SlideShare a Scribd company logo
store
TECH-SAVVY SHOPPERS
SPONTANEOUS SHOPPING HAPPENS
The call to reconnect with consumers
Concerns about the US economy
continue to weigh on American consumers’ minds . . .
Factors driving how the American consumer shops
believe the US is in a recession.
Some day, I will get back on a good financial
footing. When that happens, I will abandon
low-quality food, whether it’s national brands or
store brands. On the other hand, I will continue to
experiment with high-quality store brands that
perform well and have consistency.out of
Those watching their budget
tend to choose other options
(store brand, fresh, or local).
33%
2010 2015
30%
NATIONAL BRAND LOYALTY DOWN
store
+10%
When it comes to store
brands, more feel they are
sacrificing when purchasing
a store brand instead of a
national brand.
I AM SACRIFICING
2014 2015
store
Consumers remain both cautious
and precise in their buying.
believe the economy
has fundamentally
changed.
Fewer are
willing to try
store brands
compared to
last year . . .
OPEN TO TRYING STORE BRANDS
2015
2014
NATL. BRAND
. . . leaving possible
opportunity for
national brands, which
tend to trigger more
emotional responses
from consumers.
“I WANT” NATIONAL BRANDS
The majority of consumers now rely
on digital technologies at some point
in the shopping process (pre-store
planning, in-store, and
post-purchase) . . .
USE APPS AND WEBSITES FOR PRODUCT RESEARCH
20152014
REVIEWS
PRICE
COMPARISON
GROCERYLISTS
PURCHASE
MEALPLANNING
PRODUCT
RESEARCH
COUPONS
. . . and most feel
sharing their personal
information is worth it
to receive personalized
promotions and deals.
THE TOP REASONS “AT THE SHELF” PURCHASES WERE MADE
There are a variety of reasons and
triggers that influence shoppers to buy
“at the shelf.”
PURCHASED “AT THE SHELF”
MY HEALTH IS WORTH IT
Healthier options are increasingly important to
the American consumer . . .
FOR HEALTHIER VERSIONS OF
PRODUCTS, MAJORITY WILL PAY
A PREMIUM OF UP TO
Fewer
preservatives
No HFCS
Natural
ingredients
Low sodium
I WANT
The call to reconnect with consumers
Focusing on these key areas can help CPG companies reconnect with consumers and maximize brand loyalty.
For more information, or to learn how the results of our study can be applied to the unique needs of your
business, please contact:
Barb Renner, brenner@deloitte.com
US consumer products leader, Deloitte LLP
Rich Nanda, rnanda@deloitte.com
Principal, Deloitte Consulting LLP
Copyright © 2015 Deloitte Development LLC. All rights reserved.
CPG companies should consider
strategies surrounding non-price
triggers to improve long-term
brand health.
89%
49%
48%
37%
37%
36%
81%
63%
52%
50%
45%
44%
41%
38%
35%
32%
30%
26%
Discounted prices
Free samples
Special offers (store circular, announcements)
Remembered had coupon when saw product
Discount on bundled products
Received coupon on smartphone in store
Remember I needed it when I saw it in the store
I just wanted to try it
A new product by a trusted brand
Bought related products even though no discount
Product helped with easy meal prep
Saw a product from advertisement
Info on label in line with health & wellness needs
Product made cleaning easier at home
Convenient packaging
Shopping partner wanted to try it
Product demonstration
In-store ad or display
PRICE-RELATEDTRIGGERSNON-PRICETRIGGERS
NATIONAL VS. OTHER OPTIONSSHOPPING BEHAVIORS ENTRENCHED
. . . but many are
cautiously optimistic.
The economy is on the upswing, but that
won't change my frugal nature . . .
Anupam Narula, anarula@deloitte.com
Consumer & industrial products market insights, senior manager
Julie Finn, jfinn@deloitte.com
Consumer products market insights, team leader
will pay even more.out ofAND
consider themselves to be
health-conscious.
Shoppers have
preferences for healthier
choices, and all shared a
common core of “wants.”

