The document discusses the growth of mobile internet usage and considerations for local governments developing mobile websites. It notes that while mobile internet was initially dismissed due to small screens, 3G networks and familiar browsing experiences have enabled rapid growth in mobile usage. The document examines user demographics and content preferences for mobile, and debates the merits of a single website versus separate mobile site to provide the best user experience across different devices and contexts.

1. Simon Wakeman Medway Council Local government and the mobile web

2. Medway

3. definition “ access to the internet using a mobile device connected through a mobile network

4. definition “ access to the internet using a mobile device connected through a mobile network

5. definition “ access to the internet using a mobile device connected through a mobile network

6. definition “ access to the internet using a mobile device connected through a mobile network

7. definition “ access to the internet using a mobile device connected through a mobile network

8. "People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000 Mat Hanrahan, Bloor Research

10. convergence

11. UK usage Source: Nielsen Online, November 2008

12. rapid growth Source: Nielsen Online, November 2008

13. marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008

14. age profile Source: Microsoft, 2008

15. gender Source: Microsoft, 2008

16. gender Source: Microsoft, 2008

17. mobile content Source: Nielsen Online, November 2008

18. PC-based internet = mobile internet

19. context 1.

20. context 1. What’s relevant for councils in this context?

21. access 2.

22. access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway to 33404

23. architecture 3.

24. architecture 3.

25. architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content

26. design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion

27. devices 5.

28. devices 5. handsets browsers screen resolution

29. the big debate One site or two sites?

31. the final word USERS

32. [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions