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Text Marketing Versus E-mail Marketing Which Works Better


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Text Marketing Versus E-mail Marketing Which Works Better

  1. 1. Text Marketing Versus E-mail Marketing Which Works Better<br />
  2. 2. So you see the value in having an email marketing campaign? <br />
  3. 3. Have you ever heard the phrase "the money is in the list"? <br />
  4. 4. Don't worry if you haven't, but I can tell you that it is gospel in the marketing world.<br />
  5. 5. That's because having peoples contact information allows you to market to them on an ongoing basis. <br />
  6. 6. Text message marketing is unlike TV and radio ads in the sense that the person doesn't have to be listening or watching to see or hear your ad. <br />
  7. 7. If they aren't "tuning in" to the TV or radio, then you didn't successfully reach them.<br />
  8. 8. Plus, you have to pay each time you want a commercial or ad to run. <br />
  9. 9. With email and text marketing, once you have that contact you have them until they "opt-out" of your list. <br />
  10. 10. Now this doesn't mean you can start sending them emails or texts on a daily basis. <br />
  11. 11. That's considered SPAM and it's illegal. You really want to value that list because marketing it correctly can lead to lots of money.<br />
  12. 12. So what's the difference between email marketing and text marketing? Simple put, it is the read rate. <br />
  13. 13. The read rate is the rate at which a message is opened and read. Email marketing historically has a 30%-40% read rate. <br />
  14. 14. Meaning if you sent out 100 emails about 30 or 40 of them would actually get opened and hopefully read.<br />
  15. 15. Now, text message marketing on the other hand has a 95% to 97% read rate. <br />
  16. 16. Why is there such a drastic difference? <br />
  17. 17. That's because people do not leave home without their cell phones, period. <br />
  18. 18. You can go hours without checking email, but if you get a new message alert on your phone do you wait to check it? <br />
  19. 19. Also, with the maximum allowed characters in a text being 160, the message will be short and to the point.<br />
  20. 20. Customers can read the message quickly and go on with their day and you can be assured that your message is being read.<br />
  21. 21. There is no arguing that there is absolutely a place for both types of marketing. <br />
  22. 22. They work great together because you can promote your text marketing keyword through your email marketing list to your subscribers and get more contacts for your text marketing campaign. <br />
  23. 23. So why not boost customer loyalty and reach 95% to 97% of your list from now on? <br />
  24. 24. Test message marketing can do just that for you and your business.<br />