This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
Welcome to our yearly report on the content marketing practices of business-to-business (B2B) technology content marketers in North America. Here you’ll see how technology marketers replied to our sixth annual content marketing survey, and how the results compare with the 2015 ndings.
A new question about content marketing maturity level revealed that 71% of technology marketers who say their organizations are e ective at content marketing are in the “sophisticated/mature” phase, indicating that success grows with experience.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
View highlights from the 2015 American Pantry Study, which tracks consumer shopping patterns based on input from 4,013 survey respondents.
To access results of the survey, please visit: http://deloi.tt/2flmABk
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Delighting your advocates can become a sustainable competitive advantage—if you’ve got the skills to make it happen. Bring your swim trunks, because we’ll be diving into how to motivate your advocates to help you: Increase your brand’s reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Hello, Content Marketers,
It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report.
As Australian marketers continue to grow in experience and content marketing maturity, so too does their overall success with the approach.
In addition, many who are just starting out appear to have the right idea: 71% whose companies are in the young/ first steps phase agree that their company is focused more on building long-term relationships than on getting quick results from content marketing.
Our hope is that your company views content marketing as an opportunity to build an audience and create ongoing value—versus just another method to generate leads and sales. The right vision—along with a documented content marketing strategy and a strong commitment to content marketing—are the first steps toward tangible business results.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Clients and agencies need to find robust ways to prove the business value of Social. #IPASocialWorks aims to provide definitive guidance as to the roles that social media can play, and how to measure its effectiveness and ROI. This came from the IPA Eff Fest in October 2013.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
Welcome to our yearly report on the content marketing practices of business-to-business (B2B) technology content marketers in North America. Here you’ll see how technology marketers replied to our sixth annual content marketing survey, and how the results compare with the 2015 ndings.
A new question about content marketing maturity level revealed that 71% of technology marketers who say their organizations are e ective at content marketing are in the “sophisticated/mature” phase, indicating that success grows with experience.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
View highlights from the 2015 American Pantry Study, which tracks consumer shopping patterns based on input from 4,013 survey respondents.
To access results of the survey, please visit: http://deloi.tt/2flmABk
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Delighting your advocates can become a sustainable competitive advantage—if you’ve got the skills to make it happen. Bring your swim trunks, because we’ll be diving into how to motivate your advocates to help you: Increase your brand’s reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Hello, Content Marketers,
It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report.
As Australian marketers continue to grow in experience and content marketing maturity, so too does their overall success with the approach.
In addition, many who are just starting out appear to have the right idea: 71% whose companies are in the young/ first steps phase agree that their company is focused more on building long-term relationships than on getting quick results from content marketing.
Our hope is that your company views content marketing as an opportunity to build an audience and create ongoing value—versus just another method to generate leads and sales. The right vision—along with a documented content marketing strategy and a strong commitment to content marketing—are the first steps toward tangible business results.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Clients and agencies need to find robust ways to prove the business value of Social. #IPASocialWorks aims to provide definitive guidance as to the roles that social media can play, and how to measure its effectiveness and ROI. This came from the IPA Eff Fest in October 2013.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Operation india is my country project or mission aadhaar by www.indiaismycoun...DantuBhaskar
Operation India Is My Country project or mission AADHAAR by www.indiaismycountry.in. 100 % “ BAAHUBALI ” for Digital India
Dear responsible citizen of INDIA and stake holder for this mission - Operation -- India Is My Country or “ ओय ”,
In continuation of earlier project / mission ( kindly see right side ) under “ ओय ” series ANYWHERE ANYTIME -- “ A ” or “ अ ” for achieving 100% voting which was released in December - 2014, herewith presenting AADHAAR -- “ AA ” or “ आ ” .
A) 100% de-duplication of AADHAAR numbers - Slide no – 31 .
B) Zero % legal heir issues - Slide no - 25 , 33, 34 & 74
C) Unique Identity for every citizen of India
D) Criteria for deciding the BPL / Economically backward class categories
Highlights of OI – “ ओय ” - AA – “ आ ” :
1) The lifeline of India & every Indian citizen.
