Defrag Keynote Nov. 4, 2008

Harnessing The Implicit Value Of The Social Graph Charlene Li Altimeter Group November 4, 2008

A long, long, time ago… Google OpenSocial November 1, 2007 Facebook Connect May 9, 2008 MySpace Data Availability May 8, 2008 Google FriendConnect May 12, 2008 Facebook Platform May 24, 2007

Social networks will be like air

Agenda ,[object Object],[object Object],[object Object]

The rules are being agreed upon ,[object Object],[object Object]

Walled gardens are breaking down Facebook’s Julie Zhuo sharing Facebook Connect’s UI experiences at the OpenID/Oauth UX Summit, October 20, 2008. Source: John McCrea.

1. Universal identity – Open ID, email, mobile number, gamer tag

2. Detailed social graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Activities and applications TheInsider.com allows users to bring in their Facebook friends Avoids building yet another siloed social network

Obama campaign integrated Facebook Connect two weeks ago

The Promise ,[object Object],(Just not necessarily with all of them.)

The Perfect (Data) Storm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications can fill in the social graph

Google already tracks who you email the most

As “life devices”, mobile becomes the core of implicit data Web apps like Yahoo! OneConnect pull in social graph data Can tap into location and address book today In the future, will tap into call log, messaging, browsing, and calendar as well

A “social algorithm” will make privacy and permissions easier to manage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ambient data informs next actions to take ,[object Object],[object Object],[object Object],[object Object],Source: Xobni.com

Organizing and sharing your photos Take a photo with your GPS and compass enabled camera (adds metadata to the photo) Face recognition software identifies people in your social graph (leverages existing social graph) Calendar shows I’m on vacation (provides context) Sends it to my mom’s photo frame (sets default permissions)

The future of ITV ,[object Object],[object Object],[object Object],Current TV’s “Hack The Debate” integrating Twitter into the broadcast

Engagement Pyramid Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GetGlue adds a social toolbar in Firefox around objects

The same toolbar appears on IMDb

The toolbar shows Chris’s comments from Wikipedia

Transactions also become easier

Semantic search alone doesn’t work well

Search can improve with social context

1) Prepare to open ,[object Object],[object Object],[object Object],[object Object]

2) Open up your data and mental firewalls But allow people and employees to create their own “personal” firewalls

3) Prepare for the demise of the org chart New forms of leadership will be needed

Summary ,[object Object],[object Object],[object Object]

Defrag Keynote Nov. 4, 2008

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Defrag Keynote Nov. 4, 2008

Editor's Notes