Seth Levine from One to One Health provides a guided tour of the Digital Health Information EcosystemTM where all consumption of health-related information online takes place and a concept all health marketers need to understand to effectively market their products or services in the Web 3.0 era. More info at http://otoihealth.com/
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
Global alliance of disaster research institutes (GADRI) discussion session, A...Global Risk Forum GRFDavos
6th International Disaster and Risk Conference IDRC 2016 Integrative Risk Management - Towards Resilient Cities. 28 August - 01 September 2016 in Davos, Switzerland
One Health – an interdisciplinary approach in combating emerging diseasesILRI
Presentation by Hung Nguyen-Viet, Delia Grace and Jakob Zinsstag at the International Symposium of Health Sciences (iSIHAT 2013), Kuala Lumpur, Malaysia, 20-21 August 2013.
One World - One Health presentation Katinka de Balogh FAOHarm Kiezebrink
During the FVE conference in Brussels on April 7, 2014, Katinka de Balogh, leader the global Veterinary Public Health activities of the FAO, presented the One-Health approach to highlight the importance of prevention, ensuring health and welfare of people and animals in a globalized environment:
• The benefit coming from the implementation of good health management in practice, both in terms of health and welfare, as well as, of financial sustainability
• The importance of coordinating actions in both sectors via a One-Health approach, with a particular focus on zoonotic diseases
• The role of the medical and veterinary profession in assuring these matters and educating the society
Katinka de Balogh is of Dutch and Hungarian origins and grew up in Latin-America. She studied veterinary medicine in Berlin and Munich and graduated and obtained her doctorate in tropical parasitology from the Tropical Institute of the University of Munich in 1984. In the late 80’s she had spent two years as a young professional at the Veterinary Public Health Unit of the World Health Organization (WHO) in Geneva. In 2002 she started working at the Food and Agriculture Organization of the United Nations (FAO) in Rome.
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
Global alliance of disaster research institutes (GADRI) discussion session, A...Global Risk Forum GRFDavos
6th International Disaster and Risk Conference IDRC 2016 Integrative Risk Management - Towards Resilient Cities. 28 August - 01 September 2016 in Davos, Switzerland
One Health – an interdisciplinary approach in combating emerging diseasesILRI
Presentation by Hung Nguyen-Viet, Delia Grace and Jakob Zinsstag at the International Symposium of Health Sciences (iSIHAT 2013), Kuala Lumpur, Malaysia, 20-21 August 2013.
One World - One Health presentation Katinka de Balogh FAOHarm Kiezebrink
During the FVE conference in Brussels on April 7, 2014, Katinka de Balogh, leader the global Veterinary Public Health activities of the FAO, presented the One-Health approach to highlight the importance of prevention, ensuring health and welfare of people and animals in a globalized environment:
• The benefit coming from the implementation of good health management in practice, both in terms of health and welfare, as well as, of financial sustainability
• The importance of coordinating actions in both sectors via a One-Health approach, with a particular focus on zoonotic diseases
• The role of the medical and veterinary profession in assuring these matters and educating the society
Katinka de Balogh is of Dutch and Hungarian origins and grew up in Latin-America. She studied veterinary medicine in Berlin and Munich and graduated and obtained her doctorate in tropical parasitology from the Tropical Institute of the University of Munich in 1984. In the late 80’s she had spent two years as a young professional at the Veterinary Public Health Unit of the World Health Organization (WHO) in Geneva. In 2002 she started working at the Food and Agriculture Organization of the United Nations (FAO) in Rome.
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social media and mobile marketing.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Analogue to Digital: Organisation wide adoption of DigitalColin Yeung
PowerPoint of the speech I gave last Wednesday 24th August at Australian Marketing Institute: Marketing Week, Coming Together 2011" Conference. It’s a case study of my background in marcomm & tech, and how I worked with some very smart people to help create the Melbourne Sports and Aquatic Centres Digital Strategy, Network of Websites and worked through the operational and change management issues associated with a large scale organisation wide digital program of works.9
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social media and mobile marketing.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Analogue to Digital: Organisation wide adoption of DigitalColin Yeung
PowerPoint of the speech I gave last Wednesday 24th August at Australian Marketing Institute: Marketing Week, Coming Together 2011" Conference. It’s a case study of my background in marcomm & tech, and how I worked with some very smart people to help create the Melbourne Sports and Aquatic Centres Digital Strategy, Network of Websites and worked through the operational and change management issues associated with a large scale organisation wide digital program of works.9
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Social Media Web Marketing Nov 2009 Wk1PCM creative
This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind.
Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company.
The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums.
This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them.
Day One
• Defining Social Media, Social Web and Web 2.0 for business use
• The modern day browser wars
• Integrated web services
• Services provided by Yahoo, Google and OpenID
• 7 Roads – 3*3 Concepts – 5 Steps
• An overview of social media integration
• Digital identity and your Internet footprint
• Brand consistency online
• Networking & E-networking
One to One ‘Best Practices for E-NewslettersOne to One
Over 30 companies joined us at The Design Council in London on 13th December for our Seminar: ‘Best Practices for e-newsletters from Sign-Up to Delivery’.