2) 100 % “ BAAHUBALI ” and catalyst for Digital India
3) 100% NATIONAL INTEGRATION in terms of Socio - Techno - Geographic - Economic
4) 100% de-duplication in every sector and how it can acheived
5) 100% perfect re-engineering tool with a 360 degrees view - Slide no - 120
6) Smart policing and investigation by Geo tagging the AADHAAR number and biometrics alongwith registration of date and time - Slide no - 107
7) Replacing of all existing identities and registration numbers, whether issued by govt or pvt agencies
8) Will force to do the reconciliation of various legislation acts
Join us December 10, 2014 at 12pm to learn how to write effective, targeted content that you can re-use across your entire web presence.
During this session, we'll cover:
- Six Secrets To Begin Writing
- Creating Meaningful & Effective Content
- Handy Tips For Blogging
- Proper Email Etiquette
Location: WideNet, 1801 US Hwy 78 E, Suite B, Oxford, AL 36203
Big Data is the new buzz word doing rounds these days. What is Big Data? How can be it used for advertising? Which companies use Big Data? How do they use it? What are benefits of Big Data? Know it all!
Presentation by Keith Hall, CBO Director, to the American Academy of Actuaries.
In fiscal year 2016, the federal budget deficit increased, in relation to the size of the economy, for the first time since 2009, according to the Congressional Budget Office’s estimates. If current laws generally remained unchanged, the deficit would grow over the next 10 years, and by 2026 it would be considerably larger than its average over the past 50 years, CBO projects. Debt held by the public would also grow significantly from its already high level.
To analyze the state of the budget in the long term, CBO has extrapolated its 10-year baseline projections an additional two decades. If current laws governing taxes and spending remain in place, the outlook for the budget would steadily worsen over the long term, with revenues falling well short of spending. In those projections, federal debt held by the public rises to 141 percent of GDP in 2046.
To put the federal budget on a sustainable path for the long term, lawmakers would have to make major changes to tax policies, spending policies, or both – by reducing spending for large benefit programs below the projected amounts, letting revenues rise more than they would under current law, or adopting some combination of those approaches. The size of such changes would depend on the amount of federal debt that lawmakers considered appropriate.
Ipsos MORI Scotland: Public Opinion Monitor June 2016Ipsos UK
As we enter the final week of campaigning ahead of the referendum on the UK’s membership of the European Union (EU), our new poll for STV News suggests that the majority of Scots will back the campaign to retain membership.
Among those who are likely to vote next week, 58% would vote for the UK to stay in the EU while 33% support Brexit and 8% are undecided. Once we have removed undecided voters, 64% back Remain and 36% Brexit.
1.- Importancia de Google Scholar.
2.- Fotografía general de Google Scholar
3.- Cómo hacer que nuestros documentos se indexen en Google Scholar
4.- Cómo crear y gestionar un perfil.
5.- Práctica: creando nuestro perfil
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
5 Omnichannel Strategies to Deliver an Effective Retail ExperienceMarianne Harness
An omnichannel solution gives users the liberty to choose a variation of touchpoints. Also, a successful omnichannel strategy eliminates silos to maintain a seamless experience that, in turn, helps optimize the customer journey. Check out this blog to find out the 5 Omnichannel strategies to deliver an effective retail experience.
Consumers are more informed than ever before. In my opinion, with the high streets of the UK struggling, Massimo Dutti is wasting the affection that customers feel for their products.
The brand has to build an ongoing relationship with the customer, rather than just another point on the sales graph.
Digital presents new opportunities for retailers to connect with the consumers.
Why Your Business Needs a Mobile Strategy NowrapidBizApps
Did you know that 82% of smartphone users turn to their phones to help them make a decision?
Businesses who are able to provide answers to users at the right time are growing and creating new opportunities.
Does your business have a mobile strategy to make this happen? Are you tapping into the possibility of interacting with 2 billion mobile users across the world?
