Bus495 Location Based Services and Social Media Apps

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Bus495 Location Based Services and Social Media Apps

  1. 1. LOCATION BASEDSOCIAL MEDIASERVICES &APPLICATIONS
  2. 2. LOCATION BASED CLASS AND SOCIAL MEDIA APPSSERVICES ACTIVITY •  Find a partner in the class •  You will be given a list of two places in the mall where you must go check in using FourSquare and tweet it with the hashtags #BUS495 and #495Team(#) •  If a location doesn’t allow you to check in, you are allowed to check into a different location •  Along the way, you must also tweet a CREATIVE picture of yourselves using the hashtag #BUS495Hunt •  Winning the race back to the classroom and taking the most creative pictures= PRIZES! •  You have a maximum of 20 mins. Good luck!
  3. 3. LOCATION BASED CLASS AND SOCIAL MEDIA APPSSERVICES ACTIVITYTeam 1- Zellers, FootlockerTeam 2- Starbucks, Tim HortonsTeam 3- Urban Behaviour, Bed Bath & BeyondTeam 4- Shopper’s Drug Mart, Tim HortonsTeam 5- Bed Bath & Beyond, StarbucksTeam 6- Future Shop, T&TTeam 7- Footlocker, T&TTeam 8- Tim Hortons, Urban BehaviourTeam 9- Starbucks, Best BuyTeam 10- Shopper’s Drug Mart, Zellers
  4. 4. LOCATION BASED INTRODUCTI AND SOCIAL MEDIA APPSSERVICES ONSocial media is best understood as a group ofnew kinds of online media, which share mostor all of the following characteristics: •  Participation •  Openness/Transparency/Authenticity •  Conversation/Immediacy •  Community •  Connectedness
  5. 5. LOCATION BASED INTRODUCTI AND SOCIAL MEDIA APPSSERVICES ON LOCATION  BASED  SERVICES: Use  the  ability  of  a  mobile  device  to  signal  the   loca4on  of  an  individual  in  rela4on  to  their   contacts  and  local  services
  6. 6. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER WHAT  IS  TWITTER? "TwiGer  is  an  online  combina4on  of  social   networking    and  micro-­‐blogging  service  that   enables  its  users  to  send  and  read  text-­‐based   posts,  informally  known  as  tweets.  "
  7. 7. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER WHO  USES  TWITTER? Everyone  can  use  TwiGer   •     Individuals   •     Celebri4es   •     Corpora4ons  
  8. 8. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER HOW  DO  PEOPLE  USE  TWITTER? •     Conversa4on   •     Reconnect   •     Broadcast   •     Branding   •     Marke4ng    
  9. 9. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER WHY  USE  TWITTER? •     Immediate  update   •     Reaching  out   •     Direct  conversa4ons   •     Closer  to  home    
  10. 10. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER UNIQUE  CHARACTERISTICS  OF  TWITTER •     Publicly  visible  tweets   •     Subscrip4on   •     Hashtag  (#)   •     Men4on  (@)   •     Retweet  (RT)   •     Twitvid   •     Twitpic      
  11. 11. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER ANDROID
  12. 12. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER BLACKBERRY
  13. 13. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES TWITTER iPHONE
  14. 14. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GOOGLE+NEW  GOOGLE+  MOBILE  APP •     Missing  Google  Hangout  feature   •     Added  feature-­‐  Huddle     The  best  plans  are  made  together”   Huddle  Video      
  15. 15. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FACEBOOKFACEBOOK MOBILE APPLICATIONS •     iPhone  vs.  Blackberry   •     Release  dates   •     Why  does  iPhone  app  has  an  advantage?   •       Facebook  app  is  very  popular  with  Facebook  users   •       Why  is  it  so  popular?   •       Facebook  Places  (LBS)      
  16. 16. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUAREWHAT IS FOURSQUARE? •  Created  in  2009   •  Founded  in  New  York   •  10  million  users  globally      
  17. 17. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUAREWHY USE FOURSQUARE? •  Share  4ps,  hot  spots,  loca4ons   •  Online  socializa4on  of  the  offline  social  experience   •  To  creep  people  (not  advised)      
  18. 18. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUARETHE EVOLUTION OF FOURSQUARE •  FourSquare  1.0  vs.  FourSquare  2.0   •  Super-­‐user  status   •  Mayorships  and  Badges      
  19. 19. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUAREFOURSQUARE BADGES
  20. 20. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUAREWHY CONSUMERS LOVE FOURSQUARE •  Culture  of  sharing   •  Integra4on  with  other  plaforms   •  It’s  the  game  that  never  ends      
  21. 21. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUAREWHY BUSINESSES LOVE FOURSQUARE •  Integra4on,  brand  building   •  Unique  ac4va4ons,  deals,  real  4me  customer   engagement   •  Example  –  NHL      
  22. 22. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUARENATIONAL POST
  23. 23. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES FOURSQUARENHL
  24. 24. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPON     •  Discounts- 50% to 90% •  Group deal system- minimum numbers
  25. 25. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPON•  “Around me” or multi-cityfeatures•  GPS current location finder•  Provides directions•  Deals can be viewed in map, list,satellite, or hybrid format•  Compare and purchase deals•  View and redeem Groupon    
  26. 26. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPONWHY  DO  BUSINESSES  LOVE  GROUPON? •  Reach larger group of people •  Reach Groupon subscribers through email •  Customers spread the word •  Helps meet quantitative goals
  27. 27. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPON •       SUCCESS  STORY   •       BAD  EXPERIENCE    
  28. 28. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPONCUSTOMER  PERSPECTIVE •  Useful when traveling •  Individual experience for customers •  Target market exposure for business customers •  Possibility of bad customer service
  29. 29. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES GROUPONPOSSIBLE  CHANGES  TO  GROUPON •  No access to location data when app not running •  Email notifications to customers •  Timely customer consent
  30. 30. LOCATIONLOCATION BASED BASED AND SOCIAL MEDIA APPSSERVICES SERVICESCOMPARING GROUPON AND FOURSQUARE •       Social  discovery  plaform  vs.  E-­‐Commerce     •       Social  online  vs.  social  offline   •       One  of  a  kind  vs.  over  satura4on      
  31. 31. LOCATION BASED AND SOCIAL MEDIA APPSSERVICES DISCUSSIONQUESTIONS:    

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