Marketers need an approach that is people-based, and allows them to reach their customers across channels. TowerData empowers marketers with data that is real-time, accessible and comprehensive.

1. Engage the person behind the email

2. Customers expect you to
know them & meet them
where they are.

3. Customers expect you to
deliver messages that meet
wants & needs.

4. Marketers need
an approach that’s
people-based.

5. Data enables brands to
target & identify customers
across channels.

6. Data is the key to
unlocking & understanding
consumer insights.

7. Data delivers the
best results when it is
clean & accurate.

8. TowerData powers people-based
marketing with data that is
real-time, accessible
& comprehensive.

9. Clean your emails
by validating global addresses
Enhance your customer list
with insights from email intelligence
Connect across channels
through identity matching
Recognize anonymous browsers
with website visitor identification
What we do

10. Powered by data
600 million
historical emails tied to postal addresses
200 million
emails tied to mobile IDs
120 million
emails tied to cookies
50 million
recent email opens

11. Email Validation
1. Catch &
correct
Fix inaccurate email
syntax and spelling
errors
2. Block toxic
emails
Identify risky, fake
or malicious
emails
3. Confirm
Check domain
4. Verify
Ping mailbox

12. Stop
Identify invalid email addresses before they
are added to your list.
Examine
Use more than 30 diagnostic codes to
customize your delivery strategy.
Improve
Email a clean list for a better reputation.
Increase
Improved reputation will result in better
inbox delivery and response.
Email Validation results
95%Reduction in bounce rate

13. Demographics
Age, gender, first
name, last name
Purchase Intent
Auto, computers,
children, clothing,
cosmetics, pets,
electronics
Life Stage &
Lifestyle
Millennial, expecting,
engaged, deal-seeker,
big spender
Household
Presence of children,
income, marital status,
household type, length
of residence
Email Intelligence
Data Dictionary

14. Wow your customer
Make a killer first impression.
Customize content
Treat every customer as an individual.
Contextualize
Pair demographics with behavior.
Gather insights
Understand your audience as a whole.
Email Intelligence results
75%
Customers who say they are
more likely to buy from
retailers who personalize

15. Mobile ID
Email or hashed email
Identity Matching
Name & Postal
Cookie

16. Run omni-channel campaigns
Create unique campaigns — spanning postal, email,
mobile and display — reaching customers where they are.
Connect on social
Create custom audiences to reach prospects that look like
your best customers.
Grow your email list
Expand your data with appended emails or postal
addresses.
Understand your customers
Segment your list with deeper insights.
Identity Matching results
3xList growth seen by the
Financial Times after using
Email Append

17. Open Data & Email Activity Metrics
Email Open Data
Identify active emails and be notified in real-time when
customers are in their inboxes.
Longevity & Date First Seen
Flag high-risk emails that have been newly created.
Popularity
Know how widely used an email is.
Velocity
Understand how active an email address is.

18. Open Data & EAM results
Flag
Fraud
Re-engage
Prospects
Prioritize
Customers

19. Website Visitor Identification
Identify more than
20%
Recognize returning customers
and new prospects
Reach anonymous web visitors
Engage more people with
multichannel messages via
email, postal & display
Build intelligence beginning
with a customer’s first visit
of your anonymous visitors
using TowerData’s cookie pool

20. Real–time
API
Data delivery
Batch InstantData

21. @
Our Volume
3.2
billion
API calls per quarter
100’s of
millions
emails validated
every year worldwide
300
million
unique emails per
quarter

22. Our happy clients

23. Engage the person behind the email
www.TowerData.com
sales@TowerData.com
(646) 742-1771