Here is a comprehensive guide on getting started building your own mobile strategy. Get started now.
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfchristiemarie4
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this omnichannel strategy.
CompaniesCompanies around the globe are using social media to co.docxdonnajames55
Companies
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
· For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
· Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
· Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.
Due Saturday, June 17, 2017
Business Case #8
Planning and implementing effective mobile marketing programs
Abstract Mobile marketing is an ever increasingly important component of a firm’s overall
promotional strategy. The importance of this medium can be seen through time spent on mobile
media, number of searches, and direct and indirect mobile-generated sales. Despite its increased
importance, the effectiveness of mobile marketing needs to be improved based on such metrics as
bounce rates, add-to-cart rates, shopping cart abandonment, and average order size. Strategies to
increase the effectiveness of mobile marketing are discussed. Firms need to capitalize on the three
major strategic advantages of mobile marketing: (1) the fact that mobile marketing devices are
always on, always connected, and always with the consumer; (2) the ability to generate location-
sensitive offers; and (3) the ability to send relevant personalized messages and offers. Firms also
need to develop and implement an effective mobile marketing strategy through a series of
activities. These include understanding and reacting to the complexity of mobile marketing,
designing sites based on ease of use versus ‘bells and whistles,’ increasing opt -in rates, using
effective customer engagement strategies, and developing effective mobile coupons. Criteria to
evaluate the effectiveness of mobile marketing are discussed.
The current state of mobile marketing
For a majority of consumers, mobile devices have surpassed both desktop and laptop computers
as the principal gateway to the Internet (O’Kane, 2013). Mobile phones and tablets now account
for about 44% of all personal computing time, twice the level of 2008 (Duncan, Hazan, & Roche,
2014). According to one source, just over one-half of all searches on Google are now performed
on mobile sites (Graham, 2015). A recent Deloitte study found that smartphone devices influenced
almost $600 billion of in-store purchases, up from $159 billion in 2012 (Haims, 2015).
According to Shop.org/Forrester Research Inc.’s State of Retailing Online study, 58 % o.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
A Guide to Crafting an Effective Omnichannel Strategy.pdfLaura Miller
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this marketing strategy.
Are you ready to smash email benchmarks?
In a crowded inbox it’s hard to stand out, and sending stale emails with static content will get you nowhere.
You need the world’s most advanced email platform to help you smash email benchmarks. You need The Message Cloud, from SmartFocus.
One of the most important areas for any marketer to get right is data!
Data is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, our report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’.
41% of respondents also experienced migraine level pain trying to track customers on different channels and devices. Some cannot even identify when a customer has made a purchase, let alone anything more sophisticated.
This Slideshare uncovers where and why marketers struggle with data and the best ways to overcome the most common data challenges.
Is Omnichannel Dead? Evolving Tactics for Today's RetailSmartFocusWorld
This Slideshare asks 'what really is omnichannel?' Is it dead or is it more alive than ever?
It also explores 3 trends which are currently shaking up omnichannel and examples of evolving tactics within the field.
Most consumers now have constant connectivity –whether this is by smartphone, tablet or computer - they are ‘always on, always connected’.
We've researched some key mobile marketing statistics as part of our Mobile Marketing Tips Whitepaper - enjoy!
Saisissez le moment où...
Le client a le contrôle, mais vous avez le pouvoir de l’influencer
SmartFocus sait que le parcours de chaque client est unique. Ses motivations à essayer, acheter ou rester fidèle varient d’une personne à l’autre. Avec Message Cloud, SmartFocus vous permet d’être présent au moment précis où les clients prennent ces décisions, grâce à un moteur décisionnel créant des messages contextualisés en fonction du comportement du client, et non pas en fonction des estimations du marketeur.
www.smartfocus.com
Creating Truly Personal Omnichannel Customer ExperiencesSmartFocusWorld
Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store.
This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
- What is omni-channel marketing and why is it important?