More Related Content

What's hot

Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
Dena Walker
 
How to build your product strategy
How to build your product strategyHow to build your product strategy
How to build your product strategy
Hpm India
 
CMR inspiration talk
CMR inspiration talkCMR inspiration talk
CMR inspiration talk
The CMR Agency
 
Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016
Gemma Craven
 
Startups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketuckerStartups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketucker
Empowered Presentations
 
Lifecycle marketing
Lifecycle marketingLifecycle marketing
Lifecycle marketing
AdCMO
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
Manny Rivera
 
Creating a Strong Consumer Experience: 6 Keys to Retail Success
Creating a Strong Consumer Experience: 6 Keys to Retail SuccessCreating a Strong Consumer Experience: 6 Keys to Retail Success
Creating a Strong Consumer Experience: 6 Keys to Retail Success
removed_98c8d4827eb0208c4db118838b8f6010
 
Get Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing ExamplesGet Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing Examples
Content Marketing Institute
 
The 7 Reasons Engagement Improves Return on Your Marketing Investment
The 7 Reasons Engagement Improves Return on Your Marketing InvestmentThe 7 Reasons Engagement Improves Return on Your Marketing Investment
The 7 Reasons Engagement Improves Return on Your Marketing Investment
Marketo
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
Content Marketing Institute
 
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
Altimeter, a Prophet Company
 
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015
Wesley Ayres
 
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
Ethinos Digital Marketing
 
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Content Marketing Institute
 
Turning The Tide
Turning The TideTurning The Tide
Turning The Tide
Harsha MV
 
Marketing Playbook - Highlights
Marketing Playbook - HighlightsMarketing Playbook - Highlights
Marketing Playbook - Highlights
Caitlin Harris
 
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessDesign, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
ShortStack
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
Brian Downard
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
Content Marketing Institute
 

What's hot (20)

Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
How to build your product strategy
How to build your product strategyHow to build your product strategy
How to build your product strategy
 
CMR inspiration talk
CMR inspiration talkCMR inspiration talk
CMR inspiration talk
 
Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016Key Learnings For Brand Marketers - SXSW 2016
Key Learnings For Brand Marketers - SXSW 2016
 
Startups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketuckerStartups are Hard. Like, Really Hard. @luketucker
Startups are Hard. Like, Really Hard. @luketucker
 
Lifecycle marketing
Lifecycle marketingLifecycle marketing
Lifecycle marketing
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
Creating a Strong Consumer Experience: 6 Keys to Retail Success
Creating a Strong Consumer Experience: 6 Keys to Retail SuccessCreating a Strong Consumer Experience: 6 Keys to Retail Success
Creating a Strong Consumer Experience: 6 Keys to Retail Success
 
Get Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing ExamplesGet Inspired: 75 (More) Content Marketing Examples
Get Inspired: 75 (More) Content Marketing Examples
 
The 7 Reasons Engagement Improves Return on Your Marketing Investment
The 7 Reasons Engagement Improves Return on Your Marketing InvestmentThe 7 Reasons Engagement Improves Return on Your Marketing Investment
The 7 Reasons Engagement Improves Return on Your Marketing Investment
 
The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015The State of Enterprise Content Marketing - 2015
The State of Enterprise Content Marketing - 2015
 
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
Experience Strategy: Connecting Customer Experience to Business Strategy [REP...
 
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015
 
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
 
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...
 
Turning The Tide
Turning The TideTurning The Tide
Turning The Tide
 
Marketing Playbook - Highlights
Marketing Playbook - HighlightsMarketing Playbook - Highlights
Marketing Playbook - Highlights
 
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessDesign, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to Success
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
 

Viewers also liked

A snapshot of today’s residential electricity customers
A snapshot of today’s residential electricity customersA snapshot of today’s residential electricity customers
A snapshot of today’s residential electricity customers
Deloitte United States
 
Impacts on Pollinators
Impacts on PollinatorsImpacts on Pollinators
Impacts on Pollinators
SGS
 
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
The Fair Kitchen
 
What Can You Do to Prevent Childhood Obesity?
What Can You Do to Prevent Childhood Obesity?What Can You Do to Prevent Childhood Obesity?
What Can You Do to Prevent Childhood Obesity?
U.S. Chamber of Commerce
 