Dr Philip Rhodes, Director of One to One Insight, one of the UK’s leading human experience research consultancies, opened the seminar with a review of the top 20 retailers’ e-newsletters. Our independent research surprisingly revealed that some of the most well known UK retailers such as play.com and Argos make it very difficult for customers to sign up for their e-newsletters. In both these cases users are forced to open a customer account merely to receive the e-newsletter, which includes entering payment information, home address, telephone number etc. Perhaps, even more surprising, almost half of the e-newsletters had no social media links. Meanwhile, John Lewis, one of the UK’s most renowned department stores, dropped points in failing to allow users to personalize the e-newsletter. If you sign up for the John Lewis e-newsletter be prepared to receive information on everything from hats to lawnmowers.
One to One Insights Online Banking Experience Presentation 11.18.2010One to One
This presentation highlights One to One Insight’s latest customer experience research findings on the top ten retail banks in the UK (Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and Yorkshire Bank) in terms of the online customer experience they provide users who are interested in purchasing a Cash ISA (an individual savings account which offers savers special tax advantages) .
Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:
Positioning of Cash ISAs on the top 10 banking websites
Information relating to Cash ISAs
Tools and features related to Cash ISAs
Application process for a Cash ISA
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Webinar: Promoting America State by State: Email Expert Review of Fifty State...One to One
“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
This webinar deck addresses these questions:
What is Web 3.0, when will it arrive, and most importantly...what will it mean.
What emerging digital marketing channels are most likely to become a part of your 2011 planning.
Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.
Why creative is becoming plural and what does that mean for your digital marketing approach.
Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.
Neuromarketing Insights into Branded Allergy Medication Website DesignOne to One
One to One Health and OTOinsights present a first of it's kind study that shows how neuromarketing analysis can be garner new insights into patient engagement with branded drug sites. OTOinsights also presented this research at the 2010 Boston UPA mini-conference. More info at www.otoihealth.com
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Sophisticated online marketers are realizing that email, mobile and desktop applications all belong in their messaging ecosystem, and they must work and be measured together to achieve optimal results. Case study examples from the Royal Caribbean VIP Cruise Pass, the Tahiti Live and Vail Resorts SnowMate will demonstrate how these brands are using Web 3.0 tactics to deliver the right message, at the right time in the right channel.
OTOinsights / One to One Health - Allergy Webinar - Apr 8 2010One to One
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results. The study, conducted using our proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). We will discuss the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
OTOinsights Search Engine Strategies NYC 2010 Presentation. Covers neuromarketing research OTOinsights conducted to understand the impact that Universal Search Results has on search behavior.
OTOinsight's MITX presentation titled "Neuromarketing and the User Experience". This is for today's MITX Event (10/29/09) titled "User Experience Techniques: Inspiring Users to Identify What They Didn't Know They Needed".
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
OTOinsights "Emotion, Engagement, Internet Video"One to One
http://www.onetooneinteractive.com
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption is highest among the key demographics of college-bound and educated 18-29-year-olds, 76% of which visit video sites daily. Additional high-growth demographics include women (11% view daily, up from 5% in 2007) and 30-49-year-olds (14% view daily, up from 7% in 2007)
In this report, we present an analysis of viewer engagement with Internet video. Viewer engagement was measured using OTOinsight’s Quantemo™ system. Quantemo™ utilizes a multimodal approach that combines self-report and physiological data to holistically and reliably measure user engagement with digital media like Internet video. Analyzing the results from the various Quantemo™ data sources, we present a series of three insights concerning how users locate, respond to, and engage with Internet video.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. Your Tour Guide: Seth Levine – Vice President/Director One to One Health slevine@otoi.com Meet with me during the Connected Health SymposiumOctober 21-22, 2010 by texting OTOHEALTH to 50500.