- How to be human and stay tech savvy and the importance of social media
- How email marketing is more important than ever
Men vs Women: The Christmas 2014 Shopping 'A-Gender' SmartFocusWorld
Want to know the difference between men and women’s shopping habits at Christmas? Find out how both sexes are shopping right now - and who spends more.
From the results of our SmartFocus survey, we were able to discover who are more generous at Christmas gift buying, who leaves Christmas shopping 'till the last minute, what what type of gifts men and women are more comfortable buying.
Enjoying feasting on these delicious statistics!
Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence.
The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess.
It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.
At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up?
It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.
Technology has Empowered customers which has given rise to a new era – welcome to the age of the customer.
Campaigns Alone Won’t Cut It Anymore! Contextualization is the key towards delivering powerful, customer centric marketing messages. The type of engagements that reach the right customer, in the right place and at the right time. It's about building relationships and remaining 'contextual' across multiple channels and touch points, so wherever and however your customer chooses to engage with your brand - web, in-store, app or mobile - they are receiving information that is immediately relevant to them.
Companies were — indeed, still are — designing mobile sites and apps that personalise for the lowest common denominators (e.g., standard screen sizes, devices and operating systems), but ignoring all the other amazing data that mobile can provide. A smartphone has movement sensors and location-aware and is perfect device to deliver a type of contextual , customer centric experience that a desktop application can only dream off.
www.SmartFocus.com
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. SMARTFOCUS | PAGE 2
MOBILE MARKETING TIPS
Don’t lose out to your competitors.
Make sure you have the mobile competitive edge
Understanding the mobile user experience
is vital for every marketer to maximize their
campaign effectiveness. Most consumers
now have constant connectivity - whether
this is by smartphone, tablet or computer -
they are ‘always on, always connected’.
Currently, 1.75 billion people worldwide
own a smartphone, with the US having
173 million smartphone users, making
up almost 72% of their mobile market
(comScore).
Online shopping on mobiles has recently
overtaken desktop for the first time -
52% of website visits are now made via
a mobile device, and some impressive
Christmas 2014 statistics in the US from
IBM include:
Mobile accounted for 57.1% of all online
Christmas shopping traffic, up 18.6%
from 2013
Mobile made up 34.8% of total Christmas
Day online sales, an increase of 20.4%
from 2013
Tablet users are valuable - 72% of tablet
owners make purchases from their devices
on a weekly basis (Google), 52% of tablet
users say they prefer to shop using their
tablet rather than their PC (Alexander
Interactive) and tablet users spend 50%
more than PC users and are 3x more likely
to purchase than smartphone visitors
(Adobe).
Whatever message you want to send,
whether it’s personalized content on
a webpage, mobile push message,
proximity alert or an optimized email it is
more and more likely to be received and
viewed on a smartphone.
Add mobile value to your marketing
campaigns using our easy to implement tips.
Avoid a mobile
disaster in your
marketing campaigns
3. SMARTFOCUS | PAGE 3
MOBILE MARKETING TIPS
21
MAKE SURE YOUR EMAILS ARE
OPTIMIZED FOR MOBILE DEVICES
Sounds obvious? But how many emails do
you still get that aren’t mobile optimized?
Check how your optimized emails appear
across a number of different smartphones
and tablets to make sure they look amazing
across all mobile devices.
30% of mobile shoppers abandon a
transaction if their experience is not
optimized (MoPowered).
OFFER LOCATION BASED STORE
INFORMATION WHEN YOUR EMAIL
IS OPENED
A customer’s local store information
should always be included in your email
campaigns. However, the challenge for
marketers is knowing where the customer
considers local: Close to home? Near their
work? Somewhere else?
Rather than second guess which is the
most important, simply direct them to
their nearest store when the email is
opened on a mobile device using GPS
data as a reference. If the email is opened
on a desktop, then use its IP address
cross-referenced with previous store
purchase data, which will help identify
their nearest store.
