"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Travel & Retail: Exploiting Inherent Synergies to Collectively Boost PerformanceCognizant
Enabled by emergent digital tools and systems, the travel and retail spheres should explore their many points of convergence and potential for greater collaboration in delivering superior customer experience.
ICE - Retail Innovation Consultants explore the trends the retail industry is following in 2020.
ICE is a Retail Innovation Consultancy specifically focusing on Startups and Small to Medium Brands entering the FMCG industry. We advise on POS Design and Manufacturing as well as how to join the circular economy.
Global Study: Shopping with Generation Y and ZIris
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today.
Pissing people off is safer than playing it safeIris
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation!
Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Top 5 Tech Trends Revolutionizing Retail in 2024WWG
In the retail landscape of 2024, the integration and constant improvement of retail technology is required for business success. As per PwC’s findings, nearly 40% of global CEOs have expressed concerns about the economic viability of their businesses without making any changes to their current course. Nowadays, the retail industry is constantly going through changes brought with the wind of digital transformation. Those changes are requirements for industry survival.
To find out more about this year retail trends read our recent article https://rebrand.ly/qvn1eq5
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Travel & Retail: Exploiting Inherent Synergies to Collectively Boost PerformanceCognizant
Enabled by emergent digital tools and systems, the travel and retail spheres should explore their many points of convergence and potential for greater collaboration in delivering superior customer experience.
ICE - Retail Innovation Consultants explore the trends the retail industry is following in 2020.
ICE is a Retail Innovation Consultancy specifically focusing on Startups and Small to Medium Brands entering the FMCG industry. We advise on POS Design and Manufacturing as well as how to join the circular economy.
Global Study: Shopping with Generation Y and ZIris
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today.
Pissing people off is safer than playing it safeIris
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation!
Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Top 5 Tech Trends Revolutionizing Retail in 2024WWG
In the retail landscape of 2024, the integration and constant improvement of retail technology is required for business success. As per PwC’s findings, nearly 40% of global CEOs have expressed concerns about the economic viability of their businesses without making any changes to their current course. Nowadays, the retail industry is constantly going through changes brought with the wind of digital transformation. Those changes are requirements for industry survival.
To find out more about this year retail trends read our recent article https://rebrand.ly/qvn1eq5
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
In the heart of Rockefeller Plaza, DXC Technology has opened our Retail Experience Center where clients can interact with technology that follows the customer journey from beginning to end. If you're attending NRF in January 2020, please connect with me to arrange a tour.
At Microsoft we understand how Retail is changing. AI is going to play a big role for retailers of all sizes... here are some of the ways that AI will change the customer experience
Retailers, especially grocers are finding that digital transformation is changing the industry in such a way that they're caught in the middle of powerful forces and what they can do to remain competitive.
NCR has published their view of how the customer experience can become easier for consumers - especially at the point of sale. It's their view on Frictionless Commerce.
This week I started sharing stories about how mid-market retailers can compete. RIS News compares the value of various store operations to the ability to execute these functions. Out of stock issues have the greatest opportunity for improvement.
I shared this deck with the audience at the 2016 Packaging Association conference. It looks at the behaviours and expectations of the future consumer, how this will affect the marketplace and what you can do to prepare your brand for the future today.
Mall advertising is something that usually draws people only the shopping centre itself. Here's a way that retailers and mall management can work together to draw more business.
Did you know that the largest force driving economic change in the world is not China or India? It's women. Here's how they are leading an Omni Channel Shopping Revolution
If you're using LinkedIn Sales Navigator here are some great ways to build your profile and leverage this social selling tool. Learn more about the algorithms that calculate your SSI score
1. www.retailcouncil.org/cdnretailer14 | CANADIAN RETAILER | THE MARKETING ISSUE THE MARKETING ISSUE | CANADIAN RETAILER | 15
PARTNER MESSAGE MICROSOFT
TO KNOW THE CUSTOMER
OF THE FUTURE, YOU
NEED TO UNDERSTAND
TODAY'S DIGITAL NATIVE
Retail companies are experiencing change on many fronts. Digital transformation
and how companies connect to and thrive with today’s new technology is, of
course, a huge part. However, there is another challenge facing the industry that
is equally transformative: how does retail effectively sell to a digital society?