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Launchfire
 
The Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
The Pocketbook & the Pantry: How Your Paycheck Impacts Your DietThe Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
The Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
Food Insight
 
Facebook Live Video: What Bloggers Need to Know
Facebook Live Video: What Bloggers Need to KnowFacebook Live Video: What Bloggers Need to Know
Facebook Live Video: What Bloggers Need to Know
Leslie Samuel
 
INFOGRAPHIC: America, What's Your Health Worth?
INFOGRAPHIC: America, What's Your Health Worth?INFOGRAPHIC: America, What's Your Health Worth?
INFOGRAPHIC: America, What's Your Health Worth?
Food Insight
 
Grocery - The New Consumer Shopping Journey
Grocery - The New Consumer Shopping JourneyGrocery - The New Consumer Shopping Journey
Grocery - The New Consumer Shopping Journey
Launchfire
 
Beer infographic
Beer infographicBeer infographic
Beer infographic
MGL Infographic
 
Get Cookin' with Smartpoints
Get Cookin' with SmartpointsGet Cookin' with Smartpoints
Get Cookin' with Smartpoints
weightwatcherssocial
 
31 Expert Social Media Tips for Success in 2016
31 Expert Social Media Tips for Success in 201631 Expert Social Media Tips for Success in 2016
31 Expert Social Media Tips for Success in 2016
Pagemodo
 
Meet the Millennials:
Meet the Millennials: Meet the Millennials:
Meet the Millennials:
Food Insight
 
2017 Consumer Products Industry Outlook by DELOITTE
2017 Consumer Products Industry Outlook by DELOITTE2017 Consumer Products Industry Outlook by DELOITTE
2017 Consumer Products Industry Outlook by DELOITTE
thierry jolaine
 
User experience calendar
User experience calendar User experience calendar
User experience calendar
Rinco Cheng
 
デジタルサイネージ×緊急地震速報の可能性
デジタルサイネージ×緊急地震速報の可能性デジタルサイネージ×緊急地震速報の可能性
デジタルサイネージ×緊急地震速報の可能性
Kentaro Ikehata
 
Tips on how to get followers on pinterest
Tips on how to get followers on pinterestTips on how to get followers on pinterest
Tips on how to get followers on pinterest
micheal235
 
Understanding the Bible Intro - Session 1
Understanding the Bible Intro - Session 1Understanding the Bible Intro - Session 1
Understanding the Bible Intro - Session 1
techhelper
 

Viewers also liked (18)

A snapshot of today’s residential electricity customers
A snapshot of today’s residential electricity customersA snapshot of today’s residential electricity customers
A snapshot of today’s residential electricity customers
 
Impacts on Pollinators
Impacts on PollinatorsImpacts on Pollinators
Impacts on Pollinators
 
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
Table Setting Etiquette: Proper Table Setting for Silverware (The Fair Kitche...
 
What Can You Do to Prevent Childhood Obesity?
What Can You Do to Prevent Childhood Obesity?What Can You Do to Prevent Childhood Obesity?
What Can You Do to Prevent Childhood Obesity?
 
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
 
The Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
The Pocketbook & the Pantry: How Your Paycheck Impacts Your DietThe Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
The Pocketbook & the Pantry: How Your Paycheck Impacts Your Diet
 
Facebook Live Video: What Bloggers Need to Know
Facebook Live Video: What Bloggers Need to KnowFacebook Live Video: What Bloggers Need to Know
Facebook Live Video: What Bloggers Need to Know
 
INFOGRAPHIC: America, What's Your Health Worth?
INFOGRAPHIC: America, What's Your Health Worth?INFOGRAPHIC: America, What's Your Health Worth?
INFOGRAPHIC: America, What's Your Health Worth?
 
