This document discusses best practices for mobile experience design and development. It outlines basic mantras like keeping mobile sites simple and focused on key tasks. It also discusses testing methodologies, noting the challenges of testing across different mobile platforms and devices. Remote testing services and test automation are recommended to help address these challenges in a scalable way. Emerging trends in mobile like growth in tablets and payments are also highlighted.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Creating And Generating Effective Conversations In Social Media: How To Drive...Alex Nelson
This presentation\'s focus was on identifying best practices for the design and development of applications for different platforms, explaining how to generate opportunities for public awareness in each, while exploring the relationship with social media to help generate ideas for participants.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Creating And Generating Effective Conversations In Social Media: How To Drive...Alex Nelson
This presentation\'s focus was on identifying best practices for the design and development of applications for different platforms, explaining how to generate opportunities for public awareness in each, while exploring the relationship with social media to help generate ideas for participants.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Businesses and publications have been wrestling with “mobile publishing”
for a relatively short time. Apple’s iPhone was introduced in 2007, and
the iPad tablet in 2010. Other portable devices, like laptops, have been
around much longer. However, the modern smartphone/tablet phenomenon —
and the pressure created by the Bring Your Own Device (BYOD) trend — have
created a sense of urgency that’s hard for businesses to ignore.
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
Going Mobile an Opportunity and Challenge for Higher EducationLori Nidoh
Faced with the exponential growth of traffic from mobile browsers to the University’s website, the increasing market dominance of smart phones and the growing percent of high school and college students that access the internet via mobile devices, The University undertook dual projects of developing a mobile app and a mobile website in late 2010. We will walk through the analysis of vendors, platforms, content, etc we went through in the planning stage as well as the implementation, launch and early results. We will share lessons we learned as well as offer some suggestions for schools considering mobile development at their institution.
Teaching Social Media and Electronic Communication--Instructor EditionBovee and Thill
Tips and techniques for teaching social media and electronic communication in business communication and business writing courses.
A narration script is available under "Special Links" on the left-hand side of this page:.
http://boveeandthillbusinesscommunicationblog.com
After you've watched this video, visit these sites:
Order an Examination Copy of a Bovee and Thill Textbook
http://blog.businesscommunicationnetwork.com/texts
Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard, at
http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter
Bovee & Thill Business Communication Online Magazines
http://www.scoop.it/u/courtland-l-bovee
Subscribe to Bovee and Thill's Online Magazine Newsletter
http://forms.aweber.com/form/51/1667406951.htm
Visit Bovee & Thill's Business Communication Blog at http://blog.businesscommunicationnetwork.com
Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill
Bovee and Thill on Twitter
https://twitter.com/BoveeThill_Blog
Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication
http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr
Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication
https://www.facebook.com/TeachingBusinessCommunication
Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test
Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html
Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard
Building the Right Mobile App Development Strategy: The rate at which the mobile app market is growing reflects the important role it plays in the communication space. Statistics show that mobility is the primary way people are interacting and getting things done. Mobile phones prices and browsing rates get cheaper every day, and number of mobile internet users have multiplied manifold in the past few years. This has also led increase in the download numbers of mobile applications.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
This "white paper" slide deck (1) discusses the need for mobile search innovation in the context of small screen devices, (2) parses and reviews the importance of web search results between paid and unpaid links on mobile devices as on PCs/laptops, and (3) examines the implications of increased use of mobile search for standard PC search engine companies' revenue
Product Management model to go about identifying android applications that are worthy of pursuing, analyzes and draws conclusion from leading android apps like Google Goggles, Netflix, Mint.com, Bookmyshow etc, helps plan a roadmap, designing the user experience, building viral loops and Viral DNA’s and finally do a zero budget launch.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Mobile in the Marketing Mix: Crafting a New Communication StrategyBob Johnson, Ph.D.
Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
A round up of resources (websites, blogs and other sources) that I've found useful in 2015 and will continue to do so in 2016. This edition is centered around 3 key trends for 2016.
