Seamless user experiences are the competitive advantage of the future - Mikae...Frosmo
Companies that create a seamless user experience across devices will have a competitive advantage so big that we’re heading towards “winner takes all” markets.
Thanks to the speed of software development we’re on the verge of an exponential growth curve, which in turn means exponential possibilities. The Internet of Things will have the potential to radically alter online shopping behavior.
Companies will need to offer something exclusive and become better at explaining which problems they solve. All of this needs to be done with excellent service. In short, companies need to create better user experiences and they need to create them now.
Mikael Gummerus is the CEO and Founder of FROSMO. He is also a Co-Founder and Chairman of the Board of mobile game studio Dodreams.
You'll find the video of his, and other inspiring FrosmoX16 presentations, on www.frosmo.com/frosmox16
Seamless user experiences are the competitive advantage of the future - Mikae...Frosmo
Companies that create a seamless user experience across devices will have a competitive advantage so big that we’re heading towards “winner takes all” markets.
Thanks to the speed of software development we’re on the verge of an exponential growth curve, which in turn means exponential possibilities. The Internet of Things will have the potential to radically alter online shopping behavior.
Companies will need to offer something exclusive and become better at explaining which problems they solve. All of this needs to be done with excellent service. In short, companies need to create better user experiences and they need to create them now.
Mikael Gummerus is the CEO and Founder of FROSMO. He is also a Co-Founder and Chairman of the Board of mobile game studio Dodreams.
You'll find the video of his, and other inspiring FrosmoX16 presentations, on www.frosmo.com/frosmox16
This presentation was created for a thunder::tech internal seminar on mobile Web development. It discusses the advances being made in mobile development and shares mobile examples.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
This presentation was created for a thunder::tech internal seminar on mobile Web development. It discusses the advances being made in mobile development and shares mobile examples.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
The design influence is merely a reflection of our culture and expectations for user interfaces. Ideally these trends represent favorable ideas in the web design community. However designers will always have their own opinions when it comes to design terms, so take these ideas with a grain of salt.
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Advertisers face TiVo challenge By Michelle Quinn San Jose Mer.docxgalerussel59292
Advertisers face TiVo challenge
By Michelle Quinn
San Jose Mercury News
Tech-savvy couch potatoes have given TV commercials the cold shoulder for the past few years, ever since TiVo and its ilk unleashed the power to skip ahead and get back to the show.
Now advertisers are scrambling to figure out new TV advertising models in this age of complete viewer control.
Some advertisers are hoping a new breed of commercials will actually strike a chord with users of digital video recorders by tempting them to use the pause, fast-forward and rewind technology to see the latest creative twists in advertising.
Take, for example, a recent KFC commercial for its new Buffalo KFC Snacker sandwich, which contained a subliminal message and secret code that only could be cracked if played back slowly, frame by frame, with a digital video recorder.
Viewers could then enter the code (buffalo) on KFC's Web site to get a coupon for the sandwich. The company gave away 75,000 coupons.
Never mind that such ad campaigns have to practically become news stories to work.
The ad's secrets were so hidden that viewers wouldn't have known about them if KFC hadn't leaked the story to the media.
Still, it's clear that advertisers are going to make more of these so-called "DVR-ready" ads. What isn't clear is if these efforts will be successful enough to convince advertisers that television is still a good place to hawk Cadillacs and Dial soap. The challenge is how to appeal to the growing number of viewers with DVRs who are enjoying their TV commercial-free.
KFC is not alone in trying new approaches. In the past couple of months, Coca-Cola and General Electric have aired TV ads that contained hidden messages or scrambled entertainment.
And TiVo itself has launched several features to coax TiVo users to watch commercials about products and services in which viewers have expressed an interest.
"We think about consumers and respect the fact that they are in control of television viewing," said Davina Kent, TiVo's vice president of national advertising sales. "We only choose things that are opt-in, meaning that they can choose to view on their own time."
For example, in a deal that blurs the line between commercials and programming, TiVo users watching an episode about the BMW M series on the show "Test Drive" will be able to stop the program at any moment to request and watch an ad about the BMW M series.
In its news release, TiVo said the ability to place ads with products in the show, which appears on the Speed channel this summer, "opens up more opportunities for advertisers to extend their in-program product integration."
Yes, those products that appear like silent supporting actors in sitcoms and TV dramas may soon come with ads a click away.
Subscriptions growing
Founded in 1997, TiVo popularized technology that allowed viewers to download TV programs to a hard drive and decide when they watch a television show. They can also zip past advertisements.
Now, .
14. Nike erected a large, interactive billboard in Times Square. Passers by could use their cell phones to text in their own custom design and receive a free pair of Nike IDs. Individuals went nuts when they saw their own shoes posted live on the jumbotron in front of them. Though Nike gave away 3000 pairs of shoes in this promotion, I had the distinct impression that users were just as excited by their design on the billboard as they were by the free footwear.
15. This camera phone promotion for the G6 encouraged consumers to look for G6es out on the street. By snapping a photo of a G6 and sending it in, a consumer was entered into a drawing to win $1,000,000.
16. Viewers can text in lucky case numbers and win cash prizes if there's a match. NBC has also had some success with its model wallpaper for mobile. The multiple products are not only a good way to access viewers on multiple screens, but also a way to generate additional revenue. Mobile content revenue pays for the entire show's production and as a result, all of the normal TV advertising becomes gravy.