The document provides mobile marketing statistics indicating that 1.75 billion people worldwide own smartphones, with 173 million users in the U.S. It highlights that 52% of website visits are now made via mobile devices and emphasizes the importance of optimized mobile experiences, as 30% of mobile shoppers abandon transactions due to poor engagement. Additionally, it notes key metrics for email marketing on mobile, such as ideal subject line length and the impact of loading times on user retention.

1. Mobile
Marketing Stats
by

2. 1.75 billion people
worldwide own a
smartphone.
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3. U.S. have 173 million
smartphone users.
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4. 52%of website visits,
now made via
mobile devices.
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5. Mobile accounted for 57.1% of
all online christmas shopping
traffic,up18.6% from 2013.
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6. 72% of tablet owners
make purchases from their
devices on a weekly basis.
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7. 30% ofmobile shoppers
abandon a transaction
if their experience is
not optimized.
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8. On average, email recipients
on a mobile device take 2 to 5
seconds to decide if an email
is worth reading.
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9. If recipients scroll
down on a mobile email,
(only 50% do) most don’t
scroll back up.
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10. The ideal subject line
length that achieves the
highest click rate is
28-39 characters.
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11. 57% of movie customers will
abandon your site if they have to
wait 3 seconds for a page to load.
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12. Download the FREE
Whitepaper on Mobile
Marketing Tips Here
www.SmartFocus.com

13. Join the Community