3. A few years ago (Web 1.0), this is what you had to care for to reach your patient and medical professional target audiences online. Corporate Websites Brand Websites
4. But the growth of search, the explosion of content and the birth of the read/write web (Web 2.0) meant you needed to consider other sources of information and channels to reach your customers. Blogs Email/ eCRM Search Engines General Interest Sites Corporate Websites Health Sites Podcasts/Webinars Brand Websites Unbranded Websites
5. Location-based Marketing Today, the growth of the “Social Web,” the proliferation of mobile and continued technical innovation (Web 3.0) has changed the consumption model and is constantly creating new sources of information… Micro-blogs Video/ Photo Sites Casual Gaming/ Sites eLearning/ Online CME/CE Social Network Sites Blogs Apps Mobile Marketing Email/ eCRM Webinars/ e-Events eDetails Search Engines General Interest Sites Widgets & Desktop Apps Text/SMS Corporate Websites Health Sites Professional Interest Sites Podcasts/Webinars Brand Websites Live Chat RSS/ Syndication/Link Sharing Professional Forums Digital In-office Patient Forums Unbranded Websites Digital POS Sponsor-ships Coupon Sites Digital at Trade Shows Review/ Rating Sites
6. The result: Dozens of types of digital channels and tens of thousands of sources of health-related information for patients, consumers AND health professionals. Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Email/ eCRM Apps Mobile Marketing Search Engines General Interest Sites Webinars/e-Events Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
7. There are millions of daily points of interaction online in what is a rapidly expanding Digital Health Information Ecosystem™…and the possible connections are infinite and critically relevant. Micro-blogs Social Network Sites Blogs eDetails Mobile Marketing Webinars/ e-Events Search Engines Corporate Websites Health Sites Podcasts/Webinars Brand Websites Professional Forums Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing
8. These interactions (with/between content and other users) increasingly influence everything from the decision to seek treatment to brand impression to message receptivity... Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Email/ eCRM Apps Mobile Marketing Search Engines General Interest Sites Webinars/e-Events Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
9. And the Digital Health Information Ecosystem™ is growing exponentially every day… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Email/ eCRM Apps Mobile Marketing Search Engines General Interest Sites Webinars/e-Events Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
10. LET’S LOOK AROUND… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Email/ eCRM Apps Mobile Marketing Search Engines General Interest Sites Webinars/e-Events Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
11. A look around…just a few examples Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/eEvents General Interest Sites Search Engines Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
12. A few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Blogs Social Network Sites eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
13. A few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
14. A few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing General Interest Sites w/Health Webinars/ e-Events Search Engines Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
15. A few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/ e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Professional Interest Sites Corporate Websites Text/SMS Health Sites Podcasts/Webinars Brand Websites Live Chat Professional Forums Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Review/ Rating Sites Digital at Trade Shows Coupon Sites
16. So why is it critically important for marketers to understand the Digital Health Information Ecosystem™? Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/ e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
17. Because there has been a behavioral sea-change in the way that people access and share information that is technology-enabled but human-nature driven… AND… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
18. Because your target customers – patients and professionals alike, aren’t just influenced by what they read in one or two places online…. Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
19. It’s likely that a patient with a condition your product treats could find sources of information like this and be influenced by what she sees and read in these places… Let’s consider a few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
20. It’s likely that a parent caregiver searches for information about treatments and products in these places and is part of a mothers’ forum that connects her to other mother’s ideas, ratings and savings… Let’s consider a few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
21. It’s likely that a medical professional frequents online physician forums to discuss treatments and, like ~⅔ of doctors, carries a mobile device* which he uses to access apps that allow him to diagnose and document care on the go. Let’s consider a few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Sponsor-ships Digital POS Digital at Trade Shows Review/ Rating Sites Coupon Sites *Manhattan Research, Taking the Pulse v9.0
22. It’s likely that a health business decision maker regularly reads professional sites specific to his job function (ex. IT), has RSS feeds sent to his mobile phone and prefers to learn about new products from webinars and at trade shows. Let’s consider a few examples… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Sponsor-ships Digital POS Digital at Trade Shows Review/ Rating Sites Coupon Sites
23. These are just a few examples. Online, no two segments or customers behave alike… Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
24. So what do you do? Where do you prospect? How do you communicate to retain customers? How do you focus resources, dollars and effort? Location-based Marketing Casual Gaming/ Sites Micro-blogs Video/ Photo Sites eLearning/ Online CME/CE Social Network Sites Blogs eDetails Apps Email/ eCRM Mobile Marketing Webinars/e-Events Search Engines General Interest Sites w/Health Widgets & Desktop Apps Corporate Websites Professional Interest Sites Text/SMS Health Sites Podcasts/Webinars Brand Websites Professional Forums Live Chat Patient Forums Unbranded Websites Digital In-office RSS/ Syndication/Link Sharing Digital POS Sponsor-ships Digital at Trade Shows Review/ Rating Sites Coupon Sites
25. For health brands, companies, institutions and marketers… things have changed. thinking needs to also.
26. For health brands, companies, institutions and marketers…ready to embrace the new behavioral paradigms represented in Web 3.0, they need a partner who can help them navigate the Digital Health Information Ecosystem™ understand human behavior and evaluate technologies and tactics execute effective, creative, compliant marketing programs ensure integration between their many online and offline efforts identify the metrics and means by which to understand productivity and ROI
27. For health brands, companies, institutions and marketers ready to embrace the new behavioral paradigms, they need a partner who can help them think differently and market smartly in the Digital Health Information Ecosystem™. It begins with a One to One conversation with us.
28. One to One Health offers full-service digital marketing strategies, creative and solutions for health-focused brands and companies. We serve pharmaceuticals/biotech, health care, health tech and consumer health. We are based in Boston (USA) with offices in Baltimore, Reno, Salt Lake City, London, Singapore and São Palo, Brazil. Inquiries:Seth Levine, VP/Director 617-425-7319; International add 00 + 1 slevine@otoi.com More info at: www.otoihealth.com OnetoOneHealth Blog: RxforDigital.com On