This "white paper" slide deck (1) discusses the need for mobile search innovation in the context of small screen devices, (2) parses and reviews the importance of web search results between paid and unpaid links on mobile devices as on PCs/laptops, and (3) examines the implications of increased use of mobile search for standard PC search engine companies' revenue
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
14. To further enhance the transparency of the planning system and to facilitate a wider dissemination of statutory planning information to the public, a mobile version of the Town Planning Board (TPB)'s website was recently launched. As a GIT consultant, you are instructed by the TPB to review this newly launched mobile version of TPB homepage. Please critically review the strength and limitations of the technologies employed and suggest improvements in enhancing its GIT applications.
Monetizing social discovery
Sponsored stories as content … with benefits on Mobile
Organic post targeting for pages
Top Facebook News since IPO
Timeline for Mobile
New features: Post Saving, Pages you may like
Some Statistics in BE, FR
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
14. To further enhance the transparency of the planning system and to facilitate a wider dissemination of statutory planning information to the public, a mobile version of the Town Planning Board (TPB)'s website was recently launched. As a GIT consultant, you are instructed by the TPB to review this newly launched mobile version of TPB homepage. Please critically review the strength and limitations of the technologies employed and suggest improvements in enhancing its GIT applications.
Monetizing social discovery
Sponsored stories as content … with benefits on Mobile
Organic post targeting for pages
Top Facebook News since IPO
Timeline for Mobile
New features: Post Saving, Pages you may like
Some Statistics in BE, FR
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.
PPC Beyond Search Lisa Raehsler SES New York 2012Lisa Raehsler
Presented at SES NY 2012
PPC Beyond Search: New Ad Formats, Display & Social
For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
Research findings about the rising use of smartphones and how the Google patent shares what can be done to boost your search engine optimization. Mobile SEO is a definite search trend to be aware of for 2011 and beyond.
PPC Beyond Search Lisa Raehsler SES New York 2012Lisa Raehsler
Presented at SES NY 2012
PPC Beyond Search: New Ad Formats, Display & Social
For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
Research findings about the rising use of smartphones and how the Google patent shares what can be done to boost your search engine optimization. Mobile SEO is a definite search trend to be aware of for 2011 and beyond.
This slide deck presents the concept of "richness+simplicity" as the holy grail of user interface design for mobile devices, and examines what "richness" and "simplicity" mean in that context.
This white paper slide deck discusses the currently missed revenue opportunity presented by the 50% of the real estate on mobile devices allocated to static-labeled keys, and presents a means to monetize the keypad real estate to generate substantial new revenue for operators without charging subscribers.
This slide deck/white paper presents a comparison of the core metrics that determine the effectiveness and ROI of advertising and brand marketing via the Web on smartphones between ads viewed on smartphones using traditional PC-era search engines and ads viewed on smartphones using www.webhub.mobi. This relates to anyone interesting in advertising and brand marketing via the Web (versus in-app advertising) to smartphones and other mobile devices and also reaching users with a single channel that works identically across all devices. The also relates to next generation mobile search design, and how search engines must evolve in the face of the fast-moving switch to the smartphone as the primary access point to the Web for users globally.
Mobile Applications Development - Lecture 6
Native apps - Web apps - Hybrid apps
Making money with apps
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
The conversation is no longer about mobile web vs mobile app, Android vs iOS, but about how to leverage each device and each platform's individual nuances to create a multi-device, multi-platform product ecosystem.
What does it take to build a successful product and what does a product need in order to be “sticky”? This presentation addresses these questions through the learnings of the past four years of offering inclusion for everywhere, everyone,…and every device at Groupon.
Underlying this is understanding the key behaviors of users on each device. For instance, a mobile website might get a lot of first time users whereas a mobile app might tend to have a more loyal repeat-user base. This means on mobile web finding ways to minimize the effort, be it by eliminating unnecessary logins or distracting functionality, may play an important role.
This presentation will consider the key factors that ensure the success of the device/medium individually and within the larger ecosystem.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
The Secrets of Succesful Front End Engineering
In this AE Foyer Glenn Dejaeger and Thomas Anciaux will focus on Trends and Aspects of front end engineering. When do you choose a native front end, when should you go web? What is a good front end architecture? How do you cover the design, development, test and lifecycle aspects of a professional front end? How to survive in the jungle of frameworks? What are the current insights and future directions in front end engineering? How do you deal with offline mobile? Do you need front end engineers?
