Facebook Messenger is a versatile messaging platform launched in 2011, with over 1.3 billion users monthly, that offers features such as group messaging, video calls, and interactive experiences for businesses. Companies can leverage Messenger for marketing through ads, re-engagement strategies, and creating automated or live chat interactions to enhance customer relationships. The platform allows businesses to communicate effectively with customers, offering a range of messaging options from personal interactions to automated responses.

1. W H A T I S F A C E B O O K
M E S S E N G E R M A R K E T I N G A N D
D O E S Y O U R C O M P A N Y N E E D I T ?

2. O U T L I N E
WHAT IS FACEBOOK MESSENGER Definition & History
Features (Part 1&2)
MESSENGER MARKETING OPTIONS Home Screen
Click 2 Messenger
Experiences
Reengage
WHAT CAN YOUR BUSINESS BUILD ON
THE MESSENGER PLATFORM?
Brief Introduction
Live Chat
Automation
Hybrid
Background
Live Chat
Automation
Hybrid

3. W H A T I S F A C E B O O K M E S S E N G E R
Messenger is an instant messaging service released by Facebook. However, unlike most text
messaging apps, Messenger can do a whole lot more than just send texts.
Facebook Messenger was launched in August 2011, after the acquisition of a group messaging
app called Beluga. Although it's owned and operated by Facebook, the app and website are
completely separate from Facebook.com.
With over 1.3 billion people using Messenger every month, your customers are there. There is a
growing expectation for businesses to be available and responsive on messaging channels. In
fact, 56% of people around the world would rather message a business than call customer
service.
Tip: You don't have to be on Facebook's website or even have a Facebook account, to use
Messenger. While the two are partially connected if you do have a Facebook account, you
don't have to have one in order to use Messenger.

4. W H A T I S F A C E B O O K M E S S E N G E R - F E A T U R E S - P A R T 1
TEXTS
You’ll see when your message is delivered to your customer or prospect's phone, plus when
they’ve seen it. This way, you can be sure your messages are going through like they’re
supposed to.
PHOTOS & VIDEOS
With a built-in camera, Messenger lets you snap and shoot moments as they happen. You
can even add drawings or text to personalize your photos. Send them to your customers,
prospects or post to your Messenger Story.
GROUPS
Using the interaction and responses, you can segment your customers or prospects into
various groups based on preferences. Allowing you to provide value and marketing messages
accordingly.

5. W H A T I S F A C E B O O K M E S S E N G E R - F E A T U R E S - P A R T 2
VIDEO & VOICE CALLS
Every company wants to grow, especially into offshore markets. Messenger allows your sales
team to place calls to customers and prospects abroad at low rates, and the video aspect
allow for remote conferencing/presentation activities.
VOICE MESSAGES
What if there's a change to your normal operation, or if your business has to navigate a PR
crisis? This might be an awesome opportunity for a heartfelt blurb where you can explain or
apologize to your customers and prospects.
LOCATION
Suggest a meeting spot, instantly update your audience on where you are and so much more
with just a few taps.

6. M E S S E N G E R M A R K E T I N G O P T I O N S - H O M E S C R E E N
Extend your reach with a new ad placement: Messenger ads.
The easiest way to take advantage of Messenger's global reach
is to run ads on the home screen of the Messenger app.
Adding Messenger as a placement to your campaigns can
help you achieve results across Facebook's apps and services.

7. M E S S E N G E R M A R K E T I N G O P T I O N S - C L I C K 2 M E S S E N G E R
Encourage people to communicate with you in Messenger.
Click-to-Messenger ads use the power of ad targeting to send
current or potential customers into a Messenger conversation.
These ads give your business a fast and convenient way to raise
awareness for new products or services, enable transactions or
provide service.

8. M E S S E N G E R M A R K E T I N G O P T I O N S - E X P E R I E N C E S
Build messaging experiences to drive business outcomes.
Provide interactive experiences that help you get results. When
someone connects with your business in Messenger,
Use the rich, interactive features of the Send/Receive API to
create a high-impact experience that goes beyond basic
messaging from your Page.

9. M E S S E N G E R M A R K E T I N G O P T I O N S - R E E N G A G E
Re-engage your customers with sponsored messages.
Nurture existing relationships by providing relevant content
and updates.
Sponsored messages let you send relevant promotions directly
to the people your business is already talking to in Messenger.

10. W H A T C A N I B U I L D O N T H E M E S S E N G E R P L A T F O R M ?
Companies use Messenger to build long-lasting relationships with customers to drive business results.
If you want to proactively communicate with your customers in a conversational medium, building on
the Messenger platform may be a good solution.
There are many different types of experiences that you can build, ranging from human-powered live
chat to fully automated conversations, with a mix of experiences in between.

11. L I V E C H A T
Take support to a new level with live messaging:
Build relationships in real time and respond to people instantly, right where they are.
Integrating Messenger into existing customer service workflows allows people to get
convenient answers from real humans.

12. A U T O M A T I O N
Scale your conversations with automation and AI:
Automate your business' replies so that you can connect with more people. Guide
customers to the right information using a simple menu or use artificial intelligence to
create conversations that anticipate their needs.

13. H Y B R I D
Serve multiple use cases with a hybrid approach:
Allow customers to interact with your business through automation, and receive more
personalised customer support from live agents. This hybrid approach is made possible
with the handover protocol.

14. R E F E R E N C E S
www.facebook.com/business
www.smartinsights.com
blog.bufferapp.com
www.socialmediaexaminer.com
www.neilpatel.com
www.magnasocial.co

15. Thank you for your
time and we hope to
have provided value.
info@magna-social.com