Businesses and publications have been wrestling with “mobile publishing”
for a relatively short time. Apple’s iPhone was introduced in 2007, and
the iPad tablet in 2010. Other portable devices, like laptops, have been
around much longer. However, the modern smartphone/tablet phenomenon —
and the pressure created by the Bring Your Own Device (BYOD) trend — have
created a sense of urgency that’s hard for businesses to ignore.
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
Going Mobile an Opportunity and Challenge for Higher EducationLori Nidoh
Faced with the exponential growth of traffic from mobile browsers to the University’s website, the increasing market dominance of smart phones and the growing percent of high school and college students that access the internet via mobile devices, The University undertook dual projects of developing a mobile app and a mobile website in late 2010. We will walk through the analysis of vendors, platforms, content, etc we went through in the planning stage as well as the implementation, launch and early results. We will share lessons we learned as well as offer some suggestions for schools considering mobile development at their institution.
Teaching Social Media and Electronic Communication--Instructor EditionBovee and Thill
Tips and techniques for teaching social media and electronic communication in business communication and business writing courses.
A narration script is available under "Special Links" on the left-hand side of this page:.
http://boveeandthillbusinesscommunicationblog.com
After you've watched this video, visit these sites:
Order an Examination Copy of a Bovee and Thill Textbook
http://blog.businesscommunicationnetwork.com/texts
Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard, at
http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter
Bovee & Thill Business Communication Online Magazines
http://www.scoop.it/u/courtland-l-bovee
Subscribe to Bovee and Thill's Online Magazine Newsletter
http://forms.aweber.com/form/51/1667406951.htm
Visit Bovee & Thill's Business Communication Blog at http://blog.businesscommunicationnetwork.com
Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill
Bovee and Thill on Twitter
https://twitter.com/BoveeThill_Blog
Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication
http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr
Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication
https://www.facebook.com/TeachingBusinessCommunication
Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test
Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html
Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard
Building the Right Mobile App Development Strategy: The rate at which the mobile app market is growing reflects the important role it plays in the communication space. Statistics show that mobility is the primary way people are interacting and getting things done. Mobile phones prices and browsing rates get cheaper every day, and number of mobile internet users have multiplied manifold in the past few years. This has also led increase in the download numbers of mobile applications.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
This "white paper" slide deck (1) discusses the need for mobile search innovation in the context of small screen devices, (2) parses and reviews the importance of web search results between paid and unpaid links on mobile devices as on PCs/laptops, and (3) examines the implications of increased use of mobile search for standard PC search engine companies' revenue
Product Management model to go about identifying android applications that are worthy of pursuing, analyzes and draws conclusion from leading android apps like Google Goggles, Netflix, Mint.com, Bookmyshow etc, helps plan a roadmap, designing the user experience, building viral loops and Viral DNA’s and finally do a zero budget launch.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Mobile in the Marketing Mix: Crafting a New Communication StrategyBob Johnson, Ph.D.
Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
A round up of resources (websites, blogs and other sources) that I've found useful in 2015 and will continue to do so in 2016. This edition is centered around 3 key trends for 2016.
Discover How InterCompany Solution Enables Financial Data Consolidation, Inter Divisional Transactions, Sharing of Data & provides Business Insight for SAP Business One.
Growing organizations that control more than one legal business entity are sometimes faced with the challenge of how to share data between partner companies. The need for homogeneous and harmonized standardized processes that can create visibility across partner companies and operations is often a daunting task for companies. A greater concern is the need to improve control and collaboration across all partner companies. InterCompany helps address these needs and more.
The solution uses B1i technology which is the integration platform from SAP for the small and growing enterprises with SAP Business One as the enterprise system.
InterCompany's design allows it to be seamlessly deployed across multiple instances of SAP Business One which are geographically dispersed.
La personnalisation est reine : customisation de masse, personnalisation de masse, expérience de co-design. L'avènement du marketing de la co-création.