4. SMARTFOCUS | PAGE 4
MOBILE MARKETING TIPS
3
MAKE MOBILE ENGAGEMENT EASY
Dwell time for an email can be as short as
3 seconds. On mobile devices especially,
the key to ensuring the success of a
campaign is the visual presentation of
calls to action. These need to stand out on
the page and be immediately recognizable
when the page is rapidly scanned.
On mobile devices, screen space and
resolution may make it difficult to pick
up on more subtle designs. Ensure that
it is obvious to the reader what the email
is about, why the email is relevant to the
recipient and what they can do next to
find out more.
Mobile best practice for building emails:
On average, email recipients on a
mobile device take 2 to 5 seconds to
decide if email is worth reading
If recipients do scroll down (only 50%
do), most don’t scroll back up
Always design your email with the above-
the-fold mark in mind with at least one
primary CTA visible on open
The email reading order is typically -
headline, bullet points, CTA, then
paragraph copy
Email recipients can click all over the
place including in non-clickable areas.
So, more links = more clicks
Time, location, proximity – understand
when, where and how close your mobile
customers are when they’re searching.
Use these to personalize your CTA
Use geo-location to contextualize your
messages
The ideal subject line length that
achieves the highest click rate is 28-39
characters
5. SMARTFOCUS | PAGE 5
MOBILE MARKETING TIPS
OPTIMIZING FOR MOBILE SEARCH
Companies who want to achieve mobile
success need to think about how to deliver
mobile content. It is not good enough just
to adapt a desktop strategy to fit mobile
users as they have different requirements.
If your website isn’t optimized you will be
losing sales - check your website
navigation works across smartphones
and tablets
Check the speed of your page loading -
57% of mobile customers will abandon
your site if they have to wait 3 seconds
for a page to load (Strangeloop
Networks) with 70% of tablet users
expecting a website to load in two
seconds or less (Compuware). Vitally,
every 100 millisecond increase in load
time decreases sales by 1% (Amazon)
4
INCREASE CONVERSION RATES BY
TIMING BROWSING BASED EMAIL
CAMPAIGNS
Personalized campaigns triggered by
browsing behavior can drive conversion rates
up to 10x higher than standard promotional
campaigns. In-store, online or social
engagement behavioral data can be used
to automatically trigger a campaign send.
Since the message is sent when the
customer has shown they are ‘in the
market’ to buy, your customer can be
gently pushed to convert without reverting
to price based incentives.
The optimal time to send a campaign
message, and indeed the channel through
which it should be sent, should be an
integral part of campaign planning and
ongoing optimization plans.
5
6. SMARTFOCUS | PAGE 6
MOBILE MARKETING TIPS
Showrooming – where consumers shop
online after experiencing the product in a
physical store
With 80% of smartphone users using their
mobiles for shopping research and 80%
of those doing their research in-store,
price transparency is vitally important
for mobile customers. Showrooming is
on the rise as smartphone penetration
increases. So how do you reduce the
number of store walkouts from the result
of smartphone usage?
How to prevent showrooming:
Reward your shoppers in-store, securing
an edge over online only competitors
Implement staff training to deal with
showrooming enquiries and connected
customers. Set and distribute a company
policy that deals with how staff handle
price match requests
Consider selective price matching instead
of matching online prices for all items.
Alongside stocking exclusive items, this
helps keep customers returning to the store
Offer more unique items in-store to
discourage showrooming. 50% of Macy’s
inventory is made up of products only
available in Macy’s locations
6
Offer a service where in-store out-
of-stock items will be shipped to the
customer’s home for free, thus making
your high street presence an extension
of your online presence
People use mobile devices to enhance
their in-store shopping experience –
make sure you offer extra content
(videos, rate and reviews etc) to give
your store visitors more incentive to buy
Offer free WiFi to help consumers redeem
mobile vouchers/scan QR codes etc instore
Fighting showrooming using beacon
technology:
The US consumer electronics giant GameStop
is fighting showrooming by introducing
real-time promotions, information plus
ratings and reviews to smartphone users
directly in-store via beacons.
