This document discusses implementing a mobile marketing platform to establish a mobile presence, create mobile sites and contact pages, and copy existing customer contacts and details to the mobile platform. It describes features of the mobile platform including mobile domains, an SMS system, a mobile builder, lead capture pages, and polling/contest features. The document also discusses services offered like transferring customer details, creating mobile sites, marketing the mobile site, and exploring possibilities like mobile support, proximity services, discounts, alerts and joint ventures.