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...Daniel Appelquist
This is an updated and expanded version of a talk I gave at last year's Forum Oxford. It's aimed at App developers and emphasizes the ways in which they can and should take advantage of the open web for discovery, “sharability” and linkability, as well as encouraging the development of functional web applications where possible.
Getting Your Customers Found in a Crowded Marketplace by Crystal PetersonResellerClub
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Crystal Peterson, Director, Registry Services - Neustar
This slide deck introduces a new online game called The Hunt that uses "maps of the Web" to challenge users to solve a series of challenges that eventually lead the user to open the Vault
This white paper/slide deck asks what you see when you look at glass office buildings, condominium towers and even regular windows anywhere. The answer is in the slide deck.
This white paper/slide deck explains via pictures and text how WebHub.mobi is a "Social Atlas of the Web" and what that means, and why it is important to Web users everywhere, including the Web on smartphones and touchscreen tablets. WebHub lets anyone create and share "maps" of the Web on any topic. Each map gives a fantastic insight into how that person organizes and annotates all the links on the key Web resources on a topic, in the framework of our Web map making platform. These Web resources can include links to websites, blogs, photos, videos, music, Twitter feeds, etc.
This slide deck presents a pictoral argument for implementing dual outward-facing cameras on smartphones. Humans and virtually all creatures have two eyes. There's a reason: two eyes are better for a whole host of reasons. The same applies to smartphones. Once one line of smartphones has dual outward-facing cameras, it will be very hard for a single outward-facing camera to survive.
This white paper/slide deck examines the issue of the proliferation of icons on touchscreen smartphones - touchscreen clutter - and offers two solutions. This is an update on our 2010 white paper.
A press release by Yuvee announcing a Catalog of Mobile Device Innovations that power "what's next" after today's generation of cookie-cutter smartphones
This slide deck contains a catalog of Yuvee's patented innovations for "what comes next" and delivers a far better user experience ... after today's cookie-cutter smartphones
This white paper/slide deck describes how WebHub.mobi creates a Library of Websites that allows users to create free, private, personal libaries of their own
This is a press release by Yuvee, Inc. announcing a marketing tagline for its WebHub cloud app that makes mobile surfing from touchscreen devices fast and easy. The tagline is "WebHub is your home base for a richer, simpler Web."
This is a press release by Yuvee, Inc. announcing the release of an updated version of its touchscreen PIQ musical instrument app for iPhones and iPads on the App Store
This is a May 2012 Yuvee press release announcing the "one-thumb surfing" tagline for Yuvee's WebHub cloud app at www.webhub.mobi that takes all the hard steps out of surfing the Web from touchscreen mobile devices, such as smartphones and tablets
This is a May 2012 Yuvee press release announcing the release of the WebHub Smarticon apps for Windows, Linux and Mac OS devices (PCs and laptops) for quick access to www.webhub.mobi, giving a single desktop icon with instant access to hundreds of the best sites on the web
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. The Critical Issue for the Mobile Web:
Innovation on
Connecting Mobile Users and Websites
via Paid and unPaid Channels
2
3. Why is this so important?
Search engines (Google, Yahoo, Bing, Ask, etc) are the single most
important way that users and websites connect to each other on
PCs, but they offer only a very limited means to connect
users and websites on the small screens of mobile devices
The mobile Web is in its infancy, presents an incredible opportunity,
but needs innovation around the role traditionally played by search
engines on the PC-based Web
• Users around the globe are showing a high willingness to use the Web
from their mobile devices
• Websites and companies doing business on the Web will want to reach
mobile users … and vice versa
• Mobile devices far outnumber PCs and laptops, with 40% or more of the
world’s population carrying a mobile device
• The mobile industry (service providers, app developers and device
manufacturers) are expending billions of dollars on 3G and 4G networks,
networks
devices and apps – based in significant part on forecasting that the
people will want to use the Web from their mobile devices 3
4. How connecting users to
websites works on PCs
Search website
(Google, Yahoo, Bing, Ask, …)
User’s search query 25 million results
airline tickets
4
unPaid results Paid results (sponsored links)
5. Paid and unpaid channels are
important to users and websites
The amount of revenue Google* generates from its
Google
sponsored links – which is generated ONLY if users click
on the links – is a strong indicator of the importance
users place on sponsored links to discern relevant
p p
websites from the huge numbers of unpaid search results
Over 90% of Google’s revenue comes from sponsored
ads, and much of that revenue is split between
• Sponsored links that show directly on Google search results
pages (the majority of Google’s revenue), and
• Sponsored links that Google places on its Adsense partners’
partners
pages
* Google is used as an example because it is the leading means on the PC screen-based Web
(up to now, the primary Web) to connect users and websites.