Beacons trigger expert content, relevant
data and more when browsing a product
area. Installed on shelving to deliver
an enhanced shopping experience to
their stores, beacons help eliminate the
need for additional online research and
showrooming, while saving shoppers time
and increasing buying power to make
decisions based on immediate information.
MAKE SHOWROOMING WORK FOR YOU
7. SMARTFOCUS | PAGE 7
MOBILE MARKETING TIPS
47%
23%
46%
36%
37%
PROMOTE WEBROOMING
Webrooming (also known as Reverse
Showrooming) – where consumers
research products online before going
into the store to purchase
Webrooming will result in $1.8 trillion
in sales by 2017
Ecommerce sales should reach
$370 billion in 2017
Webrooming is where retail’s future
winners will dominate
(Forrester Research)
69% of people in the US webroom while
only 46% showroom
(Harris Poll)
7
What makes customers want to come
in-store to make or complete a purchase?
Here are a few reasons customers choose
webrooming over showrooming
(Merchant Warehouse):
like to touch and feel a
product before they buy
will ask the store to match
a price found online
like the option of being able
to return the item if needed
don’t want to wait for delivery
don’t want to pay for shipping
8. SMARTFOCUS | PAGE 8
MOBILE MARKETING TIPS
How to promote webrooming:
Go omni-channel with highly personalized
cross-selling initiatives delivered to the
right customers at the right time. This
opportunity enhances sales across all
channels
Engage customers with context driven
incentives. Sending location-specific
mobile vouchers and coupons that can
be redeemed nearby can entice a
potential purchaser in-store
Give in-store customers great service
that is harder to replicate online
Offer consumers useful and relevant
mobile accessible information such as
videos, rate and reviews or similar to
drive them into store and encourage
sales conversions
Engage shopper’s opinions – take
advantage of shoppers who are on their
mobile in-store, by asking them to
engage via social media, which could
also be incentivised
A good example of a successful webrooming
technique was shown by Lowe’s home
improvement stores in the US, who used a Vine
mobile campaign tagged #LowesFixInSix
to encourage customers to create and post
short six-second video clips of their home
improvement solutions. This is a perfect
example of how a brand gives consumers
useful and relevant information in a mobile-
friendly way and ultimately drives these mobile
shoppers into a local store. It also landed the
brand a Bronze Cyber Lion at Cannes and a
Silver Clio and a Mashies Best in Show.
If a business commits to offering useful
content, engaging with customers and
republishing their content, sharing images,
videos and insider information, this will
engage and increase audiences.
Webrooming is at a critical intersection of
the digital and physical worlds. Showrooming
may be a problem, but webrooming could
be the solution. Closing the online and offline
loop is now possible, which is more important
for retailers to ensure their marketing success.
Both the retailer and the consumer will
benefit from a single marketing initiative.
At each step, think about what your mobile
customers need when they interact with
your business.
“By placing mobile at the center of the omni-channel strategy,
retailers and brands will enable a new level of interaction,
engagement, conversation and loyalty. And revenue”
FITFORCOMMERCE
9. SMARTFOCUS | PAGE 9
MOBILE MARKETING TIPS
1. MOBILE OPTIMIZED WEBSITES
The greatest priority is to build a mobile
website that is actually designed for mobile
rather than just a resized desktop site.
There are three ways to do this:
Use responsive web design
Dynamically serve different HTML on
the same web address depending on
the device viewing content
Create mobile-first not desktop-lite
destinations. Build a mobile-optimized
website that you continue to optimize
over time
2. REVIEW YOUR MOBILE
STATISTICS OFTEN
What % of your website traffic and search
enquiries comes from mobile devices?
Look at your mobile data in a timely
manner and react accordingly.
Important points to consider for your mobile marketing plans
Moving forward
3. REGULARLY EVALUATE YOUR
MOBILE WEBSITE PERFORMANCE
AND OPTIMIZE BASED ON WHAT
YOU LEARN
Make frequent updates, for example
allowing users to access store specific
real-time inventory and pricing as well
as product location information in-store.
