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Mobile marketing trends


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Mobile marketing trends

  1. 1. Today’s Mobile Marketing Trends<br />Dick Strassburger<br />VP, Integrated Media Strategies<br />February 2010<br />
  2. 2. What makes 2010 the Year for Mobile Marketing? <br />iPhones<br />Increased the universe of consumers with portable accessibility<br />Increased dependency<br />Raised marketers’ consciousness<br />Increased communication capabilities<br />2<br />
  3. 3. What makes 2010 the Year for Mobile Marketing? <br />3<br />Apps<br /> m-commerce<br />widgets<br /> information resource<br />activities (games, etc)<br />productivity uses<br />reference<br />mini-sites<br />Video<br />convenience<br />
  4. 4. By the numbers… 24%<br />4<br />Smartphone penetration of mobile phone market (USA):<br />Nielsen<br />
  5. 5. By the numbers… 37<br />5<br />Average number of downloaded apps on iPhone<br />Feature phone<br />Smartphone<br />Palm<br />Android OS<br />Other<br />Blackberry<br />Windows Mobile<br />iPhone OS<br />Nielsen<br />
  6. 6. By the numbers… 54%<br />6<br />Teen activity with mobile devices<br />PEW Internet and American Life Project<br />
  7. 7. By the numbers… 2011 Q3<br />7<br />When feature phones and smartphones reach parity<br />
  8. 8. CBD Survey: <br />8<br />Which use of mobile marketing is your company now utilizing?<br />
  9. 9. CBD Survey: <br />9<br />Planning to use in 2010?<br />
  10. 10. CBD Survey: <br />10<br />My biggest concern is…<br />
  11. 11. CBD Survey: <br />11<br />My smartphone is a…<br />
  12. 12. Mobile is Marketing <br />Strategy based on marketing goals and objectives<br />Establish outcomes and measurement<br />Understand your target audience<br />Understand the opportunities unique to mobile devices<br />Develop tactics based on the target’s media consumption<br />Test, track and optimize<br />Expand based on successes<br />12<br />
  13. 13. Thank you!<br />13<br />