Mobile Anthem is a youth marketing agency specialized in mobile marketing campaigns. It has 95 years of combined experience. Mobile Anthem's capabilities include CRM, mobile websites, mobile ads, SMS alerts, mobile accessories, location-based services, proprietary segmentation and amplification techniques. The agency helps navigate the youth market and generate quantifiable impact through metrics like ROI, sales, and brand loyalty. A case study on a Gillette Venus campaign demonstrated the power of integrating mobile initiatives into broader marketing plans.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 1 outlines mobile penetration, mobile usage and consumption, and mobile monetization.
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 2 outlines distribution and discovery, convergence, and the future of mobile.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 1 outlines mobile penetration, mobile usage and consumption, and mobile monetization.
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 2 outlines distribution and discovery, convergence, and the future of mobile.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Mobile in Travel, BTO presentation, Gina Baillie - EyeforTravelGina Baillie
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An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
Mobile in Travel, BTO presentation, Gina Baillie - EyeforTravelGina Baillie
Is mobile just about bookings or is there more to it than that? In this presentation, EyeforTravel share their brand and consumer research into mobile attitudes and budgets as well as how mobile can enhance the entire customer experience.
An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
A few numbers about the mobile internet's usage and trends with focus on Latin America. Pretty useful data from various sources compiled into a brief summary of what we can expect in the short and medium terms throughout the region.
Mobile Anthem - Campaign Integration Showcase for Illumedia LuncheonMobileAnthem
Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Mobile Marketing & Branding
Mobile Anthem
Mobile 101
Mobile Youth
Venus Case Study
Mobile 201*
Myths, Power, Vision
Conclusions
3. Mobile Anthem: At-a-glance
Mobile Anthem is a youth marketing agency specialized in
creating, implementing and analyzing marketing campaigns for
the mobile phone.
We tie brand marketing objectives and metrics to the emerging
Mobile Marketing industry.
Our brand, mobile, and business backgrounds provide you with
95 years of experience.
Our capabilities includes:
• CRM • Mobile Websites (WAP sites)
• Mobile coupons • Mobile ad placement
• SMS (Text) alerts/interactions • Ringtones, Wallpapers
• Mobile phone accessories • Location Based Services
(skins, mirrors, phone dangles) • Anthem SegmentationTM
• Anthem AmplificationTM
5. Mobile 101: Overview
Mobile Marketing is any outreach to consumers
that engages them through their mobile phone
• iPhone Apps to mCommerce to branded
phone cases
• Stands on its own
• Extends the reach of any other marketing channel
Confusion in early stages
• Marketing Medium like TV, Internet
• More than just a website
or ringtone
• Like the Internet 15 years ago
• McD’s hompage in 1996
7. Mobile 101: Opt-in
Mobile Marketing starts when a consumer OPTS-IN
• Text “CHI” to 234327 (ADIDAS) to win $1,000 and VIP access
• Automated response gives marketing message
• Consumer’s number is stored in CRM database
Builds trust and loyalty - Adidas (should) send useful content
Entertainment/news updates
Promotional messages
Ringtones, wallpapers
Links to WAP site
Sweeps, Vote, Quizzes
Drive purchase
Mobile Coupons
In-Store content
Thanks for becoming an adidas
Chicago VIP. Look out for your chance
to win $1000 and events at the Water
Tower Place Performance Store. Rply
END to stop mgs
8. Mobile Youth: Needs State Change
Navigate the shifting landscape of the Youth Market
• “Aspirational” brands “Conscious” brands
De-mystify mobile
• Equate mobile to specific brand metrics
Generate quantifiable impact
• ROI, sales, purchase intent, brand loyalty, awareness
9. Mobile Youth: Quick Facts
Generation Y is mobile, 76-83M1
1800
2nd determiner of teen social status
Calls
1350
8.6 average age of first mobile use2 Texts
41% can text blindfolded 900
50% open to marketing through phone 450
79% have mobile phones 0
<12 13-17 18-24 25-34 35-44
1,200 texts per month3 Q2 ‘08 avg/mn2
Hispanic & African-
American over-index
1 Harris/CTIA Sep.’08; 2 Neilsen Mobile Sep.’08; 3 T-Mobile Oct.’08
10. Mobile 101: Older Psychographic
Look at their mobile phone as a mini-computer
It’s just a fancy piece of electronics
Compare features
The more features, the better the phone
Sprint’s “Crime-deterrent” Superbowl commercial
http://www.youtube.com/watch?v=G4O4f6FKYyc
11. Mobile 101: Youth Psychographic
The phone is an extension of the person
Phones personalized with ringtones, wallpapers, skins, cases
It’s the connection to friends, family, the world
The easier it is to connect to people, the better the phone
T-Mobile’s Fav Five “Hot Friends” commercial
http://www.youtube.com/watch?v=ZUHT-p8svkc
–
13. Venus Case Study
Gillette Venus Spring Break Campaign ‘06
• Problem: Brand awareness for Venus dropped for college-aged females
• Solution: Integrated Campaign including
Mobile, Internet, Print, Experiential, TV, and Sampling
• Results: Drove trial with 0.8M women and millions of impressions
Won the Silver Promo Marketing Award for Experience
Photo Anthem™
Textual Flirting™
VenusBeach Mobile game
17. Venus: Mobile Picture
“Hope u had a great
time at Spring Break!
Gillette Venus was
glad to be a part of it.
Go to
www.gillettevenus.co
m/sprinkbreak to pic
up ur photo. Use ur
cell# as the code.”
