information society.

11. THE BRAND AMBASSADORS JAHAN CHAHO, AIRTEL MAGIC PAO LIFE BANAO AB AUR BHI AASAAN KABHI BHI, KAHI BHI MAGIC HAI TO MUMKIN HAI

18. THANK YOU