5
6. Why are both paid and unpaid
channels important?
Unpaid search results provide both the user and websites with an
impartial way for users to begin their search through the web for the
most relevant site or set of sites
• People use search engines for multiple purposes, such as
o Looking for one specific site that they don’t know
g p y
o Looking for a set of relevant sites that they can compare for
relevance/information
o Looking for something, but not sure what or how to describe it
o Looking for one thing, but finding results for unrelated, but interesting, things
o Looking for one specific site that they do know, but that they are not sure of
the URL
o Other purposes (such as, vetting a URL for a scam site)
Paid search results provide both the user and websites with a shortcut
through the long lists of unpaid results based on a simple measure
that, at least arguably, is easily understood on both sides: how much
a website has paid to jump to the front i relation to the search terms
b it h id t j t th f t in l ti t th ht
the user has entered
6
7. The 3 screens
Connecting Users to Websites via Paid and unPaid links is optimized
g p
only on PC/Laptop-size screens
TV Screens PC Screens Mobile Phone Screens
• 36” W x 20.5” H • 18” W x 11.5” H • 2” W x 3” H
• Frequently much larger • Frequently larger • Frequently much smaller
Laptop Screens
• 13” W x 8.5” H (or larger)
• Netbooks: 10” W x 8” H 7
8. How connecting users to
websites works on smartphones
iPhone showing first
Many search results do not have any paid links
page of Google search
results for “airline
tickets” showing 2 paid (A browser and a data/access plan/service are prerequisites for a user to
links in tan background access the Web (on any device). Browsers on many phones display highly
and 1 unpaid link altered versions of websites. Once a user accesses the Web using a browser, 8
the question becomes what tools people and websites use to find each other.)
9. Try it
Step 1: Open your phone s browser
phone’s
• If your phone has a direct way to do a search
without first opening the browser, click on the search
icon
Step 2: Do a search for “airline tickets” … look at the
results
• you can use whatever search term you want
• we suggest “airline tickets” so it compares with the
gg p
searches we use in the preceding slides
Step 3: Assess how workable are the search results for
connecting users and websites
9
10. Assessment questions
How are the paid and unpaid results displayed?
How many paid (sponsored links) results show?
How many unpaid results show?
How lik l is it that you (or the majority of phone users who want to search
H likely i i h ( h j i f h h h
the web for any of the purposes outlined in preceding slides) will look
through the results to find what you or they want?
Does thi offer a viable solution for lots of websites to connect t mobile
D this ff i bl l ti f l t f b it t t to bil
Web users?
How much less revenue will this generate for a search engine compared to
the number (and ease of viewing/clicking) of multiple paid results shown on
PC-size screens?
• This is a measure of how many fewer mobile connections will occur between
users and websites using standard PC search engine results on mobile screens
10
11. Some of our conclusions
Because of the inherent size limitations of the small
screens on mobile devices
bil d i
• It is harder for users to look through even a few of the millions
of links organized on hundreds of pages of unpaid search results
• There can only be one or two sponsored (paid) links on each
page of on-screen search results
• There will be fewer clicks on sponsored links that a search
engine places on its ad program’s partners’ pages
l d ’ ’
The smartphone examples shown in the preceding slides
have some of the largest screens available
g
• Many phones have much smaller screens, making the problems
outlined in this white paper even more serious for much of the
mobile phone user population (and for websites and search
engines hoping to generate PC comparable revenue via mobile)
PC-comparable
11
12. This goes beyond the browser
Browsers are prerequisite
B o se s a e a p e eq isite and can affect the efficac
efficacy
of the tools people and websites use to find each
other, but browser-independent search engine
websites are the key way users and websites connect
to each other on PCs/laptops
• Browsers are the software application that provides the user
with access to the Web
• Browsers in large part control how websites are displayed
• Browsers generally put users in a default or user-selected
home page and it is up to users to find their way from there
page,
to other websites
12
13. This goes beyond non-search
engine tools
Other tools (blogs, bookmarks, social bookmark sites, service
provider sites, social sites, location-based services and apps) play a
id it i l it l ti b d i d ) l
smaller role in facilitating users’ access to a full selection of websites
• These other tools frequently rely, at least in part, on a full screen
p
presentation and paid links provided by the search engine
p p y g
• Some of these tools attempt to become the primary “portal” for users
o These can potentially reducing access to the full scope of the Web by focusing
the user on a set of partner/pre-selected sites or on snap-shots of information
pulled from selected sites (sometimes based on user profiling
