Ecommerce trends 2013 (English version)

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Ecommerce trends 2013 (English version)

  1. 1. Ecommerce trends 2013!3 trends shaping a 4th
  2. 2. Mark Lewis!Digital strategy &concept development!twitter.com/mmark!
  3. 3. Omnichannel!
  4. 4. Digital decision power!80% use the internet for research and purchase71% want digital content in-store65% research online and purchase in shop40% research in shop and purchase online24% use 3 channels
  5. 5. ”!Cross-channel shoppingjourneys involvingmobile devices rose onaverage by 20 percentfrom last year. Cisco study
  6. 6. Ubiquitous!10-15% of global internettraffic is mobile1 in 3 research on mobilein-storeSmartphones influence5% of retail sales in USASoMoLo”2nd screen”
  7. 7. Online offline!
  8. 8. What do others say?!Ratings & reviews influence purchasesSocial media is important for awareness
  9. 9. Effective content?!
  10. 10. Big data!
  11. 11. ”Big” data!Track all touch pointsAnalyse user journey and needConsolidate data sources cross channelsUse internal data to enhance experience!
  12. 12. Segmentation!
  13. 13. Segmentation = conversion!!Increases converstion rateMore parameters give better conversion
  14. 14. Personalisation!
  15. 15. What I didnʼt know I wanted!2 in 3 wants personalised experienceOpt-in / opt-out
  16. 16. Experience!
  17. 17. Customer experience!Market differentiationCustomer loyalityAdditional salesCross-salesReduced price sensitivityWord of mouth!

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