Grocery - The New Consumer Shopping Journey
Grocery - The New Consumer Shopping JourneyGrocery - The New Consumer Shopping Journey
Grocery - The New Consumer Shopping Journey
 
Beer infographic
Beer infographicBeer infographic
Beer infographic
 
Get Cookin' with Smartpoints
Get Cookin' with SmartpointsGet Cookin' with Smartpoints
Get Cookin' with Smartpoints
 
31 Expert Social Media Tips for Success in 2016
31 Expert Social Media Tips for Success in 201631 Expert Social Media Tips for Success in 2016
31 Expert Social Media Tips for Success in 2016
 
Meet the Millennials:
Meet the Millennials: Meet the Millennials:
Meet the Millennials:
 
2017 Consumer Products Industry Outlook by DELOITTE
2017 Consumer Products Industry Outlook by DELOITTE2017 Consumer Products Industry Outlook by DELOITTE
2017 Consumer Products Industry Outlook by DELOITTE
 
User experience calendar
User experience calendar User experience calendar
User experience calendar
 
デジタルサイネージ×緊急地震速報の可能性
デジタルサイネージ×緊急地震速報の可能性デジタルサイネージ×緊急地震速報の可能性
デジタルサイネージ×緊急地震速報の可能性
 
Tips on how to get followers on pinterest
Tips on how to get followers on pinterestTips on how to get followers on pinterest
Tips on how to get followers on pinterest
 
Understanding the Bible Intro - Session 1
Understanding the Bible Intro - Session 1Understanding the Bible Intro - Session 1
Understanding the Bible Intro - Session 1
 

Similar to 2015 American Pantry Study: Tracking consumer shopping patterns

Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program:  Empowering Consumers As Your Quality-Control AgentsQuality Promise Program:  Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
FeliciaRogers
 
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
William Sipper
 
Advertising
AdvertisingAdvertising
Advertising
gstelma
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
Puspanjali Bhandari
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
Amie Weller
 
Retail Pricing
Retail PricingRetail Pricing
Retail Pricing
rajnish kumar
 
#MoreTimeForLoveOnes J&J Sales Case Competition 2016
#MoreTimeForLoveOnes J&J Sales Case Competition 2016#MoreTimeForLoveOnes J&J Sales Case Competition 2016
#MoreTimeForLoveOnes J&J Sales Case Competition 2016
Jonsson Liu
 
Shopper path to purchase three biggest decisions you can influence
Shopper path to purchase   three biggest decisions you can influenceShopper path to purchase   three biggest decisions you can influence
Shopper path to purchase three biggest decisions you can influence
dkcvoom
 
Chapter 6
Chapter 6Chapter 6
Consumer Behaviour, Types of Consumer Behaviour.pptx
Consumer Behaviour, Types of Consumer Behaviour.pptxConsumer Behaviour, Types of Consumer Behaviour.pptx
Consumer Behaviour, Types of Consumer Behaviour.pptx
AsmadShoaib
 
Sales Promotion
Sales PromotionSales Promotion
Sample extract shopper perceptions of brand equity
Sample extract   shopper perceptions of brand equitySample extract   shopper perceptions of brand equity
Sample extract shopper perceptions of brand equity
Evolution Insights
 
Sales promotion
Sales promotionSales promotion
Sales promotion
defeofrancesco
 
Brand management positioning
Brand management   positioningBrand management   positioning
Brand management positioning
Bo Sar
 
Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021
Danny Denhard
 
Internal Branding
Internal BrandingInternal Branding
Internal Branding
Beloved Brands Inc.
 
Boots: Hair-care sales Promotion
Boots: Hair-care sales PromotionBoots: Hair-care sales Promotion
Boots: Hair-care sales Promotion
Sarath Chandra Nittala
 
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
amitratha77
 
Sales promotion
Sales promotionSales promotion
Sales promotion
balajislide
 
Ideal Key Issues presentation
Ideal Key Issues presentationIdeal Key Issues presentation
Ideal Key Issues presentation
Beloved Brands Inc.
 

Similar to 2015 American Pantry Study: Tracking consumer shopping patterns (20)

Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program:  Empowering Consumers As Your Quality-Control AgentsQuality Promise Program:  Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
 
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
Bill Sipper Cascadia Beverage 101 Beverage School Presentation San Francisco ...
 