18. Venus Case Study
Learnings:
• All engagements become more powerful with CRM
• Promotional campaign should fold into the overall
marketing plan
Mobile Activation Objective Media Partners
VenusBeach Mobile awareness, brand Print
game loyalty
Textual Fling™ brand loyalty Experiential
Spring Break updates brand loyalty Experiential
Photo Anthem™ Anthem Internet, Experiential
Amplification™
19. Mobile 201: What are Companies Doing?
US Online Advertisers Who Plan to Invest in Mobile, 2008
4%4%
35% Dabble
No
24% Product Dependent
Invested Heavily
Big Part of Budget
33%
*iMedia Connection Poll, eMarketer, March 2008
20. Mobile 201: What are consumers doing?
Pictures, Games, Music, Video, Web, Email
82%
90%
47% 68%
38%
34%
31% 45%
28%
26%
Picture
Game Music
19% 23%
18%
Record Video
WAPsite
Email 0%
IM
Play Video
Mapping
18-29 30-49 50-64
Mobile Access to Data and Information 2008 – Pew Internet and American Life Project
21. Mobile 201: What are the youth doing?
TEENS COLLEGE
25 million 18 million
79% have phones 90% have phones
100% 100%
Smart
Regular
75% 75%
50% 50%
25% Texting
25%
Texting
Pictures Pictures
PIM Calendar
Ringtones Ringtones
Internet 0% Games 0%
Music Videos
Harris/CTIA - Teen Mobile Study, Sep. 2008 Harris/Alloy - College Explorer Study, Apr. 2008
22. Mobile 201: Type of Ads Wanted
0% 18% 35% 53% 70%
Specific Brand/Vendor
Favorite Restaurants
Sport, Entertnmt, Travel, etc
Coupons for Consumables
Time Driven
Teens 13-17 Adults 18+
Harris Interactive, May 2008
23. Mobile 201: Mobile WAP
28% of Teens browse the web
U.S. is now ahead of Britain with 29% of web traffic
0% 15% 30% 45% 60%
Email
Social Net
Weather
Directions
Sports
News
Harris/CTIA - Teen Mobile Study, Sep. 2008
24. Mobile 201: iPhone Apps
31+ million iPhones/iTouches sold in the U.S.
8% of college students own iPhones (3% PY)
22% expect to purchase an iPhone in 6 months*
1+ billion apps downloaded
70,000+ apps available
20% are free, make up 90% of downloads
Ad response is the same for iPhone, WAP, Text
Best place for branding
* Piper Jaffrey’s 16th Annual Taking Stock with Teens Study, Oct. 2008
25. Mobile 201: iPhone Consumer
The typical iPhone user is 30 years old, has a second phone,
technologically savvy, richer than average, and a prior Apple customer.
Age of iPhone User
30%
23%
15%
8%
0%
<18 18-21 22-25 26-30 31-40
41-50 51-60 61-70 71+
Rubicon Consulting, March 2008
26. Myths, Power, Vision
Mobile Marketing Myths
• If I create an iPhone app I’ve done mobile marketing
• If I put up a mobile website I’ve leveraged mobile
• All mobile can do is basic SMS/text sweepstakes
The Power of Mobile Marketing
• It connects your brands to your consumers
• Like the Internet
it is a new mass
medium platform
with interactivity...
• ...plus Anywhere,
Anytime, Always on
27. Myths, Power, Vision
The Vision
• 7th Mass Medium
• Reach your consumers, anytime, anywhere
• Know each person’s demo/psychographic profile
• Based on this deliver the right advertising message
• Maintain connection with content she finds
valuable
• Follow through to
purchase with mobile
coupon
28. Conclusions
Mobile brings unique benefits for your brand
• Anyone, Anywhere, Anytime, Always-on
• Personal: The phone is an extension of the person
• Big! From $0.9B in 2007 to $6.5B in 2012*
Mobile complements any marketing channel
• Interactive: Makes print, radio, OOH a 2-way communication
• Measurable: Like the Internet, but more
• Targeted: Opt-in = only the interested get the message
Mobile Anthem differentiates your brands
• Provides brand mktg, i.e. segmentation and amplification
• Consumer pocket: be with your consumers 24/7
• Access: activate when your brand is Top-of-Mind
Mobile is the language of the “Mobile Youth” market
* eMarketer, 2008
31. Mobile Anthem: What we do
Connecting brands to the mobile youth
• MA is a full-service agency
• We are the Creative ideas, the campaign
• We execute through our tech partners
• Each campaign is personalized
• Start with your business objectives
• Learn about your brand equities
• Integrate mobile into your existing marketing mix
Delivering measurable results
• Everything is trackable in mobile
• P&G-ish focus on measuring against your objectives
32. Mobile Anthem: Unique Abilities
Anthem SegmentationTM
• Only MA can tell you the demo/psychographics of who you’re talking to. This lets you
customize your marketing to each consumer segment.
• RESULT: Laser-focused messaging means you deliver the right message to the right person
Anthem AmplificationTM
• Only MA can increase the effectiveness of your other marketing initiatives by purposely
directing your consumers to multiple touch points
• RESULT: Each additional touch point increases your chances of purchase
Mobile Mobile Creative Client-side MA
Experts Implem Talent branding Unique
entation experience Abilities
Mobile Anthem
Mobile Agency
Mobile Tech Co.
33. Mobile Anthem: Who we are
Privately-held company based in Illinois
Non-biased about mobile assets
(not pushing our solution, we’re making your solution)
Hugh, the mobile evangelist
11 years Kraft, P&G
Jason, the technologist
8 years in Telecommunications; Mocospace
Board of Advisors, a deep well
55 years in high tech, ad agencies, start-ups
Mobile partners, the industry leaders
CRM partner did Obama’s campaign
Music partner has leading mobile music service