An Idiot’s Guide to Winning at SEO and Influencing SERPS with Mike Ramsey

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MnSearch, The Minnesota Search Engine Marketing Association

This document appears to be notes from online marketing lessons given by Mike Ramsey. It includes snippets of advice on various digital marketing topics like content creation, link building, tracking competitors, sharing knowledge, analytics, and demonstrating value. References are made to tools like Moz, WebMeUp, and analytics platforms. Contact information is provided for Mike Ramsey.

Education

If I had 8 hours to chop
down a tree, I would
spend 6 hours
sharpening my axe
-Abe Lincoln

17% Local
64% Organic
11% Paid
92% Above Fold
@MikeRamsey

8% Local
54% Organic
23% Paid
77% Above fold @MikeRamsey

Shout out to
Darren Shaw
@ Whitespark
@MikeRamsey
@MikeRamsey

@MikeRamsey
6 Different keywords
100 US Cities

@MikeRamsey
1-3 Organic+local
8-10 Organic+local

@MikeRamsey
Analyzed over 55 factors
Website+Content
Links+Shares
Local Listings
Reviews+ Feedback

Total Citations (or local listings)
49.4
54.5
55
54
53
52
51
50
49
48
47
46
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 9% less

Niche Citations
22% 21%
100%
0%
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 6% more

NAP Issues – (infogroup)
1.00
3.00
4.00
3.00
2.00
1.00
-
1 to 3 8 to 9
@MikeRamsey

Name
Address
@MikeRamsey
Phone Number
ABC Co.
123 Road #117
Salt Lake City, Utah
(801) 567-5678
Alfa Beta Cappa Co.
123 Rd Ste 117
SLC, Utah
(801) 334-3456
Alfa Beta Cappa
#117 123 Road
Salt Lake City, Utah
(800) 123-1234

Google Places/Map Maker Categories
7.4
7.5
7.52
7.5
7.48
7.46
7.44
7.42
7.4
7.38
7.36
7.34
1 to 3 8 to 9
@MikeRamsey

Total Images on Google Listing
7.2
3.7
8
7
6
5
4
3
2
1
0
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 95% more

WebMeUp
Link Tool
@MikeRamsey
http://webmeup.com/

9698
3735
12000
10000
8000
6000
4000
2000
0
Total Links
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 160% more

Total Linking Domains
220
160
250
200
150
100
50
0
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 37% more

Total Linking C blocks
120
81
140
120
100
80
60
40
20
0
1 to 3 8 to 9
@MikeRamsey
Top Ranking PI Lawyers had 49% more

Exact Match Anchor Text
13%
15%
16%
15%
15%
14%
14%
13%
13%
12%
1 to 3 8 to 9
@MikeRamsey
Example: Chico Personal Injury Lawyer

Is Creating
Great Content
Enough?
@MikeRamsey

Good Artists Copy…
Great Artists
Steal
@MikeRamsey

Knowledge
increases
from sharing
What You Know

http://moz.com/rand/the-t-shaped-web-marketer/

Master your analytics
platform and
Attribution

Mike Ramsey
Email me mike@niftymarketing.com
Follow Me on Twitter @MikeRamsey

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