Aujourd’hui, pour beaucoup d’entreprises et de nombreux marchés, le coût
d’acquisition de nouveaux clients est élevé. De nombreux marchés sont déjà
saturés par une offre surabondante et il y a beaucoup de difficultés à trouver
de nouveaux clients solvables. Aussi, les entreprises se retournent vers leurs
clients acquis et réfléchissent sur l’intérêt de conserver et de développer leur
chiffre d’affaires auprès de cette clientèle déjà acquise. La fidélisation, est dès
lors reconnue comme objectif indispensable de toute stratégie. Pour parvenir
à la fidélisation, on va tisser des liens étroits, voire intimes et établir une
communication permanente avec chacun d’entre-deux : c’est le marketing
relationnel. La technologie et plus particulièrement le concept de la CRM
(Customer Relationship Management) ou (GRC Gestion de la Relation Client
en français) va nous y aider. Donc Dans ce cours, il sera essentiellement
question de marketing relationnel, de gestion de la relation client et de la fidélisation.
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
This is the Responsive Web Design presentation given to the CIDD, Chicago Interactive Design & Development Meetup group, (sponsored by the WunderLand Group) on 3-13-14 by Ryan Dodd, Design Director for Siteworx in Chicago.
Christian Aaen, Ciklum's VP Services, presents the main mobile apps trends from the "shop floor" perspective and shares successful mobile development case studies from the nearshore. The presentation was used at Ciklum Seminar "Innovative Mobile Solutions and Successful Case Studies From the Nearshore" that took place in Munich, on March 22, 2012.
In this presentation, Cory Webb discusses strategies and techniques for going mobile with your Joomla-powered website. He will discuss the latest trends in mobile optimization, easy ways to make your business mobile friendly, and even techniques for creating mobile apps driven by the data managed in your Joomla website.
Speed and Simplicity: Design and Usability for Multi-device WebsitesDoug Gapinski
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. Tablets and mobile remain hot topics for sales, use, and design. In an age where most users are accessing sites via multiple devices, top companies are focusing on fast and clean delivery of information.
This webinar focused on how new realities are changing web design, web design process, and usability standards.
Session Outline
• Ubiquitous computing, ubiquitous internet
• Sequential and simultaneous browsing
• The rise of the tablet
• Flat design for a lumpy web
• Speed matters
• Usability strategies
One to One ‘Best Practices for E-NewslettersOne to One
Over 30 companies joined us at The Design Council in London on 13th December for our Seminar: ‘Best Practices for e-newsletters from Sign-Up to Delivery’.
Dr Philip Rhodes, Director of One to One Insight, one of the UK’s leading human experience research consultancies, opened the seminar with a review of the top 20 retailers’ e-newsletters. Our independent research surprisingly revealed that some of the most well known UK retailers such as play.com and Argos make it very difficult for customers to sign up for their e-newsletters. In both these cases users are forced to open a customer account merely to receive the e-newsletter, which includes entering payment information, home address, telephone number etc. Perhaps, even more surprising, almost half of the e-newsletters had no social media links. Meanwhile, John Lewis, one of the UK’s most renowned department stores, dropped points in failing to allow users to personalize the e-newsletter. If you sign up for the John Lewis e-newsletter be prepared to receive information on everything from hats to lawnmowers.
One to One Insights Online Banking Experience Presentation 11.18.2010One to One
This presentation highlights One to One Insight’s latest customer experience research findings on the top ten retail banks in the UK (Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and Yorkshire Bank) in terms of the online customer experience they provide users who are interested in purchasing a Cash ISA (an individual savings account which offers savers special tax advantages) .
Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:
Positioning of Cash ISAs on the top 10 banking websites
Information relating to Cash ISAs
Tools and features related to Cash ISAs
Application process for a Cash ISA
One to One Health: A Guided Tour of the Digital Health Information EcosystemOne to One
Seth Levine from One to One Health provides a guided tour of the Digital Health Information EcosystemTM where all consumption of health-related information online takes place and a concept all health marketers need to understand to effectively market their products or services in the Web 3.0 era. More info at http://otoihealth.com/
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Webinar: Promoting America State by State: Email Expert Review of Fifty State...One to One
“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
This webinar deck addresses these questions:
What is Web 3.0, when will it arrive, and most importantly...what will it mean.
