Mobile Convergence: Trends for Online Marketeers


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Some aspects of the mobile industry that are important for online marketeers, conversion specialists and eCommerce experts. The mobile and its tiny screen is broadening its influence on the consumer and this presentation gives some ideas, how to deal with it.

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Mobile Convergence: Trends for Online Marketeers

  1. 1. Trends To Watch: Mobile Convergence Presented by: Ralf Schwoebel, CEO Twitter: @trabit
  2. 2. About Ralf CEO – Tradebit, Inc 1989: Games Development 1995: First Online Shopping Mall in Germany 2002: SEO-Agency Network (from black to white hat) avama, maxasale, travini, etc.: Webmasterworld 2005: – Downloads Today: Tradebit AG in Frankfurt/M., Tradebit, Inc. in Delaware 20.000+ Merchants, 4.000+ Affiliates, > 70 terabytes online Author, developer and member of the advisory board to the German Secretary of Economics and Technology: “Young Digital Economy”, trekkie!
  3. 3. Mobile is there - so not a trend? Yes and No: •Some sites drive more mobile traffic than desktop already! •The utilization of this traffic is not (yet) taking place
  4. 4. Conversion?
  5. 5. Conversion? It is basically Apple! More Numbers!
  6. 6. Mobile is different! Convergence: •In-App Traffic •Second Screen •Local traffic •Payments •Internet of things Business as usual: Click, Sale, Lead Unchartered Territory Calls, timed ads during events on second screen, local activity mapping, mobile as a hub for the Internet of things
  7. 7. Mobile is not (just) a smaller browser! 5302808391142-lMyQjAxMTA0MDAwNDEwNDQyWj
  8. 8. Convergence: In-App Facebook PaperRSS Reader Conversion goal: Get added to the favorite Apps of your mobile users! SEO => mSEO! • eg: Revival of RSS • Social impact = yes!
  9. 9. Convergence: In-App
  10. 10. Convergence: Second Screen & beyond They surf along TV: • Does your product have any connections to TV shows? If not, make one! • eg: Tweet before the show the meme relates to! • A personal form of online advertising!
  11. 11. Convergence: Local
  12. 12. Convergence: Local, 2 ...and consider, what is on the way: NFC, RFID
  13. 13. Convergence: Payments more-but-m-commerce-held-back-by-security-fears?rc_id=312
  14. 14. Convergence: Payments
  15. 15. Target right, target straight IMHO: •Users are already tired of installing new apps: Get them to your web-apps – utilize those better! •Users are getting used to do complex stuff on mobiles •Local traffic and connectivity: we will see much more here! •Payments: the mobile will be the wallet, even @Walmart and new payment services will be established AND used! •Keyword-Advertising will become much better with mobile
  16. 16. Thank You: Contact me directlyThank You: Contact me directly on puzzler@tradebit.comon Make it so!