• Paid links on standard websites may well be hard to see, read and/or click
on when the website page is presented on the small screen of mobile
devices
o A full website can be displayed on small, mobile screen, especially when a user
can zoom the site in and out, such as by multi-touch on the iPhone, but is still
a much more limited experience for finding non-central content/links than the
experience on a PC-size screen
13
14. The problem
p
The lack o a e ect e so ut o to co ect use s a d
e ac of an effective solution connect users and
websites is a problem for small screen devices on many
fronts
• For users, the preferred PC-paradigm for connecting to websites
PC paradigm
becomes far less effective
• For websites, one of the most powerful channels for reaching
users is far less effective
• For search engines, the revenue opportunity from their PC-style
business comes under significant pressure, particularly if people
switch some of their web search from PCs to mobile devices
• For network service providers/operators, it means there is a
hurdle to increased web usage because websites are simply
harder for people to find than on PCs
14
15. The opportunity
pp y
There is a huge revenue opportunity for the innovation
(a
( web search engine analog for mobile devices) that
b h i l f bil d i ) th t
steps away from dominant PC-screen paradigm, and
solves how to efficiently connect users and websites on
small screen devices for both paid and unpaid search
results listings
The opportunity is significantly larger than the search
engine opportunity on PC because globally far more
i t it PCs b l b ll f
people use phones than use PCs, and people carry their
phones everywhere they go, and those phones (and the
networks behind them) are increasingly capable of
providing an attractive mobile Web user experience
• Phones are now positioned roughly where PCs and the Web
where when portals (AOL, Yahoo and Earthlink) ruled the PC
(AOL
user’s dial-up Internet experience
15
16. Can mobile bookmarking help?
g p
It can help for users but is not nearly a full solution
users,
• Mobile screens are small for bookmarking solutions that rely on
pull-down menus, on-screen icons, lists and groupings
• B
Browser b k
bookmarking generally consists of sites users already
ki ll i t f it l d
have flagged which means that user-created bookmarks do not
provide a channel for new websites to reach users
• Social bookmark sites rely heavily on a full size screen and
screen,
frequently have rules that severely limit their effectiveness as a
channel for websites to use to promote themselves
• Bookmarking functionality offered by browsers, apps and social
g y y , pp
bookmarking sites serve a relatively small percent of web users
compared to search users, based on numbers of site visitors to
these sites compared to visitors to search engine sites
16
17. Maybe people don’t want to access lots of
websites on their mobile devices
The opposite seems far more likely
pp y
• All trends show a global growth in scope of uses of mobile
devices as an integral part of people’s personal and business lives
• All trends show the Web as an increasing source for voice,
information, apps and entertainment – with access coming across
a mix of wired and wireless networks to a mix of static (PC, TV),
moveable (laptop) and mobile (handheld) devices
• I many of th largest markets, PC and b db d penetration i
In f the l t k t d broadband t ti is
relatively low, meaning phones and the cellular network are the
primary means people use to access for the Web
• Substantially more users may choose to use the mobile Web if
the cost of data plans could be reduced
o This can be achieved, for instance, with a revenue sharing of paid
results between a cellular network operator and the new connection
solution (somewhat analogous to Google’s revenue share
l ti ( h t l t G l ’ h
arrangement with its Adsense partners)
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18. What’s needed?
A new way to connect users with websites (and vice
versa) that i optimized for the small screens of mobile
) th t is ti i d f th ll f bil
devices that provides both
• Paid results
• Unpaid results
What will a really powerful solution be, and what will it
look like?
• It should work on both touchscreen and non-touchscreen devices
and independently of any specific browser – in other words, it
s ou d p o de co
should provide a common solution for all users o t e mobile Web
o so ut o o a use s of the ob e eb
o It could be in the form of an add-on app that works cross-browser
• It should work for users’ converged lifestyles, meaning it should
works across PCs, laptops, netbooks, mobile phones and even tvs
18
19. Related white papers
Related “White Paper” Slide Decks
White Paper
• The Changing Face of User Input on Mobile Devices
• Compo nd versus Elemental Devices – Ne Mobile Device
Compound e s s De ices New De ice
Market Strategies
• Monetizing Mobile Real Estate (coming soon)
Download these from
• Links from www yuvee com
www.yuvee.com
• www.slideshare.net
• Tim Higginson’s profile on www.linkedin.com
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20. Contact us
Contact
C t t us f
for
• More information and context on this and related
issues
• Our view of the optimal solution, ways to
implement it and to capture its revenue potential
• Other advisory services
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