Mobile marketing uses various technologies to deliver targeted content to mobile users, including SMS, MMS, Bluetooth, WAP, and mobile commercials. SMS marketing involves users sending a keyword to a short code to receive marketing messages. Bluetooth marketing pushes content to Bluetooth-enabled devices at events. Advergames are branded games used to promote products. Effective mobile marketing engages users and increases brand awareness.

1. Mobile Marketing Speak
Knowing the language of mobile remote servers that scan specific locations and is targeted and the game engaging, the higher
marketing is the all-important send requests to transmit multimedia content. contact with the client brand.
first step in leveraging its power If the user chooses to accept the message,
for your purposes. Take a look they view the mobile content instantly.
and get familiar!
SMS Marketing
The acronym for “short message
service,” SMS, is the “official”
name for the protocol used in
mobile marketing. SMS marketing
comes in two different varieties:
SMS-based (text-only messages)
and MMS-based (multimedia
messages). In both types, a
mobile phone user is directed
to send a distinct text-message Screensavers and Wallpapers
keyword to a pre-defined 5-digit or Either free or for-charge branded animated
6-digit destination number known WAP scenes for the screens of mobile handsets.
as a short code. After a user does Short for “Wireless Application Protocol,” Great branding opportunity. Multiple file sizes
this, the mobile marketing SMS WAP-developed sites offer the same user are required to be compatible with a vast
message campaign is initiated. experience as standard computer-accessed number of possible customer screen sizes.
websites, but are designed specifically for the
Bluetooth Marketing small screens and other features specific to Mobile commercials
A type of SMS marketing in which mobile devices. Either original or edited existing digital video
content is designed specifically for content, mobile commercials are 15-30-second
Bluetooth-enabled mobile devices. Advergames spots that may include online videos, video
This content — ranging from A type of mobile marketing that capitalizes on podcasts or other digital video formats. Extremely
videos and free screen savers to the popularity of video games. Many marketers effective in database driven permission-based
coupons at tradeshows and other develop branded video games that feature their marketing settings, such as upcoming events,
live events — is then pushed to products and services. The more distribution tradeshows, open houses and more.
For more information on Brand Alignment and how it benefits ALL of your communications
and business efforts, contact Imaginasium at (920) 431-7872 or visit imaginasium.com
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by aligning their brands through strategic marketing communications.
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