This document summarizes the key findings of a study on local search marketing and consumer media usage trends. Some of the main findings include:
1) Print media usage is declining as consumers search for local business information increasingly online through alternative methods such as search engines, Internet Yellow Pages, and local search sites.
2) While Yellow Pages usage may be down slightly, Internet Yellow Pages are experiencing significant growth as print Yellow Pages users transition online.
3) Search engines like Google have developed local search applications that have overtaken online business directories in popularity for local and Yellow Pages searches.
4) Mobile search and social media are growing areas that marketers need to pay more attention to in developing effective cross-platform