What emerging digital marketing channels are most likely to become a part of your 2011 planning.
Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.
Why creative is becoming plural and what does that mean for your digital marketing approach.
Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.
Neuromarketing Insights into Branded Allergy Medication Website DesignOne to One
One to One Health and OTOinsights present a first of it's kind study that shows how neuromarketing analysis can be garner new insights into patient engagement with branded drug sites. OTOinsights also presented this research at the 2010 Boston UPA mini-conference. More info at www.otoihealth.com
Sophisticated online marketers are realizing that email, mobile and desktop applications all belong in their messaging ecosystem, and they must work and be measured together to achieve optimal results. Case study examples from the Royal Caribbean VIP Cruise Pass, the Tahiti Live and Vail Resorts SnowMate will demonstrate how these brands are using Web 3.0 tactics to deliver the right message, at the right time in the right channel.
OTOinsights / One to One Health - Allergy Webinar - Apr 8 2010One to One
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results. The study, conducted using our proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). We will discuss the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
OTOinsights Search Engine Strategies NYC 2010 Presentation. Covers neuromarketing research OTOinsights conducted to understand the impact that Universal Search Results has on search behavior.
OTOinsight's MITX presentation titled "Neuromarketing and the User Experience". This is for today's MITX Event (10/29/09) titled "User Experience Techniques: Inspiring Users to Identify What They Didn't Know They Needed".
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
OTOinsights "Emotion, Engagement, Internet Video"One to One
http://www.onetooneinteractive.com
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption is highest among the key demographics of college-bound and educated 18-29-year-olds, 76% of which visit video sites daily. Additional high-growth demographics include women (11% view daily, up from 5% in 2007) and 30-49-year-olds (14% view daily, up from 7% in 2007)
In this report, we present an analysis of viewer engagement with Internet video. Viewer engagement was measured using OTOinsight’s Quantemo™ system. Quantemo™ utilizes a multimodal approach that combines self-report and physiological data to holistically and reliably measure user engagement with digital media like Internet video. Analyzing the results from the various Quantemo™ data sources, we present a series of three insights concerning how users locate, respond to, and engage with Internet video.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
Mobile Mantras: Experience Design Best Practices for Mobile Development
1. Mobile Mantras
Experience Design Best Practices for
Mobile Development
Panel Participants
Brian Assmus Additional
Frank R Dellario Contributors
Inspiring Human Perspective Matt DiGirolamo GihanAmarasinghe
Rob Fitzgibbon SagiChaitas
Hannah Liberty Andrew Georgiou
Michelle McNulty Dr. Rob Johnson
Ryan Travis
AmitVyawahare
2. Executive Summary
• How we got here
• Basic XD Mantras
• Testing Methodologies
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3. Back in the day,
internet design was so mellow
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5. What do we mean by “mobile”?
Apps vs. “Mobile-Friendly” Websites
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6. And now…
This is what we learned while
making it up as we went along
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7. Basic Mantras/Guidelines
• Keep in mind that
mobilization is content,
context, and taskspecific
• Mobile requires a smaller,
simpler version of a
website that focuses on
information and services
• Make the redirection to
the mobile site automatic
but allow access to the
full site, ideally permitting
mobile users to follow
deep links into the site
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8. UX
• Define the use cases (for
example, find a product price,
find a store near you, call us,
or perform a search).
• Order the use cases by the
most frequent for a mobile
user. Use your best guess,
statistical information, and
usability tests to keep this
order updated.
• Simplify: Do your best to
make every use case
successful in no more than
three clicks or at a page depth
of no more than three.
• Touch/Swipe Friendly
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9. IA
• Search is the most important
• Minimize the amount of user text
input required
• Group large lists by categories, each
with no more than 10 items
• Provide the most-used features at
the top
• Provide a Go to Top link in the footer
• Provide a Back link
• Use location services if useful
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10. IA
Use top aligned labels
for forms.
Not only does this
allow users to fill out
the form faster, but it
is also better for
field zooming.
