Mobile marketing is growing rapidly, especially text messaging which has much higher open rates than email. Business SMS can benefit from the popularity of texting, with over 250 million Americans owning mobile phones. Experts predict text messaging will increase to over 10 trillion messages globally per year. Mobile marketing revenue is expected to increase dramatically from a few hundred million in 2008 to $3-5 billion in 2012 due to more time spent on mobile devices. Opt-in lists and transparency about messaging practices are important to build consumer trust.

1. What is Mobile Marketing

2. Mobile marketing is really taking off.

3. Text message marketing is completely crushing any other form of mobile marketing as well.

4. Since business SMS is benefiting from these two facts this article will give you some reasons to adopt this fast moving technology into your marketing mix for your business.

5. Text Messaging

6. Right now there are over 250 million Americans that carry mobile phones and that is 80% of the nation's population.

7. Experts predict that just a year from now in 2012, an estimated 10 trillion text messages will be sent out globally.

8. Out of all the people who receive text messages, a staggering percentage of those people open them.

9. Surprisingly they are doing it at an incredible open rate of 98% which completely overshadows email with an open rate of around 22%!

10. Not only that, experts say 90 percent of text messages are opened within just 4 minutes of being sent.

11. SMS Service

12. In America where text messaging didn't catch on as quickly as in Europe, the per user average has now climbed to the point it has surpassed the European average by almost double.

13. How popular has texting become? Well in China an average user sends over 100 text messages per month.

14. Surveys in the past have shown that in China most users choose to text because it's cheaper since SMS is around 0.1 Yuan/Section while city cellular phones bills run around 0.2 Yuan/minute.

15. Currently in the Philippines, the average user sends upwards of 755 text messages per month!

16. As you can see, this is a global communication phenomenon that has tremendous marketing upside potential written all over it.

17. Text Message Advertising

18. Mobile marketing is appealing because customers are spending more time on mobile devices and this trend is rising faster than the time spent on any other form of media.

19. Numerous experts back in the year 2008 predicted that mobile marketing advertising would increase dramatically from a couple of hundred million dollars in revenue back then to 3 - $5 billion dollars in revenue by the year 2012 which is less than a year away...

20. that's an astounding 1,500 - 2,500% increase in revenue over a 4 year period!

21. This approach as with all customer interaction begins and ends with consumer trust so in my opinion you might consider having your prospect or customer opt-in to your subscriber list and make them aware of the timing of your text messages,

22. the frequency of them and the types of offers they will receive and even disclose if you will cross promote related products or services of trusted businesses in your community that you have partnered with.

23. Mobile marketing done in this fashion ensures list integrity and builds consumer trust which obviously goes hand in hand with customer loyalty.

24. Mobile Marketing is available for your business or service at the right time and the right price so take advantage of this special offer to try us out today!