Include a ‘current location’ search, enable
faster checkout process and offer simplified
website content.
4. NOMINATE A MOBILE
CHAMPION IN YOUR COMPANY
Companies who understand the importance
of mobile and have a person or department
who can carry the message across their
company are less likely to miss out on
opportunities. Those who don’t may lose
out on the sense of urgency that mobile
opportunities bring.
10. SMARTFOCUS | PAGE 10
MOBILE MARKETING TIPS
5. IMPLEMENT VIRTUAL OR
PHYSICAL BEACONS
Beacons, or iBeacons, are an important
retail technology, being rapidly adopted
by businesses with a bricks-and-mortar
presence. They enable location-based
targeted mobile marketing solutions.
Beacons, both physical and virtual, join
the gap between online and offline
marketing and have a big role to play in
the future of retail. They allow you to
send real-time messages to customers’
smartphones when they are in a physical
environment. This technology allows
contextualized marketing for a mobile
world - beacons tell a marketer when
their customer visits a store; they allow
predictive recommendation technology
that serves up-to-the-second content
at the precise moment the customer
opens their email, offer or visits their site;
and they give insights that effortlessly
generate a truly personalized experience.
If you want the benefits of
beaconing but don’t want to invest
in the hardware, consider virtual
beacons as an alternative.
What is a virtual beacon?
Indoor tracking and navigation is a
fundamental requirement for context-
aware smartphone applications. Virtual
beacons are a responsive indoor
mapping system that is extremely
fast and highly accurate. Pinpoint the
position of a user from smartphone
accelerometer and magnetometer
measurements only, without physical
beacons, equipment or WiFi - the only
required information is a floor plan. This
cost effective, energy efficient approach
to indoor mapping enables always-on
background localization.
Beacons can now be replaced by
virtual beacons, removing the
implementation and management
costs.
11. SMARTFOCUS | PAGE 11
MOBILE MARKETING TIPS
How to successfully drive revenue
using beacons:
UK retailer OFFICE Shoes wanted a solution
that would tie together multiple marketing
channels and provide a seamless in-store
and digital customer experience. Following
the launch of a beacon-enabled app,
OFFICE used beacons and the SmartFocus
Message Cloud marketing platform to
deliver offers and push notifications to their
customers plus an in-app competition.
Real-time offers were sent to app users
in-store using beacon technology and had
over 80% engagement levels. Customers
using the OFFICE app also received
a beacon-enabled personalized email
directly after their visit in-store. This
resulted in an extremely high open rate of
71% and an impressive click-through rate
of 40%, as well as increased revenue from
in-store visits.
True proximity marketing
is now a reality. Marketers
are empowered to create
personalized messages that
are not just context-aware,
but context driven. With the
bridging of the gap between
online and offline, omni-
channel marketing becomes
an imperative. Marketers who
embrace this new world will
deliver more conversions,
happier customers and more
revenue.
12. SmartFocus Inc
18 West 18th Street, 11th Floor
New York, NY 10011, USA
Tel: +1 (646) 356-1169
Fax: +1 (646) 783-7982
SmartFocus UK
Lynton House, 7-12 Tavistock Sq
London, WC1H 9LT, UK
Tel: +44 (0)20 7554 4500
Fax: +44 (0)20 7554 4501
www.smartfocus.com
ABOUT SMARTFOCUS
SmartFocus is an innovator in messaging and communications,
enabling the world’s largest brands – including Mercedes-Benz,
Nestlé and House of Fraser – to understand and connect more
closely with today’s connected consumers; whether that be via
web, mobile, email or social channels.
Through The Message Cloud solution, SmartFocus genuinely
listens to and learns from customers using patented algorithms
and unique location-based marketing tools.
Using The Message Cloud, SmartFocus customers have the
rich data, intelligence and the tools for contextually unique
engagements, through any digital channel.
Get in touch with us to find out more.