BY DAVE RODGERSON, MICROSOFT
MILLENNIALS represent both an enormous op-
portunity and a great example in helping to ad-
dress this question. IDC calls them the “5i” shop-
pers: Instrumented, Interconnected, Informed,
In-place and Immediate. What is significant
about millennials is that they were the first gen-
eration born into a truly digital society. But they
continue to spend most of their retail dollars at
brick-and-mortar stores. Why?
I’m often talking with people about the ways re-
tailers need to blur the line between the physical
and digital experience; creating the “phygital”
space, if you will. The great thing about this is it
not only creates a more engaging customer ex-
perience, but it also serves to drive business back
and forth between the channels.
One of the coolest recent examples of this is
what Tim Hortons did with their offering of hockey
cards. These are a lot like the cards that kids have
always collected and traded with each other.
Millennials still make the majority of purchases at physical stores, presenting retailers with opportunity to offer engaging experiences.
The difference with these cards,
however, is that when you download
the Tim Hortons app and look at
the card through your smartphone,
the player on the card becomes ani-
mated. You see Carey Price flash-
ing the leather to make a great save,
or Sydney Crosby going top-shelf to
score a goal.
Where’s the value?
Now that you’re using the app,
Tim's can gather a great deal of in-
formation that may have been previ-
ously unavailable to them about your
frequency of shop and the products
you like. This is where the pot of gold
lies for the retailer. Data that can be
turned into actionable knowledge.
Consumers in the future will
have a far different perception of
privacy than previous generations.
The digital dative knows that you’re
collecting data concerning their
shopping behaviours. In return, they have the expectation that
you’ll do something with that information to make their shop-
ping experience easier, entertaining and more valuable.
Research points out that millennials are extremely interest-
ed in experiential environments, seeking to customize their
worlds. Their loyalty often depends on a customer-centric
experience that’s tailored to deliver on their wants and needs
right away. Their underlying need is that they want to feel en-
gaged and valued as customers.
So, how do we accomplish this?
The aim, of course, is to hit millennials with an exciting
customer experience that makes them want to engage and
pull-the-trigger on a purchase. One major focus is leveraging
interactive in-store components like digital signs, kiosks,
touchscreens, and videos, making it easy for customers to get
what they want, when they want it.
Another focus area is mobile. Retailers desperately need to
turn “showrooming” into sales opportunities with omnichannel
marketing strategies. Tapping into how customers use their mo-
bile phones while shopping inside the store can yield immedi-
ate results. Many shoppers go into stores with smartphones in
hand, looking for discounts, reading reviews over social net-
works, checking product details—and maybe even buying from
a competitor’s website—all while using the store’s Wi-Fi.
To take advantage of this behavior and combat potential com-
petitive encroachment, retailers can use Wi-Fi splash pages to
promote special in-store offers, or
use mobile location technology to
push messages or offers to consum-
ers when they are physically near
a store. By knowing a smartphone
user's precise location within a store
through Bluetooth beacons, retailers
can deliver highly relevant and com-
pelling content that can influence
purchase decisions, while giving
them more information about what
customers are looking at, and for
how long.
So, while today digital transform-
ation dominates the conversation,
we must not forget that there is
another paradigm shift occurring—
how buyers are drifting away from
the coldness of the retail online
space and into the warmth of brick-
and-mortar. How well companies
address this shift today could ul-
timately determine their future suc-
cess, helping them stay competitive
and relevant in the ever-expanding
digital frontier.
Find out how Microsoft Dynamics
for Retail can help you offer your
customers a unique value prop-
osition, delivering the connected,
personal, and relevant experiences
that customers expect, while bridging
the gap between in-store and digital
experiences with seamless CRM and
e-commerce solutions. To find out
more, visit www.microsoft.com/en-
us/dynamics365/home