Advertising
AdvertisingAdvertising
Advertising
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
 
Retail Pricing
Retail PricingRetail Pricing
Retail Pricing
 
#MoreTimeForLoveOnes J&J Sales Case Competition 2016
#MoreTimeForLoveOnes J&J Sales Case Competition 2016#MoreTimeForLoveOnes J&J Sales Case Competition 2016
#MoreTimeForLoveOnes J&J Sales Case Competition 2016
 
Shopper path to purchase three biggest decisions you can influence
Shopper path to purchase   three biggest decisions you can influenceShopper path to purchase   three biggest decisions you can influence
Shopper path to purchase three biggest decisions you can influence
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Consumer Behaviour, Types of Consumer Behaviour.pptx
Consumer Behaviour, Types of Consumer Behaviour.pptxConsumer Behaviour, Types of Consumer Behaviour.pptx
Consumer Behaviour, Types of Consumer Behaviour.pptx
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Sample extract shopper perceptions of brand equity
Sample extract   shopper perceptions of brand equitySample extract   shopper perceptions of brand equity
Sample extract shopper perceptions of brand equity
 
Sales promotion
Sales promotionSales promotion
Sales promotion
 
Brand management positioning
Brand management   positioningBrand management   positioning
Brand management positioning
 
Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021
 
Internal Branding
Internal BrandingInternal Branding
Internal Branding
 
Boots: Hair-care sales Promotion
Boots: Hair-care sales PromotionBoots: Hair-care sales Promotion
Boots: Hair-care sales Promotion
 
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
576068487-A-STUDY-ON-CONSUMER-BUYING-BEHAVIOUR-TOWARDS-FMCG-PRODUCTS.docx
 
Sales promotion
Sales promotionSales promotion
Sales promotion
 
Ideal Key Issues presentation
Ideal Key Issues presentationIdeal Key Issues presentation
Ideal Key Issues presentation
 

More from Deloitte United States

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024
Deloitte United States
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legal
Deloitte United States
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
Deloitte United States
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Deloitte United States
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Deloitte United States
 
Pivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdfPivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdf
Deloitte United States
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Deloitte United States
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Deloitte United States
 
Lead Through Disruption Guide PDF
Lead Through Disruption Guide PDFLead Through Disruption Guide PDF
Lead Through Disruption Guide PDF
Deloitte United States
 
2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic
Deloitte United States
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Deloitte United States
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte United States
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&A
Deloitte United States
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Deloitte United States
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
Deloitte United States
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Deloitte United States
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Deloitte United States
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Deloitte United States
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting value
Deloitte United States
 
A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...
Deloitte United States
 

More from Deloitte United States (20)

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legal
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
 
Pivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdfPivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdf
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
 
Lead Through Disruption Guide PDF
Lead Through Disruption Guide PDFLead Through Disruption Guide PDF
Lead Through Disruption Guide PDF
 
2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&A
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting value
 
A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...A new working relationship: Aligning organizations with the workforce of the ...
A new working relationship: Aligning organizations with the workforce of the ...
 

Recently uploaded

一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
uhyqho
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
PriyankaKilaniya
 
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
Addu25809
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
vdabso
 
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi Singapore
 
Heritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India HeritageHeritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India Heritage
JIT KUMAR GUPTA
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
Tricity help post
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
AdelinePdelaCruz
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
mmmnvxcc
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
i990go7o
 
USE OF AI in sensory evolution of food.pptx
USE OF AI in sensory evolution of food.pptxUSE OF AI in sensory evolution of food.pptx
USE OF AI in sensory evolution of food.pptx
saeedusama485
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
kevinfrancis63
 
canning process in technology of processed food
canning process in technology of processed foodcanning process in technology of processed food
canning process in technology of processed food
aulakhjashanpreetsin
 
FARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptxFARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptx
vikeshblazer
 
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
William (Bill) H. Bender, FCSI
 

Recently uploaded (15)

一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
 
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
NANOTECHNOLOGY IN FOOD PACKAGING (FOOD TECHNOLOGY)
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
 
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
 
Heritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India HeritageHeritage Conservation.Strategies and Options for Preserving India Heritage
Heritage Conservation.Strategies and Options for Preserving India Heritage
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
 
