2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs
3. #123webinar | @webmarketing123
Our agency drives revenue.
Not just clicks and traffic.
SEM SEO Attribution Display Video
Content
Creation
ROI
Tracking
Social Website
Design
Conversion
Optimization
/ About Webmarketing123
6. #123webinar | @webmarketing123
65% of online searches begin on a
mobile device, yet only 16% of
marketers have a developed mobile
strategy.
Source: Search Engine Watch; HubSpot
Cross-device fluency is critical
93% of people who used mobile to research
went on to make a purchase.
Source: Google, Mobile Path to Purchase
/ Guide to Mobile Search
8. #123webinar | @webmarketing123
B2B leads mobile adoption.
of executives will
purchase that product
online using a laptop or
desktop.
of executives use their
tablet to conduct
research for business
products or services.
of executives use
mobile to research a
product or service for
business.
77% 86%
93%
Source: Search Engine Watch; IDG Mobile Survey 2014
/ Guide to Mobile Search
9. #123webinar | @webmarketing123
1 Optimize for Cross-Device Users
Make it Easy for the Prospects to Find You
2 Ace the Birds of Mobile Search
Navigate Hummingbird & Pigeon to Win Mobile
3 Build a Smart Mobile Ad Strategy
Accelerate the Sales Cycle with Mobile Ads
4 Get a Live Site Analysis
Excel in Cross-Device, Mobile Marketing
On the Agenda
10. #123webinar | @webmarketing123
Mobile should convert at about 30%
of your desktop conversion rate.
Evaluate conversion rate by device.
/ Optimize for Cross-Device Users
11. #123webinar | @webmarketing123
TIP: Use Google Analytics
“Devices” report to compare
performance.
Evaluate conversion rate by device.
/ Optimize for Cross-Device Users
12. #123webinar | @webmarketing123
• Uses the same URL,
but serves different
code depending on
visitor’s device.
• One SEO strategy.
• Requires two sets of
codes and two URLs.
• Error prone.
• Two SEO strategies.
• Same code works
across all devices.
• Reduces room for
error.
• One SEO strategy.
Know your mobile choices.
Responsive Design Dynamic Serving Mobile Site
Source: Search Engine Watch, “Google’s Matt Cutts: Responsive Design Won’t
Hurt Your SEO”
Responsive is Google approved!
/ Optimize for Cross-Device Users
13. #123webinar | @webmarketing123
Get on the fluid grid.1
* Use responsinator.com to assess the situation.
Source: Moz, “The SEO of Responsive Web Design”
/ Optimize for Cross-Device Users
14. #123webinar | @webmarketing123
Test your site across devices.2
Make sure those CTAs don’t get lost!
Source: Market8, “A Guide to B2B Responsive Web Design”
/ Optimize for Cross-Device Users
15. #123webinar | @webmarketing123
Make all content accessible - always.3
No matter
how the grid
slides, make
sure users
can navigate
to all
sections.
Source: Moz, “The SEO of Responsive Web Design”
/ Optimize for Cross-Device Users
16. #123webinar | @webmarketing123
Optimize for touch screen.4
Source: WebDesignerDepot, “How to Design a
Responsive HTML Email”
Leave enough space
around your buttons to
avoid a frustrating
mobile UX.
/ Optimize for Cross-Device Users
17. #123webinar | @webmarketing123
Build for speed.5
Source: SmashingMagazine, “SEO for Responsive Websites”
Check
mobile load
time with
Google’s
PageSpeed
Insights.
/ Optimize for Cross-Device Users
18. #123webinar | @webmarketing123
1 Optimize for Cross-Device Users
Make it Easy for the Prospects to Find You
2 Ace the Birds of Mobile Search
Navigate Hummingbird & Pigeon to Win Mobile
3 Build a Smart Mobile Ad Strategy
Accelerate the Sales Cycle with Mobile Ads
4 Get a Live Site Analysis
Excel in Cross-Device, Mobile Marketing
On the Agenda
20. #123webinar | @webmarketing123
Revamped Google search to better support
Conversational Search.
Hummingbird debuted October ‘13.
/Ace the Birds of Mobile Search
Increased accuracy for complex queries.
Greater emphasis on the Knowledge Graph.
Expected increase in spoken mobile search.
22. #123webinar | @webmarketing123
Revamps Google’s algorithm for
Local Search.
“Pigeon” debuted July 2014.
/Ace the Birds of Mobile Search
Improves ranking by location and proximity accuracy.
Integrates local search closely with general search features.
Lift in rankings for local directory listings, like Yelp.
23. #123webinar | @webmarketing123
Appease the birds of mobile.
/Ace the Birds of Mobile Search
Start with our mobile SEO checklist.
1
2
Rank for long tail keyword queries with FAQ content.
Trouble shoot for major UX errors. Mobile sites have a 72% error rate.
(Stat applies to sites with separate URL.)
3 Build profiles for local directory listings like Yelp and TripAdvisor if
applicable.
4 Optimize your site for Google’s Knowledge Graph.
24. #123webinar | @webmarketing123
1 Optimize for Cross-Device Users
Make it Easy for the Prospects to Find You
2 Ace the Birds of Mobile Search
Navigate Hummingbird & Pigeon to Win Mobile
3 Build a Smart Mobile Ad Strategy
Accelerate the Sales Cycle with Mobile Ads
4 Get a Live Site Analysis
Excel in Cross-Device, Mobile Marketing
On the Agenda
26. #123webinar | @webmarketing123
If not, here are 2 reasons to start:
/Build a Smart Mobile Ad Strategy
Estimated Total Conversions
Improved reporting will give invaluable
cross-device conversion insights &
increase ROI on mobile ad spend.
AdWords Enhanced Campaigns
Specific bidding features capture the
“always-on” customer across:
• Device
• Location
• Time
Improved Mobile Bidding Improved Mobile Reporting
28. #123webinar | @webmarketing123
Yet, consumers primarily convert in-store and across
devices.
Mobile is a key purchase influencer.
/Build a Smart Mobile Ad Strategy
Source: Google; Mobile Path to Purchase
29. #123webinar | @webmarketing123
This makes attribution essential.
/Build a Smart Mobile Ad Strategy
Close the loop by tying mobile campaigns to revenue in CRM.
30. #123webinar | @webmarketing123
1 Optimize for Cross-Device Users
Make it Easy for the Prospects to Find You
2 Ace the Birds of Mobile Search
Navigate Hummingbird & Pigeon to Win Mobile
3 Build a Smart Mobile Ad Strategy
Accelerate the Sales Cycle with Mobile Ads
4 Get a Live Site Analysis
Excel in Cross-Device, Mobile Marketing
On the Agenda
31. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