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11. IA
• Provide a link to full desktop site
on all pages
• Use all the available width (i.e.,
not columns) for links, list
elements, text inputs, and all
possible focusable elements
• Maintain the total link count at no
more than 10 per page
• Keep the main navigation to 3 or
4 links
• Avoid horizontal scrolling
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12. Visual
• Try your color palette in
different environments
(low light, bright sunlight,
fluorescent lights)
• Keep graphics limited
• No to Low multimedia
• Maintain visual
consistency with your
desktop site or brand
• Think Condensed from the
visual standpoint
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13. Visual
• Only essential
elements are found
on the home page
• Use background
colors to separate
sections
• Use legible fonts on
every screen; don’t
rely on the
resolution
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14. Content
• Mobilize content –
not just layout
The ski resort of St.
Moritz refocuses the
content on their
mobile website to be
task based (what’s the
weather, what lifts are
open)
• Personalization &
Localization
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15. Content
Take it Easy With Ads
• Small space can become
easily cluttered.
• The New York Times is a
good example of not porting
all ads from the desktop
version
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17. Content
Don’t skimp on the content!
Having a “light” site doesn’t mean you should leave
out content from it. Some service providers
apparently think that mobile users don’t need all
that content – wrong! It’s a sure way to annoy and
cause problems for people if you put one tenth of
your content or shortened versions of articles on
the mobile site.
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18. Testing Methodologies
Challenges:
• Thousands
of
Mobile
Handsets
• Different
Mobile
PlaDorms/OS
• Different
Mobile
Carriers/Manufacturers
• (Everything
is
so
@#$@#^
complicated
now)
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19. Mobile Usage vs. Testing Capabilities
Smartphone
Pla2orm
Market
Share
Android
Apple
BlackBerry
Windows
Palm
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21. Mobile Technology Sets
Platforms Android iOS Blackberry Windows WebOS
Devices Various
Apple
Blackberry
Various
HP
/
Palm
HTML
/
CSS
/
Dev. Language Java
Objec;ve
C
Java
C#
/
C++
/
VB
JavaScript
Source Model Open
Closed
Closed
Closed
Closed
Limited
Multi-tasking Yes
Yes
Limited
Yes
(iOS
4+)
Webkit
Blackberry
Varies
with
WebOS
Standard Browser Browser
Safari
Browser
Device
/
Carrier
Browser
Platforms GSM CDMA LTE HSPA+ WiMAX
AT&T,
Verizon,
AT&T,
Devices Verizon
Sprint
T-‐Mobile
Sprint
T-‐Mobile
3G
3G
4G
4G
4G
Dev. Language
1769
/
739
848
/
506
6.44
/
5.0
2.48
/
1.05
2.15
/
.081
kbps
kbps
mbps
mbps
mbps
Source Model
Multi-tasking Yes
No
Yes
Yes
Yes
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22. Mobile App Test Strategy Remote Device Access Service
• Device Anywhere (Paid)
• Dawn of a New Era – the • Perfecto Mobile (Paid)
• Nokia RDA (Free, For Symbian Phones)
handset cloud
- Significantly lower Pros
testing/development • No purchase necessary
costs • Can select different carriers
- Works with flexible/agile • More reliable than
• Automation capabilities.
development methods
Cons
• Takes time
• Reservations required
• High service costs
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23. Delivering Efficiency via Automation
Test Automation Success Criteria
Reliable
Maintainable
Scalable
• Issues
detecRon
and
• Minimum
sensiRvity
to
• Test
coverage
expanded
security
applicaRon
and
test
case
efficiently
• Accurate
VerificaRon
changes
• Automated
test
cases
• Unaaended
ExecuRon
• Test
cases
separate
from
created
by
non
technical
automaRon
code
resources
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25. 6 Emerging Trends in 2012
1. Mobile
grabs
the
budget
spotlight
2. Tablets
are
here
to
stay
3. NFC
will
drive
mobile
payments
4. Mobile
ALM
goes
mainstream
5. TesRng
moves
to
the
cloud
6. Private
clouds
for
mobile
tesRng
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26. In Summary
• How we got here
• Basic XD Mantras
• Testing Methodologies
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