USE OF AI in sensory evolution of food.pptx
USE OF AI in sensory evolution of food.pptxUSE OF AI in sensory evolution of food.pptx
USE OF AI in sensory evolution of food.pptx
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
 
canning process in technology of processed food
canning process in technology of processed foodcanning process in technology of processed food
canning process in technology of processed food
 
FARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptxFARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptx
 
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
 

2015 American Pantry Study: Tracking consumer shopping patterns

  • 1. store TECH-SAVVY SHOPPERS SPONTANEOUS SHOPPING HAPPENS The call to reconnect with consumers Concerns about the US economy continue to weigh on American consumers’ minds . . . Factors driving how the American consumer shops believe the US is in a recession. Some day, I will get back on a good financial footing. When that happens, I will abandon low-quality food, whether it’s national brands or store brands. On the other hand, I will continue to experiment with high-quality store brands that perform well and have consistency.out of Those watching their budget tend to choose other options (store brand, fresh, or local). 33% 2010 2015 30% NATIONAL BRAND LOYALTY DOWN store +10% When it comes to store brands, more feel they are sacrificing when purchasing a store brand instead of a national brand. I AM SACRIFICING 2014 2015 store Consumers remain both cautious and precise in their buying. believe the economy has fundamentally changed. Fewer are willing to try store brands compared to last year . . . OPEN TO TRYING STORE BRANDS 2015 2014 NATL. BRAND . . . leaving possible opportunity for national brands, which tend to trigger more emotional responses from consumers. “I WANT” NATIONAL BRANDS The majority of consumers now rely on digital technologies at some point in the shopping process (pre-store planning, in-store, and post-purchase) . . . USE APPS AND WEBSITES FOR PRODUCT RESEARCH 20152014 REVIEWS PRICE COMPARISON GROCERYLISTS PURCHASE MEALPLANNING PRODUCT RESEARCH COUPONS . . . and most feel sharing their personal information is worth it to receive personalized promotions and deals. THE TOP REASONS “AT THE SHELF” PURCHASES WERE MADE There are a variety of reasons and triggers that influence shoppers to buy “at the shelf.” PURCHASED “AT THE SHELF” MY HEALTH IS WORTH IT Healthier options are increasingly important to the American consumer . . . FOR HEALTHIER VERSIONS OF PRODUCTS, MAJORITY WILL PAY A PREMIUM OF UP TO Fewer preservatives No HFCS Natural ingredients Low sodium I WANT The call to reconnect with consumers Focusing on these key areas can help CPG companies reconnect with consumers and maximize brand loyalty. For more information, or to learn how the results of our study can be applied to the unique needs of your business, please contact: Barb Renner, brenner@deloitte.com US consumer products leader, Deloitte LLP Rich Nanda, rnanda@deloitte.com Principal, Deloitte Consulting LLP Copyright © 2015 Deloitte Development LLC. All rights reserved. CPG companies should consider strategies surrounding non-price triggers to improve long-term brand health. 89% 49% 48% 37% 37% 36% 81% 63% 52% 50% 45% 44% 41% 38% 35% 32% 30% 26% Discounted prices Free samples Special offers (store circular, announcements) Remembered had coupon when saw product Discount on bundled products Received coupon on smartphone in store Remember I needed it when I saw it in the store I just wanted to try it A new product by a trusted brand Bought related products even though no discount Product helped with easy meal prep Saw a product from advertisement Info on label in line with health & wellness needs Product made cleaning easier at home Convenient packaging Shopping partner wanted to try it Product demonstration In-store ad or display PRICE-RELATEDTRIGGERSNON-PRICETRIGGERS NATIONAL VS. OTHER OPTIONSSHOPPING BEHAVIORS ENTRENCHED . . . but many are cautiously optimistic. The economy is on the upswing, but that won't change my frugal nature . . . Anupam Narula, anarula@deloitte.com Consumer & industrial products market insights, senior manager Julie Finn, jfinn@deloitte.com Consumer products market insights, team leader will pay even more.out ofAND consider themselves to be health-conscious. Shoppers have preferences for healthier choices, and all shared a common core of “wants.”